Business Builder Workshop

The Aspiring Entrepreneur's Guide to Planning a New Startup or Small Business
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  • Lectures 54
  • Length 5.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
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About This Course

Published 3/2014 English

Course Description

This course is designed for first-time entrepreneurs without a business management background or education and will walk you through the process of planning for the launch of your new business. We will cover all of the basics of business planning in a straight-forward way. The course includes 54 lectures - a combination of video lectures, text lectures, and presentation slides - and will give any new entrepreneur an understanding of the intricacies of planning and launching a new business. Students will work through a combination of provided worksheets, provided templates, and free-form assignments to build the foundation for the launch of a successful business, step by step. If you have a business idea, by the end of this course you will be positioned to launch a successful company that can allow you to live your life the way you've always wanted to.

What are the requirements?

  • You should be comfortable with basic algebra in order to be able to perform basic financial calculations
  • You should have access to Microsoft Excel (or some other spreadsheet software)
  • You do not need any background in business management - this course will explain the basics of business planning to you in as straight-forward a way as possible

What am I going to get from this course?

  • Understand the basic components of the business planning process
  • Conduct solid market research to gain a deep understanding of your target customer(s) and industry
  • Create a business plan including a complete marketing plan and complete financial plan
  • Understand the foundations of small business financial planning and create a realistic financial plan for your business
  • By the end of this course, you will have all of the planning in place to launch a successful business

What is the target audience?

  • This course is intended for 1st-time entrepreneurs without a business management background or education
  • You should have a very basic understanding of how to use Microsoft Excel (you do not need any high-level skill in the program but we will use Excel spreadsheets to create financial projections - using a provided template - and you must be able to follow along)

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

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Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
03:24

In this lecture, I welcome you to the course and explain my background to you. I also discuss the structure of the course, what you can expect to get out of it, and how we'll get started.

The book that I mention in this lecture can be found at: http://www.amazon.com/gp/product/B00HMMO7M6/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00HMMO7M6&linkCode=as2&tag=catecocom-20

05:30

This lecture discusses the issues that every aspiring entrepreneur should consider before committing to entrepreneurship. Please listen to this lecture and evaluate your readiness for entrepreneurship before continuing with the course.

Section 2: Laying the Groundwork
01:24

This section will lay the groundwork for both the course and for your business planning. Please do not skip this section as the information we cover here is vital to the successful launch of your business.

Article

This lecture explains the resources, worksheets, and templates that you will need to successfully complete this course. Please download all of the worksheets and templates before continuing on to the next lecture.

02:59

This lecture explains what the value chain is and why understanding your business' place on it is key to creating a successful company. It walks you through identify the value chain of the products that you offer and which stops along that chain provide the highest margins and add the most value. It then forces you to decide where on the value chain you should locate yourself to be best positioned for success.

You should have the value chain worksheet ready before you begin this lecture.

01:29

This lecture explains what a value proposition is, why it is important, and helps you write a clear value proposition for your own products and services.

You should have the value proposition worksheet ready before you begin this lecture.

01:41

This lecture discusses the importance of clearly defining your business model before launching a new business and helps you to identify the business model for your new company.

You should have the business model worksheet ready before beginning this lecture.

03:49

This lecture explains the importance of understanding your ideal customer before moving forward with developing a marketing plan. It also walks you through developing a clear picture of your ideal customer so that you are able to develop a strategic marketing plan that appeals to that customer.

You should have your ideal customer worksheet ready before beginning this lecture.

03:50

This lecture explains Porter's 5 Forces analysis and its value in analyzing the competitive environment within which your company will operate and walks you through performing the analysis on your own company.

You should have the Porter's 5 forces worksheet ready before you begin this lecture.

03:29

This lecture explains the value of a SWOT analysis and walks you through performing SWOT analysis on your new company.

You should have the SWOT analysis worksheet ready before you begin this lecture.

00:50

This lecture explains why it's important to re-do your value proposition now that you have more information about your target customer and the industry and competitive environment within which your company operates.

You should have both the value proposition worksheet that you already completed and the revised value proposition worksheet ready before you begin this lecture.

Section 3: Introduction to Marketing
03:24

This lecture provides an introductory overview of the four Ps of marketing: product, price, place, and promotion.

Article

This lecture explains the first of the four Ps of marketing: product.

03:52

This lecture explains the second of the four 4 Ps: pricing, and how to strategically price your offerings to encourage sales.

