Building a Facebook Chatbot in Chatfuel
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Building a Facebook Chatbot in Chatfuel

A Comprehensive Guide to Monetizing Messenger for Brands & Businesses
Best Seller
4.7 (223 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,572 students enrolled
Created by Andrew Demeter
Last updated 8/2017
Price: $100
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Respond to users with Artificial Intelligence
  • Set up behavioral retargeting to drive sales
  • Add up-sells to your e-commerce bot
  • Automatically migrate user data to MailChimp & Google Sheets
  • Analyze bot trends to improve conversion rates
  • Grow your reachable users with Facebook Ads
  • Use JSON plugins to expand functionality
  • Hide Chatfuel branding
  • Transfer ownership of a bot to a client without their password
  • Personalize your messages with predefined user data
  • Onboard new users quickly
  • Add GIFs and emojis to your bot
  • Integrate native audio & video to your bot
View Curriculum
  • Google Sheets
  • MailChimp
  • Photoshop
  • Facebook Ads
  • Facebook Messenger

Facebook Messenger chatbots will be the next BIG marketing trend in 2017 and beyond.

More than 1 billion people are active on Messenger every month, so why not monetize this platform as part of your/your client's social media marketing strategy?

The beauty is that chatbots are still in their infancy, meaning that very few businesses are using them to sell. This equates to HUGE opportunity for you, as a digital marketer, because deploying a bot will help your brand — and whatever products you're selling — stand out from the competition.

Some advantages of building Facebook bots include...

  • 90% open rates, compared to the average 30% with email marketing
  • Instant, relevant answers to users who message your page, eliminating slow responses and missed sales
  • Reach all your fans without paying Facebook to "boost" your posts
  • Personalize your sales pitches using Facebook data, proving to customers that you understand them
  • Monetize your conversations inside Messenger without redirecting them to a painfully slow sales page

Whether you're a brand consultant, social media marketing agency, or a do-it-yourself small business owner, this course will teach you how to build a Facebook Messenger bot that converts users and puts money in the bank.

Who is the target audience?
  • Social media marketers
  • Branding consultants
  • "DIY" business owners
Compare to Other Chatbot Courses
Curriculum For This Course
32 Lectures
2 Lectures 06:36

Building chatbots in Chatfuel doesn't require coding, but designing a user-friendly bot takes time and lots of testing. In this course, I'll show you how to develop a valuable bot for your clients or customers. 

Preview 01:02

Messenger bots are shaping the future of social media marketing because, among other reasons, they enable brands and businesses to achieve better engagement than email marketing and they provide infinitely more user data than websites.

If you are a marketing consultant, this lecture will help you sell clients on why they need to implement a Facebook chatbot into their digital strategy.

Preview 05:34

Why do I need a Facebook chat bot?

Quiz #1
2 questions
Familarizing Yourself with the Dashboard
10 Lectures 53:39

You will learn about the functions of Chatfuel's "built-in" blocks and how they impact user experience.

Preview 04:01

You will learn how to add Gallery and List plugins to your Messenger bot and the distinct use cases for each of them.

Gallery & List Plugins

You will learn how to integrate Quick Replies and why they are a crucial navigational feature for your chatbot's users. 

Quick Replies for User Navigation

You will learn how to convert YouTube videos into files that can then be uploaded to Dropbox and imported into Chatfuel.

Importing Audio & Video Clips

You will learn how to minimize error messages by teaching your chatbot to respond with Artificial Intelligence to the messages that users send it.

Introduction to Artificial Intelligence

You will learn how to automatically send mass messages...

  • To all reachable users
  • To only certain users who match specific criteria
  • At particular times of the day and on defined, recurring schedules
Introduction to "Broadcast" Tab

You will learn how to...

  • Deploy your bot to a Facebook page
  • Organize your persistent menu
  • Transfer your Messenger chatbot to a client's page (without an admin role)
Deploying Bots, Persistent Menus, & Transferring Ownership

You will learn how to...

  • Find your link 
  • Submit your bot to Facebook for discovery
  • Set up your chatbot to message those who comment on your posts
Introduction to "Grow" Tab

You will learn how to access Chatfuel's data and analyze trends to optimize both user experience and conversion rates.

