Business Communication Crash Course
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Business Communication Crash Course

Be prepared for the number of ways you’ll need to communicate in business.
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10 students enrolled
Created by Eleventure Team
Last updated 8/2016
English
Curiosity Sale
Current price: $10 Original price: $50 Discount: 80% off
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Craft a winning value proposition
  • Tailor your emails based on your purpose and recipient
  • Increase your “approachability” quotient
  • Craft your business story using the business storytelling format
  • Increase morale and productivity using meaningful feedback
View Curriculum
Requirements
  • You will need Adobe Acrobat to download PDFs
  • You will need internet access. Google Chrome, Internet Explorer or Safari are preferred browsers to open links to interactive lessons
Description

Clear communication isn't always as easy as it sounds. This course pack will help you express your ideas in traditional genres as well as digitally. You'll also learn how to communicate to create lasting change in your organization, deliver feedback, even in difficult situations, and increase your “approachability” quotient.

Course 1: Craft a Value Proposition
Master the structure and style of a value proposition to build relationships & boost your business.

• Master the basics of a value proposition
• Separate features & benefits from value

Course 2: Close the Communication Loop
Design a communication plan that makes sure your change initiative gets put into action.

• Conduct a needs analysis
• Design your communications strategy

Course 3: Be Approachable
Identify your own non-verbal habits & learn the skills to take your approachability to the next level.

• Assess your own approachability
• Recognize the non-verbal vibes you’re sending

Course 4: Deliver Rich & Engaging Presentations
Apply storytelling & design principles to captivate your listeners and get results.

• Connect with people & command attention
• Find the story in your data

Course 5: Write for Business & Be Understood
Write for your busy readers by following best practices to craft clear & concise documents.

• Hit the right tone
• Organize for understanding

Course 6: Write Effective Emails
Your email messages say more than you think; write your way to the top with effective emails.

• Construct your communication
• Protect your image

Course 7: Tell Your Business Story
Put the principles of story composition to work to embed meaning into your communications and achieve your business goals.

• Capture the elements of storytelling
• Engage your audience

Course 8: Deliver Meaningful Feedback
Combine observation, precise language, dialogue & collaborative action to foster growth and get results.

• Observe first
• Build two-way communication

Now with enhanced mobile access, this eight course bundle includes dynamic video, tips from industry leaders, & downloadable PDFs. Each component is designed to be completed in short time allotments, or all at once, to suit your schedule. It will take approximately 1.5 hours to complete all courses.

Who is the target audience?
  • Sales teams seeking higher productivity
  • Current team leaders & managers
  • Leaders responsible for change management and looking for communication strategies to make sure the change sticks
  • If you’re reticent about public speaking & want to improve
  • Those who want to build confidence in communicating delicate or sensitive topics
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Curriculum For This Course
60 Lectures
02:02:57
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Course 1 - Craft a Value Proposition
6 Lectures 14:25

Learn how to speak to customers' needs with a value proposition that effectively communicates the value of your company & service above your competitors.

Preview 01:21

Value propositions are powerful tools that are inexpensive to create. Discover how value propositions work to analyze & quantify what you can do for the customer.

Preview 02:40

When your value proposition is tangible, specific & concise, you'll move beyond a list of features & selling points to craft something much more persuasive. Discover how to make these three elements a part of your value proposition.

Include 3 Elements
04:42

Observe how a value proposition can be designed with a template to get you started on the right path.

Construct a Value Proposition
01:36

How do you take a value proposition from good to great? Learn how to identify the customer's pain points & speak specifically to those needs in order to create a superior value proposition.

Make a Good Proposition Great
01:57

Think about this final piece of advice on the tangible or intangible benefits you should consider as you work to craft a value proposition.

1 More Thing about Value Propositions
02:09

Craft a Value Proposition
5 questions
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Course 2 - Close the Communication Loop
10 Lectures 20:54

You're leading a change initiative & you've got a plan in place. The next step is to engage the people who will be affected the most. Support the logistics of your initiative with a concrete communication plan.

Preview 02:52

Solid communications plans start with a communication strategy based on needs analyses. Begin by identifying your key stakeholders. Use this classification technique to clearly illustrate the groups that make up your audience & how they might respond to your message.

Preview 03:35

Now that you know “who,” it's time to think about “what.” Find out how to start with the general, most universal audience & then move to targeted & specific groups.

Plan Your Strategy
00:52

Change doesn't happen overnight. Think about when a message should be introduced & how frequently it should be repeated. Use these tips to design the best way to integrate a message into recurring communications.

Time It Right
01:29

We've covered who needs to “receive” messages but don't forget to think about who is the best person to “send” the messages. Assign specific people to this task & don't forget to add in a feedback loop.