Article

This lecture explains the third of the four Ps: place.

00:51

This lecture explains the fourth of the four Ps of marketing: promotion.

Section 4: Advertising (Marketing Promotions Detail)
01:02

This lecture provides an overview of advertising as a method of marketing promotions and the advertising channels available to large and small businesses.

03:04

This lecture provides an overview of the basics of paid online advertising including its benefits and fee structures.

05:52

This lecture discusses banner advertisements and how to create a successful one as part of your online advertising strategy.

02:47

This lecture discusses paid search advertisements and how to create a successful one as part of your online advertising strategy.

00:56

This lecture briefly discusses paid advertisements on social media platforms as a potential part of your online advertising strategy.

01:19

This lecture discusses the pros and cons of affiliate marketing as a part of your online advertising strategy.

02:55

This lecture discusses the importance of landing pages and how to create a successful one to improve the conversion rate of your online advertisements.

Section 5: Public Relations & Publicity (Marketing Promotions Detail)
01:02

This lecture provides an overview of public relations and how it is an important piece of your marketing promotions strategy.

01:08

This lecture discusses press releases and the role they may play in your public relations strategy.

02:55

This lecture discusses news source services and the role they may play in your public relations strategy.

03:19

This lecture discusses how to implement a guest blogging plan and the role it may play in your public relations strategy.

01:50

This lecture discusses local news outlets and the role they may play in your public relations strategy.

01:51

This lecture discusses honors, awards, and speaking gigs and the role they may play in your public relations strategy.

08:28

This lecture discusses social media and how to successfully implement a social media marketing plan.

Section 6: Other Marketing Promotions Channels (Marketing Promotions Detail)
02:26

This lecture discusses sales promotions and the role they may play in your marketing plan.

03:25

This lecture discusses events and experiences and the role they may play in your marketing plan.

00:42

This lecture discusses personal selling and the role it may play in your marketing plan.

00:35

This lecture discusses direct marketing and the role it may play in your marketing plan.

Section 7: Pulling Together the Marketing Plan
03:57

Now that you have completed extensive research on your market and understand the marketing options available to you, this lecture will explain how simple it is to pull all of that information together into a cohesive marketing plan.

Section 8: Operations
04:28

This lecture discusses how to plan the operational management of your new company including its labor force, suppliers, research and development, facilities, etc.

Section 9: Corporate Structure
03:31

This lecture discusses the selection of your company's corporate structure including the possible business entity forms that your company may take and the pros, cons, and tax implications of each.

Section 10: Management and Organization
01:22

This lecture discusses planning the management and organizational structure for your business. It discusses the selection of the executive team and the structure of the company's hierarchy.

Section 11: Personal Financial Statement
00:46

This lecture explains who must include a personal financial statement in his/her business plan and why.

Section 12: Financial Plan
01:17

This lecture provides an overview of the three main financial statements and a few extras so that you understand the basics before moving on to the lecture about building your pro forma financial statements.

03:03

This lecture provides an overview of the balance sheet so that you understand the basics before moving on to the lecture about building your pro forma financial statements.

03:02

This lecture provides an overview of the income statement so that you understand the basics before moving on to the lecture about building your pro forma financial statements.

01:09

This lecture provides an overview of the statement of cash flows so that you understand the basics before moving on to the lecture about building your pro forma financial statements.

01:43

This lecture provides an overview of the breakeven analysis, the sources and uses of funds chart, and the capitalization table so that you understand the basics before moving on to the lecture about building your pro forma financial statements.

00:47

This lecture introduces you to the idea of creating pro forma financial statements for your financial projections.

06:41

This lecture explains how to create a pro forma income statement for your financial projections. You will need to have the financial templates Excel file ready as well as have your completed worksheets from earlier in the course and the revenues worksheet and expenses worksheet handy before beginning this lecture.

Using my templates, most of the calculations and cell references are already included and the cell values will automatically calculate. However, please remember to check that any changes you make do not alter the references. Work through this video slowly and pause it after each step to accurately complete your own pro forma balance sheet.

05:37

This lecture explains how to create a pro forma balance sheet for your financial projections. You will need to have the financial templates Excel file ready and have already completed the pro forma income statement in order to complete this lecture.

Using my templates, most of the calculations and cell references are already included and the cell values will automatically calculate. However, please remember to check that any changes you made to the income statement have not altered the references. Work through this video slowly and pause it after each step to accurately complete your own pro forma balance sheet.

