Build a Successful Online Business - A Comprehensive Guide
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Build a Successful Online Business - A Comprehensive Guide

Based on my Social Media Strategy book
2.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,567 students enrolled
Created by Dan Grijzenhout
Last updated 9/2017
Current price: $10 Original price: $95 Discount: 89% off
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30-Day Money-Back Guarantee
  • 4 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Build the components required to start and grow from scratch, a revenue generating online business
  • Select and start constructing a web or blog site in alignment with their business requirements
  • Understand how SEO works and build an online business aligned with SEO principles
  • Gain insights on tools, software and third party websites that will help the student successfully deploy, operate and grow a business
View Curriculum
  • A basic understanding of such social media platforms as Facebook, Twitter or YouTube would be useful
  • There are no pre-course studying requirements for the course but it might be useful for the student to read my book Social Media Strategy that Creates Income available from Amazon - Kindle

This is a comprehensive course covering many aspects of how to think about, start and build your own at home online business. By the end of this course, you will have all the tools you need intellectually to get the job done - all that will be left will be to just do it!

Initial Premise: You want to create monetize-able “Content”, promote it online; and earn enough revenue from it to be able to make this a full-time business. You have an idea what you want to create but you don’t know how to build it all, how to market it and how to make money from it. You have many questions but not a lot of knowledge as to what to do. Questions like:

  • Where do I start? What do I do first?
  • What are the steps I need to complete to get into a final productive and operational routine that over time makes me money?
  • What should my “Underlying Systems” (applications, interface points, etc.) look like?
  • For a simple business model – you are "business unsophisticated" and just starting out – what should my business model look like? What is a business model anyway?
  • Once operational, what might my business day look like?
  • What will my ultimate revenue sources be?
  • What kind of content do I wish to create?
  • Should I focus on making original content, curated content or both?
  • How do I do SEO and how do I make it work for me?
  • How do I generate organic traffic and what are my best options for paid traffic?
  • How Do I Maximize the Use of E-Mail Marketing and Auto-responders?
  • What automated e-mails should I build into my e-mail system?
  • How do I make money Blogging? and Vlogging?
  • How do I make money selling products as an affiliate?
  • What websites would be very useful to know about in my business?
  • What are some good tools and software I should be using as part of my business?

The content in this course helps you work through these kinds of questions, increasing your knowledge so that you can hit the ground running to start building your "At Home" business with more confidence, knowing what you need to do to succeed. It will take you more than 3 hours to complete - but you will learn a lot of things that will really give you a leg up on getting your business built and growing.

By the way: An important note for students of this course - Section 4 of this course is the same as my other earlier course "How to Get Found on the Internet". So if you take this course, you will not need to take the other one. I felt the content in that course was too important to be left behind for this course so I have included it within this lecture series as well.

Best wishes, - Dan Grijzenhout

Who is the target audience?
  • An individual or company wanting to build an online business or an online presence for their business
  • A retired person wanting or needing to make some extra money from home
  • Both people with experience online and people with no experience online could benefit from the teachings contained in this course
  • If you have never done anything on a computer or a smartphone before, this course may not work for you - a basic understanding of computers would be advisable to get the full benefits of the course
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Curriculum For This Course
46 Lectures
Starting Out - Building Your Business Components
5 Lectures 40:35

This lecture provides the student with an overview of the course he/she is about to take.

Preview 03:57

Part One of this two part lecture series discusses content creation (curated content, organic content, monetization, etc.) along with what is required to build your business infrastructure to support your new online content creation business. A pictoral diagram of how the various components of this new business system come together to support you is provided and discussed. The pictoral shows such elements as your content production environment, your e-mail messaging system, how social media platforms interface with it, using YouTube as a repository of content and as a marketing platform, your banking system, your websites and your external business promotion websites that your business system will be interconnecting with.

Building a YouTube Content Creation Business - Part 1

Building a YouTube Content Creation Business - Part 2

If you want to create a professional marketing presentation and be able to have it viewed by video, this lecture shows you how you can create this professional video using Microsoft PowerPoint. It will view with audio and any "animations" you wish to include. Just upload it to YouTube for viewing, send it to your customers or clients in an e-mail or use it in front of a client or prospect on a screen when presenting to him/her. Whatever your need, this strategy can add another level of professionalism and smoothness to your business.

