Building Your Community: Yoga Teacher Training in Marketing
4.1 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Building Your Community: Yoga Teacher Training in Marketing

Build your yoga business by building your brand. Maximizing your class, workshop and training attendance.
4.1 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
116 students enrolled
Created by Jason Campbell
Last updated 4/2016
English
Price: $75
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 3 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Craft influential marketing material to attract the right clients.
  • Create classes, workshops and trainings that sell!
  • Retain students better
  • Turn your regular students into word of mouth marketers
View Curriculum
Requirements
  • Pencil and Paper
Description

The Yoga & Fitness industry is a tough industry to be successful in, whether you're an individual teacher/coach, or a studio/gym owner. Often dedicated and passionate yoga and fitness teachers get into this industry without realizing how much work it takes to gain and retain clients. If you want to build a community of regular students who love your style and want to continue to learn from you, this online course is a step in the right direction.

Often people assume brand work is only for big companies, however, it's an important and strategic part of your marketing plan. 
We need to shake up what we believe is the definition of a brand. A brand is not about having fancy advertising, or seeming corporate, it's about putting out to the world the type of teacher you are, what you stand for, and the way you teach it. It's what attracts the type of student to you that believes in the same things, and is eager to learn and grow from your lessons. Building your brand up, IS what builds your community.

Learn to:

- Attract new clients

- Turn New Clients into Regular clients

- Create loyal students, who send you referrals.

- Create workshops and other events that are ideal for your students 

This is the first step in crafting a successful way to put yourself out there to attract students, and build up your success as a yoga or fitness teacher.

All you have to do is take the first step, you will walk away with the knowledge in how to succeed.


Who is the target audience?
  • Yoga teachers who wish to improve the attendance of their classes, workshops, trainings and other events to improve their income overall.
  • Despite this course being geared to Yoga Teachers, it is also beneficial for Fitness Instructors, CrossFit Coaches, Personal Trainers, etc
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Curriculum For This Course
21 Lectures
02:17:48
+
Learn about your brand
7 Lectures 43:57

Introduction to Jason, and why he created this course.

Preview 02:23

Your brand is more than just a fancy logo, or even the marketing you do. In this video we cover why your brand is important, and should not be an overlooked part of your business

Preview 03:06

Assessing your brand will help to better define where your starting point is, and where improvements can be made.

Assessing your brand
17:15

Assess your brands position with these questions.

Brand Assessment Questions
00:49

Techniques to find out how to truly find out what your students are thinking. Students are not always entirely up front about what they think, and you need to do some sleuthing.

Truly find out what people think
11:37

Improving the positive experience of your clients will improve your positive rating on our scale, it will also improve the strength of your brand. 

More on creating positive experiences
08:22

Complete this homework before moving on to section 2 to improve the outcome of your brand work.

Homework
00:24
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Targeting Your Ideal Potential Client
3 Lectures 30:33

Using the testimonials gathered from our homework in section 1, we'll start to visualize who our target market is, we'll see the commonality between all of these regular students.

Testimonials = ideal clients
10:11

Learn another technique to craft your target market, or use this work to deepen the understanding of your findings from the testimonials you collected before.

No testimonials? No problem
19:08

Homework
01:14
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Your Core Marketing Message
8 Lectures 36:01

Have you ever thought about how you stand out in this often over saturated industry? What makes you a better choice for your potential client over the other yoga teachers in your area?

Preview 06:17

We look to the methods you can use to appear more unique, and of a higher value, to your potential students.

Manufactured Uniqueness, creating ways to stand out.
06:28

Using the testimonials gathered before, we'll look to see what people are saying your specialness is.

Innate Uniqueness, what's special about you, your style and personality
05:06

Homework
00:25

Often people try to compete via price, but that's bad for business and industry. Increase you're competitiveness in better ways.

Preview 03:36

No, you don't actually have to tweet. In this lecture you're working to make a succinct summary of your Marketing Purpose Statement to be able to share with others.

Creating a Marketing Purpose Statement, and making it tweetable.
03:41

Now the time to assess everything we've done, and find your inner creative juices, to come up with your core marketing message.

Turning your tweetable marketing purpose statement into a core marketing message
04:59

a bit more clarification on the core marketing message

One last thing on your core marketing message
05:29
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Conclusion: Bringing it all together
3 Lectures 27:16

Does your brand name really speak to your target market?

Brand name and logo creation
12:18

Your standards are a reflection of your brand

Brand Standards
09:40

Examples to help guide you better

Yoga Marketing Examples
05:18
About the Instructor
Jason Campbell
4.1 Average rating
4 Reviews
116 Students
1 Course
500hr Yoga Teacher, Mobility Specialist, & Teacher Trainer

Jason is a 500hr Yoga Teacher, and Teacher Trainer based out of Toronto, Canada. With a decade of experience in Yoga, and niche trainings in corrective exercise, anatomy and self myofascial release, Jason brings an evolution of yoga asana to his students. The goal is to help you move your body better, to eradicate pain, improve your posture, and enhance you performance.

Along with movement, Jason loves business, and finds joy in helping other yoga teachers and movement professionals build their business better, to become profitable and sustainable.