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Over 750 students and eight 5-star reviews!
This course is part of my Small Local Business & Solopreneur Marketing Series! Great for service providers like wellness professionals, coaches, consultants, and more!
Grow your small business more quickly and have more fun working with the most profitable target clients.
This course will help you focus on the ideal clients who are most profitable and create and clarify your positioning statement to attract them more easily while making more money! Fill your practice or business!
I've built my own business and consulted with hundreds of solopreneurs to help them build theirs too! The first step is honing in on the best target (or niche) markets where you're the clear fit and they're willing to pay more.
I bring my academic background with a Phd in marketing from The Wharton School along with nearly 15 years of practical experience to the course. You get the same concepts I teach in MBA programs, customized for small business owners.
Great online course teaching market positioning in a clear, concise program
Lisa's course takes a step-by-step approach to teach you how to recognize your market, target your clients, and show you how to grow your niche. She uses worksheets and outside resources to help you understand how important it is to understand your client's needs and to meet those needs most effectively, thereby creating long term clients whose value to your company is very high. She helps you hone in on your marketing statement and gain clarity about what you offer and to whom you should market it. A great class!
` Beth Hird, Camp Director
Read the rest of the five star reviews below!
About this course:
I've worked with hundreds of small business owners and solopreneurs over the past 15 years. Plus I've taught MBA students similar material for just as long. This info is up to date with key learnings and customized for the small business owner who wants to know some of the why and what but really wants to know how to learn it, do it and profit!
“I was just telling a friend how Lisa has helped me to more than double my income in 9 months and I felt that I should let the whole world know. I am a self employed acupuncturist and prior to working with Lisa I was spinning my tail doing lots of stuff at once then getting tired and not doing anything for several months. I was feeling like my business was never going to grow. Lisa helped me to get clear about my business message, helped me to come up with strategic methods and timelines for reaching people, was a great sounding board for working out ideas and helping me to discern which marketing activities would NOT be worthwhile for me, my brand and my style. I cannot recommend her enough."
~ Marie B, 5 Star Review posted on Yelp
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|Section 1: Introduction|
Introduction to bulls-eye positioning. Get the clients who will make you more money while you have more fun!
Quick summary of segmentation.
Not just how, buy why. Applying this course doesn't just happen once in the lifetime of your business- it happens over and over again. Understand why.
Got Questions? Get Answers!Preview
|Section 2: How do I segment my market to find the most profitable ones?|
Great example of a big company and how they segment. Learn it, do it and profit!
The worksheets you need plus an explanation.
Your business segments! Brainstorm to build your own list of possibilities for more profits.
A big favorite of my live workshop (and MBA) students. FREE online resources that describe specific market segments in the US and how they can be so helpful for you.
Great criteria for evaluating the possible segments. Short term, long term, profitability and more.
BONUS: Evaluating Profitability of Each Segment
This is a quick screencast showing how to use the ad tool in Facebook to get relative sizes of different specific niche markets.
Section wrap- up.
|Section 3: BONUS: Describe Your Tribe.|
Develop your buyer personas and describe your tribe! Get all the info with easy to use worksheets to get real clarity.
Not my Cup of Tea!
|Section 4: Positioning: What is it? And, How do I do it?|
Find the sweet spot for your positioning by learning what it's all about.
How are you different? Figure out which strategies work best for your business so you can make more money.
The secret of successful companies! Write your positioning statement with step by step instructions and great examples.
|Section 5: Wrap Up!|
Put your hard work into place in all your marketing messages - slogans, taglines, and more!
I love working with small business owners!
With a PhD in marketing from The Wharton School and nearly 15 years of consulting and running my own small business, I customize the marketing strategies and tactics that I teach to MBA students for the small business owner.
Small business owners have been my clients for nearly 15 years in my role as co-founder of PagePoint Web Solutions and now as founder of MarketingU. I am thrilled when I can help a client clarify their marketing objectives and, more importantly, achieve them.
I have always loved to learn – even as a quite tiny 4-year old US Army brat stationed with my family in England in the middle of the academic year. I told the intimidating headmaster at the local school that I wanted to start school– “tomorrow!” (much to my mother’s surprise!)
This love of learning (and later teaching) has re-appeared throughout my life. After college, I did the corporate routine for a bit but also went to school in the evenings to earn my MBA. After finishing the MBA, I realized that I still wanted more – and got a PhD! While I’m done with my own formal education, I never stop being engaged in learning, teaching and coaching.
I have been passionate about marketing since I started taking MBA level marketing classes in the early 90s. I went on to earn a Master’s of Marketing and a PhD in marketing (both from the Wharton School of Business). I brought my passion to both the MBA classroom (with gigs at UC Berkeley’s Haas School of Business, The Wharton School’s San Francisco location and Mills College) and the world of small businesses beginning in the late 90s.
As the owner of two small businesses, I have had to learn a wide range of techniques, like you, to be more effective in my marketing. This includes using the Internet including Google Adwords, CraigsList, and Social Media Marketing, but it also includes, referral marketing & networking from leaders like BNI (Business Network International). All of these techniques are more effective if you have a strategy in mind that you are pursuing instead of trying out the flavor of the month.
MarketingU is based on the idea that small business owners can learn about marketing strategy and tactics and execute these efforts to grow their business with just a little extra help and nudge to get them to their goals faster and more effectively.
I invite you to “Learn it. Do It and Profit.” with me at MarketingU & to never stop learning!