Building Insanely Great Products

Key building blocks for building products that delight and succeed
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31 students enrolled
Instructed by David Fradin Business / Strategy
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  • Lectures 16
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

Building Insanely Great Products is based upon David Fradin's upcoming book by the same name. It has been presented worldwide since 2010 and is now a course available to you. It covers the key foundations that Hewlett-Packard did from its formation in 1938 until the mid-90s which enabled growth of 20% a year every year. It also covers the fundamentals of what Apple did from its formation in 1978 to 1985 and picked up again when Steve Jobs returned in 1997. These are the fundamentals as to why Apple is now the most valuable company in the world. Upon completion of this course you can apply the same principles for your company and your product(s).

Anyone with responsibilities for product and/or service success will benefit from this course.

The course includes two bonus features not found anywhere else:

First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to "get it done" but at your own pace.

Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.

This is in addition to getting a course completion certificate provided by Udemy to prove you have the skills to get the job done.

What are the requirements?

  • General understanding of business

What am I going to get from this course?

  • Learn what products must have to succeed
  • Understand the product life cycle and process
  • Learn the required competencies for success
  • Learn about the similarities and differences between product management/product marketing management and entrepreneur
  • Learn the history of product management
  • Understand decision making and organizational structure
  • Learn the importance of values and vision
  • Learn about the impacts of today’s business environment
  • How to decide what your product will do

What is the target audience?

  • Leaders (Director, VP, Business Unit Manager, Start-Up, Entrepreneur)

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Instructions
Article
Section 1: Building Insanely Great Products
IFrame

This lecture introduces David Fradin, his background and experience and suggests you set a dealine to complete your workbook so he can spend 30 minutes mentoring you.

19:01

This is the presentation I made to the Silicon Valley Product Camp April 24, 2016.  It is a summary, overview of some of the topics covered in this entire course.

15:47

This is the presentation I made to the Silicon Valley Product Camp April 24, 2016.  It is a summary, overview of some of the topics covered in this entire course.

Building Insanely Great Products Silicon Valley Product Camp Presentation Part 3
12:01
Article

This lecture tells you about the available resources for Building Insanely Great Products in order to make your learning experence richer.

IFrame

In this lecture you will learn what 6 things products must have to succeed and as a result significantly increase the prospects of product success.

IFrame

In this lecture you will understand the product life cycle and process and design your own.

IFrame

In this lecture you will learn the required competencies for success that must be available to your organization.

IFrame

In this lecture you will learn about the similarities and differences between product management and product marketing management and entrepreneur.

IFrame

In this lecture you will learn the history of product management so you can learn from its successes and mistakes.

IFrame

In this lecture you will understand product management and marketing decision making and organizational structure to enhance success.

IFrame

In this lecture you will learn about the impacts of today's business environment from the perfect storm and the digital transformation and what you can do to build insanely great customers.

IFrame

In this lecture you wll learn the importance of values and vision to corporate and product success.

IFrame

In this lecture you will learn how to decide what your product will “do” which will enable you to innovate and generate your value proposition.

Article

This lecture talks about what your next steps might be to Build Insanely Great Products.

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Instructor Biography

David Fradin, Certified Product Manager and Marketing Manager, Instructor

David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His forthcoming book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world.

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