02:12

This lecture explains how to create a pro forma cash flow statement for your financial projections. You will need to have the financial templates Excel file ready and have already completed the pro forma income statement and pro forma balance sheet in order to complete this lecture.

I have not included video of filling in the cash flow statement in this lecture because the cash flow statement is completed almost entirely by pulling from the other two financial statements, which should be different for every person, and so it can actually be more confusing to see an example as the cell references will probably be different on your own statement than they would be in the video.

Using my templates, much of the cash flow statement should complete itself because the formulas and cell references are already included. However, you must check to make sure that any changes you made on the previous two financial statements have not affected the references on this one. Work through this video slowly and pause it after each step to make sure that you complete your cash flow statement correctly.

03:15

This lecture explains how to conduct a break-even analysis based on the rest of your business planning so that you know when your new company will become self-sustaining. It also covers the creation of a sources and uses of funds chart and capitalization table to be included with your pro forma financial statements.

00:58

This lecture discusses the notes to the financial statements that must be included in the appendix of your business plan: why they're important and how to create them.

Section 13: Pulling Together the Business Plan
04:45

You're now at the point where you have all of the information you need to include in a business plan. Whether you want to pull all of that planning together into a formal business plan is up to you. If you do, this lecture will explain how to pull together all of the pieces into a formal document that you could present to potential investors.

Section 14: Don't Forget the Basics
07:10

With the heavy lifting of business planning complete, we need to circle back and make sure that you don't forget about some of the basics of launching your new business. This lecture discusses a few of the items that are important to a successful business launch but didn't fit in elsewhere in the course lectures.

Section 15: Funding Options
09:52

Now that you've completed your business planning you're probably wondering where to find the funding you need to launch your new business. This lecture covers the most common funding options available to entrepreneurs and the positives and negatives of each.

Section 16: Closing
01:12

This is the final lecture of the course and is basically a thank you to all of you for making it this far! I will also wrap up with some words of encouragement and let you know how to keep in touch. You can find me on Twitter @cate_costa or at my website, www.CateCosta.com.

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Instructor Biography

Cate Costa, Startup Consultant and Entrepreneur Coach

I am a startup consultant and coach helping first-time entrepreneurs turn their business ideas into successful companies that allow them to live their lives their way. I operate my business while I travel the world meeting entrepreneurs, investors, and others in the startup scenes around the globe while having amazing adventures, meeting incredible people, and getting to know the world. I've been involved in entrepreneurship from just about every angle - as an employee, founder, consultant, and investor - and I love all things entrepreneurship, most notably, helping new entrepreneurs build the businesses that they want.

I’m the author of Owning It: The Aspiring Entrepreneur’s Guide to Planning & Launching a Successful Business. I’ve also written for a number of online publications including Under30CEO and NextShark and been featured by others for my work in entrepreneurship.

I previously worked as a Business Consultant with the Minority Business Development Agency’s Business Center in Washington, DC helping the founders, CEOs, and executive management teams of minority-owned companies with contract procurement, financing assistance, business process improvement, marketing, and growth strategy development. Now I’m fully mobile and exploring startup ecosystems around the globe to see how entrepreneurs are making it happen at home, wherever home may be.

Prior to becoming a consultant I headed up the Institute for Entrepreneurship and Innovation at the Howard University School of Business and oversaw the operations of the school’s entrepreneur incubator, the Institute’s entrepreneurship education workshop series, special events that included a business pitch competition and the Google Digital Empowerment Event, the Institute’s one-on-one startup counseling sessions, and the Annual Faculty Conference on Entrepreneurship.

My other experience includes work at a small venture capital firm, at a startup internet advertising company, and as a sole-proprietor with a contract running one of the largest revenue departments on a cruise ship. I’ve had the opportunity to do business in over a dozen countries and to help numerous entrepreneurs start and grow their businesses across industries ranging from retail to artificial intelligence robotics and everything in between.

I am also a lifetime member of the National Society of Hispanic MBAs, the National Society of Hispanic Professionals, and Beta Gamma Sigma and served as the Small Business Chair on the Executive Board of the DC Chapter of the National Society of Hispanic MBAs, on the Membership Committee for the Greater Washington Hispanic Chamber of Commerce, and on the Education and Training Committee for the Maryland/DC Chapter of the National Minority Supplier Development Council.

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