How to become world class Business Analyst - Cases in Excel
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How to become world class Business Analyst - Cases in Excel

Practical guide how to do business analysis in Excel especially of sales and operations
3.9 (64 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,043 students enrolled
Created by Asen Gyczew
Last updated 8/2017
English
Current price: $10 Original price: $190 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 5 hours on-demand video
  • 1 Article
  • 29 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Kill any discussion with solid data analyses
  • Do the analyses 10x faster
  • Structure complex problems and solve them in Excel
  • Perform the analyses in a very effective manner
  • Understand the main challenges in analyzing different aspects in sales, marketing and operations
  • Build business models for e-commerce, service companies and B2C services
  • You will get ready made examples of complex analyses from top-notch consulting companies
View Curriculum
Requirements
  • Basic or intermediate Excel
Description

What is the aim of this course?

This course will help you drastically improve your knowledge and skills in business analysis through a series of practical cases. It is designed for people who want to become business analyst or do a lot of business analyses at their work. It is based on my 11 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from FMCG, SMG, B2B sector that I worked for. On the basis of what you will find in this course I have trained over 100 business analysts who now are Investment Directors, Senior Analyst, Directors in Consulting Companies, Board Members etc.

I teach through cases so most of the lectures will be a case study showing some business problem solved in Excel. To every lecture you will find attached (in additional resources) the Excel shown the specific business analysis shown in the Lecture. Thanks to this as a part of this course you will also get a library of ready-made business analyses that can, with certain modification, be applied by you in your work. Every business analysis show in this lecture is easy to edit and adjust to your need.


Why I decided to create this course?

The companies I have worked with so far as a Board Member (I am usually, Chief Restructuring Officer VP responsible for Strategy and Development) still have huge problem with proper analyzing intermediate and advance issues – they are usually preoccupied by current activities and have close to no time for  business analysis and strategic decision. Moreover, they do not know how to approach many subject from the analytical point of view to make sure that they are taking the right decision. Therefore, quite often they hire consultants who in turn lack the practical knowledge and experience. This course is my small contribution to improving both consulting as well operational and strategic analyses in FMC, SMCG, B2B companies including also on-line models like e-commerce, SaaS, marketplaces.


In what way will you benefit from this course?

The course is a practical, step by step guide loaded with tones of analyses, tricks, hints that will significantly improve the speed with which you do the business analyses as well as the quality of the conclusions coming out of available in your company data. Every business analysis is well described and presented in a form of Excel, attachted to the lecture. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that, thanks to the course, you will know:

  • How to analyze different aspect of sales, marketing, operations?
  • How to draw conclusions from those analyses – both for current operations as well ase strategic ones?
  • How to be efficient in your work as analyst?
  • How to build Excels and Power Points so that it is understandable for you and your team, even after some time?
  • Chose the right business analysis to identify problems and opportunities

You can also ask me any question either through the discussion mode or by messaging me directly.


How the course is organized?

The course is divided currently in 5 sections and will be adding new section to address other important issues. Currently you will find the following sections:

  • Introduction. We begin with little intro into the course as well as some general info on the role of business analyst – what skills, education, knowledge is required from you and what are the available career paths for you
  • Tools. In the second section we briefly go through main tools and concepts for business analysts. We devote some time to the most popular ones: Excel an Power Point
  • Business modelling - example of analyses. On some occasion you analyze the whole business to see what is the logic behind. Here we show how to prepare the model in Excel for some of the business models
  • Sales & Marketing. Analyzing the market, sales activities and efficiency, potential for expansion are one of the most typical tasks set for business analyst. Here I provide you with plenty of practical real-life examples of problems and solutions. Every business analysis also shows you the potential for increased sales or margin.
  • Operations. Quite often the business performance depends on Operational Excellence. In this section we will show you examples of analysis form logistics, production, production planning, and other supply chain issues. Every business analysis here will show you possible savings or opportunity to increase capacity.

