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Building a Business Model - The Entrepreneurial Mind

Take this Entrepreneurship Course on Business Modeling now and learn how to become more successful in your entrepreneur.
4.8 (4 ratings)
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160 students enrolled
Last updated 9/2014
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  • 2.5 hours on-demand video
  • 5 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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One of the biggest myths about starting a new business is that it all begins with a business plan. This is not true. Developing a strong Business Model is the starting point for ensuring a new business has the highest chance of success. This Entrepreneurship course provides step-by-step instruction that leads entrepreneurs through the process of evaluating an idea for a new business and then developing a strong Business Model. This course is designed to help both experienced and first time entrepreneurs. Experienced entrepreneurs will find the process taught in this class to be a better path to success. The instructor has taught entrepreneurship on and off for thirty years and has started more than a dozen businesses. The material in this course completely changed how he teaches entrepreneurs and how he has approached his most recent startups. First time entrepreneurs will learn a process for developing an idea and building a business model that will serve them throughout their entrepreneurial careers, no matter how many businesses they eventually launch. If a business plan is required for financing the business, the entrepreneur will have a solid business model that will serve as a strong foundation to build a credible and believable business plan.

Take this Entrepreneurship Course on Business Modeling now and learn how to become more successful in your entrepreneurial career.

Who is the target audience?
  • Everyone interested in becoming a more successful at starting new businesses ranging from the first time entrepreneur to the experienced entrepreneur.
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What Will I Learn?
Understand why business modeling is the proper starting point for a new business rather than starting by writing a business plan.
Learn the basic components of a complete business model and how they work together to ensure a successful business.
Learn how to evaluate an idea and prepare it for a business model.
Understand the importance of identifying a target market that that has a “pain” or unmet need that can be exploited through your new business.
Learn how to develop a sound value proposition to address the market’s need.
Understand the importance of pivoting a business model based on information you gather from your target market.
Understand the importance of customer discovery and validation and why it must precede efforts to scale and build your business.
Learn how the operational side of a business model must support the market side.
Learn the importance of building a foundation for a sound financial model that is part of the overall business model.
View Curriculum
  • A desire to become a more disciplined entrepreneur who has a higher chance for success with each new business launch.
Curriculum For This Course
Expand All 26 Lectures Collapse All 26 Lectures 02:39:09
Course Introduction
1 Lecture 01:24
Modeling Your Idea
6 Lectures 21:34

Always Start with the Customer!

What is Your Offering?

Let's Look at Your Team

Time to Test Your Idea

Creating an Idea Sketchpad
Business Model Basics
5 Lectures 29:58
Business Model Overview

Drives a Business Model?

Customer Discovery and the Pivot

Customer Discovery Process

Getting Started with Your Business Model
The Customer First
7 Lectures 01:02:22
Why Does the Customer Matter?

The Target Market

What is Your Value Proposition?

Connecting with Your Customer

Turning Customers into Cash

Developing the Customer Part of Your Business Model
What Will It Take to Build This Business?
5 Lectures 35:33
What Do I Need to Get Done?

What Resources Do I Need?

Who Do I Need to Help Make My Business Successful?

So How Much Money Will I Really Need?

What Comes Next?
2 Lectures 08:15
The Process of Starting a New Business

Now Go Build Yourself a Business Model - Get On With It
About the Instructor
4.8 Average rating
4 Reviews
160 Students
1 Course
Professor of Entrepreneurship / Author

Dr. Jeff Cornwall is the inaugural recipient of the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He also was founding director of the Center for Entrepreneurship at Belmont, and led the Center for the first ten years of its operation. He has a Doctorate in Business Administration and an MBA from the University of Kentucky.

In the late 1980’s, Dr. Cornwall left academics for a nine year “sabbatical” to become the co-founder and President/CEO of Atlantic Behavioral Health Systems, headquartered in Raleigh, NC.

Dr. Cornwall has received national awards for his work in curriculum development and teaching, and in 2013 he was named the National Entrepreneurship Educator of the Year by the United States Association of Small Business and Entrepreneurship.

He has published nine books and numerous articles on entrepreneurship. His blog, The Entrepreneurial Mind, is among the most popular with a focus on small business and entrepreneurship. The Entrepreneurial Mind is part of the Forbes blog network and was named by that magazine as a “Best of the Web.”

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