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One of the biggest myths about starting a new business is that it all begins with a business plan. This is not true. Developing a strong Business Model is the starting point for ensuring a new business has the highest chance of success. This Entrepreneurship course provides step-by-step instruction that leads entrepreneurs through the process of evaluating an idea for a new business and then developing a strong Business Model. This course is designed to help both experienced and first time entrepreneurs. Experienced entrepreneurs will find the process taught in this class to be a better path to success. The instructor has taught entrepreneurship on and off for thirty years and has started more than a dozen businesses. The material in this course completely changed how he teaches entrepreneurs and how he has approached his most recent startups. First time entrepreneurs will learn a process for developing an idea and building a business model that will serve them throughout their entrepreneurial careers, no matter how many businesses they eventually launch. If a business plan is required for financing the business, the entrepreneur will have a solid business model that will serve as a strong foundation to build a credible and believable business plan.
Take this Entrepreneurship Course on Business Modeling now and learn how to become more successful in your entrepreneurial career.
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|Section 1: Course Introduction|
|Section 2: Modeling Your Idea|
Overview: The Idea SketchpadPreview
Always Start with the Customer!
What is Your Offering?
Let's Look at Your Team
Time to Test Your Idea
Creating an Idea Sketchpad
|Section 3: Business Model Basics|
Business Model Overview
Drives a Business Model?
Customer Discovery and the Pivot
Customer Discovery Process
Getting Started with Your Business Model
|Section 4: The Customer First|
Why Does the Customer Matter?
The Target Market
What is Your Value Proposition?
What Does Your Customer Expect From You?Preview
Connecting with Your Customer
Turning Customers into Cash
Developing the Customer Part of Your Business Model
|Section 5: What Will It Take to Build This Business?|
What Do I Need to Get Done?
What Resources Do I Need?
Who Do I Need to Help Make My Business Successful?
So How Much Money Will I Really Need?
Developing the Operational Part of Your Business ModelPreview
|Section 6: What Comes Next?|
The Process of Starting a New Business
Now Go Build Yourself a Business Model - Get On With It
Dr. Jeff Cornwall is the inaugural recipient of the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He also was founding director of the Center for Entrepreneurship at Belmont, and led the Center for the first ten years of its operation. He has a Doctorate in Business Administration and an MBA from the University of Kentucky.
In the late 1980’s, Dr. Cornwall left academics for a nine year “sabbatical” to become the co-founder and President/CEO of Atlantic Behavioral Health Systems, headquartered in Raleigh, NC.
Dr. Cornwall has received national awards for his work in curriculum development and teaching, and in 2013 he was named the National Entrepreneurship Educator of the Year by the United States Association of Small Business and Entrepreneurship.
He has published nine books and numerous articles on entrepreneurship. His blog, The Entrepreneurial Mind, is among the most popular with a focus on small business and entrepreneurship. The Entrepreneurial Mind is part of the Forbes blog network and was named by that magazine as a “Best of the Web.”