Business Branding For E-commerce
4.7 (23 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,056 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Business Branding For E-commerce to your Wishlist.

Add to Wishlist

Business Branding For E-commerce

Branding For Your New Product, Website or Company - Learn To Create A Professional E-commerce Brand Quickly and Easily
New
4.7 (23 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,056 students enrolled
Created by Jason Miles
Last updated 8/2017
English
Current price: $12 Original price: $100 Discount: 88% off
3 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 8 Articles
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

Training 5 or more people?

Get your team access to Udemy's top 2,000 courses anytime, anywhere.

Try Udemy for Business
What Will I Learn?
  • Brand Creation In 12 in-depth sections
  • The Ideal Customer Guided Exercise
  • The Ideal Customer - Overcoming Primary Challenges
  • The Ideal Customer - Vision Of Success Blueprint
  • How To Create The Invisible Aspects Of A Brand
  • How To Design & Develop The Visible Aspects Of A Brand
  • The Naming Workshop - Strategies For Choosing An Amazing Brand Name
  • Creating Brand Graphics - How-To, Tips, and Tools
  • Website Photography Strategies To Enhance Your Brand Presentation
  • Product Photography Strategies To Enhance Your Brand Presentation
  • Copywriting Strategies To Enhance Your Brand Presentation
  • Word And Triggers That Can Enhance Your Brand Presentation
  • Using Calls-To-Action To Enhance Your Brand Presentation
View Curriculum
Requirements
  • General Business Experience Is Helpful
  • Desire To Create Your Own Brand Is Required
Description

      ***Brought To You By The Creator Of Shopify Power - the best-selling E-commerce Course On Udemy***

Building An E-commerce Brand - Learn To Create A Professional Brand For Your New Product, Website or Company!

About The Instructor & His Authentic Credibility On This Topic: Together with his wife, Jason Miles has sold millions online and their popular shopify website (Pixie Faire) has even been featured by Shopify as one of the sites premiere success case studies. Miles shares their insider tips, techniques, short-cuts and hard-won lessons acquired as they personally set up and built their Shopify site, which currently transacts 40,000-50,000 orders a month and is ranked 503rd out of over 500,000 Shopify websites (based on worldwide site traffic).

How Is This Course Different? This course has 12 powerful, yet easy to follow, sections all designed to help you design and implement a professional e-commerce brand. 

This course offers a unique and systematic approach that cuts through the confusion, eliminates incorrect thinking, and teaches best practices on all the aspects related to establishing a successful e-commerce brand.

Who Is This Course Designed For? Students should have a basic understanding, or willingness to learn professional branding. They also need the time, patience, and willingness to implement the lessons and details taught in this course. Ideally, students should already have a product, product idea, or product plan. If you have a private label product already set up that you sell on Amazon, or are an artist, crafter, or seller of unique items - and need a fully functional ecommerce website - then this course will be of value to you. 

Warning, Corporate Marketing Professionals - You May Find This Course Too Basic. (Although I'd imagine you will learn a lot from it). This course is intended for entreprenuers, marketers, brand owners and small business people.

Who is the target audience?
  • Branding for entrepreneurs eager to build a professional looking company or website
  • Private Label sellers who want to move beyond online arbitrage (such as Amazon FBA) and create their own powerful brand
  • E-commerce sellers who are interested in a long-term, sustainable, valuable business brand
  • Online marketers who are tired of selling other people's brands and want to create their own brand
Compare to Other Business Branding Courses
Curriculum For This Course
31 Lectures
02:54:16
+
Free Webinar Training
4 Lectures 42:46


Building An Ecommerce Brand Part Three
11:17

Building An Ecommerce Brand Part Four
14:30
+
The Ideal Customer
3 Lectures 14:19

In this video we discuss strategies to refine your search for your ideal customer.

The Ideal Customer Guided Exercise
09:56

The Ideal Customer: Ways To Differentiate
04:19

The Idea Customer: Worksheet
00:04
+
Innovating To Overcome Primary Challenges
3 Lectures 14:51
The Hawken Innovation Methods
08:56

The Blue Ocean Innovation Methods
05:50

Innovation Worksheet
00:05
+
Vision Of Success Blueprint
2 Lectures 07:12
Vision Of Success Blueprint
07:10

Vision Of Success Blueprint Worksheet
00:02
+
The Invisible Aspects Of Your Brand
2 Lectures 12:30
The Invisible Aspects Of The Brand (video one)
06:17

The Invisible Aspects Of A Brand (part two)
06:13
+
The Visible Aspects Of A Brand
3 Lectures 14:53

In this video we begin to explore professional naming strategies that you can use to create a product or brand name.

