If you're starting, running or growing a company, two of the most important success factors are your people and your company culture. They can be your greatest assets, or your biggest liabilities. So why do so many companies pay little to no attention to it?
Company culture is a hot topic today, but much of the information out there is either fragmented, lacks context, or is filled with truisms like "Company culture is really important!" That's inspirational, but not really helpful.
In this comprehensive, hands-on, and highly visual course, I teach you EVERYTHING there is to know about company culture, and getting it work for you:
It's no coincidence that great companies also have kick-ass cultures, and they enjoy substantial benefits over those who don't! Benefits like:
My goal isn't to just inform you, but to educate you. So in addition to the lectures, I've also included useful tips, step by step guides, and worksheets as part of an exclusive 10 Week Action Plan to walk you through the building process. These are some of the same tools I use in my successful consulting practice, helping entrepreneurs across North America & Europe to build their own kick-ass company cultures.
Each day you work without a great culture is another day removed from building the company of your dreams. So what are you waiting for?
I'm so confident that this course will give you what you need to build a kick-ass culture intentionally – and not accidentally – that I'm offering a 30 day, no questions asked, money back guarantee, so you have nothing to lose. Nothing except a a mediocre culture, that is!
So don't delay, ENROL NOW!
We define more clearly what culture is, what it's not, and examine how it ultimately impacts your business
We discuss how powerful it is, how it lies at the root of why many company mergers fail, and why ignoring or underestimating it can prove to be a costly mistake
We examine six of the most common culture killers seen in business today, why they happen, and what the common symptoms are
We highlight six noteworthy company cultures – three great ones, and three not so great ones – and reveal what lessons we can learn from them
We introduce what lies at the heart of any kick-ass company culture – The Four Cornerstones of Purpose, Vision, Values & Beliefs and Passion
We define it (because it's not as simple as it sounds), and discuss why having a purpose-driven organization outperforms those which are money-driven.
We also define and compare mission statements, mantras and manifestos; and look at some great examples
We discuss why having a vision is foundational to building a kick-ass culture, how it differs from having a goal, and examine what makes a great vision statement by de-constructing them, and reviewing some examples
We discuss what they are, how influential they are, and why you have to discover them – not make them fit you. We also look at the vital role they play in making sound business decisions.
Examples of the values behind some of the world's most successful companies are also discussed.
We discuss the difference between passion and enthusiasm, how passion shows up in the workplace, and why this cornerstone is the fuel for the other three.
We discuss general expectations for the 10 Week Action Plan, and offer advice on how to best roll it out to ensure it sticks
We discuss the advantages, how to go about looking for the best people to join, and introduce a company whose Culture Team got them to #3 on a Forbes list. Ground Rules for getting the best results from your discussions is also included.
We introduce the activities for Week 2-4 – defining your company's Purpose, Vision, Values & Beliefs, and discuss why Passion can be difficult to assess early on. Guided exercises and worksheets are included to help you identify and articulate your own cornerstones.
We define it, explain how influential it is in attracting and retaining the best people, and help you to discover your own EVP through a guided exercise and template
We walk you through how to create your own Culture Integration Plan – implementing what you've discovered in previous weeks, and applying them to the people-related processes and practices in your organization
We introduce how to launch this initiative to your entire workforce – gaining buy-in and support, and creating the momentum it needs to make a long term impact
We review the six most common culture killers again – this time with actionable solutions to overcome them.
We also look at a case study from a well-known consumer brand whose toxic company culture nearly buried it.
We discuss why it's important to follow through on the cultural foundations you've built so far, and how to do that by using the 3Cs of Commitment, Communication and Cultivation
We offer some final words of advice, and how to ensure long term success through the 3Ms: Monitoring, Measuring, and Making Adjustments.
I help entrepreneurs, startups and small businesses across North America & Europe to build strong company cultures, and smart people practices.
Company culture is often underestimated, overlooked or inconsistent – which can lead to poor growth, unnecessary headaches, and even destroy a company from the inside out due to conflict, mistrust and lack of teamwork (among others).
My work involves preventative education through mentoring, program development and seminars; and fixing broken company cultures through advice and consulting engagements.