(NEW) Complete 2016 List Building & Email Marketing Course

Capture Targeted Subscribers, Build Rock Strong Relationships and Optimize Your List for Long-Term Revenue
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  • Lectures 35
  • Contents Video: 2 hours
    Other: 35 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description

If you are not seeing the email channel as a money making machine, you have the wrong strategy ~ Hans Smellinckx

A recent study conducted by the The Radicati Group, a technology research firm, shows that there are 3.9 BILLION accounts. They predict that this number wlll grow to 4.9 BILLION by 2017.

They say email is the Jason Bourne of online apps: somebody's always trying to kill it. It can't be done. So it's safe it assure we still have email marketing for a long time.

List building is probably the fastest and most secure method of creating a stable source of recurring income.

My name is Max and I'm a list builder. I've been collecting email addresses since 2009. I've always known about the relevance of owning your own list and the window of possibilities that opened when you start building yours, but It wasn't until I got the chance to see email marketing from the inside that I decided to do something about it.

For 3 years I worked as the educational content publisher and support team manager of an email service provider (ESP) in the Netherlands called INinbox. Once of the benefits of working there is getting an unlimited account, with unlimited subscriber and unlimited emails with no costs associated. I've been building my lists with that account, and up until this date I have over 85.000 subscribers combined.

Working at an ESP, and building my own lists has given me a lot of insight into the rightful practices of email marketing. What tools to use, what emails to send, where to publish your forms, how to drive in traffic, how to maximize open rates and a lot of other questions have been answered along the hand of years of experience.

I'm now one of the teachers and co-founders of iMarketXL, an education brand focused on providing our students the essential skills needed to build an entire online business from scratch.

In our latest addition to our teaching palette, list building is going to provide you with all the tools, resources and strategies needed to start building your own lists in a unique and comprehensive 3 phase process in which you will see me build yet another list of subscribers from scratch.

Every day in which you're not building you list is a wasted one. Don't waste another one, start building your list TODAY.

What are the requirements?

  • No autorresponder needed to start taking this course
  • You do not need to own a list of email addresses to take this course
  • You need to know that list building is a permanent practice, and once you start building your list, you'll need to invest time into growing it and keep communicating

What am I going to get from this course?

  • Build your very own email list from scratch
  • Understand the mechanisms behind building a list of email addresses
  • Leverage the reach of your business by creating a subscriber database
  • Integrate email communication into the marketing practices of your business
  • Choose the right Email Service Provider according to your needs and budget
  • Import email lists into your ESP and/or create a new one
  • Get familiar with landing and squeeze pages and how you can use them to turn visitors into subscribers
  • Create your own landing or squeeze pages with a simple drag and drop procedure
  • Maximize the efficiency of signup forms, optin boxes and popups to increase the amount of subscribers
  • Take advantage of incentives (or baits) to increase the amount of people signing up to your list
  • Target your traffic to increase the quality and responsiveness of your subscribers
  • Drive free traffic to your forms by taking advantage of content marketing, social media and niche marketing
  • Integrate the fundamental element of all email communication into your daily email practices
  • Write and test different subject lines for maximum impact and open rates
  • Master the art of writing your own email copy in under 5 minutes
  • How to get your subscribers to actually OPEN your emails
  • HOW and WHEN to monetize your list

What is the target audience?

  • Take this course if you think building your own email list will boost your income
  • If you want to build your own list but you do not currently have one
  • If you have an email list but it's not growing at the rate you desire
  • If you have an email list that doesn't open your emails, doesn't click on the links and doesn't make you any money

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: About List Building
03:52

At iMarket XL we want to give you all of the tools you need to become the best marketer you can. And of course, List Building is an essential part of that process. My name is Max Stryker and I'm the Co-Founder of iMarket XL. Part of my experience as a product and content developer includes the position of Educational Content Developer at inInbox, an Email Service Provider (ESP) located in the Netherlands.

Overtime I've learnt a lot about the right practices to build an email list and I was given the chance the learn how email marketing works from the inside of an actual Email Service Provider.

04:25

If you're taking an online course about list building, then you might already know the real power behind it. List building can do wonders for your business and on this lecture we will cover just some of the reasons why you should be building your own list TODAY.

Section 2: About Email Marketing
03:50

The strongest force behind email marketing lies in it's name. MARKETING.

Email Marketing is simply marketing done through email. And, in order for you to perform a flawless marketing campaign you need to dig a little bit into Niche Marketing. When we speak about niches, we tend to identify a specific group of people with common NEEDS, GOALS and MOTIVATIONS.

So, if you are able to identify a niche and what actually drives them, you won't have any obstacles when it comes to crafting email marketing campaigns, cause the group of people reading them will identify with their graphics, their message and the product/service being sold.

