Building Your Real Estate Brand on Facebook
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Building Your Real Estate Brand on Facebook

Learn how to finally leverage Facebook to grow your business!
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5 students enrolled
Created by Jeanne Willson
Last updated 5/2017
English
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 1 Article
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Why Facebook is an effective marketing tool for real estate professionals & how Facebook fits into your marketing mix
  • Understand the important differences between your personal profile, business page, and Facebook groups
  • Effectively setup your Facebook business page
  • Download your own Social Media Calendar!
  • Understand different techniques for promoting your page (sharing, running contests, running ads, etc.)
  • Building strong referrals through Facebook
  • Understand the value of video on Facebook as well as how to come up with topics and record them
  • **BONUS CONTENT** Free copy of The Ultimate Guide to Facebook Content ebook
View Curriculum
Requirements
  • You should be able to use a PC or Mac
  • You should have a Facebook personal page
  • You should be familiar with the Facebook platform
Description

Facebook can be an amazing marketing platform to

  • build relationships
  • spread the word about your real estate business
  • secure more transactions!

In order to do all of that, you need to ensure your Facebook page is set up properly and consistently filled with great content. Learn how to leverage all the proverbial 'bells and whistles' that Facebook has to offer in order to build and enhance those relationships. We are going to help you do just that!

The Building Your Real Estate Brand on Facebook Course is a simple, step-by-step course designed to teach you all the basics about your page, where to find (and create) shareable, inspiring content, smart strategies to increase your number of raving fans, and more!

***BONUS CONTENT***

As a huge thank you for purchasing this course, you will also receive the following bonus downloads:

  • The Ultimate Guide to Facebook Content ebook 
  • Social Media calendar
Who is the target audience?
  • This course is for people in the real estate industry who want to leverage Facebook to grow their business
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Curriculum For This Course
26 Lectures
02:24:50
+
Introductions
2 Lectures 08:30

Host introduction and goals
03:28
+
Lesson 1: Facebook's Place in Your Marketing Mix
2 Lectures 16:09
Why Facebook
07:22

Facebook pages vs. profiles vs. groups
08:47
+
Lesson 2: Setting up your Facebook page
5 Lectures 12:06
Types of business pages
03:14

Imagery - cover image and examples
00:02

setting up your About section
02:58

getting a custom url
03:36

Services section options
02:16
+
Lesson 3: A Profitable Strategy
5 Lectures 34:31
Personal page - how it supports your business page
05:18

Types of content
12:41

Engaging content
09:31

setting up a weekly schedule
05:27

social media calendar
01:34
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Lesson 4: Promoting your page
5 Lectures 21:01

run a contest
04:09

promoting your page
03:38

tracking your insights
01:34

3 important types of FB ads
05:42
+
Lesson 5: Referral Building
2 Lectures 13:47
Building Referrals - personal and business
08:47

using Facebook notes
05:00
+
Lesson 6: What's hot now?
4 Lectures 38:44
power of video
08:44

ways to record video
13:39

what to record
14:10

The Butterfly Effect
02:11
+
BONUS! Ultimate Guide to Facebook Content ebook
1 Lecture 00:02
Ultimate Guide to Facebook Content ebook
00:02
About the Instructor
Jeanne Willson
0.0 Average rating
0 Reviews
5 Students
1 Course
Online Business Course Educator, Marketing Coach, Author

Jeanne comes to Udemy with over 20 years experience in the marketing world. She is Marketing Director of Six Figure Business Coaching (formerly, Live Love Marketing and Love Real Estate Marketing). SFBC offers online programs and one-on-one coaching and is designed to empower professionals in the real estate industry and all service-based entrepreneurs to grow their business while enriching their lives.

She is also Owner/Director of Markbeech Marketing, a virtual marketing department for businesses who want outsource their marketing. Her team assists businesses in consistently and effectively building relationships with their prospects, customers, clients and referral sources.

Her first book, 'Market Write Market' is currently available at Amazon and educates fiction authors on how to become better marketers.

Jeanne started her career working at national advertising agency, Bozell, Inc. She left the agency and worked for 10 years in national advertising sales for MTV, VH-1, Nickelodeon & Nick at Nite. She then moved across the pond and worked as a professional graphic designer and marketer for a publishing company in London.

Jeanne is a marketing graduate of Central Michigan University in the glorious 80′s and is absolutely passionate about teaching, marketing, her amazing clients, her crazy family and devoted friends.