We will be adding new sections in the coming months


You will be able also to download many additional resources

  • Excels with analyses shown in the course
  • Presentation of slides show in the course
  • Links to additional presentations and movies
  • Links to books worth reading
  • Every business analysis is well described, available as a dowloadable Excel file and can be easy modify to meet your needs
Who is the target audience?
  • Business analysts
  • Researchers
  • Controllers
  • Consultants
  • Small and medium business owners
  • Startup founders
Students Who Viewed This Course Also Viewed
Curriculum For This Course
81 Lectures
07:23:58
+
Introduction
3 Lectures 06:02

In this lecture we will explain why it makes sense to take the course, what you will get out of it and what you should look forward to. We will also explain the logic we used to build the course

Preview 01:31

I will show you how the course is organized

Preview 01:08

Here we will explain who is business analyst, what are the available career pahts to them and what kind of skills are required to become one. We will also briefly talk about what you should gradeatue to have a bigger chances of becoming business analyst

Preview 03:23
+
Main tools and techniques used by Business Analyst
15 Lectures 51:50

Here I will show you what you will learn in this section

Preview 00:55


Here I show you a link to external resources where yu can learn more about Excel that you should mastera

Preview 00:28

Power Pointe presentation is the second most important tools to be used by Business Analyst in his work. After all it is not only important to analyse data and draw conclusions but also to show them in a nice manner to decision makers. Here you will learn basic rules on how to build your Power Point deck in fast and easy manner. You will see also some examples of good and bad slides. There are many advanced tools for presentation (i.e.) Prezi. Still Power Point is the most often used and widely accepted

Power Point - how it should be used by business analyst
05:47

In this lecture you will get to know our favorite method for first rough estimation – the bottom-up method. We give you also 2 examples with Excel calculation how to use it.

Preview 07:53

Top-down is the little brother of bottom-up approach – not used that often but still very useful for re-segmenting the market (niche an low cost strategy)

Top-down approach
03:46

In this lecture I show the backward thinking /induction. This approach enables you to design the whole process, company on the bases of the expected outcome

Backward logic
02:43

In many cases you can get high end result from compounding effect in time or by getting small improvements in many areas. In this lecture I will explain the concept

Preview 01:52

Issue tree is a simple yet powerful concept used in consulting for structuring discussion and picking the right topics to concentrate on. In this lecture I will show you the principles of using it as well as a practical example

Preview 01:44

Opportunity tree is a tool that you can use to generate new ideas to improve your business by looking at main drivers of your business

Opportunity Tree
03:19

We show here how to use the so called OEE (Overall Equipment Efficiency) Analysis that shows you how efficient you are in using your resources. It is very useful for checking whether you use well machines and equipment

OEE and OLE
03:10

If you want to understand well a business you have to be able to identify the cost drivers that shape the business model. In this lecture I will show you how to do that

Cost drivers
02:32

In every company you have bottlenecks that limit your ability to go forward and deliver more goods and services. Here I will show you how to estimate what is the impact for the whole system and how you can remove improve them. I will use simple production example to show you the effect on the whole system. You will see how the bottleneck can shift from 1 shift to another. You will also learn how to prioritize where it make sense to invest to get the best results.

Before doing this lecture I strongly encourage you first to take the OEE lecture – we use the OEE concept here so if you are not familiar with it please start with OEE lecture as a warm-up.

Theory of constraints and bottlenecks
03:14

As the course is design in such a way to simulate real project in this part we will talk about how you should prepare yourself once you know that you will participate in a project. This lecture will also introduce you to some consulting concepts which will make your life during the project much easier. Attached please find an example of issue tree

Preparation for consulting project and Issue Tree
10:05

Slides from intro and main tools section
36 pages
+
Business modeling - example of analyses
10 Lectures 01:02:56

I will show you what you will master in this section

Preview 01:35

As a business analysts or a consultant you will have to from time to time create financial models. There are a bit different than business models. In business models you go into details of operations and you focus on getting the links on the KPIs. Those models are usually done for internal purposes, to manage in the right direction the business. Financial models on the other hand are more for external users. You concentrate in them on creating the picture of the business in a standardized, understood by everybody way. You also want to create the financial statements: profit & loss statement, balance sheet statement, cash flow statement

Financial models vs Business Models
02:38

Before I show you the model in Excel I want to present you in this lecture the overall logic

Preview 02:26

I show you in the lecture the model of the consulting firm in Excel. After modifying it you can use it for your purposes (we attach the Excel files to the lecture). This model will let you check whether your business idea makes sense.

