Whether you're a business owner, an entrepreneur, a marketing manager or a website designer with not much experience in WordPress, this course will teach you how to build a great-looking, high-performing WordPress-powered website, without spending more money than you have to.
When you complete the course, you'll be a lot more comfortable at publishing and editing your own WordPress website – and being aware of the pitfalls to avoid.
You'll be shown how to set up your domain, what host to use, how to install WordPress and what settings are essential to get right at the beginning.
You'll also be shown how and why you should use the Genesis Theme Framework and how to manage your own site design within a Genesis Child Theme.
No prior knowledge is required. However, you should have an intention to or a desire to build a great-looking, modern, WordPress-powered website
If you're a frustrated website manager, a designer that needs to understand how to really use WordPress or a freelance entrepreneur that wants to build your own site, then this course is ideal for you.
Managing your domain name and exploring hosting options.
How to sign-up to purchase one of the shared hosting services offered by HostGator.
Setting up WordPress using the HostGator control panel.
Updating your domain's nameservers inside GoDaddy to point to your website at HostGator.
Checking that your HostGator-hosted website is live and running as it should be.
Signing up with Traffic Planet Hosting and poining your domain's nameservers at Traffic Planet Hosting.
Setting up WordPress using Traffic Planet Hosting.
Comparing the site performance – a newly installed WordPress website on HostGator vs. a newly installed WordPress website on Traffic Planet Hosting.
Customising the General, Writing and Reading settings inside WordPress.
Customising the Discussion, Media and Permalinks settings inside WordPress.
Reviewing the Users, Media and Comments tabs inside WordPress.
Installing Themes in your WordPress Dashboard and why I recommend the Genesis Framework.
Installing a Genesis Child Theme on your WordPress website.
Testing a Genesis Child Theme to ensure that it's the right one to use.
Exploring Genesis Theme Settings & Personalizing these settings.
Exploring Genesis SEO Settings & the impact that will have on your website.
Setting your site-wide style inside the Maron Pro Child Theme.
Amending the top message bar inside Maron Pro.
Amending the navigation menu settings inside WordPress.
Customizing the header section of your WordPress Website.
Additional header section changes for your WordPress site.
Amending the 'featured guest' section in the Maron Pro Child Theme.
Exploring the audio player, email opt-in form and WordPress Widgets.
Reviewing the additional Appendipity Settings including Social Share Settings.
Finding and installing the Genesis Simple Edits Plugin.
Finding, installing and exploring the benefits of the Yoast SEO Plugin.
Finding and installing the Fast Secure Contact Form Plugin.
A summary of the 10 core areas that we covered in the course.
A few closing thoughts from me including a few of the most important elements of this course to remember.
I launched my first web business way back in the year 2000 and I've been an active SEO since 2004. I've also been a senior search manager for a large, international marketing agency and an in-house Head of SEO for a popular telecoms company. I'm currently Head of Growth for AnalyticsSEO and host of Digital Marketing Radio.