Building a Content Marketing Team
4.5 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,630 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Building a Content Marketing Team to your Wishlist.

Add to Wishlist

Building a Content Marketing Team

Analyzing the types of Content Marketing professionals required for a Content Project
4.5 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,630 students enrolled
Created by Girijan Raghavan
Last updated 2/2017
English
Price: Free
Includes:
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the profiles of professionals required for a Content Project
  • Learn the qualities of professionals executing a Content Project
  • Learn ways to conduct a Content Project efficiently and economically
View Curriculum
Requirements
  • Wish to learn more about executing a Content Project
  • Desire to learn about new ideas
  • Interest in learning more on Content Marketing
Description

One of the topic that is often overlooked while analyzing content marketing is building a content team for executing a content project.

We often go into minute detail while scrutinizing a process involved in a marketing ventures, but we tend to ignore   the quality and experience of a person who executes that procedure. We do not delve on the subject - who and what kind of a professional the person handling a marketing project should be, what qualities he should have and what should be his experience and other such issues.

For many of us these factors may not look interesting enough – BUT - these are issues which decide the success or failure of a project because these professionals are responsible for completing the project successfully in time and taking the company forward.  

In this course, I am focusing on this part of a Content Project and I am explaining what a brand is expected to do after completing an content audit process. This course explains in detail the steps involved in building a content marketing team for a brand from ideation to publication. 

This course will not only provide you details of the type of professionals required for a content project but it will also give inputs on the characteristics that different content professionals should have. I presume this will help you in learning and developing them for your betterment in the content field. 

Who is the target audience?
  • Everyone interested in learning more on Content Marketing
Compare to Other Content Marketing Courses
Curriculum For This Course
+
Building a Content Marketing Team
8 Lectures 55:45

The introduction lecture of this course explains the importance of building a team for the content related works of a brand. It further relates the significance that employees has in the success of a project and how vital it is for a brand to have the right people for implementing its content strategy.

Introduction
08:01

This lecture explains the importance of hiring the right person for a job and describes that an employee should be hired based on the scope of a job and the suitability of the person for the job.

Hiring the Right Team
09:27

This lecture gives you questions that one should ask to find the right person for a particular job and describes the importance of objectivity in selecting an employee for a company.

Hiring an Efficient Content Team
08:30

This lecture explains the requirements and characteristics of an ideal Content Strategist and a Content Manager.

Content Strategist and Content Manager
03:50

This lecture explains the requirements and characteristics of an ideal Content Curator, Writer and an Editor. 

Content Curators, Writers and Editors
05:55

This lecture explains the stages of inducting each type of professional into the content team.

Inducting Professionals in a Content team
05:58

This lecture briefly explains a Content Management System.

Content Management System
04:52

This lecture discuss the metrics which are monitored to check the performance of a content project in an ongoing project or one that is completed.

Measuring Performance
09:12
About the Instructor
Girijan Raghavan
4.1 Average rating
115 Reviews
10,242 Students
11 Courses
Online Tutor

I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.

Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers.

I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature.

I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.