The business model of a consulting firm in Excel - Capacity and revenues
02:54

I show you in the lecture the model of the consulting firm in Excel. After modifying it you can use it for your purposes (we attach the Excel files to the lecture). This model will let you check whether your business idea makes sense.

The business model of a consulting firm in Excel - costs and profit & loss
05:05

In this lecture you will get insight into the business model of different e-commerce companies. E-commerce businesses group is very diversified so we will try to show the similarities and the differences between concepts.. You will learn here the definition of this business model, see some examples of companies using this business models. You will also understand what really matters in this sort of business, what KPIs you should look at and what values you can expect.

Preview 20:58

In this Lecture I will go through a business model of e-commerce and show you how you can model the behavior of the customer, acquisition methods and margins in Excel. Attached to this lecture you will find the file that I show in the video so download it and go through it. You can use it to model the e-commerce business you are analyzing

E-commerce business model - Excel example
09:11

Excel gives you great opportunities to calculate whether your idea makes sense or not. For this you will use the knowledge you have gathered in the previous lectures on your concept, location and your customers. Excel is obviously less emotion than you and the model you will create here can be used as a cornerstone of your business plans. It shows also to banks and potential investors what is your cash flow. We start with a simple model so you can understand it and learn how to use it. 

Business model of a restaurant in Excel - basic model
09:11

In this lecture we make more advanced model. We introduce the traffic parameter and show how it is converted first into people that are engaged (stop and enter your restaurant) and later into customers (they buy something from you). Here we will be operating on 2 customer groups: first one eats at the restaurant; second one comes for take-aways. For both customer groups we calculate separate conversion rates and Average ticket (ATV). We still here show you a business model for a 1 restaurant

Business model of a restaurant in Excel - advanced model
08:58

Slides from e-commerce business model
4 pages
+
Sales and marketing analyses - examples
7 Lectures 38:39

I will show you what you will master in this section

Preview 01:10

In this lecture we show how you can measure and analyze what is the maximal reach of your B2B bussiness having in mind transportation costs and markups. We will provide you with fast way to identify potential customers and measure your targeted price on a specific foreign market

Catchment area / reach analysis - B2B
03:50

Here I will show you how to see which marketing activities you should bet on

Preview 08:19

In this lecture you will learn to calculate sales and margin density for a Retailer using pivot and sumifs function. I will also show you what conclusion you should draw from it.

Sales and margin efficiency in retail
15:39

Most producers / brand owners operate using many sales channels: wholesalers, own shops, e-commerce, marketplace etc. It makes sense to check how profitability looks across channels and what can e done to improve overall situation. I will show you how it cane be done with a simple Excel analysis and a pivot table. I will go also try to demonstrate what kind of conclusions can you draw and what should be your next steps, on the basis of the results you are getting form the analyses

Sales channel analysis - case in FMCG
03:06

If you work for a retailer one of the most useful analysis is to check whether there is still potential to growth and how big it is. In this lecture I will show you 2 ways in which you can estimate how many shops you can open in a specific location, city, province. One approach will be concentrated solely on the number of shops whereas the second one will also take into account the size of shops

Potential growth by regions - case in retail
06:35

Slides from sales analysis section
16 pages
+
Operations - Production, Supply Chain - examples of analyses
9 Lectures 54:19

I will show you what you will master in this section

Preview 00:23

We show here how to use the so called OEE (Overall Equipment Efficiency) Analysis that shows you how efficient you are in using your resources. It is very useful for checking whether you use well machines and equipment

OEE analysis
06:10

In every company you have bottlenecks that limit your ability to go forward and deliver more goods and services. Here I will show you how to estimate what is the impact for the whole system and how you can remove improve them. I will use simple production example to show you the effect on the whole system. You will see how the bottleneck can shift from 1 shift to another. You will also learn how to prioritize where it make sense to invest to get the best results.

