One of the topic that is often overlooked while analyzing content marketing is building a content team for executing a content project.
We often go into minute detail while scrutinizing a process involved in a marketing ventures, but we tend to ignore the quality and experience of a person who executes that procedure. We do not delve on the subject - who and what kind of a professional the person handling a marketing project should be, what qualities he should have and what should be his experience and other such issues.
For many of us these factors may not look interesting enough – BUT - these are issues which decide the success or failure of a project because these professionals are responsible for completing the project successfully in time and taking the company forward.
In this course, I am focusing on this part of a Content Project and I am explaining what a brand is expected to do after completing an content audit process. This course explains in detail the steps involved in building a content marketing team for a brand from ideation to publication.
This course will not only provide you details of the type of professionals required for a content project but it will also give inputs on the characteristics that different content professionals should have. I presume this will help you in learning and developing them for your betterment in the content field.
The introduction lecture of this course explains the importance of building a team for the content related works of a brand. It further relates the significance that employees has in the success of a project and how vital it is for a brand to have the right people for implementing its content strategy.
This lecture explains the importance of hiring the right person for a job and describes that an employee should be hired based on the scope of a job and the suitability of the person for the job.
This lecture gives you questions that one should ask to find the right person for a particular job and describes the importance of objectivity in selecting an employee for a company.
This lecture explains the requirements and characteristics of an ideal Content Strategist and a Content Manager.
This lecture explains the requirements and characteristics of an ideal Content Curator, Writer and an Editor.
This lecture explains the stages of inducting each type of professional into the content team.
This lecture briefly explains a Content Management System.
This lecture discuss the metrics which are monitored to check the performance of a content project in an ongoing project or one that is completed.
I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.
Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers.
I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature.
I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.