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Building a Digital Business Strategy

Learn to develop and align digital business strategies for products, marketing and operations.
3.8 (31 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
184 students enrolled
Created by Mike Connor
Last updated 6/2015
$10 $20 50% off
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30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Lead their company in defining an integrated digital business strategy
View Curriculum
  • No materials or software are required.

This course will help you quickly establish a company wide vision and framework for developing and implementing a winning digital business strategy.

Align Your Company on Developing a Successful Digital Business Strategy

  • Learn what an integrated digital business strategy is
  • Learn why an integrated strategy is critical and how to communicate it
  • Align your company on the process required to create a winning strategy
  • This course helps you understand, communicate and build the consensus required for your company to develop and execute a successful digital business strategy.

    It is designed to provide you the insight you need to help your company understand and support the development of integrated digital strategies for products, marketing, operations and develop the competencies required to sustain digital leadership.

    It includes 19 lectures, discussion guides and work books that help you organize and execute quickly and effectively.

    This is Part One of a Two-Part course titled “Kick Start Your Digital Strategy and Transformation Program".

    Part One includes:

  • Market drivers and digital disruption
  • Transformational opportunities and threats
  • Working with visionary customers and partners
  • Development of transformational digital product, marketing, and operational systems strategies.
  • Capabilities and competencies required to build and sustain your company's role as a digital leader including:
  • “Always-On" Customer and Technology Insight
  • Leading Edge Data / Analytics
  • Continual Innovation
  • Development of a Digital Culture
  • And, and overview of the key phases of digital transformation
  • Part Two titled “Defining a Digital Transformation Roadmap", provides an in-depth guide to developing a phased digital transformation program. Part Two is available for purchase separately. Part One & Two may be purchased together for a discount under the title “Kick Start Your Digital Strategy and Transformation Program".

    These courses are part of the “Competing for the Digital Future Leadership Program for Digital Strategy and Transformation". The program passes on lessons based on years of experience working within Silicon Valley for companies like Apple and Adobe as well as startups, helping them and their customers transform emerging technologies into business momentum

    The Competing for the Digital Future Leadership Program will save you and your company months of precious time by helping you organize and align the efforts required to set your company on a path to digital leadership and avoid the pitfalls that lead to digital disruption.

    Who is the target audience?
    • This course is meant for senior managers and executives who are either leading or part of a team developing an integrated digital strategy for their organization
    • This isn't a course on digital marketing strategy
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    Curriculum For This Course
    Expand All 19 Lectures Collapse All 19 Lectures 02:25:25
    Course Overview
    1 Lecture 01:51

    Provides students with a framework for developing a successful digital strategy and transformation program

    Help them develop a shared vision for creating a successful digital strategy and transformation program

    As a result of the course, participants will be able to:

    • Align the organization for success
    • Understand, communicate, and support the core principals required to develop a successful digital leadership, strategy and transformation
    • Facilitate executive and departmental discussion
    • Conduct an assessment organization's current strategy
    • Develop and initial strategy, priorities, and roadmap for developing a transformation program
    Preview 01:51
    Strategic Building Blocks
    6 Lectures 50:19

    Establishes the strategic building blocks for developing a successful digital strategy and transformation program which are required to reduce the impact of those holding onto the status quo and to open the company to new possibilities

    • Objectivity and openness

    • Agreement on a framework for success

    • Surface new “digital” business drivers and trends

    • Development of strategic scenarios

    • Identify new and emerging opportunities and requirements

    • Set context for digital future

    Preview 02:09

    Overview of digital leadership, strategy, and transformation

    When completed the team will be able to define and discuss key concepts including:

    • Digital transformation drivers

    • Digital strategy

    • Keys to success

    Preview 09:01

    Business and Technical Drivers - Quiz
    4 questions

    Introduce examples of digital disruption and leadership and the factors driving them

    Team will be able to discuss and identify similarities from the following to their company's situation:

    • Examples

    • Differences

    • Factors

    Digital Disruption vs Digital Leadership

    Digital Disruption vs Digital Leadership - Quiz
    4 questions

    Introduce visionary customers and their importance

    Team will be able to understand the importance of visionary customers and their impact on the company's digital future and strategy

    • What a visionary customer is

    • Why are they important

    • Identify your visionary customers

    Visionary Customers

    Visionary Customers - Quiz
    4 questions

    Understand what digital ecosystems are and their role as strategic building blocks

    Team will be able to discuss and assess the impacts of digital ecosystems

    • What is a digital ecosystems

    • How they impact industry value chains, jobs, and customer behavior

    Digital Ecosystems

    Digital Ecosystems - Quiz
    4 questions

    Introduce team to Transformational Discovery and its importance to your company

    Team will understand transformational discovery and its value

    • Transformational discovery

    • High value customer outcomes

    • Outcome based customer segmentation

    Transformational Discovery

    Transformational Discovery - Quiz
    4 questions
    Digital Core
    4 Lectures 25:06