02:19

On this video we will take a closer look into what email marketing campaigns actually are. There's no theory on this video, only visual examples of campaigns created having an audience (niche market) in sight.

1 page

On this one-page PDF you will get to see some of the email marketing campaigns mentioned on the previous lecture and their corresponding niche markets below. This example is set to help you recognize niche markets in emails so that you can do the same in your own campaigns.

Email Marketing: The Driving Force Behind Each Email
1 question
04:19

The prime source of interaction between email marketers and subscribers is one: the inbox.

But, do we really pay attention to everything that's flowing right into our own inbox each day?

04:31

Email Marketing is simple... But only if you're able to look at it by analyzing the separate elements that play a fundamental role in the process of building your list. In this lecture we identify each of the important players, assigning which part they play and how they work together as a whole.

1 page

Downloadable version of concepts discussed in lecture 7

Section 3: The Phases of Email Marketing
06:06
Email Marketing is a process. First you need to set up all of the different elements in order for you to CATCH subscribers. You need a landing page, a squeeze page, or an optin box somewhere and you need to throw to the mix a nice incentive that appeals to your niche market. After that, you need to star bringing in the traffic. The better the source, the better the subscriber. We will make sure that we drive only the best quality traffic to turn visitors into subscribers and start COLLECTING email addresses. What do we do once we have the addresses? Yes, we star sending out emails. It's essential to create a meaningful CONTACT between list owner and subscriber. It;s the only way to boost responsiveness, cultivate relationships and maximize retention rates among your subscribers.
1 page

On this PDF you'll see the 3 phases of this course. Make sure you download it and if needed, print it out.

Section 4: Phase 1: Catch
05:01

An Email Service Provider [ESP] or Autorresponder account is the first thing you need to start creating your lists. On this video we will look over all the different emails service providers out there and which one you should use.

05:25

On this video I'll show you how to export and import your lists into a new ESP. This is the same method we use for creating new lists, will come in handy in the following lectures.

04:03

This is the first thing you need to do if you want to get started collecting email addresses and sending out emails. We chose Mailchimp cause they have a unique Forever Free plan an an excellent support panel.

04:31

We've all heard the terms, but, which are the main difference between a LANDING page and a SQUEEZE PAGE?

03:43

Opt-in Boxes are signup forms that are integrated into the pages of a site. There can be located on the sidebar, below or above the content of a pot or on the top, right below or replacing the header. There are a lot of alternatives you can use to integrate them with your site (specially if you use Wordpress) and here we will cover the most effective ones.

02:47

There are many many case studies throwing out the same results. Popups work. Period. The science behind it is that, if it well does annoy a few people, it coverts higher than static signup boxes. Why? Because the visitor is surprised with them and they present the visitor a choice. Do I sign up or not. the same studies show that the visitors that sign up are higher than the ones who leave the site because of them.

11:51

You don't have to be a coder or a web designer to create your landing or squeeze pages. On this video I'll show you how to create excellent pages with a simple Drag N' Drop editor, Instapage.

03:04

Whenever you want something, you need to give out something in return. Same goes with email marketing. If you want people's email address, you need to give them something they're interested in before they signup so they are motivated enough to give you their email addresses. This incentive is what I call the bait.

Bait 2.0: Viral Giveaways
02:06
03:06

Nathan Barry's website is a remarkable example of email marketing done right. Not only his site offers a really smart visitor filtering solution, but the user experience is completely different depending on the interests of the people who arrive.

Section 5: Phase 2: Collect
01:46

Phase 1 is over. We learnt everything we required to be able to go to phase 2 and now COLLECT email addresses. What you need to know now is that not everyone is a fit for the list of email addresses that you are building. You need people that will respond to the information and promotions that you will be sending. So, on this phase we will make sure to cover the best traffic sources and how to create and publish content so that you attract only the kind of susbribers you want to have in your list.

05:01

Content marketing is a really excellent way to get FREE and TARGETED traffic back the place where you published your signup forms in (whether it's your blog or a standalone landing/squeeze page). Whenever people are searching for something, they are looking for information to solve their problems, and that's where you come in. Content marketing refers about creating content that will interest someone within your selected niche (target audience). Now, if we're strategical, we don't want to publish everything on one site, we won't want to give out all of what we've got at once (and for free), so what we do is that after we get the visitor interested, we send them, back though a link, to a page in which we can keep communicating with them (so that they subscribe). After all,visitors find our content, and if they do, it's really likely they will be interested in what we have to say.


On this video we will also cover the one of the main ways to get targeted traffic, artickles.

03:48

Interactive articles are basically articles in which we can include media such as, pictures, galleries, videos, lists, ads, and other elements to enrich the content and ignite action. We will take a look at one of the main article 2.0 website, Hubpages, and see the advantages behind creating this type of content.