Preview 05:17

This lecture discusses both the advantages and disadvantages of both corporations and proprietorships. Recommendations as to when and under what circumstances a person starting out as a sole proprietorship should consider incorporating are also discussed. Business reasons, financial reasons and tax implications are also discussed with strategies recommended. Raising capital, getting paid in dividends and other related topics are also discussed within this lecture.
Corporation or Proprietorship
Building a Successful Message Management and E-Mail Marketing System
5 Lectures 28:01

This lecture describes the various aspects contained within a messaging platform that you would build for your business and what their purposes would be. This includes sending e-mails, tracking opens and other relating message distribution statistics, managing messaging campaigns, and companies that should be looked at if you are looking to build in a messaging platform for your business.

Using E-Mail as Part of Your Online Business

This lecture discusses the sorts of automated messages you would be expecting to build and use in your business as part of your online business operations. Auto-responders are also briefly discussed.

Online Business Messages You Should Create

This is a very important lecture to get through. It provides the viewer with a large list of methods by which you can rapidly grow your e-mail subscribers. There are many ways to get subscribers online to become potential customers of your business and this lecture discusses some very good strategies in this regard that you can employ.

Successfully Building E-Mail Subscriber Lists

This is a technically deep lecture that discusses various aspects of managing a corporate level messaging management system. It talks about how to ensure your e-mails get to their intended recipients, how to stay white listed with e-mails ISP's, how to build in virtual IP's and IP failover strategies into your message management infrastructures, and much more. So if you are a geek at heart, you won't want to miss this lecture!

Corporate Message Management Risk Avoidance Considerations

Auto-Responders are critical for a successful business. Without them, you just won't have enough time in the day to get out the full range of correspondence you should be issuing to customers and potential customers so as to keep them happy and comfortable with their relationship with you. Auto-responders will help to ensure that correspondence gets out when it should and that your followers are regularly hearing from you so as to keep you in mind - which helps you to eventually sell products and services to them. Don't miss this one!

The Art of Using Auto-Responders in Your Online Business
Selecting, Designing and Building Out Your Web and Blog Sites
4 Lectures 24:37

You are wanting to start your own online enterprise but are unsure as to where or how to begin. This lecture walks you through the steps you will need to go through to get your own online presence up and operational.

What are the Steps to Building a Website and Going Live?

If I were to ask you do you want to build a custom website or a WordPress site, would you have enough knowledge to know how to answer the question? This lecture provides you with the additional knowledge you will need in order to make a good directional decision as to what type of website to construct. This is a critical decision for you to make when starting out as a mistake in website direction could cost you thousands of dollars to fix if you go the wrong route. By the way, I am an expert in website construction so you will get the added benefit of my experience as you take the course and ask me questions along the way. This lecture and access to me is worth the entire price of this course in itself - and more!

Custom Website Development or WordPress?

I built this lecture due to its importance to anyone moving ahead with a WordPress direction for their online business. Don't get me wrong, for many people it is the absolutely correct direction in which to proceed when starting out to build a new business online. However, there are real technological shortcomings to the WordPress platform design that will cause you problems as your business starts to grow and you want your website to do more things for you or want it to attract customers on a larger scale, including mobile platforms. This is a lecture you don't want to miss!

WordPress Page Loading Speeds and Google Search - Try to Avoid Plugins

OK, so you are operating in a WordPress world and you are starting to face some of the same challenges that many others have faced as their businesses started to grow. Now you are looking to solve some of these problems as they are starting to get painful for your business. This lecture provides you with tips as to things you can implement on your WordPress site so as to allow it to be able to display on mobile platforms, improve the speed of page loading to the site in general, reduce website bounces, and be less penalized by search engines, particularly the Google search engine when you are trying to attract organic traffic to your site. Some of the solutions provided in this lecture are a bit technical to implement, but it is what you have to do if you want to keep growing your site using a WordPress platform.

Optimizing WordPress Page Loading Speeds Where Plugins are Used
Operating Your Online Business
6 Lectures 24:52

Customer Relationship Management is both a mechanism supported by internal automated systems such as messaging platforms and auto-responders and an attitude or precept you hold within you about how you want to treat your customers and potential customers. This lecture is well worth viewing if building lasting relationships with your customers and subscriber is a big part of what what you are about.

