Step 1: Build the Business of "U"
3.6 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
835 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Step 1: Build the Business of "U" to your Wishlist.

Add to Wishlist

Step 1: Build the Business of "U"

"Work Smarter...It Just Makes Cents"
3.6 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
835 students enrolled
Created by Brian Benedict
Last updated 1/2017
Price: Free
  • 42 mins on-demand video
  • 2 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You'll have a working knowledge of how to increase your value and what the steps are to Building the Business of "U"
  • Learn the importance of goal setting
  • Have a working knowledge of how to connect with others
  • Understand why we have to fail first before we succeed
View Curriculum
  • You'll need a desire to make a difference.
  • You'll need an open mind and a positive outlook
  • You'll need to have a pen and paper for notes

Everyone Sells!

We sell our ideas to spouses, children, friends, bosses and even in interviews.  Learn the secrets to building a better you.  These four basic steps will help you gain confidence and lead by example. 

Get 4 Keys to Building the Business of "U".  Brian brings a different aspect to developing you.  Sell more, network better and jump.  

If you want to get better make a decision to get better.  

- Focus in on what works

- Doing the same thing you've always done and expecting different results is the definition of "insanity".

- Be unique.  Do what others don't do.  Go above and beyond and give the extra effort.

  • Learn how and why to set goals.  
  • Learn why and how its important to JUMP. 
  • Learn why we need to fail.
  • Learn why and how to network

- Do you want results?

- Would you like to be better tomorrow than you were today? 

Building credibility and value with your clients will generate business.

Lets talk about being uncomfortable.  This beginners course will give you the basic foundation to begin the process of getting out of your comfort zone.   

From basic strategies and ideas to communicating to connect.

Identify the 4 key steps that allow you to focus in the next step – not the last step.

The only requirement is a willingness to look at ideas and the ability to take action.

What are the requirements?

The only requirement is a the motivation and energy to make a difference.

What am I going to get from this course?

You'll learn the basics to Building the Business of "U".  

This course shows you why its important to build credibility with those around you.  When we tie all these keys to success together it leads to an identifiable difference between you and everyone else. 

What is the target audience?

Any person willing to admit that they sell every day.  

Anyone that admits they need a boost to get that job, promotion or idea to the next level. 

Who is the target audience?
  • Transitioning Military
  • Veterans
  • Law Enforcement
  • Firefighters
  • First Responders
Students Who Viewed This Course Also Viewed
Curriculum For This Course
1 Lecture 00:57

Learn how to Build the Business of "U".  You'll learn the importance of setting goals, how to jump out of your comfort zone, learn to use failures as lessons and the basics of connecting with others.

Focus on the Target
3 Lectures 11:56

Print this PDF plan of attack

Whats your goal

Are you setting goals?  Why does it even matter?

You have many opportunities but you only have one life.  Each of us have the same 24 hours a day.  It's what we do with those hours that counts.  With so many opportunities it's overwhelming.   How do we organize our time.  With Goals.  Usually the only way we move is for something to motivate us.  Remember the carrot on a string in front of the cartoon character.  His goal was to catch the carrot.  This became an obsession because it was just out of reach.  What did he do wrong?    He had a long term goal.  He knew what he wanted.  He was missing the other element to goals.  The short term goals to get where you want to be.  It's like a road map.  If you travel across the country you have to reach certain cities in order to reach the destination.  You can't reach your goal without implementing short term goals.  In other words... a plan.  

Defining a Goal

Your goals in life could be anything. Personal and professional.  Buying a new house, a promotion, having money, or perhaps being famous. It can all be made possible and nothing could stop you if you have already set your goals.

  • What's your passion? 
  • What are you willing to give in order to get to your passion?
  • When would you like to achieve your passion?
  • What is your short term goal or weekly game plan to reach your passion?
  • Sign, date, print it out and then post it in a visible area.   Look at it each day.  Let it become part of you. 
Why Goals

Interactive Exercise 1:

  • How has your dream driven you in recent times?

  • What adversities have you experienced and overcome to this point?

  • What thoughts do you experience when someone doubts your vision?

  • What are you willing to do in order to achieve your dream?

  • What do you do when your back is up against it?

  • If you were outside of your comfort zone, but inside of your strength zone, in a daily activity that takes you toward your dream, what would you be doing?

Attack your Goal
Caught in the Comfort Zone
2 Lectures 06:33

Jump out of your comfort zone to Build the Business of U.  Too many are stuck in a comfort zone and wonder why they can't achieve even the basic goals.  Learn how to build and develop you. 

Jump (Into Action)

What's Stopping you from TAKING ACTION?   

From Jumping out of your comfort zone.

Answer the following questions:

In what way have you experienced the price to pay for your dream? 

What sacrifices do you anticipate having to make to achieve it? 

What are you willing to sacrifice for your success? 

What do you anticipate will be the most difficult trade off? 

What discomfort, conflict or disruption have you experienced to reach this point? 

When have you accomplished a dream in your life before? 

What specific actions or strategies helped you achieve it? 

What would you do differently with hindsight?

What price did you have to pay for that dream? 

How have you responded to adversities and unseen challenges in the past? 

What were the consequences of your response? 

What, if anything, would you differently now? 

What are you absolutely unwilling to sacrifice in the pursuit of your dream? 

How will this impact the outcome? 

‘The Price of Overcoming Your Fears’

What evidence supports that you are outside of your comfort zone? 

