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Building Your Platform

What Businesses of All Sizes and Types Can Learn from Amazon, Apple, Facebook, and Google
3.3 (3 ratings)
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10 students enrolled
Created by Phil Simon
Last updated 2/2016
$10 $50 80% off
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Amazon, Apple, Facebook, and Google (aka, The Gang of Four) are perhaps the four most successful companies around right now--and for good reason. Each company has embraced platform strategies, built different planks, expanded their businesses in new and interesting directions, and grown powerful ecosystems.

In this course based off of his highly acclaimed book The Age of the Platform, author Phil Simon distills the essence of platforms—and what has made these companies so successful. What's more, he provides inside tips and advice for businesses of all sizes and types can learn from The Gang of Four.

Who is the target audience?
  • Businesspeople of all levels and for all types of organizations.
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What Will I Learn?
To introduce students to platform thinking.
To define a contemporary platform.
To describe the benefits of platform thinking.
To cull lessons from Amazon, Apple, Facebook, and Google.
To provide specific steps that organizations and people can take to create or augment their own platform.
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  • None.
Curriculum For This Course
Expand All 5 Lectures Collapse All 5 Lectures 50:54
5 Lectures 50:54
Preview ImportContent

In this brief introduction, I set the table for the course.

Course Introduction

In this section, I discuss the importance of leaders for platforms to flourish. I also put business platforms and ecosystems in their historical contexts.

Building a Platform: Part 2

In this section, I cover how to build a platform as well as the importance of ecosystems, particularly as they relate to external innovation.

Building a Platform: Part 3
About the Instructor
3.3 Average rating
3 Reviews
19 Students
2 Courses
Professor, speaker, author, and management expert

Phil Simon is a frequent keynote speaker and recognized technology authority. He is the award-winning author of seven management books, most recently Message Not Received: Why Business Communication Is Broken and How to Fix It. He consults organizations on matters related to communications, strategy, data, and technology. His contributions have been featured on The Harvard Business Review, The New York Times, Fox News, and many other sites. In the fall of 2016, he joined the faculty at Arizona State University’s W. P. Carey School of Business.

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