The Naming Workshop Part One
06:01

In this video we finish the naming workshop - professional strategies you can use to create a product or brand name.

The Naming Workshop Part Two
08:46

The Visible Aspects Of A Brand, Naming Worksheet & Brand Builders Checklist
00:06
+
Creating The Graphics You Need For Your New Brand
2 Lectures 07:45
Professional Graphics For Your New Brand
07:42

Professional Graphics Checklist
00:03
+
Photography For Your Website
2 Lectures 10:21
Site Photography Strategies & Tactics & Tools
06:11

Site Photography Video Two More Strategies & Tactics
04:10
+
Product Photography Strategies
1 Lecture 07:03
Product Photography Strategies & Tactics
07:03
+
Copywriting To Support Your Brand
3 Lectures 12:30
Copywriting For Your Brand Video One
07:29

Copywriting For Your Brand Video Two
04:59

The Copywriting Worksheet
00:02
3 More Sections
About the Instructor
Jason Miles
4.6 Average rating
649 Reviews
8,358 Students
6 Courses
has sold millions online and he shows you exactly how

**Jason is the author of the bestselling Pinterest Power, Instagram Power, and Youtube Marketing Power, all available in bookstores worldwide and published with McGraw Hill. **

In 2008 Jason & Cinnamon Miles founded Liberty Jane Clothing at their kitchen table and began selling One-Of-A-Kind handmade items on eBay. Cinnamon was the artist with a penchant for designing on-trend doll clothes and Jason was the marketer helping during the evennings and weekends. His day job was as a professional fundraiser in Silicon Valley. They used social media to scale their fans, followers, and customers and quickly became eBay Powersellers, ultimately selling millions online via their own websites. How?

In 2009 they began selling digital downloads on their own website. In the first month they sold 11. But sales quickly grew and other designers began asking them if they could publish their patterns on the site too.  

From 2010 to January 1, 2014 Miles served at Northwest University in the Seattle area. As the Senior Vice President of Advancement he managed the Fundraising, Marketing, and Human Resources departments.  

That year they also founded of Sew Powerful, a 501C3 charitable organization focused on combating extreme poverty in Zambia. The Google Foundation has become their largest donor and they've received worldwide support for their innovative Sew Powerful Purse program and creative efforts to combat extreme poverty in Ngombe Compound - the worst urban slum in Lusaka Zambia. 

In 2011 Miles founded the Marketing On Pinterest blog to document their work on the popular social media site and two weeks after launch he was offered a three book deal with McGraw Hill Professional. Each book has been a bestseller and can be found on Amazon as well as in bookstores worldwide including North America, Korea, Australia, India, and Europe.

In 2013 Jason & Cinnamon launched Pixie Faire (a marketplace built on the Shopify platform). Pixie Faire has quickly become the Internet's largest doll clothes pattern marketplace with over 70 designers and over 1.5 million patterns downloaded. It attracts raving fans from both the toy and sewing world. The site averages 40,000 to 50,000 pattern downloads a month.

Jason is an award winning marketer having earned the All-Star Award repeatedly for Email Marketing & Social Media Integration presented by Constant Contact.

On January 1, 2014 Miles retired from the 9-5 world to focus on the growth of his company and charity. His corporate career included twenty years of work in Human Resources, Fundraising, and Marketing.

His work has been featured in Forbes, The Huffington Post, Wharton Magazine (of the University Of Pennsylvania School Of Business), IBM's Connect Chat, CNET, MSN's Business On Main, Social Media Examiner, Profnet, PRNewswire, and other premiere publications.

He is an Adjunct Professor of Marketing at Northwest University and regularly present for the American Marketing Association (AMA) as well as at other industry leading events where he presents on the topics of social media and ecommerce. 

He spends quality time mentoring and coaching others, kayaking, traveling to Africa, and helping Cinnamon teach the pre-school class on Sunday mornings at Renton Christian Center in the Seattle area. 

Jason's passion is to serve and help others, which he brings to his teaching and speaking projects. His unique experience as a Senior Marketer at a University as well as a start-up kitchen table entrepreneur give him a unique ability to connect with a wide range of learners. 

He's sold millions online, but is most passionate about the start-up phase, branding, social media, and the transformational power an online business can have in the lives of hard working people as they turn their dream into reality with proven techniques and practical online marketing strategies.