Before doing this lecture I strongly encourage you first to take the OEE lecture – we use the OEE concept here so if you are not familiar with it please start with OEE lecture as a warm-up.

Removing bottlenecks
05:21

In this lecture you will learn how to calculate optimal batches and how to estimate savings when comparing to actuals batches. We will use his an example of juice producer

Preview 06:37

2-stage production planning (planning for assembling and bundles). In many cases you have to first prepare the components and then on the basis of this produce the end product. This requires certain amount of additional planning, especially taking into account that the same component can be in different end-products. I will show you here on the basis of example of cosmetics producer how to create such a production plan, assuming optimal production batches for components and taking into account the inventories.

2-stage production planning - example of cosmetics producers preparing bundles
05:32

During this lecture I will show you how on basis of small number of data create a model which will show you how logistics costs are created, on what stage and what is the biggest drivers. This in turn will enable you to apply 80/20 rule

Top-dow approach for a FMCG - introduction
08:27

In this lecture we will give you some tips how to approach the case and show you the usage of the proper Excel functions

Top down approach for a FMCG - tips how to do it
15:26

In this lecture we solve the case with you, show you the outcome, interpret it and give you examples how the results can be presented in terms of Excel and slides

Top down approach for a FMCG - solution
06:23

slides from operations
23 pages
+
Cases for training analytical skills - Market Estimation
8 Lectures 16:04

We start now cases that will help you strengthen your position as a Business Analyst with strong analytical skills


Business analyst cases - introduction
01:09

In this lecture I will show what cases we will solve in this section

Preview 02:30

In this lecture you have to estimate what is the market for TVs in a specific market, what are the cost drivers. Imagine that you were asked to estimate the market for TV sets. Ask yourself 3 questions:

  • What is  meant here by “the market”? Annual sales or total ownership?
  • Do you want the market estimation to be in volumes or in values?
  • What is included in the TV sets (i.e. monitors are in or not)?
Estimation of TV market - case to be solved
01:34

In this lecture I show you the solution to the case you had to solve in the previous lecture

Estimation of TV market - solution
02:48

Imagine that you were asked to estimate the market for ceramic tiles. You have to ask yourself the following questions:

  • What is  meant here by “the market”? Annual sales or total ownership?
  • Do you want the market estimation to be in volumes or in values?
  • What is included in market? Should we include B2C or also B2B?
  • Are we talking about just ceramic tiles  or other connected products 
Estimation of tile market - case to be solved
01:29

Estimation of tile market - solution
03:13

Imagine that you were asked to estimate the kid’s ware market

  • What do you mean by kids?
  • What products do you have in mind (i.e. toys, pampers,t-shirts)?
  • Do you want the market to be estimated in volumes or in values?
Estimation of kids wear market - case to be solved
01:11

Estimation of kids wear market - solution
02:10
+
Cases for training analytical skills - Sales and Marketing
11 Lectures 23:53

In this section I will show you want kind of cases relating to marketing and sales you may get during the interview. There will be examples from FMCG, retailers and service companies.

