Facebook Messenger chatbots will be the next BIG marketing trend in 2017 and beyond.
More than 1 billion people are active on Messenger every month, so why not monetize this platform as part of your/your client's social media marketing strategy?
The beauty is that chatbots are still in their infancy, meaning that very few businesses are using them to sell. This equates to HUGE opportunity for you, as a digital marketer, because deploying a bot will help your brand — and whatever products you're selling — stand out from the competition.
Some advantages of building Facebook bots include...
Whether you're a brand consultant, social media marketing agency, or a do-it-yourself small business owner, this course will teach you how to build a Facebook Messenger bot that converts users and puts money in the bank.
Building chatbots in Chatfuel doesn't require coding, but designing a user-friendly bot takes time and lots of testing. In this course, I'll show you how to develop a valuable bot for your clients or customers.
Messenger bots are shaping the future of social media marketing because, among other reasons, they enable brands and businesses to achieve better engagement than email marketing and they provide infinitely more user data than websites.
If you are a marketing consultant, this lecture will help you sell clients on why they need to implement a Facebook chatbot into their digital strategy.
Why do I need a Facebook chat bot?
You will learn about the functions of Chatfuel's "built-in" blocks and how they impact user experience.
You will learn how to add Gallery and List plugins to your Messenger bot and the distinct use cases for each of them.
You will learn how to integrate Quick Replies and why they are a crucial navigational feature for your chatbot's users.
You will learn how to convert YouTube videos into files that can then be uploaded to Dropbox and imported into Chatfuel.
You will learn how to minimize error messages by teaching your chatbot to respond with Artificial Intelligence to the messages that users send it.
You will learn how to automatically send mass messages...
You will learn how to...
You will learn how to...
You will learn how to access Chatfuel's data and analyze trends to optimize both user experience and conversion rates.
You will learn how get your questions answered and issues resolved by a helpful, responsive community of Chatfuel developers.
How do I navigate the Chatfuel dashboard?
You will learn how to properly resize product photos in Chatfuel to avoid unwanted cropping.
You will learn how to configure a basic e-commerce store inside your Facebook chatbot.
You will learn how to generate data dynamically for each user, instead of creating a new block for every possible product variation, which will save you hours of time.
You will learn how to intelligently retarget your Facebook Messenger audience by setting up user attribute "triggers" for each block.
You will learn how to sell more products by prompting users to buy similar items to their purchase history.
You will learn how to share your chat bot with the world using Facebook Ads.
Why should I integrate e-commerce functionality into my Messenger bot?
You will learn how to collect data from users and save that data to a user attribute for later use.
You will learn how to export the user data acquired in your Facebook Messenger chatbot to email addresses of your choice.
The "Send Email" plugin is extremely valuable for getting notified via email when a bot user submits an inquiry form.
You will learn how to migrate user data from the Facebook bot to Google Sheets for easier data management.
You will learn how to capture a chatbot user's email address in Chatfuel, migrate that data to MailChimp where they will be added as a subscriber, and then automatically onboarded onto your mailing list sequence.
How do I capture and manage user data in my Facebook bot?
You will learn how to find GIFs on Google Images and integrate them into your Messenger bot.
In most cases, GIFs are preferable to video because they are more lightweight in terms of file size.
You will learn how to add emojis to your chatbot.
You will learn how to anticipate user inputs so that you can program AI responses to them, minimizing error messages for users.
You will learn how to effectively onboard users to your bot by managing their expectations and describing how to interact with the Messenger interface.
How can I enhance user experience for my chat bot?
We will review the key takeaways from this course about how to build a Facebook Messenger chatbot using Chatfuel.
You will learn how to create multiple error messages so that users will not be annoyed by receiving the same, repetitive response to their unrecognized inputs.
You will learn how to embed two unique buttons ("Send to Messenger" and "Checkbox") on your WordPress site so that website visitors will be converted into chatbot subscribers.
You will learn how to program your Messenger bot so that it will intelligently respond to Facebook stickers.
You will learn how to automatically create a personalized landing page for your chatbot using Chatfuel.
You will learn how to directly connect the blocks in your chatbot to Facebook ads using Messenger destinations.
Andrew Demeter helps brands monetize conversations with their customers by building Facebook Messenger chatbots that automate e-commerce and customer support.
Demeter has developed 50+ bots for globally recognized brands such as Bugatti, Lamborghini, and Land Rover.
What Demeter loves most about bots is simplifying the user experience. Whereas a traditional e-commerce website requires users to create an account, enter their personal information, then buy a product, bots automatically populate users' Facebook data.
In a world where time is money, Messenger chatbots result in more sales and happier customers.