Build and Monetize a List: Email List Building from Scratch
4.8 (17 ratings)
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Build and Monetize a List: Email List Building from Scratch

The complete A-Z list building course. Grow your subscribers from zero to thirty a day using simple, effective methods
4.8 (17 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
310 students enrolled
Created by Theo McArthur
Last updated 2/2017
English
Current price: $10 Original price: $155 Discount: 94% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 5.5 hours on-demand video
  • 6 Articles
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Build a list of quality email subscribers from your blog or website
  • Monetize your lists using passive and/or active strategies
  • Know how to set up a passive list building income stream
  • Set up an autoresponder and create unlimited lists
  • Create a basic opt in form and a more advanced opt in form
  • Add opt in forms to your WordPress blog or website
  • Connect an opt in form to an e-commerce store
  • Understand all about lead magnets and create an appealing lead magnet
  • Write emails that your subscribers will open and read
  • Set up an entire series of automated emails
  • Create and send email broadcast messages
  • Use Facebook to get traffic to your blog or website
  • Collect subscribers directly on Facebook
  • Understand the simplicity of Search engine optimization
  • Use search engine optimization to build your list
  • Optimize your posts and pages for Google and the other search engines
  • Use safe SEO to help your search engine rankings
  • Build your list with e-books and Kindle
  • Create your own e-book or outsource e-book creation, cheaply
  • Publish your e-book in the most effective places for best results
  • Use YouTube to build your list
  • Create a video the fast and easy way
  • Optimize videos for the YouTube and Google search rankings
  • Use Twitter best practices and free tools to build your list
  • Create a simple but effective landing page
  • Create a simple but effective Thank You page
View Curriculum
Requirements
  • You should know how to set up a blog or a website, or have access to training showing you how to do this
  • Or, you will already have a blog or website
Description

The complete list building course for beginner or intermediate students. Learn how to build a list of quality subscribers from your blog or website.  Learn how to monetize your list using both passive and active strategies.

Learn from an instructor with almost 11 years of list building experience

Please note, this course does not teach you how to set up a blog or website. To benefit, you will either need to have a blog/website already, or have access to training showing you how to set one up.

A list can generate a great income stream, but there's more to list building than simply putting an opt in form on your website and hoping for the best :)  That's why this course is over 5 hours long and contains every little detail and every single step you will need to take.

List building is not difficult, but there are no shortcuts and it does take some effort in the beginning.

The great thing about having a list of quality subscribers, is that even a small list can serve you very well. In this course you learn that list building is a 'win win' situation.  Your subscribers benefit by getting valuable offers and information that will enrich their lives, and you benefit by making money.  It's actually a very simple concept, but so many marketers get it entirely wrong!

Here's a brief summary of what you will know how to do after completing the course:

  • Set up your first list from scratch
  • Create high converting opt-in forms and lead magnets
  • Drive traffic to your website in order to get subscribers
  • Monetize your list for maximum results
  • Set up a passive list building income stream

In this course, you will learn everything I know and do in order to build and monetize my lists. You will benefit from 11 years of experience and from the many failures that eventually led to success. 

Hope to see you on the inside where I always take time to answer your questions on the Q & A board



Who is the target audience?
  • Anyone who wants to generate an income through list building. You will either have a blog/website already, or have access to the required training
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Curriculum For This Course
53 Lectures
05:35:31
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Welcome to the Course
2 Lectures 10:23

Find out exactly how list building can benefit you, and what you will be learning in this course

Preview 09:17

Whether you are a blogger, an e-comm store owner, or you have a regular website that sells a product/service, the principles of list building are the same

Preview 01:06
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Setting up Your Autoresponder
7 Lectures 52:58

Learn how to set up an autoresponder and create your very first list using the best settings

Setting up Your Account With the Best Settings
13:09

Creating opt in forms for your website does not need to be complex!  Learn how to create a basic opt in form

Creating Opt In Forms Part 1
11:19

Create an attractive 'pop over' form to collect more subscribers from your blog or website

Creating Opt In Forms Part 2
09:53

Free autoresponder service if you are on a tight budget :)

Alternative (Free) Autoresponder
03:55

Learn how and where to add your opt in form to your WordPress blog or website,  Part 1

Integrate an Opt In Form on Your Blog Part 1
03:24

Learn how and where to add your opt in form to your WordPress blog or website,  Part 2. Includes downloadable checklist

Integrate an Opt In Form on Your Blog Part 2
06:07

Connect your opt in form to a Shopify ecommerce store

Integrate an Opt In Form on an Ecommerce Store
05:11
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Creating Lead Magnets
4 Lectures 33:12

Learn all about lead magnets.  The different types of lead magnet, and which types of lead magnet are the most effective - Part 1

Understanding Lead Magnets Part 1
11:21

Learn all about lead magnets.  The different types of lead magnet, and which types of lead magnet are the most effective - Part 2

Understanding Lead Magnets Part 2
05:52

It's time to create a lead magnet!  Find out how to create the different types of lead magnet - Part 1

Creating Your Lead Magnet Part 1
11:43

It's time to create a lead magnet!  Find out how to create the different types of lead magnet - Part 2

Creating Your Lead Magnet Part 2
04:16
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Writing Emails That Get Opened and Read
6 Lectures 57:44

Discover the importance of email subject lines and learn how to write subject lines that will get your emails opened

Email Subject Lines
11:25

Learn how to write emails that your subscribers will read.  This is vital for list monetization :)

The Email Body
06:36

How to develop your style and how to avoid your emails landing in spam traps

Email Style and Avoiding Spam Traps
09:33

Setting up an automatic email series step-by-step. Learn how to format your emails, how to schedule your emails and when to monetize your emails - Part 1