Preview 03:36

I had fun creating this one. Want to know what my average day looks like starting with my first cup of coffee? Then watch this lecture...

An Average Day in the Life of a Content Creator

This lecture is primarily about loading large files such as videos so they can be viewed via your web or blog site and the types of problems you can run into. This started out with me trying to help my daughter get some videos viewable on her site and ended up with me creating this lecture as I realized that there are wrong ways of doing this that although intuitive to me as a seasoned developer, weren't intuitive to those just starting out.. Also, doing it the right way puts a person in a much better position to earn revenues from every video displayed on their sites. Intrigued? Watch the lecture to see how you also can make money by doing this the right way...

Videos- Hints, Problem Solving and a Revenue Making Opportunity

This lecture provides tips on how to complete the YouTube monetization process, how to operationally make the best use of your day, how to integrate your business systems with a goal of increasing your process automation so you have more free time to create more content, and how to build your online business relationships.

It's the Little Things That Make You Succeed Online

This lecture is a result of much trial and error by me over time. My early audios always contained some elements of background noise that detracted from the message I was trying to get out there but I have improved my skills over time and the quality of what I present to the community is now much better than it originally was. Watch this lecture to see what I've learned so you can implement similar strategies to improve your own sound.

Preview 04:04

I was just surfing the web one day and came across something that hit me right where I lived and it energized me to get at my business with a lot more excitement. Just a brief message, but very powerful - Watch the video to see what it was said.

About Inspiration
Making Money With Your Online Business
8 Lectures 36:53

This video discusses how you can earn revenues by building a YouTube content creation business. Topics such as earning Google AdSense revenues and building revenues from 3rd party advertising are explored.

A Content Creation Business - Where Do You Make the Money?

This lecture discusses how top bloggers make significant incomes online.
Making Money at Blogging

A common way to earn additional revenues used by most successful online business people is the incorporation of affiliate marketing links and banners on their websites and blog sites. Watch this video to learn more about how this is done and why it can be a good online revenue source for your at-home business.
Affiliate Marketing - A Good Online Revenue Source

This lecture takes the student through the process of writing a book and getting it self-published online. It also offers some great strategy tips to budding authors who are wanting to write a serious non-fiction book. This is a great lecture for anyone feeling even the smallest bit overwhelmed by the task of writing and publishing a book so be sure to watch this one!

How to Become an E-Author

This lecture provides the viewer with quite an extensive list of strategies that one can use to promote one's published book or E-book online. You have now written your book. This list of strategies will show you how to get the word out!

Promoting Your "Amazon Published" Book or E-Book Online

Some of the most successful content creators on YouTube are Vloggers yet the world is not even familiar with this term as yet. View this video and become more familiar with the world of vlogging and the potential for significant incomes that can be made through creating content in this medium.
The Art and Benefits of Vlogging

Once you get your business into full operation, you will be building some form of a sales funnel for your enterprise that works to both attract people to you, and to turn them into customers and repeat customers. Here is an important set of tips for you to keep in mind as you build out this component of your new business venture.

A Tip Related to Building a Sales Funnel for Your Online Business

Here are two pages of downloadable ideas for making money online. Use this as a checklist and implement what works for you and your business - there is some good food for thought in here - might even end up giving you a substantial income!

Dan's Money Making Ideas Checklist
2 pages
The Internet and SEO - How to Get Found
8 Lectures 46:26
This lecture discusses the Google search engine in overview. It discusses how it works, and what it is looking for as it searches websites to see what sites are best to render for a person making a query for content through the engine. From a website development perspective, this lecture also discusses what your best strategies are to optimize your website design and components so as to give you the best possible chance of having your website show up to the user making the content query through Google.
Understanding and Improving Your Google SEO Standings

For those not wanting to spend money to get traffic to their websites, this checklist that I have created for getting traffic to your website organically should be very useful to you. I have done all these things myself and my traffic has grown as a result. So take the time to go through this one...
A Checklist for Organic Traffic

Today, there are millions of pieces of content on the Internet and more being uploaded daily. Any query you make through the Google search engine can return 10's and even 100's of millions of search results. How then is it even possible to setup keywords that will bring you to page 1 or 2 in Google's search results? This video discusses this issue along with recommendations on things you can do to improve your rankings in the Google search engine when your keywords and keyword phrases are used by a consumer of content.
SEO and Internet Search Volumes

