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Business Analytics
Rating: 4.0 out of 5(198 ratings)
963 students

Business Analytics

An introductory course in understanding the definition, application and techniques involved in Business Analytics.
Last updated 3/2023
English

What you'll learn

  • Be introduced to analytics in general, its different types and benefits.
  • Be aware of the levels and challenges of analytics.
  • Be introduced to the business analyst.
  • Be introduced to the definition, history and benefits of business analytics.
  • Know the techniques, software applications, challenges and future of BA.

Course content

9 sections59 lectures2h 37m total length
  • Introduction and Objectives0:25

    In this lecture, we'll discuss some objectives aimed at showing what you can expect to learn from this course.

    .

    Section Outline

    Lecture 2: Analytics vs Analysis

    Lecture 3: Types of Analytics

    Lecture 4: Descriptive Analytics

    Lecture 5: Predictive Analytics

    Lecture 6: Prescriptive Analytics

    Lecture 7: Differences of Analytics

    Lecture 8: Benefits of Analytics

  • Definition of Analytics2:06

    This lecture will identify the differences between analytics and analysis.

    .

    Lecture outline:

    0:00    Analytics Defined
    
    1:23    Analytics and Analysis
    
  • Types of Analytics0:28

    This lecture will talk about the different types of analytics.

  • Descriptive Analytics1:36

    This discussion will focus on one of the types of analytics, namely descriptive analytics.

  • Predictive Analytics1:32

    This discussion will focus on one of the types of analytics, namely predictive analytics.

  • Prescriptive Analytics1:59

    This discussion will focus on one of the types of analytics, namely prescriptive analytics.

  • Differences of Analytics2:49

    This discussion will identify the differences between the three types of analytics.

  • Benefits of Analytics4:30

    This lecture will identify the different benefits of analytics.

Requirements

  • Basic understanding of the IT industry
  • Knowledge of the English language

Description

Business analytics (BA) refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set of metrics to both measure past performance and guide business planning, which is also based on data and statistical methods.

This course includes the different types of analytics, BA techniques, software and applications, differences between analytics and analysis and business analytics and business intelligence, challenges and the future of BA.

Who this course is for:

  • Recent graduates looking to get a foothold in the IT Industry.
  • Analysts looking to improve their understanding of the business analyst role.
  • Organizations wanting to make better and more informed business decisions, as well as looking for ways to explore business data and implement statistical analysis.
  • Managers looking to optimize business processes.