Building a Winning Start-Up

Learn how to transform your ideas into a successful business with Start Smart's comprehensive step-by-step course.
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  • Lectures 5
  • Contents Video: 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2014 English

Course Description

Content

The Building a Winning Start-Up course is a comprehensive and easy to follow guide to successfully launching and growing your business. The course is divided into 4 modules.

Module 1: Building a Strong Foundation

In this module you’ll have the opportunity to define your business idea, develop an identity and shape the internal structures and processes required to create a strong foundation for your business

Module 2: Understanding Your Environment

This module will guide you through the process of supplementing the internal structures you developed in Module 1, with an understanding of your industry and target customers through market research and industry analysis

Module 3: Number Crunching

Compiling and analyzing the right financial data is often a challenge for entrepreneurs. This module will create an opportunity to take the stress out of financial management by providing an opportunity to learn about profitability, forecasting and performance assessment

Module 4: Communicating Your Value

Once you’ve invested time in building a strong foundation, understanding your environment and conducting financial analysis, you need to spend time sharing your ideas with those around you

Each module includes assessments to test knowledge and templates to make it easy to apply the lessons learned to your own business.

The course takes approximately 1.5 hours to complete (includes time to complete quiz and knowledge checks).

What are the requirements?

  • Basic business knowledge

What am I going to get from this course?

  • Understand the frameworks necessary to build a sustainable and scalable business
  • Create value for your key stakeholders
  • Excel in your chosen environment and industry of operation

What is the target audience?

  • All current and prospective entrepreneurs

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Overview
05:53

This module presents an overview of the course including the topics covered, the target audience and what students should expect to learn

Section 2: Course Modules
10:32

In this module students will have the opportunity to define their business idea, develop an identity and shape the internal structures and processes required to create a strong foundation for their business

15:09

This module will guide students through the process of supplementing the internal structures they developed in Module 1, with an understanding of their industry and target customers through market research and industry analysis

13:08

Compiling and analyzing the right financial data is often a challenge for entrepreneurs. This module will create an opportunity to take the stress out of financial management by providing an opportunity to learn about profitability, forecasting and performance assessment

08:46

Once students have invested time in building a strong foundation, understanding their environment and conducting financial analysis, it is important to spend time sharing their ideas with those around them

Section 3: Final Quiz
10 questions

This quiz provides you with an opportunity to review each of the concepts covered in the course.

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Instructor Biography

Juliana Taylor, Management Consultant and Entrepreneurship Enthusiast

Interests

Start Smart was founded by Juliana A. Taylor in 2011 to empower entrepreneurs, through the provision of business and financial literacy tools. She has a strong interest in entrepreneurship, and in particular emerging markets. Juliana looks forward to the opportunity to contribute towards the development of businesses around the world.

Education and Experience

Juliana holds an AB in Economics from Princeton University and a Masters in Management Studies from Duke University’s Fuqua School of Business. She has also spent time working for Google in Ghana on its business and university outreach initiatives, and Accenture in Washington, D.C. as a consultant for federal, private sector and nonprofit clients.

Published Work

• “Is West Africa Ready for a Common Currency: A study of WAMZ and the Eco”, UCLA Undergraduate Journal of Economics, Vol. 1, Spring 2010

• Start Smart Business Plan Guide

• Start Smart Guide to Brand Differentiation

• Start Smart Launch Roadmap

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