This course is designed for first-time entrepreneurs without a business management background or education and will walk you through the process of planning for the launch of your new business. We will cover all of the basics of business planning in a straight-forward way. The course includes 54 lectures - a combination of video lectures, text lectures, and presentation slides - and will give any new entrepreneur an understanding of the intricacies of planning and launching a new business. Students will work through a combination of provided worksheets, provided templates, and free-form assignments to build the foundation for the launch of a successful business, step by step. If you have a business idea, by the end of this course you will be positioned to launch a successful company that can allow you to live your life the way you've always wanted to.
In this lecture, I welcome you to the course and explain my background to you. I also discuss the structure of the course, what you can expect to get out of it, and how we'll get started.
The book that I mention in this lecture can be found at: http://www.amazon.com/gp/product/B00HMMO7M6/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00HMMO7M6&linkCode=as2&tag=catecocom-20
This section will lay the groundwork for both the course and for your business planning. Please do not skip this section as the information we cover here is vital to the successful launch of your business.
This lecture explains the resources, worksheets, and templates that you will need to successfully complete this course. Please download all of the worksheets and templates before continuing on to the next lecture.
This lecture explains what the value chain is and why understanding your business' place on it is key to creating a successful company. It walks you through identify the value chain of the products that you offer and which stops along that chain provide the highest margins and add the most value. It then forces you to decide where on the value chain you should locate yourself to be best positioned for success.
You should have the value chain worksheet ready before you begin this lecture.
This lecture explains what a value proposition is, why it is important, and helps you write a clear value proposition for your own products and services.
You should have the value proposition worksheet ready before you begin this lecture.
This lecture discusses the importance of clearly defining your business model before launching a new business and helps you to identify the business model for your new company.
You should have the business model worksheet ready before beginning this lecture.
This lecture explains the importance of understanding your ideal customer before moving forward with developing a marketing plan. It also walks you through developing a clear picture of your ideal customer so that you are able to develop a strategic marketing plan that appeals to that customer.
You should have your ideal customer worksheet ready before beginning this lecture.
This lecture explains Porter's 5 Forces analysis and its value in analyzing the competitive environment within which your company will operate and walks you through performing the analysis on your own company.
You should have the Porter's 5 forces worksheet ready before you begin this lecture.
This lecture explains the value of a SWOT analysis and walks you through performing SWOT analysis on your new company.
You should have the SWOT analysis worksheet ready before you begin this lecture.
This lecture explains why it's important to re-do your value proposition now that you have more information about your target customer and the industry and competitive environment within which your company operates.
You should have both the value proposition worksheet that you already completed and the revised value proposition worksheet ready before you begin this lecture.
This lecture provides an introductory overview of the four Ps of marketing: product, price, place, and promotion.
This lecture explains the first of the four Ps of marketing: product.
This lecture explains the second of the four 4 Ps: pricing, and how to strategically price your offerings to encourage sales.
This lecture explains the third of the four Ps: place.
This lecture explains the fourth of the four Ps of marketing: promotion.
This lecture provides an overview of advertising as a method of marketing promotions and the advertising channels available to large and small businesses.
This lecture provides an overview of the basics of paid online advertising including its benefits and fee structures.
This lecture discusses banner advertisements and how to create a successful one as part of your online advertising strategy.
This lecture discusses paid search advertisements and how to create a successful one as part of your online advertising strategy.
This lecture briefly discusses paid advertisements on social media platforms as a potential part of your online advertising strategy.
This lecture discusses the pros and cons of affiliate marketing as a part of your online advertising strategy.
This lecture discusses the importance of landing pages and how to create a successful one to improve the conversion rate of your online advertisements.
This lecture provides an overview of public relations and how it is an important piece of your marketing promotions strategy.
This lecture discusses press releases and the role they may play in your public relations strategy.
This lecture discusses news source services and the role they may play in your public relations strategy.
This lecture discusses how to implement a guest blogging plan and the role it may play in your public relations strategy.
This lecture discusses local news outlets and the role they may play in your public relations strategy.
This lecture discusses honors, awards, and speaking gigs and the role they may play in your public relations strategy.
This lecture discusses social media and how to successfully implement a social media marketing plan.
This lecture discusses sales promotions and the role they may play in your marketing plan.
This lecture discusses events and experiences and the role they may play in your marketing plan.
This lecture discusses personal selling and the role it may play in your marketing plan.
This lecture discusses direct marketing and the role it may play in your marketing plan.
Now that you have completed extensive research on your market and understand the marketing options available to you, this lecture will explain how simple it is to pull all of that information together into a cohesive marketing plan.
This lecture discusses how to plan the operational management of your new company including its labor force, suppliers, research and development, facilities, etc.
This lecture discusses the selection of your company's corporate structure including the possible business entity forms that your company may take and the pros, cons, and tax implications of each.
This lecture discusses planning the management and organizational structure for your business. It discusses the selection of the executive team and the structure of the company's hierarchy.
I am a startup consultant and coach helping first-time entrepreneurs turn their business ideas into successful companies that allow them to live their lives their way. I operate my business while I travel the world meeting entrepreneurs, investors, and others in the startup scenes around the globe while having amazing adventures, meeting incredible people, and getting to know the world. I've been involved in entrepreneurship from just about every angle - as an employee, founder, consultant, and investor - and I love all things entrepreneurship, most notably, helping new entrepreneurs build the businesses that they want.
I’m the author of Owning It: The Aspiring Entrepreneur’s Guide to Planning & Launching a Successful Business. I’ve also written for a number of online publications including Under30CEO and NextShark and been featured by others for my work in entrepreneurship.
I previously worked as a Business Consultant with the Minority Business Development Agency’s Business Center in Washington, DC helping the founders, CEOs, and executive management teams of minority-owned companies with contract procurement, financing assistance, business process improvement, marketing, and growth strategy development. Now I’m fully mobile and exploring startup ecosystems around the globe to see how entrepreneurs are making it happen at home, wherever home may be.
Prior to becoming a consultant I headed up the Institute for Entrepreneurship and Innovation at the Howard University School of Business and oversaw the operations of the school’s entrepreneur incubator, the Institute’s entrepreneurship education workshop series, special events that included a business pitch competition and the Google Digital Empowerment Event, the Institute’s one-on-one startup counseling sessions, and the Annual Faculty Conference on Entrepreneurship.
My other experience includes work at a small venture capital firm, at a startup internet advertising company, and as a sole-proprietor with a contract running one of the largest revenue departments on a cruise ship. I’ve had the opportunity to do business in over a dozen countries and to help numerous entrepreneurs start and grow their businesses across industries ranging from retail to artificial intelligence robotics and everything in between.
I am also a lifetime member of the National Society of Hispanic MBAs, the National Society of Hispanic Professionals, and Beta Gamma Sigma and served as the Small Business Chair on the Executive Board of the DC Chapter of the National Society of Hispanic MBAs, on the Membership Committee for the Greater Washington Hispanic Chamber of Commerce, and on the Education and Training Committee for the Maryland/DC Chapter of the National Minority Supplier Development Council.