Build profitable products through better product design

Learn the tools and techniques that top entreprenuers in the world use, to find profitable ideas.
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137 students enrolled
Instructed by Harry MV Design / User Experience
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  • Lectures 51
  • Length 4.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

Have you ever wanted to build a business or sell a product, but did not know where to start ?

Did you ever launch a product, only to realize that no one wants to buy it ?

Entrepreneurship and launching products that bring in money is not easy.

But its not as hard as it seems too. You don't need superhuman powers to find profitable ideas and launch a profitable business around that idea.

In this course, I will teach tools and techniques that you can use to find profitable ideas based on solid research. Along the way you will learn about Design thinking and other important product design ideas.

After this course you will be able to

  1. Identify profitable ideas
  2. Validate your idea through customer research
  3. Prototype your ideas and test the demand
  4. Apply UX research techniques to understand the competition better and differentiate your product.

I can't wait to help you on your journey towards building a successful product.

What are the requirements?

  • Nothing. This is a beginner level course. An open mind and enthusiasm to learn will go a long way.

What am I going to get from this course?

  • Find profitable business ideas for products and services
  • Understand cutting edge UX research techniques
  • Apply design thinking to build great products and services

What is the target audience?

  • This course is for anyone who is interested in building successful products
  • This course is NOT for UX professionals or practitioners.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: What is the secret sauce behind profitable products ?
Introduction
Preview
02:51
What is UX ?
Preview
01:48
Why is UX design important ?
Preview
04:35
A product is greater than the sum of its parts
Preview
04:17
What is product design ?
02:33
Product development process
04:46
What you will learn in this course
03:40
Section 1 slides
10 pages
Section 2: Process for developing profitable products
Using design thinking to understand customer needs
04:34
Role of empathy in design thinking
01:51
Section 2 slides
6 pages
Section 3: Exploring profitable ideas through user research
Introduction to user research
06:17
Using contextual inquiry to unearth user needs
08:54
Using diary studies to understand the user
04:40
How to interview a user and extract ideas
10:45
Customer surveys as a research tool
04:14
Using focus groups
02:24
Portfolio project #1
01:06
Portfolio project #2
00:26
Section 3 slides
43 pages
Section 4: Making sense of all the data gathered through research
Introduction to the analysis phase
00:46
Overview of the various analysis methods
04:19
Using Empathy maps to capture the research findings
07:57
User personas to capture the user needs and desires
03:52
Using Storyboards to understand the context of use
05:55
Using customer journey maps to identify points of dissatisfaction
06:15
How to identify a MVP using feature matrix
04:54
Understanding the competition using positioning maps
02:32
Using 'Point of view' statements to clearly define the problem
02:54
Generating innovative solutions using 'How might we' statements
02:25
Portfolio project #3 - Empathy maps
00:29
Portfolio project #4 - Storyboards
00:41
Portfolio project #5 - Feature matrix
00:32
Portfolio project #6 - Defining the problem
00:55
Empathy map template
1 page
Section 4 slides
60 pages
Section 5: Coming up with innovative ideas for the problem
Coming up with a list of potential solutions
03:11
How to generate ideas ?
00:54
Portfolio Project #7 - Generating a list of solutions
01:54
Portfolio Project #8 - Sketch the solution
01:33
Section 5 slides
6 pages
Example User persona
1 page
Example storyboard
1 page
Section 6: Testing the demand for your idea and building a prototype
Things to keep in mind while prototyping
04:18
Identifying your assumptions
03:15
Testing the demand for your idea
05:36
Portfolio Project #9 - Landing page
00:37
Portfolio Project #10 - Landing page testing
00:40
Portfolio Project #11 - Prototype
01:23
learning canvas template
1 page
slides section 6
14 pages

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Instructor Biography

Harry MV, Software Engineer at Amazon

I am Harry, a Software Engineer based in Atlanta. I am self taught programmer and can relate to the frustrations faced by students trying to learn programming. I love teaching and explaining tough concepts in an easy to understand manner. I have worked with Amazon, a startup building enterprise mobile apps, and Cisco as a Software Engineer. I have worked on mobile apps for top banks that are being used in thousands across the world. I live and work in Atlanta and teach in my free time. I am responsive to all the questions my students might have and strive to their learning experience the best.

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