    Understand what the “Digital Core” is and how it needs to be transformed

    Team will be able to discuss “Digital Core and importance of transformation

    • What the digital core is composed of

    • What it's roleis in creating customer value is

    • What the focus of is transformation needs to be

    Introduction to the Digital Core

    Introduction to the Digital Core - Quiz
    4 questions

    Understand and discuss transformative product strategy

    Team will be able to discuss transformative product strategy including

    • Outcome based design

    • Data / Analytics

    • Visionary partners


    Products - Quiz
    4 questions

    Understand the importance of the customer journey to digital strategy / transformation

    Team will be able to discuss

    • Changing buyer behavior

    • Content marketing challenges

    • Persona and outcome based marketing

    • The customer journey

    • Data / Analytics

    • Transformative marketing strategy

    Customer Journey and Marketing

    Customer Journey and Marketing - Quiz
    4 questions

    Understand the value of transformative design / investment for operational systems

    Team will be able to discuss a transformative approach to operational systems

    • Goal of transformative system design / investment

    • Impact of transformative technology and participation in digital ecosystems

    • Alignment with digital strategy

    Operational Systems

    Operational Systems - Quiz
    4 questions
    Digital Leadership Competencies
    6 Lectures 42:04

    Understand what digital leadership competencies are and their importance

    Team will be able to discuss

    • Digital leadership competencies

    • Why they are critical

    • How they are developed

    Introduction to Digital Leadership Competencies

    Introduction to Digital Leadership Competencies - Quiz
    2 questions

    Understand what Always-On Customer Insight is and assess its value

    Team will be able to discuss

    • Drawbacks of traditional research

    • Goal of Always-On customer insight

    • Importance of focusing on visionary customers

    Customer Insight

    Customer Insight - Quiz
    4 questions

    Understand the importance and value of Always-On Technology Insight

    Team will be able to discuss

    • What Always-On Technology Insight is

    • How to assess its impact

    • Alternative approaches

    Technology Insight

    Technology Insight - Quiz
    4 questions

    Understand the importance and value of Transformative Data / Analytics

    Team will be able to discuss

    • Increasing importance of data / analytics

    • Sources of data; product, ecosystems, marketing, operational systems

    • The evolution of data / analytics

    Data & Analytics

    Data & Analytics - Quiz
    4 questions

    Understand transformative innovation and its value

    Team will be able to discuss

    • Why continual innovation is mission critical

    • The focus for transformative innovation

    • The role of culture in innovation

    Continual Innovation

    Continual Innovation - Quiz
    4 questions

    Understand what digital culture is and why it's important

    Team will be able to discuss

    • What digital culture is and why it's so critical to company success

    • The role of vision and value

    • Why enabling a networked culture is critical

    Digital Culture

    Digital Culture - Quiz
    2 questions
    Digital Transformation Phases
    1 Lecture 13:21

    Understand digital transformation goals and what is required to make it successful

    Team will be able to discuss

    • Digital transformation's goals

    • Keys to success

    • Digital transformation phases

    Transformation Program Introduction

    Transformation Program Introduction - Quiz
    2 questions
    1 Lecture 12:44

    This section summarizes key points from the courses lessons


    Summary - Quiz
    4 questions
    About the Instructor
    4.0 Average rating
    160 Reviews
    751 Students
    6 Courses
    CEO, Silicon Valley Insurance Accelerator (SVIA)

    SVIA is the insurance industry's first open innovation outpost. As CEO, of SVIA and Chair of their Insurance Disrupted Conference series, Mike facilitates development of ongoing dialog of innovation that is defining a digital generation of the industry. SVIA provides executives insight and connections to emerging technology, companies, investors, and trends within silicon valley critical to the future of their organization and industry. Programs consist of industry specific conferences, studies, analysis, blogs, innovation tours, executive briefings and meetings, and leadership development programs.

    Author, Speaker, Consultant. Mike is a recognized author, analyst, speaker and consultant in digital strategy, innovation, transformation and leadership. He is author of “Competing for the Digital Future | A Leadership Program for Digital Strategy and Transformation, and the book, “Creating Insanely Great Customers | Always On Innovation”.

    Spice Catalyst As a founder and principal of Spice Catalyst, Mike develops and leads digital strategy, transformation, and leadership training programs for entrepreneurs, executives, product and marketing managers.

    Industry Background. Mike worked for Steve Jobs as one of Apple's first product managers and has also worked in a leadership role for Silicon Graphics and Adobe Systems as well as a number of hi tech startups. He has consulted for start ups and fortune companies including Boeing, AT&T, HP, Shell Oil, IBM Global Services, and CISCO.

    He is an experienced leader with background as an entrepreneur, product management, product marketing, business development, technology evangelism, channel development and management, digital transformation, and as industry analyst and strategist. Background that gives him unique insight into what it takes to create insanely great teams, products and companies.

    PersonalMike lives in Silicon Valley with his wife and two daughters. His passions include playing jazz drums, skiing, biking, and hiking. 

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