Business Branding For E-commerce
4.2 (121 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,674 students enrolled

Business Branding For E-commerce

Brand A New Product, Brand A Website, or Brand Your Company. Learn To Create A Professional E-commerce Brand Today
Bestseller
4.2 (121 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,674 students enrolled
Created by Jason Miles
Last updated 11/2017
English
English [Auto-generated]
Current price: $10.99 Original price: $99.99 Discount: 89% off
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 9 articles
  • 9 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Brand Creation In 12 in-depth sections
  • The Ideal Customer Guided Exercise

  • The Ideal Customer - Overcoming Primary Challenges

  • The Ideal Customer - Vision Of Success Blueprint
  • How To Create The Invisible Aspects Of A Brand
  • How To Design & Develop The Visible Aspects Of A Brand
  • The Naming Workshop - Strategies For Choosing An Amazing Brand Name
  • Creating Brand Graphics - How-To, Tips, and Tools
  • Website Photography Strategies To Enhance Your Brand Presentation
  • Product Photography Strategies To Enhance Your Brand Presentation
  • Copywriting Strategies To Enhance Your Brand Presentation
  • Word And Triggers That Can Enhance Your Brand Presentation
  • Using Calls-To-Action To Enhance Your Brand Presentation
Requirements
  • General Business Experience Is Helpful
  • Desire To Create Your Own Brand Is Required
Description

This course is presented in a clear, conversation style, that is easy to understand and follow. You'll enjoy the instructors genuine care and encouraging teaching style. You'll learn how to build a business brand in a logical and systematic way. 

Learn To Create A Professional Brand For Your New Product, Website or Company!

About The Instructor & His Authentic Credibility On This Topic: Jason resides in Seattle Washington and together with his wife, he's sold millions online and their popular shopify website (Pixie Faire) has even been featured by Shopify as one of the sites premiere success case studies. 

Miles shares their insider tips, techniques, short-cuts and hard-won lessons acquired as they personally set up and built their Shopify site, which currently transacts 40,000-50,000 orders a month and is ranked 503rd out of over 500,000 Shopify websites (based on worldwide site traffic). He is also the co-creator of Liberty Jane® and Sew Powerful. He previously served as the Senior Vice President of Marketing, Human Resources, and Development at Northwest University in Seattle Washington.

How Is This Course Different? This course has 12 powerful, yet easy to follow, sections all designed to help you design and implement a professional business brand. 

This course offers a unique and systematic approach that cuts through the confusion, eliminates incorrect thinking, and teaches best practices on all the aspects related to establishing a successful business, online, or e-commerce brand.

Who Is This Course Designed For? Students should have a basic understanding, or willingness to learn professional branding. They also need the time, patience, and willingness to implement the lessons and details taught in this course. Ideally, students should already have a product, product idea, or product plan. If you have a private label product already set up that you sell on Amazon, or are an artist, crafter, or seller of unique items - and need a fully functional ecommerce website - then this course will be of value to you. 

Who this course is for:
  • Branding for entrepreneurs eager to build a professional looking company or website
  • Private Label sellers who want to move beyond online arbitrage (such as Amazon FBA) and create their own powerful brand
  • E-commerce sellers who are interested in a long-term, sustainable, valuable business brand
  • Online marketers who are tired of selling other people's brands and want to create their own brand
Course content
Expand all 32 lectures 02:54:16
+ Free Webinar Training
5 lectures 42:47

Be sure to download and read this companion booklet. It provides an overview of the course.

Course Companion Booklet: Magnetic Business Branding For E-Commerce
00:01
Building An Ecommerce Brand Part Three
11:17
Building An Ecommerce Brand Part Four
14:30
+ The Ideal Customer
3 lectures 14:19

In this video we discuss strategies to refine your search for your ideal customer.

The Ideal Customer Guided Exercise
09:56
The Ideal Customer: Ways To Differentiate
04:19
The Idea Customer: Worksheet
00:04
+ Innovating To Overcome Primary Challenges
3 lectures 14:51
The Hawken Innovation Methods
08:56
The Blue Ocean Innovation Methods
05:50
Innovation Worksheet
00:05
+ Vision Of Success Blueprint
2 lectures 07:12
Vision Of Success Blueprint
07:10
Vision Of Success Blueprint Worksheet
00:02
+ The Invisible Aspects Of Your Brand
2 lectures 12:30
The Invisible Aspects Of The Brand (video one)
06:17
The Invisible Aspects Of A Brand (part two)
06:13
+ The Visible Aspects Of A Brand
3 lectures 14:53

In this video we begin to explore professional naming strategies that you can use to create a product or brand name.

The Naming Workshop Part One
06:01

In this video we finish the naming workshop - professional strategies you can use to create a product or brand name.

The Naming Workshop Part Two
08:46
The Visible Aspects Of A Brand, Naming Worksheet & Brand Builders Checklist
00:06
+ Creating The Graphics You Need For Your New Brand
2 lectures 07:45
Professional Graphics For Your New Brand
07:42
Professional Graphics Checklist
00:03
+ Photography For Your Website
2 lectures 10:21
Site Photography Strategies & Tactics & Tools
06:11
Site Photography Video Two More Strategies & Tactics
04:10
+ Product Photography Strategies
1 lecture 07:03
Product Photography Strategies & Tactics
07:03
+ Copywriting To Support Your Brand
3 lectures 12:30
Copywriting For Your Brand Video One
07:29
Copywriting For Your Brand Video Two
04:59
The Copywriting Worksheet
00:02