Analyzing User Data

You will learn how get your questions answered and issues resolved by a helpful, responsive community of Chatfuel developers.

Getting Help from Chatfuel Community

How do I navigate the Chatfuel dashboard?

Quiz #2
3 questions
Building an E-Commerce Store
6 Lectures 44:32

You will learn how to properly resize product photos in Chatfuel to avoid unwanted cropping.

Preview 04:57

You will learn how to configure a basic e-commerce store inside your Facebook chatbot.

Buy Buttons & Stripe Payments

You will learn how to generate data dynamically for each user, instead of creating a new block for every possible product variation, which will save you hours of time.

Product Variations with User Attributes

You will learn how to intelligently retarget your Facebook Messenger audience by setting up user attribute "triggers" for each block.

Behavioral Retargeting with User Attributes

You will learn how to sell more products by prompting users to buy similar items to their purchase history.

Adding Up-Sells

You will learn how to share your chat bot with the world using Facebook Ads.

Promoting Chatbot with Facebook Ads

Why should I integrate e-commerce functionality into my Messenger bot?

Quiz #3
3 questions
Creating a Contact Form
4 Lectures 28:40

You will learn how to collect data from users and save that data to a user attribute for later use.

Preview 04:42

You will learn how to export the user data acquired in your Facebook Messenger chatbot to email addresses of your choice.

The "Send Email" plugin is extremely valuable for getting notified via email when a bot user submits an inquiry form.

Introduction to Send Email Plugin

You will learn how to migrate user data from the Facebook bot to Google Sheets for easier data management.

Migrating Data to Google Sheets

You will learn how to capture a chatbot user's email address in Chatfuel, migrate that data to MailChimp where they will be added as a subscriber, and then automatically onboarded onto your mailing list sequence.

Migrating Data to MailChimp

How do I capture and manage user data in my Facebook bot?

Quiz #4
2 questions
Extending Functionality
4 Lectures 13:53

You will learn how to find GIFs on Google Images and integrate them into your Messenger bot. 

In most cases, GIFs are preferable to video because they are more lightweight in terms of file size.

Preview 03:21

You will learn how to add emojis to your chatbot.

Adding Emojis

You will learn how to anticipate user inputs so that you can program AI responses to them, minimizing error messages for users.

12 AI Inputs Every Bot Should Answer

You will learn how to effectively onboard users to your bot by managing their expectations and describing how to interact with the Messenger interface.

Writing an Onboarding Script

How can I enhance user experience for my chat bot?

Quiz #5
3 questions
1 Lecture 03:33

We will review the key takeaways from this course about how to build a Facebook Messenger chatbot using Chatfuel.

Course Recap
Bonus Lessons
5 Lectures 28:24

You will learn how to create multiple error messages so that users will not be annoyed by receiving the same, repetitive response to their unrecognized inputs.

Randomizing Error Messages

You will learn how to embed two unique buttons ("Send to Messenger" and "Checkbox") on your WordPress site so that website visitors will be converted into chatbot subscribers.

Embedding Chatbot on WordPress Site

You will learn how to program your Messenger bot so that it will intelligently respond to Facebook stickers.

Responding to Stickers with AI

You will learn how to automatically create a personalized landing page for your chatbot using Chatfuel.

Creating Landing Pages

You will learn how to directly connect the blocks in your chatbot to Facebook ads using Messenger destinations.

Linking Blocks to Facebook Ads
About the Instructor
Andrew Demeter
4.7 Average rating
219 Reviews
5,572 Students
1 Course
I build bots.

Andrew Demeter helps brands monetize conversations with their customers by building Facebook Messenger chatbots that automate e-commerce and customer support.

Demeter has developed 100+ proof-of-concept bots for globally recognized brands such as Bugatti, Lamborghini, and Land Rover.

What Demeter loves most about bots is simplifying the user experience. Whereas a traditional e-commerce website requires users to create an account, enter their personal information, then buy a product, bots automatically populate users' Facebook data.

In a world where time is money, Messenger chatbots result in more sales and happier customers.