The Yoga & Fitness industry is a tough industry to be successful in, whether you're an individual teacher/coach, or a studio/gym owner. Often dedicated and passionate yoga and fitness teachers get into this industry without realizing how much work it takes to gain and retain clients. If you want to build a community of regular students who love your style and want to continue to learn from you, this online course is a step in the right direction.
Often people assume brand work is only for big companies, however, it's an important and strategic part of your marketing plan.
We need to shake up what we believe is the definition of a brand. A brand is not about having fancy advertising, or seeming corporate, it's about putting out to the world the type of teacher you are, what you stand for, and the way you teach it. It's what attracts the type of student to you that believes in the same things, and is eager to learn and grow from your lessons. Building your brand up, IS what builds your community.
- Attract new clients
- Turn New Clients into Regular clients
- Create loyal students, who send you referrals.
- Create workshops and other events that are ideal for your students
This is the first step in crafting a successful way to put yourself out there to attract students, and build up your success as a yoga or fitness teacher.
All you have to do is take the first step, you will walk away with the knowledge in how to succeed.
Your brand is more than just a fancy logo, or even the marketing you do. In this video we cover why your brand is important, and should not be an overlooked part of your business
Assessing your brand will help to better define where your starting point is, and where improvements can be made.
Assess your brands position with these questions.
Techniques to find out how to truly find out what your students are thinking. Students are not always entirely up front about what they think, and you need to do some sleuthing.
Improving the positive experience of your clients will improve your positive rating on our scale, it will also improve the strength of your brand.
Complete this homework before moving on to section 2 to improve the outcome of your brand work.
Using the testimonials gathered from our homework in section 1, we'll start to visualize who our target market is, we'll see the commonality between all of these regular students.
Learn another technique to craft your target market, or use this work to deepen the understanding of your findings from the testimonials you collected before.
Have you ever thought about how you stand out in this often over saturated industry? What makes you a better choice for your potential client over the other yoga teachers in your area?
We look to the methods you can use to appear more unique, and of a higher value, to your potential students.
Using the testimonials gathered before, we'll look to see what people are saying your specialness is.
Often people try to compete via price, but that's bad for business and industry. Increase you're competitiveness in better ways.
No, you don't actually have to tweet. In this lecture you're working to make a succinct summary of your Marketing Purpose Statement to be able to share with others.
Now the time to assess everything we've done, and find your inner creative juices, to come up with your core marketing message.
a bit more clarification on the core marketing message
Does your brand name really speak to your target market?
Your standards are a reflection of your brand
Examples to help guide you better
Jason is a 500hr Yoga Teacher, and Teacher Trainer based out of Toronto, Canada. With a decade of experience in Yoga, and niche trainings in corrective exercise, anatomy and self myofascial release, Jason brings an evolution of yoga asana to his students. The goal is to help you move your body better, to eradicate pain, improve your posture, and enhance you performance.
Along with movement, Jason loves business, and finds joy in helping other yoga teachers and movement professionals build their business better, to become profitable and sustainable.