Building Your Brand
4.2 (18 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
181 students enrolled
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Building Your Brand

Learn how to market yourself until you are the biggest brand in your field.
4.2 (18 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
181 students enrolled
Created by Anna David
Last updated 12/2012
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of the course, you will be able to have all the information you need to become among the best known people in your field.
  • In this course, you will learn how to draw the right kind of attention to yourself and your work.
  • In this course, you will learn the keys to mastering social media.
  • In this course, you will learn the fastest way to publish your own book, which will further establish your brand.
  • In this course, you will learn how to make the media and others in your field come to you for your expertise.
View Curriculum
Requirements
  • Students need computers but no specific software.
Description

"Anna David has been on top of this stuff from day one and one need look no further than Google for proof that brand building is something she knows a thing or two about. Take this course. It's excellent and incredibly timely." -Christian Josi, Huffington Post

This course is about how to make yourself—whether you're a writer, entrepreneur, web developer, dog walker or anything in between—stand out from the pack. It will show you how to pick your genre, create your site, publish your e-book, podcast your show, create and upload your audio book, lead your Twitter chat, get on TV and find a field that not only fulfills you but also makes you money and gives you a career that others will emulate.

Who is the target audience?
  • Anyone who wants to become well-known in their field, with an emphasis on writers. No specific knowledge is needed aside from basic computer skills.
Compare to Other Marketing Strategy Courses
Curriculum For This Course
25 Lectures
01:09:51
+
INTRODUCTION: Why Branding Yourself is Important
2 Lectures 06:02
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Creating and Building Your Website
3 Lectures 08:29
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Social Media
2 Lectures 06:14
Facebook and Instagram
03:12

Twitter
03:02
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Start Writing
3 Lectures 08:20
Creating Your Blog
02:39

Writing For Other Sites
02:38

Handling Your Editors
03:03
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Expanding Your Brand
3 Lectures 06:45
Fleshing Out Your Site
02:05

The Twitter Chat
02:12

Network However You Can
02:28
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Publishing Your E-Book
4 Lectures 12:11
Come Up With Your Book Idea
02:42

Self-Publishing Your Book
03:04

Promoting Your Book
03:07

Creating Your Audio Book
03:18
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You, The Expert
2 Lectures 07:03
Getting Listed
02:19

Getting on TV
04:44
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Podcasting
2 Lectures 06:22
Creating Your Podcast
03:19

Uploading Your Podcast
03:03
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Making Money With Your Brand
3 Lectures 06:25
Writers and Money
02:00

The College Speaking Circuit
02:14

Your College Speaking Video
02:11
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CONCLUSION: Self-Promotion and You
1 Lecture 02:00
Self-Promotion and You
02:00
About the Instructor
Anna David
4.2 Average rating
18 Reviews
181 Students
1 Course
Writer/Self-Marketer

Anna David is a New York Times-bestselling author of five books: the novels Party Girl (Harper, 2007) and Bought (Harper, 2009), the anthology Reality Matters (Harper, 2010), the memoir Falling for Me (Harper, 2011) and the biography By Some Miracle I Made It Out of There (Simon & Schuster, 2013)—as well as the Kindle Singles Animal Attraction (Amazon, 2012) and They Like Me They Really LIke Me (Amazon, 2013). 

She’s written for The New York Times, The LA Times, Details, Women’s Health, The New York Post, Premiere, People, Us Weekly, Maxim, Vanity Fair, Cosmo, Redbook, Self, Stuff, TV Guide, Teen Vogue, Variety, The Huffington Post, Buzzfeed, The Daily Beast and Salon, among many other publications, and has appeared repeatedly on the Today Show, Hannity, Attack of the Show, Dr. Drew, Red Eye and various other programs on Fox News, NBC, CBS, MTV, VH1 and E. She visits colleges across the country to talk about addiction and the anthology of her hit monthly storytelling show, True Tales of Lust and Love, will be coming out in February, 2014.

Wiki: http://en.wikipedia.org/wiki/Anna_David_(journalist)