What’s scares you most about what you need to do to achieve your dream? 

How are you standing up to your fears? 

What action have you not taken so far? 

What has stopped you? 

What risks are you taking right now? 

What evidence supports this view? 

Whats Stopping You
Are you scared of your shadow
3 Lectures 10:43

Believe it or not, many of us fear opportunities.  Why?  because they are in the "unknown".  We fear things that are outside our comfort zone or in the unknown zone.  

We're comfortable with our environment, friends and daily routines.  The only way to be successful is to move forward into the unknown zone and challenge yourself.  Develop U.

Fear of Opportunity??

Are you afraid of the word "NO"?  We grow up not liking this word.  From childhood to employee, from parent hood to boys in the hood.  We don't like being told "No".   

Find out how you should look at this word differently.  Those who are successful don't think of it as a negative.  Find out why.

Fear of NO

Failing Forward

By Dr. John C. Maxwell

Vincent Van Gogh failed as an art dealer, flunked his entrance exam to theology school, and was fired by the church after an ill-fated attempt at missionary work. In fact, during his life, he seldom experienced anything other than failure as an artist. Although a single painting by Van Gogh would fetch in excess of $100 million today, in his lifetime Van Gogh sold only one painting, four months prior to his death.

Before developing his theory of relativity, Albert Einstein encountered academic failure. One headmaster expelled Einstein from school and another teacher predicted that he would never amount to anything. Einstein even failed his entrance exam into college.

Prior to dazzling the world with his athletic skill, Michael Jordan was cut from his sophomore basketball team. Even though he captured six championships, during his professional career, Jordan missed over 12,000 shots, lost nearly 400 games, and failed to make more than 25 would-be game-winning baskets.

Failure didn't stop Vincent Van Gogh from painting, Albert Einstein from theorizing, or Michael Jordan from playing basketball, but it has paralyzed countless leaders and prevented them from reaching their potential.

At some point, all great achievers are tempted to believe they are failures. But in spite of that, they persevere. In the face of adversity, shortcomings, and rejection, they hold onto self-belief and refuse to see themselves as failures. Here are seven abilities of achievers that enable them to rebound from failure and keep moving forward. 

Fail Forward
Networking Essentials
5 Lectures 11:34

Connecting with others.  Networking.  Communicating.  These are more important in today's world than an expensive college degree.  

Networking with others is not a born skill.  It can be taught.  It takes energy, enthusiasm, and a genuine interest in others.  Todays younger generation has a difficult time verbally communicating. With texting and social media you can LOL all you want but can you communicate effectively one on one?  

* You can't text in an INTERVIEW

* You can't text WTF to your BOSS.

You actually have to speak to them!  Yep.. Speak!

--> I'm not talking about only VERBAL speaking but NON-VERBAL speaking as well.   The way you look, sound, tone, smell, etc. 

START NOW..  Today is the day you begin to Build the Business of "U".  

Intro to Connecting

How likable are you?  

Are you a likable person on the internet or phone?  Me too.  But are you likable in person.  

Does the presence of you walking in a room make people turn with joy or disgust?  

- Try out this video for better ways to Build the Business of U.


How's your first impression?

Are you calm and confident or dreary and diluted with the way you're presenting yourself

* Learn a few easy ideas to create a great first impression to build the business of u.

First Impression

Are you a positive person?  Would you like to be a positive person? 

In a negative world where every TV News station is looking for the worst to broadcast we need to find ways to make our inner being as positive as we can.  Turning negatives in to positives is challenging but very rewarding.  You'll become the sunshine walking in a room when you develop this benefit. 

Build the business of U.

Positive and Enthusiastic

Where and how do I connect with others?

Learn a few tips, tricks and techniques and have fun connecting with others.  

There is no better way to Build the Business of U

Common Ground
Bonus Info Graphic
3 Lectures 02:47

Questions to analyze yourself.  Be truthful and honest and willing to be great.  

Build the Business of U

Questions to Ask Yourself

Post this infoGraphic on your wall to remind you of the 5 steps to greatness.  

Build the Business of "U" InfoGraphic

Evaluation questions

Evaluation questions
5 questions

Join us for future Build the Business of U courses.  

Make today count and always be at the top of your game.  

"Work Smarter...It Just Makes Cent$"

Brian Benedict

End Promo
About the Instructor
Brian Benedict
3.9 Average rating
25 Reviews
1,735 Students
2 Courses
"Work Smarter...It just makes Cent$"

Building the Business of "U"

Uniquely blending over 30 years of combined military, public safety, sales and networking experience into heart felt presentations that genuinely help you succeed.   Brian uses his experience with networking, communicating, connecting, sales and most of all service to help you Build the Business of ""U". 

How do you handle problems? Do you learn from them? How are going to deal with them?  Stop failing backward and start failing forward!

Connecting with others is the single most important thing you'll ever learn. It's no secret!  We'll teach you how connecting effectively is a skill you can learn and apply in your personal and professional relationships.

Also presenting "Selling U First.  Learn how to make great first impressions, how to handle hurdles and use failures as stepping stones to success. 

Brian Benedict - 

  • *  Currently - Midwest Sales Manager - Police and Firemen's Insurance Association
  • *  Richmond Fire Department, retired
  • *  US Army Veteran
  • *  Certified John Maxwell Trainer

Our ultimate goal is for you to become successful in the battlefield of life.