Preview 00:57

Imagine that as a consultant you were asked to analyze your client situation- FMCG producer that is using different channels of distribution. How would you check whether his using the right mix channels

Sales channels comparison - Problem
00:50

Here we show the solution to the case shown in the previous lecture

Sales channels comparison - Solution
02:32

If you work for a retailer one of the most useful analysis is to check whether there is still potential to growth and how big it is. In this lecture I will show you 2 ways in which you can estimate how many shops you can open in a specific location, city, province. One approach will be concentrated solely on the number of shops whereas the second one will also take into account the size of shops

Potential for growth - retailer - Problem
00:27

Here we show the solution to the case shown in the previous lecture

Potential for growth - retailer - Solution
04:23

Imagine that our consulting company is using 4 ways to acquire customers. Try to find the most efficient ways of acquiring customers? How would you do it

Efficiency of sales and marketing activities in consulting firm - Problem
02:20

Here we show the solution to the case shown in the previous lecture

Efficiency of sales and marketing activities in consulting firm - Solution
05:14

Imagine that you have a chain of physical stores and on-line store. What pricing would you use? How you would come up with the right pricing?

Pricing in multichannel surrounding - Problem
01:57

Here we show the solution to the case shown in the previous lecture

Pricing in multichannel surrounding - Solution
02:42

Imagine that you are a Retailers with 10 stores and very strong brand that are selling toys. How would you grow the business?

How to expand strong brand in Retail - Problem?
00:26

Here I will show you the solution to previous lecture

How to expand strong brand in Retail - Solution
02:05
+
Cases for training analytical skills - Strategy
10 Lectures 21:25

Imagine that you were responsible for managing the cinema. What KPIs metrics you would look at to see whether you are doing a good job?

KPIs for cinema - Problem
00:33

KPIs for cinema - Solution
01:53

Imagine that you were responsible for managing a marketplace for patients and doctors (i.e. Docplanner). What KPIs you would look at

KPIs for marketplace - Problem
00:37

KPIs for marketplace - Solution
02:57

IKEA is a well know brand selling furniture. On what do you think they make their money?

What is the business model of IKEA - Problem
00:43

In this lecture I show you the solution to the case you had to solve in the previous lecture

What is the business model of IKEA - Solution
06:03

Tell us what could be the business model for self driving car using canva mode

What could be the business model for Google Car - Problem
00:39

Niche strategy is widely used by many companies. Explain why and what kind of niches you can have

What could be the business model for Google Car - Solution
03:14

Niche strategy is widely used by many companies. Explain why and what kind of niches you can have

Preview 01:06

In this lecture I show you the solution to the case you had to solve in the previous lecture

Preview 03:40
+
Cases for training analytical skills - Operations
6 Lectures 10:12

Imagine that you are working in a company doing content marketing. How much post they can make and how  you could improve it?

Content marketing agency - how to increase it's output? - Problem
01:03

In this lecture I show you the solution to the case you had to solve in the previous lecture

Content marketing agency - how to increase it's output? - Solution
01:54

Imagine that you are in a fish factory.  How much money are you loosing and how you can improve it

How to improve line for cutting frozen fish? - Problem
01:21

In this lecture I show you the solution to the case you had to solve in the previous lecture

How to improve line for cutting frozen fish? - Solution
03:25

Imagine that you are standing in the queue. How long will you spend there

How long will wait in the queue? – Problem
00:41

In this lecture I show you the solution to the case you had to solve in the previous lecture

How long will wait in the queue? - Solution
01:48
+
Section - conclusions
2 Lectures 00:47
Slide
79 pages

Bonus Lecture: up to 90% discounts for all my courses
00:47
About the Instructor
Asen Gyczew
4.3 Average rating
848 Reviews
18,686 Students
22 Courses
Expert in performance improvement, turnaround and startups

Expert in performance improvement, startuping and turning-around companies with significant experience both in management as well as in supervision of medium size companies (EUR 20 – 40 million) as well as startups.

Specialties:

Functional experience: performance improvement, strategy development, startups, intrapreneurship, post-merger integration and cost reduction, due diligence;

Industry experience: SMCG (domestic appliances, furniture, ceramic tiles), FMCG (cosmetics, juice, meat), retail (electronics, convenience shops, pharmaceuticals, DIY, vending), B2B (aluminum system, plywood, alcohol, reagents, loading systems), services (MRO, consulting, outsourcing)

Countries: Poland, Serbia, Russia, Ukraine