While a personal brand seems like a strange concept, it's actually incredibly important.
Barely a week goes by when gender in the workforce isn't a hot topic. For women looking to move their careers forward in spite of gender-biased obstacles, it can be increasingly difficult to create the right opportunities to ensure your talent is noticed.Your brand affects how people perceive you professionally; having and projecting a strong personal brand can give you greater confidence and open up more career opportunities. It also has important business benefits too.
Identifying your personal brand can be one of the most challenging things, yet at the same time when explored it can be prove to be the most rewarding and eye-opening adventure. I guarantee that upon completion of this course you will leave feeling inspired and ready to take those first steps to defining your identity, purpose and brand for application in your personal and work life!
This course includes:
Branding is a powerful tool that companies use to make their products stand out. Learn why the same is true with personal branding.
I do not want you to miss any of the vital information I'll be sharing because at least a handful of these tips will completely change the way you reason and operate within professional environments. Find out how you can get the most benefit out the shared information in this course.
In 2016 Time Magazine listed the ten most Powerful Women in Business. Learn more about what got them into a position of power and how that can benefit you.
If creating a personal brand strategy intimidates you or feels too fake, try this quick 30-second exercise to ground yourself.
Like it or not, a Google search result is the easiest, fastest and best way to gauge your personal brand. Learn how to use it to your advantage.
Instead of chasing every possible lead, learn how to make your opportunities come directly to you.
You'll find a mission statement in almost every reputable company. It reconfirms their identity and purpose. How do you write one for yourself, however? Watch this video to learn the proven formula.
How do you get people excited to share the content that your personal brand produces? It's easier than you think.
You have to be on social media and contribute to online discussions. It is not an option anymore. Learn the best way to establish credibility online using various online tools.
Buying your own dot com is not just a necessity for your personal brand, it can also put your name on top of the search engines. This lesson will show you how it's done.
In personal branding speak a call to action is about is getting people to go further than simply Google you or acknowledge your achievements. Learn how to make this happen for you.
The personality of your brand is determined, in large measure, by the words you use and the sentences you write. Learn how to tailor it to your personal brand.
PepsiCo is currently the biggest food and beverage company in North America, and Indra holds the reins as CEO. Find out what Nooyi states as the secret to her success.
Now that we’ve covered the foundations of personal branding, lets look next at establishing your personal brand through strategic placement.
An interview, whether a press interview or job interview, is your opportunity to make a great first impression on your audience. I will talk you through what to wear, body language, and how to make a lasting impression.
Through a mentor, you can gain valuable feedback and an insight into the strengths and weaknesses of your personal brand. Find out how to get the best mentor for you.
Confidence is one of the single largest issues that stops women from starting their own business, climbing the corporate ladder and working in a way that suits them. Learn how to strengthen your own.
Facebook COO Sheryl Sandberg recently shared her advice with a tech magazine on the most important thing you can get done today. One concept she spoke about really resonated with me and will help you immensely.
Congratulations on completing the course. Here you can recap the key points and download learning materials.
Hi, I'm Richard, Creative Director at branding agency OPELLO™ and your course instructor for today.
Since 2007, I have worked as a digital marketing consultant to Fortune 500 and FTSE 100 companies including MySpace, Mars Chocolates, and HSBC. I also taught the fundamentals of branding to start-ups and universities in four countries and became a father to an adorable, cheeky chap.
I am regularly called to speak at events because I teach with passion, authenticity and from a place of expertise. My aim is to ensure you always come away from my courses learning something of value. I look forward to working with you.