The Essential 9 Steps Your Business Plan Must Contain

A Simple and Straightforward 9 Step Process To Help You Identify and Implement The Key Elements You'll For Your Success
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  • Lectures 16
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

Ready to build a solid roadmap for your business idea and avoid the pitfalls that entrap most business startups? Then this course is for you.

I take you through a simple and straightforward process that will help you identify the key elements that need to be in place for your business idea to have a fighting chance of succeeding. The process will help you identify the major gaps in your plan, make the adjustments and help you decide whether to proceed with your idea, or not.

Your benefit: Although as you'd expect, there’s some effort and research involved on your part, you will be rewarded with the knowledge that you’ll have a good grasp of the key resources, time and money required to move ahead with your idea.

Should you need to develop a full business plan with the financials and operational details, in order to obtain financing, this will give you a solid start towards that.

Before examining the 9 steps, you as the entrepreneur and initiator of this business idea, needs to establish your "end in mind" for this venture. In other words, what is your vision for this venture and how do you want it to "show up" for the eventual consumer in the marketplace. How will you and your product be viewed once it’s in the marketplace? Leader, follower, loser, winner?

At the core of this course, we’ll examine the makeup and details within each of the nine steps, which are:

  1. The process of identifying your ideal/target customer
  2. The process of identifying your value proposition - your product
  3. Identifying the distribution channels
  4. Identifying your customer relations strategy
  5. Identifying the potential revenue streams, sources and quantifying the same
  6. Identifying the key resources that will be required to support this venture
  7. Identifying the key activities that need to take place in support of this venture
  8. Determining whether key partnerships need to be formed
  9. Evaluating the costs associated with launching this venture

In the end, the costs associated with supporting this venture, versus the projected revenue will be placed side by side and a determination made whether this venture has validity, adjustments need to be made or, perhaps it should be shelved.

My hope is that the information forwarded in this course will help to direct you on the path to success.

What are the requirements?

  • The student should have had some exposure to business start-up and would be especially helpful to individuals that have tried to bootstrap a business and come away wondering where they went wrong.

What is the target audience?

  • Any entrepreneurial minded individual that has an idea they want to turn into a viable business.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to "Business Planning Made Simple: Use this 9 Step Process"
05:03

An overview of the expectations and benefit you should derrive from this course:

  1. The knowledge shared will stage you to be able to:
    • Validate and take a good assessment of whether you have taken key items into consideration
    • Provide you with an excellent information to prepare a formal business plan should you need one
    • Use the prompters and information as a simple business health check up for an existing business
  2. The intro brings in 2 components that serve as an excellent start for any strategic planning
    • Define the end you have in mind
    • And setting a vision for your business venture, which can also be used as a mission statement
03:33

A brief run through the 9 steps. the four outward looking factors and 5 inward looking, plus an intro to the basis of these 9 steps.

4 pages

A questionnaire, using a 1-10 rating scale, to test knowledge but also where the student stands in regards to the 9 key factors to any successful business strategy. Use it before you go through the 9 steps and then at the end of the courseto test the new level of knowledge gained.

Section 2: Steps 1-4 - The Four Key Outward Looking and Human Steps
06:18

As the first of the nine steps, this is the most important one to get right - your ideal or target customer. All else will revolve around them. Your value proposition, support systems, resources and activities. In this lecture we'll cover:

  • What your real goal should be
  • Why that result is important
  • And some tips on how to go about finding them
1 page

A "Buyer Persona" worksheet developed by a partner company of Hubspot, which is one of the premier Inbound Marketing and Sales CRM software vendors.

07:42

Next up is identifying your value proposition to that target customer you just identified. The real question to be answered: is what you’re marketing, what they are looking for? Again we go through the key points:

  • What that value needs to encompass
  • Tips on how to do that
  • And the real determinant of that value
06:30

Now that you have your customer identified and have the right product (value proposition) for them, how ill you get that product to them? Here we'll:

  • look at distribution channel options
  • Tips on how to determine which is best for your situation
  • Tradeoffs between various channels
05:24

Ok, now that your ideal customer has your product in hand, what support and short and long term interactions will need to take place? For instance will it need to be installed and maintained? Points we'll look at include:

  • The bond building factors a customer may judge us by
  • Questions you should be asking yourself regarding customer relations
  • And tips on building that relationship
1 question

We just covered the four most important steps. Not that 5 -9 aren't just as important but, these four are where the direct human interactions with your target customer occur. Happy customer, happy business:-)

Section 3: Factors 5-9 - The Key inward looking and more analytical factors
06:51

Now we begin to look at the more concrete factors, the ones that we have much more control over, can measure and analyze. Starting out with the revenue stream(s) answering the same probing questions still apply:

  • Defining your revenue model
  • The questions that will help you identify the model appropriate for your venture
  • Using your model as a competitive advantage
  • And coming up with an approximate total

At the end of the steps, you’ll end up measuring the potential incoming revenue stream(s) vs the costs (which are summarized in the last step) you’ve identified and decide whether this business idea has a chance of succeeding or not.

04:31

Perhaps you’ve checked off everything thus far but have you realistically looked at the resources needed to carry out the various tasks.

Here as with the next three factors, I suggest that we need to draw out the process or list and detail all touchpoints where your product, company and customer intersect. Then evaluate what will be needed to support that activity, both in human as well as products. The major points we'll walk through include:

  • Identifying the key resources
  • Tips on how to do that
  • And a simple tool to use to come up with the answers

Included is a simple SWOT analysis to help identify our strength, weaknesses, areas of opportunity and threat areas that if not strengthen can certainly derail you. You may find this exercise useful in other areas, such as withy the previous point and analyzing the individual resources and activities..


Next we'll look at an example of where those interactions occur.

2 pages

A prompter to help you sort through the resources you may need to your venture.

04:03

What will be the necessary activities needed to support the revenue channels, customer relations activities, the revenue model, the resources we're bringing in.

05:09

There will always be opinions about whether partnerships work or not. In some cases they do and others they don't. That’s not what this is about. Here we need to assess whether we have the expert brain power in place to handle or complement key areas of our business. To find out we’ll work through the sequence of:

  • looking at the various operational areas of our venture
  • Questions that help to determine that
  • And potential options

Again, use the SWOT analysis tool to help with that.

1 question

This analysis tool can help you make quick work of identifying your idea's strengths and weaknesses in various areas.

04:02

Here we add up the cost of all the activities and resources, human, functional and material that need to be in place to support our venture.We'll do a recap of

  • The key areas we've been through
  • And how to measure the costs
Section 4: Summary of "How To Build a Successful Business Strategy"
05:09

A brief recap of the points and steps covered in the course, plus a simple go no go test

4 pages

It's the expectation that after finishing this course you will have a much better understanding of the major components that need to be in place for a business to have a chance to be set on the path to success. Retake the 9 step test and see for yourself.

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Instructor Biography

Andre Kasberger, Chief Dot Connector

Andre is a consummate learner and connector. His passion is empowering others by helping them connect the dots in their lives and in their businesses that will get them unstuck and productive in the right direction.

As the founder of a very successful Internet Marketing Mastermind Meetup group that over the course of five years, grew to over 700 members, he witnessed hundreds benefitting from the weekly information shares. In retrospect, as the host and facilitator of the group, Andre gained a unique perspective on what keeps most of us entrepreneurs stuck and off track and what gets us unstuck and on track.

Prior to this, Andre and his wife owned and operated two businesses, plus Andre brings 25 years of high level Product Marketing experience in the technology sector with a Fortune 50 and start-up companies.

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