Identify the Senders
01:08

You'll need to record information for all the different audiences you'll be reaching. Use this workplace scenario as an example and practice recording information in a similar matrix to the one we offer.

Work It Out
02:18

Here are few things to keep in mind as you begin to craft the content of your messages. Include objectives & context. Most importantly, answer the WIIFM question.

Answer the WIIFM Questions
02:36

Communication doesn't have to be high-tech or expensive to be effective. Select a variety of channels that will get your message in front of people.

Choose Your Channels
01:20

Every time you deliver your message you have an opportunity to gather feedback. Implement these ideas for gathering input & sharing progress.

Solicit Feedback
02:56

Think about this final piece of advice on using the power of technology to help you spread your message as you work to close the communication loop.

1 More Thing about the Communication Loop
01:48

Close the Communication Loop
5 questions
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Course 3 - Be Approachable
6 Lectures 09:36

When you're personable & approachable people will be more comfortable sharing information & feedback that will help you become a better leader. The good news is that you can learn to be more approachable.

Preview 01:32

Studies show that non-verbal communication accounts for most of the information that we convey. Use these simple steps to show people you welcome their input.

Preview 02:29

Communication is a two-way street. Try these techniques to share what you know & increase opportunities for dialogue.

Share What You Know
01:45

You want to be a better listener & that may mean you need to adapt your communication style to different situations. These strategies will help.

Adapt to Situations
01:46

You'll build relationships & strengthen workplace dynamics when you ask for input. Try out these strategies to leverage the brainpower & experience of others.

Ask for Input
00:54

Think about this final piece of advice to help you improve & be more approachable in your workplace.

1 More Thing about How You Can Be Approachable
01:10

Be Approachable
5 questions
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Course 4 - Deliver Rich & Engaging Presentations
10 Lectures 22:43

Do you suffer from glossophobia, the fear of public speaking? Put your mind at ease by learning how to deliver rich & engaging presentations.

Preview 01:22

You want your presentation to connect with your audience, but what do you want them to do with your information? Identifying the actions you want your audience to take will help you determine how to structure your presentation.

Connect with People
03:32

Presentations are boring, stories are engaging. Find out how to get your audience to connect with your presentation by finding the story you want to tell.

Find Your Story
03:29

Looks matter when it comes to the visuals of your presentation. Learn how to command attention from the opening slide by applying some basics of visual design.

Command Attention
02:41

A picture's worth a thousand words, & that's especially true for presentations. Find out how to make all those words work for you with visual literacy skills.

Communicate with Images
02:55

You may not think of yourself as a designer, but you are! Discover how to create engaging designs in your everyday life with “100 Things Every Designer Needs to Know about People,” by Susan Weinschenk.

How People See, Read, Respond
01:42

Diagrams & statistics can be an important part of calling your audience to action, but they can also mislead & confuse. Discover how to ensure your diagrams work to make your presentation better.

Numbers Don’t Lie
02:15

The key to a great presentation is practice. Learn some tips to polish your speaking skills & confidently prepare for your moment in the spotlight.

Preview 01:45

Don't be caught unprepared on your presentation day! Find out how you can make sure everything runs smoothly when it comes time to deliver your presentation.

Present with Poise
01:47

Think about this final piece of advice on performing a simple self-evaluation after your presentation.

1 More Thing about Presentations
01:15

Deliver Rich & Engaging Presentations
5 questions
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Course 5 - Write for Business & To Be Understood
6 Lectures 15:40

Worried about all of those pesky grammar rules? Put them in the context of the larger goal, clear communication & the task of writing changes from burden to opportunity.

Preview 02:05

Different tones are required for different situations. Articulate what you want your writing to accomplish & arrange your information to emphasize these goals & set the proper tone.

Consider Tone
02:51

The English language has more than 1 million words so, how do you choose? Use the 3 S's of word choice to help you craft your content.

Use the 3 S's
04:58

Your job is to make it easy for your reader to understand your message. Follow these guidelines to put your words & phrases in the best order to make your meaning clear.

Keep It Ordered
02:02

Punctuation is another way to organize for understanding. Use these simple strategies to make sure punctuation helps clarify meaning.

Clarify with Punctuation
02:22

Consider this final piece of advice on choosing the best register for your audience so that you can effectively write for business & be understood.

1 More Thing about Writing for Business
01:22

Write for Business & To Be Understood
4 questions
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Course 6 - Write Effective Emails
5 Lectures 09:48

In today's world, social & business lines get blurred and it can be easy to miscommunicate. Learn how to communicate effectively & professionally in the digital world.

