Build Your Dream Company with a Kick-Ass Culture!
4.3 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Build Your Dream Company with a Kick-Ass Culture!

Learn, step-by step, how to create a company culture that's uniquely your own, and that everyone will want to work at!
4.3 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
533 students enrolled
Created by Glenn Nishimura
Last updated 7/2015
Curiosity Sale
Current price: $10 Original price: $35 Discount: 71% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn what leads to kick-ass cultures, as well as toxic ones
  • Attract people of higher quality and better fit – including co-founders, employees, contractors, investors and board members
  • Create a culture of mutual trust, respect, teamwork and open communication
  • Improve your existing processes and best practices for recruitment, hiring, employee engagement, performance management, retention and more
  • Learn to identify the symptoms of a broken or under performing culture, and remedies for fixing them
  • Tools, guides and worksheets to walk you through each step!
View Curriculum
  • No prerequisites are required for this course. Simply an appreciation for people, culture, and the vital role they play in building a great company.

If you're starting, running or growing a company, two of the most important success factors are your people and your company culture. They can be your greatest assets, or your biggest liabilities. So why do so many companies pay little to no attention to it?

Company culture is a hot topic today, but much of the information out there is either fragmented, lacks context, or is filled with truisms like "Company culture is really important!" That's inspirational, but not really helpful.

In this comprehensive, hands-on, and highly visual course, I teach you EVERYTHING there is to know about company culture, and getting it work for you:

  • WHO's getting it right, who got it oh so wrong, and what can we learn from them
  • WHAT culture really is, what contributes to it, and what's killing your culture right now
  • WHY it's so important, and why so many companies succeed or fail because of it
  • and most importantly, HOW you can begin building a kick-ass culture of your own – or start fixing an already broken one – starting right now!

It's no coincidence that great companies also have kick-ass cultures, and they enjoy substantial benefits over those who don't! Benefits like:

  • Over 35% less frequent turnover (you spend a lot of time, money and effort on your superstar employees, can you afford to lose them that easily?)
  • Happy, motivated and productive employees (yes, they DO exist, and with a kick-ass culture they'll find YOU)
  • Less headaches, distractions and legal issues (are your employees forming cliques? Do you have time to constantly deal with complaints and conflicts, or tell people to just get along? I didn't think so

My goal isn't to just inform you, but to educate you. So in addition to the lectures, I've also included useful tips, step by step guides, and worksheets as part of an exclusive 10 Week Action Plan to walk you through the building process. These are some of the same tools I use in my successful consulting practice, helping entrepreneurs across North America & Europe to build their own kick-ass company cultures.

Each day you work without a great culture is another day removed from building the company of your dreams. So what are you waiting for?

I'm so confident that this course will give you what you need to build a kick-ass culture intentionally – and not accidentally – that I'm offering a 30 day, no questions asked, money back guarantee, so you have nothing to lose. Nothing except a a mediocre culture, that is!

So don't delay, ENROL NOW!

Who is the target audience?
  • This course is designed for entrepreneurs who are in the early-mid stages of forming their companies, and who want to build a solid cultural foundation for growth and success
  • It's also useful for owners of more mature small businesses, who want to repair or turnaround their existing company culture
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Curriculum For This Course
19 Lectures
Course Intro
1 Lecture 03:39

An introduction to our journey in creating a kick-ass company culture – why it's important, what the benefits are, and what differentiates this course from others

Preview 03:39
First, Some Background & Context
4 Lectures 16:02

We define more clearly what culture is, what it's not, and examine how it ultimately impacts your business

Preview 03:40

We discuss how powerful it is, how it lies at the root of why many company mergers fail, and why ignoring or underestimating it can prove to be a costly mistake

Preview 02:51

We examine six of the most common culture killers seen in business today, why they happen, and what the common symptoms are

What are the biggest culture killers to watch out for?

We highlight six noteworthy company cultures – three great ones, and three not so great ones – and reveal what lessons we can learn from them

Lessons from great (and not so great) company cultures
The Four Cornerstones
5 Lectures 16:22

We introduce what lies at the heart of any kick-ass company culture – The Four Cornerstones of Purpose, Vision, Values & Beliefs and Passion

Intro to the Four Cornerstones

We define it (because it's not as simple as it sounds), and discuss why having a purpose-driven organization outperforms those which are money-driven.

We also define and compare mission statements, mantras and manifestos; and look at some great examples

Cornerstone 1 > PURPOSE

We discuss why having a vision is foundational to building a kick-ass culture, how it differs from having a goal, and examine what makes a great vision statement by de-constructing them, and reviewing some examples

Cornerstone 2 > VISION

We discuss what they are, how influential they are, and why you have to discover them – not make them fit you. We also look at the vital role they play in making sound business decisions.

Examples of the values behind some of the world's most successful companies are also discussed.

Cornerstone 3 > VALUES & BELIEFS

We discuss the difference between passion and enthusiasm, how passion shows up in the workplace, and why this cornerstone is the fuel for the other three.

Cornerstone 4 > PASSION
Building a Kick-Ass Culture: A 10 Week Action Plan
9 Lectures 33:19

We discuss general expectations for the 10 Week Action Plan, and offer advice on how to best roll it out to ensure it sticks

Intro to the 10 Week Action Plan

We discuss the advantages, how to go about looking for the best people to join, and introduce a company whose Culture Team got them to #3 on a Forbes list. Ground Rules for getting the best results from your discussions is also included.

WEEK 1: Form a Culture Team

We introduce the activities for Week 2-4 – defining your company's Purpose, Vision, Values & Beliefs, and discuss why Passion can be difficult to assess early on. Guided exercises and worksheets are included to help you identify and articulate your own cornerstones.

WEEK 2-4: Define Your Cornerstones

We define it, explain how influential it is in attracting and retaining the best people, and help you to discover your own EVP through a guided exercise and template

WEEK 5-7: Develop Your Employee Value Proposition (EVP)

We walk you through how to create your own Culture Integration Plan – implementing what you've discovered in previous weeks, and applying them to the people-related processes and practices in your organization

WEEK 8-9: Plan Your Integration

We introduce how to launch this initiative to your entire workforce – gaining buy-in and support, and creating the momentum it needs to make a long term impact

WEEK 10: Kick Off & Launch

We review the six most common culture killers again – this time with actionable solutions to overcome them.

We also look at a case study from a well-known consumer brand whose toxic company culture nearly buried it.

How do I fix a culture that already sucks?

We discuss why it's important to follow through on the cultural foundations you've built so far, and how to do that by using the 3Cs of Commitment, Communication and Cultivation

Go and LIVE your kick-ass culture!

We offer some final words of advice, and how to ensure long term success through the 3Ms: Monitoring, Measuring, and Making Adjustments.

Some final words and tips
About the Instructor
Glenn Nishimura
4.3 Average rating
3 Reviews
533 Students
1 Course
People Strategist & Workplace Culture Expert

I help entrepreneurs, startups and small businesses across North America & Europe to build strong company cultures, and smart people practices.

Company culture is often underestimated, overlooked or inconsistent – which can lead to poor growth, unnecessary headaches, and even destroy a company from the inside out due to conflict, mistrust and lack of teamwork (among others).

My work involves preventative education through mentoring, program development and seminars; and fixing broken company cultures through advice and consulting engagements.