How women can build a strong personal brand as professionals
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How women can build a strong personal brand as professionals

The ultimate personal branding course for professional women to help ensure your talent isn't overlooked.
New
4.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
75 students enrolled
Created by Richard Etienne
Last updated 9/2017
English
Current price: $10 Original price: $75 Discount: 87% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
What Will I Learn?
  • Understand what personal branding is and why its consideration is important
  • How to a shape and strengthen a clearly defined brand
  • How to identify your strengths and values
  • How to achieve your career goals and make sure that your potential isn't overlooked
View Curriculum
Requirements
  • Ability to take notes
  • An open mind and positive attitude
Description

While a personal brand seems like a strange concept, it's actually incredibly important.

Barely a week goes by when gender in the workforce isn't a hot topic. For women looking to move their careers forward in spite of gender-biased obstacles, it can be increasingly difficult to create the right opportunities to ensure your talent is noticed.Your brand affects how people perceive you professionally; having and projecting a strong personal brand can give you greater confidence and open up more career opportunities. It also has important business benefits too. 

Identifying your personal brand can be one of the most challenging things, yet at the same time when explored it can be prove to be the most rewarding and eye-opening adventure. I guarantee that upon completion of this course you will leave feeling inspired and ready to take those first steps to defining your identity, purpose and brand for application in your personal and work life!

This course includes:

  • Video lessons that clearly explain the roadmap required to develop your personal brand
  • Exercises and worksheets that help you match your brand to your personality, thus improving authenticity
  • Real-world examples of brands created by other professionals just like you to inspire you and get you excited about creating your brand
  • Free and low-cost resources so you can use along the way to develop, strengthen and protect your brand 
Who is the target audience?
  • Recent graduates
  • Job seekers
  • Professionals
  • Entrepreneurs
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Curriculum For This Course
25 Lectures
01:02:28
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Introduction
4 Lectures 06:39

Branding is a powerful tool that companies use to make their products stand out. Learn why the same is true with personal branding.

Preview 01:08

I do not want you to miss any of the vital information I'll be sharing because at least a handful of these tips will completely change the way you reason and operate within professional environments. Find out how you can get the most benefit out the shared information in this course.

Preview 01:03

In 2016 Time Magazine listed the ten most Powerful Women in Business. Learn more about what got them into a position of power and how that can benefit you.

Preview 01:48

Certain leadership qualities of Sheryl Sandberg have enabled her to truly distinguish herself, and they are qualities that are worth emulating for any leader. Learn how you can emulate these qualities in your professional life.

Preview 02:40
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Understand what personal branding is and why its consideration is important
5 Lectures 11:33

This exercise highlights the importance of making a good first impression.
Guess what they do
3 questions

If creating a personal brand strategy intimidates you or feels too fake, try this quick 30-second exercise to ground yourself.

Your three-word self
01:39

Like it or not, a Google search result is the easiest, fastest and best way to gauge your personal brand. Learn how to use it to your advantage.

Google yourself
03:14

Instead of chasing every possible lead, learn how to make your opportunities come directly to you.

How to make opportunity find you
02:56

Since becoming CEO of General Motors, Mary Barra has been one of the world’s most-watched executives. Discover her leadership qualities and what you can learn from them. 

Preview 01:34
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Identifying your strengths and values
2 Lectures 04:25

You'll find a mission statement in almost every reputable company. It reconfirms their identity and purpose. How do you write one for yourself, however? Watch this video to learn the proven formula.

How to write a personal mission statement
01:43

Remembering what you have learned in the last lecture, have a go at writing your own mission statement by answering a series of short, soul-searching questions that will help you to write your mission statement.
Write your personal mission statement
5 questions

Managing one of the world’s largest workforces isn’t easy, but Ginni gets it done. In studying her leadership style, there are three consistently noticeable qualities that have enabled her growth as a leader and her success. Learn them by watching this video.

Preview 02:42
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How to a shape and strengthen a clearly defined brand
7 Lectures 16:56

How do you get people excited to share the content that your personal brand produces? It's easier than you think.

Making people care (Tribe building)
04:25

How to leave people wanting more (FOMO)
01:40

You have to be on social media and contribute to online discussions. It is not an option anymore. Learn the best way to establish credibility online using various online tools.

Establishing credibility online
02:08

Buying your own dot com is not just a necessity for your personal brand, it can also put your name on top of the search engines. This lesson will show you how it's done.

Preview 01:06

In personal branding speak a call to action is about is getting people to go further than simply Google you or acknowledge your achievements.  Learn how to make this happen for you.

Creating a convincing Call to Action (CTA)
02:13

The personality of your brand is determined, in large measure, by the words you use and the sentences you write. Learn how to tailor it to your personal brand.

Defining your Natural Voice
02:54

PepsiCo is currently the biggest food and beverage company in North America, and Indra holds the reins as CEO. Find out what Nooyi states as the secret to her success.

Profile: Indra Nooyi
02:30
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Achieving your career goals and ensuring your potential is seen
6 Lectures 20:52

Now that we’ve covered the foundations of personal branding, lets look next at establishing your personal brand through strategic placement.

Where to place your personal brand
04:05

Use the following questions to determine your brand positioning and brand promise
Branding Brainstorm
5 questions

An interview, whether a press interview or job interview, is your opportunity to make a great first impression on your audience. I will talk you through what to wear, body language, and how to make a lasting impression.

How to complete successful interviews
04:52

Through a mentor, you can gain valuable feedback and an insight into the strengths and weaknesses of your personal brand. Find out how to get the best mentor for you.

How to gain a mentor that helps you succeed in a male dominated industry
03:39

Confidence is one of the single largest issues that stops women from starting their own business, climbing the corporate ladder and working in a way that suits them. Learn how to strengthen your own.

Building confidence
04:17

Facebook COO Sheryl Sandberg recently shared her advice with a tech magazine on the most important thing you can get done today. One concept she spoke about really resonated with me and will help you immensely.

Why ruthless prioritisation is the key to great work
02:25

It's not common that you're instantly identified by your first name only, however, the groundbreaking achievements of Oprah Winfrey are anything but common.

Preview 01:34
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Next Steps
1 Lecture 02:03

Congratulations on completing the course. Here you can recap the key points and download learning materials.

Review and action points
02:03
About the Instructor
Richard Etienne
4.3 Average rating
20 Reviews
314 Students
2 Courses
Entreprenuer & Brand Consultant at Udemy | Introvert

Hi, I'm Richard, Creative Director at branding agency OPELLO™ and your course instructor for today.

Since 2007, I have worked as a digital marketing consultant to Fortune 500 and FTSE 100 companies including MySpace, Mars Chocolates, and HSBC. I also taught the fundamentals of branding to start-ups and universities in four countries and became a father to an adorable, cheeky chap.

I am regularly called to speak at events because I teach with passion, authenticity and from a place of expertise. My aim is to ensure you always come away from my courses learning something of value. I look forward to working with you.