Email Set Up and Scheduling Part 1
06:59

Setting up an automatic email series step-by-step. Learn how to format your emails, how to schedule your emails and when to monetize your emails - Part 2

Email Set Up and Scheduling Part 2
10:47

Learn all about email 'broadcasts'. What they are, when you should use them, and how they benefit you

Email Broadcasts
12:24
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Building Your List With Facebook
5 Lectures 36:23

Facebook is a great place to start building your list.  Learn how to set up your Facebook page - Part 1

Setting up Your Page Part 1
05:26

Part 2 of setting up your Facebook page.  In this lecture you will learn about making your page look good, and about adding content to your page

Setting Up Your Page Part 2
11:02

Learn how to get your first 100 Facebook likes so that your page has some credibility before you start collecting subscribers - Part 1

Getting Likes and Followers Part 1
03:59

Discover the different methods that you can use to get to your first 100 Facebook likes

Getting Likes and Followers Part 2
10:18

Learn how to collect subscribers and build your list directly from your Facebook page

Collect Subscribers Directly from Facebook
05:38
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Building Your List With Search Engine Optimization
5 Lectures 35:55

SEO is not complicated! Understand exactly what SEO is (and what it isn't), and learn the importance of SEO in list building

The Importance of SEO in List Building
06:30

Learn how to get free, quality traffic from Google and the other search engines by optimizing your pages and posts - Part 1

On Page SEO Part 1
09:06

Learn how to get free, quality traffic from Google and the other search engines by optimizing your pages and posts - Part 2

On Page SEO Part 2
08:32

How to determine your website speed and fix any slow website issues

SEO Website Speed
04:40

Understand off page SEO and learn how to give your search engine rankings a boost without taking risks!

Off Page SEO
07:07
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Building Your List With Kindle
6 Lectures 31:08

E-books and list building go well together. Learn how to use e-books and Kindle to build your list passively

Creating a Kindle E-book Overview
07:32

Find out the best way to outsource e-book creation cheaply, and still get a quality e-book

Outsourcing Your E-book - Cheaply
07:18

If you prefer to do it yourself, learn everything you need to know about creating your OWN e-book!

Create Your Own E-book
09:53

Learn and how and where to insert the CTA's (Calls to Action) in your e-book

Adding CTA's to Your E-book
00:50

It's time to publish your e-book!  Discover how to get your e-book ready to publish across multiple platforms

Publishing Your E-book
05:08

It's easy to waste time publishing your e-books in the wrong places.  This list includes the best and most effective places to use.

The Best Places to Publish Your E-book
00:27
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Using Twitter to Build Your List
3 Lectures 12:45

Learn the best practices when using Twitter as part of your list building activities

Twitter Best Practices
03:07

Use this free tool to keep your Twitter account looking 'credible'

Keep Your Credibility With this Free Tool
04:21

Manage your time effectively by scheduling a week's tweets in advance.  Also learn the importance of timing your Tweets.

Schedule Your Tweets and More
05:17
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Using YouTube to Build Your List
3 Lectures 15:02

YouTube is a simple way to get more subscribers. Learn how to set thing up correctly before you start

Your YouTube Channel
03:38

Think you can't make a video?  This lecture shows you a method that ANYONE can put into practice!

Making a Video - Quick and Easy!
07:07

Learn a vital part of getting traffic and subscribers from YouTube.  How to upload and optimize your video for the YouTube and Google search rankings.

Uploading and Optimizing Your Video for the Search Engines
04:17
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Passive List Monetization
4 Lectures 19:09

Discover how to create a completely passive income stream from list building

Creating a Passive Income Stream
04:40

Follow me while I create a very simple blog landing page as part of a passive list monetization strategy

Set up a Simple Blog Landing Page
06:39

This is an optional step for students who would like to create a more advanced landing page

Advanced Blog Landing Pages - Optional
03:53

Learn about ecommerce landing pages (for ecom stores) and how to create one

Ecommerce Landing Pages
03:57
2 More Sections
About the Instructor
Theo McArthur
4.7 Average rating
2,628 Reviews
12,092 Students
9 Courses
Entrepreneur, Expert Amazon Seller, Online Marketer & Coach

My name's Theo McArthur and I've been working online since since 1995. I left my job and went full-time online in 2001. Teaching here on Udemy is probably the most satisfying thing I do. Being able to help others to learn life changing techniques and business models.

Over the last 15 years or so I've created and marketed many digital e-learning products and have also worked extensively in the field of affiliate marketing. I've built a number of 'authority' blogs to promote affiliate products and additionally worked on many other methods of marketing and profiting with affiliate offers. I started list building in 2006 and this has formed a central part of my online career.

In the spring of 2013 I started selling on Amazon. Previous to that I had never sold any physical products online. Today I also run three ecommerce websites.

I'm still an affiliate marketer and also a vendor of my own information products. However, I always wanted to sell physical products too, and Amazon was the obvious place to get started.

Starting on Amazon without the guidance of an experienced seller can be tough and the courses I took myself were not complete and were missing certain vital parts of the 'puzzle'. I learned more through trial and error than anything else, and that's what prompted me to create a step-by-step blueprint to success on Amazon.

In 2014 I also set up my first ecommerce store and since then, I've added two more.

Sometimes I get asked how I manage to get so much done. It's simply a case of organisation and prioritising (is that a word? Anyway, I'm sure you know what I mean!)

I fully understand that everybody's different and a business model or income method that suits one person, may not suit another. Therefore here on Udemy, I try to offer a variety of courses to cater for all levels of experience and all aspirations.