02:29

Not all content needs to be read. Videos are an excellent way to drive traffic to your forms for 2 reasons. First, they are targeted, and second, they tend to go viral.

There's also a really interesting content marketing platform called Slideshare, a slide sharing service. In Slideshare, people can browse through the slides at they're on pace and they allow you to place links on them.

So, if you're already building your list, take advantage of the various sites out there you can use to get visitors, visitors you can turn into subscribers.

04:02

Where does your niche hang out? That's easy, forums. People with common interests tend to group in places where they can share ideas, experiences and help each other out when they have questions. There are forums for every niche and they present us a great opportunity to get closer to them, turn them into subscribers or maybe even find out more about who they are and what they NEED.

01:19

Just for you to stay on top of the wave, I included the most popular Question and Answer sites you can browse around in search of relevant questions to establish yourself as an authority and drive people to your forms.

Section 6: Phase 3: CONTACT your subscribers
03:38

Knowing the reasons WHY you are building an email list is extremely important if you want to to this more seriously. Managing a list takes time and patience, that is the only way that you can build a lasting relationship with your subscribers.

04:50

Perhaps the single most relevant element of all email communications is this one, the headline. After all, headlines are all your subscribers can read from your message at first, and in them lies the option whether your emails get opened, of if they just blend among all the others. On this video I'll show you how to make your headlines stand out and how to maximize their open rates.

05:59

Perhaps the single most relevant element of all email communications is this one, the headline. After all, headlines are all your subscribers can read from your message at first, and in them lies the option whether your emails get opened, of if they just blend among all the others. On this video I'll show you how to make your headlines stand out and how to maximize their open rates.

05:26

As your list starts growing, it goes through 3 main phases, cold, warm and hot. Each phase refers to a stage in which you list is or isn't ready to be offered a paid product or service. On this video I'm going to help you find out and identify each one of these stages and how to move quickly from one to the other.

05:16

Writing good emails is a practice that is gained over time. The best way to improve at it is just by writing them. On this video, we'll speak about different techniques you can apply to go with the flow and start writing your emails.

09:03

On this video I'll let you in 15 secrets I have used to maximize the responsiveness and open rates of my list and how you can apply them as well.

05:19

On this video I'll let you in 15 secrets I have used to maximize the responsiveness and open rates of my list and how you can apply them as well.

Section 7: Conclusion & Bonus Section
01:35

Looks like you made it to the end. But the journey is not over. I strongly encourage you to ask questions, leave a review or suggest some new additions to this course. List building is a process in which we learn new things everyday. Let's create a network in which we both can learn from each other and contribute for an overall learning experience.

Email Marketing Glossary
32 pages

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Instructor Biography

iMarket XL, Essential Skills for Marketers

Every marketing skill you need in one place.

iMarket XL is a brand founded by Matt Jensen and Max Stryker whose sole objective is to teach people all the skills involved in the process of creating and running an online business.

With over 40,000 students and 11 online courses, every day we're closer to our goal. With us you can learn essential skills such as how to build your brand from the ground up, how to create a complete and effective Wordpress site to showcase your business to the world and connect with your customers.

You can also learn the fundamentals behind setting up recurring income streams by creating profitable digital products to give you some peace of mind, how to go viral on the most popular social media sites and how to dominate Google with our unique and 5 star complete SEO course.

We create, update and publish more courses each month, so you're never out of the loop when it comes to marketing skills.

Start learning everything you need to improve conversion rates, search engine rankings, sales, traffic and engagement today.

Instructor Biography

Max Stryker, List Owner/ Content Publisher/ Marketer/ Teacher/ Designer

In the age of information, content is king.

Since I was 10, I have created digital content. Videos, banners, blog posts, eBooks, guides... But it was not until I was 17 that I began to sell it.

I'm a serial entrepreneur who wandered through every possible college and career... From Business to Physics and Art to Design.

...chasing nothing but knowledge and the tools to make my visions manifest.

I have been all over the place. Became a Clickbank top vendor at the age of 21, worked at InInbox, a rising email service provider and created their entire educational content and support department. This experience made me realize the importance of building your own email address list, and how managing it correctly is the best way to secure success in the long run,

I've partnered with Process Street, a checklist based project management SaaS startup, and integrated the extreme value of team work and cooperation with like minded individuals.

I now work side by side with an extremely knowledgeable Udemy instructor named Matt Jensen, creating marketing based online content that we promote though our brand iMarket XL. So far we have 10 online courses and over 20k satisfied students.

iMarket XL and Udemy have given me the chance to stop looking... to focus my mind and experience in providing only the best educational video content. So far I'm happy... Though my mind will always wonder what the next step is going to be...

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