Preview 01:11

To write effectively & prevent miscommunication, you need to start with a plan. Explore these 3 steps to make a good impression.

Write Effectively
03:30

There are several instances where it's best to avoid email conversations. Learn about a few situations where you might want to think twice before using your business email account for correspondence.

Skip the Email
02:14

Punctuation, correct words & usage are all details we sometimes let slip. Fine-tune your writing skills here with examples of the small stuff to consider so your reader will focus on the big stuff.

Remember the Details
01:58

Consider this final piece of advice about effective communication on social media, too.

1 More Thing about Writing Emails
00:55

Write Effective Emails
5 questions
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Course 7 - Tell Your Business Story
11 Lectures 16:27

If your audience isn't invested in what you're saying your information will be lost on them. In this course you'll learn how to imbed a sense of meaning into a goal by connecting with & engaging your audience.

Preview 01:40

People perform better with those they trust. Use these 4 elements while storytelling to build trust with & become more relatable to your team.

Capture 4 Elements
01:49

Before you begin to tell your story, you'll want to know two major factors: who & why. Examine why your audience plays an important part in your storytelling & why you need to know your outcomes before you begin.

Design Your Story
00:50

What do you hope people will take away from your story? Here you'll find examples of determining your point.

Determine Your Point
00:28

You want to grab attention & draw people in. How? Which hook works best for you & your story? Here you'll learn several types of hooks you can use to keep your audience engaged.

Develop Your Hook
02:29

You want to give your audience context to work from to prevent confusion & eliminate distractions. Explore the 5 W's & What's at stake to set up your story for success.

Include the Setup
02:05

Capture the most important parts with sensory details to keep people engaged. Jump in to find out more about what makes a successful narrative.

Map Out the Meat
01:25

Everyone wants to make their story worth re-telling & here you'll discover a few ways to do just that. Explore what elements you'll want to include & what you'll want to avoid.

Go Out with a Bang
02:21

Now that you've developed all of the parts of your story, here's where you'll add some punch. Learn about the many tone tools you can implement to give your story more feeling & detail.

Polish & Tone
01:30

Getting ready to share your story means getting feedback. Investigate ways you can get feedback & how to use that feedback to tighten your story.

Tighten Your Story
00:49

Think about this final piece on how you can create one solid story & the adapt it to fit your needs as you work to tell your business story.

1 More Thing about Storytelling
01:01

Tell Your Business Story
5 questions
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Course 8 - Deliver Meaningful Feedback
6 Lectures 13:24

Feedback skills transform ambiguous messages into clear communications. Learn about the essential ingredients your feedback needs to be meaningful.

Preview 02:09

The best feedback is designed to support mutual respect & learning. Find out how to achieve this by planning out what kind of feedback you will give in advance.

Think Before You Speak
01:58

Timely personal feedback increases the chances that it will be helpful & well received.

Make It Timely & Personal
02:01

Getting feedback on your feedback helps to build trust & fosters clear communication. Discover how to remain open & listen for clues that will tell you how the other person is responding to your feedback.

Initiate Dialogue
04:25

The goal of feedback is to create forward momentum. Learn how to build an action plan that works for everybody involved.

Create a Plan
01:11

Think about this final piece of advice on the importance of sharing feedback in private.

1 More Thing about Delivering Meaningful Feedback
01:40

Deliver Meaningful Feedback
5 questions
About the Instructor
Eleventure Team
4.0 Average rating
1,941 Reviews
8,676 Students
22 Courses
Higher Learning. @ Work

Let's face it - a lot of elearning out there is downright boring. The truth is, everyone wants the skills they need to do their jobs well. That's where Eleventure comes in. It's critical, on-the-job skills people need. It's fast. It's fresh. It's action based & it's designed and developed by award winning and veteran author, presenter & trainer, Megan Torrance of TorranceLearning.

Megan brings over a decade of business consulting and project management experience to her instructional design and development work. She teaches LLAMA (Agile project management) and instructional design classes, kicks off new design projects and makes sure everyone's having a good time. Elearning guru by day, and ice hockey goaltender by night, Megan is devoted to not only delivering outstanding work, but also creating a top-notch work environment based on trust, flexibility, compassion, and fun. Megan and her team have developed elearning for a variety of industries and topics including food ingredients, industrial chemicals, medical, non-profit, human resources, sales, marketing, and IT. Megan holds a BS in Communications with an emphasis on Organizational Communication and Public Relations, and an MBA, both from Cornell University.

TorranceLearning's instructional design processes are designed to quickly focus on the desired performance and learning objectives, then make the most of visual and verbal techniques to take full advantage of the learning opportunity.