This lecture discusses the importance of regularly using the "Google Console Tool" in order to keep your organic traffic number from the Google search engine vibrant. I go through a number of the common errors that people make when building and growing their websites that Google will catch and penalize you for in their search engine results if not fixed. Also discussed is Google's increased emphasis on building websites that are "Responsive Compliant" so they can be viewable on mobile devices, on how your site will get penalized for using javascript callouts and the Adobe Flash Player tool on both your website and mobile site. if you want to be receiving good organic traffic to your site - i.e., traffic you don't have to pay for - this lecture video is a must watch for you.
Getting Your Website Righteous With Google

This lecture discusses the use of analytical tools to help improve your online presence and SEO. A number of tools, how to use them and how they can benefit your business are discussed including YouTube Analytics, Google Analytics, Google Webmaster Tools, Google Console, Social Blade and Pingdom.
Using Analytics to Improve Your Online Business and SEO

This lecture first asks the question "Is paying for traffic the right move for your business? It discusses this at some length giving you thoughts to ponder as you decide whether or not to spend money on website and blog site promotion. Then, the lecture moves on to discuss good options for you under the assumption that this is an important thing to do in your situation. The lecture is important to view for both reasons. One to help you decide on whether or not to do it, and secondly, if doing it, how to spend your money wisely.
Paying for Website and Blog Site Traffic

Publishing articles that you write online can have several benefits to you. First, it gains you recognition and exposure as a writer. Then, as your articles get distributed and posted by news and other agencies online, it gets you back links to your web and/or blog site. As people read your articles, they may even contact you to do some contract work for them as well. Lastly and not to be forgotten, you can use your written articles as a springboard to writing a book or E-book. This gives you even more back links, further improves your credibility as an author and provides you with another revenue source online.
Back Links - Thoughts on Publishing Articles

This lecture poses the strategy of using keyword research and trends to define what your business will be as opposed to doing keyword research to improve the SEO of the business you have already or are planning to create. There are a number of entrepreneurs that take this approach for building their online businesses and they have been enormously successful. I drill down in this lecture to discuss what keyword searching is really about, how to do it, and what tools and websites there are out there that can help you to do a good job at this kind of research - both free and paid services/tools.

Finding Your Website Niche and Chasing SEO
Recommended Products and Tools You Can Use in Your Business
10 Lectures 35:02

If your new home business will involve you providing services for others where they would be booking for and paying for your time, then you may want to consider making a small investment and obtain the Acuity System for your website or Blog site. The Acuity Scheduling System allows you to:

  • Set your terms for various types of projects you might wish to undertake for others
  • To have your purchasers then schedule your available time to assist them
  • They can view your calendar to see your available times (you can block out your calendar for time you want to keep for yourself)
  • It ties in directly to PayPal (credit card purchases accepted as well) where you can define how they pay you. Up front, portion up front, on completion, etc.
  • These purchase records and histories of work you have done for people are exportable to accounting packages or are downloadable.
  • Your clients can even setup login accounts of their own with you.

This is a professional level product - and I looked at over 20 or so before selecting and now recommending this one which I use on my site and have implemented elsewhere as well.

Acuity Time Scheduling System

Did you know that the YouTube “Creator Studio” contains a very large library of royalty free music that you can create for your content creation projects? In addition to this library, if you have a song you wish to use of your own, you can check it against the Google /YouTube song inventory to find out what rights you can obtain to use the music you desire as part of your content creation project. It will let you know if you can use the music for a commercial video or for an un-monetized video only and what countries you can use it in – along with other relevant restrictions that may be relevant to your use of that music.

Preview 03:43

Adobe action scripts is an application one can purchase and integrate with Adobe Photoshop to generate 3-D images of books, magazines, reports, cd cases, and much more using this application. It's is a very nice tool set- and an astute individual could probably create a pretty good side business just using this tool to create 3-D book covers for the purpose of advertising e-books and paper bound books for clients. Might make not a bad "Fiverr" gig or a business advertised on such places as YouTube or KBoards. Check out the lecture - may be a good idea for some.

Adobe Action Scripts - For Building 3-D Book, Magazine, CD Case, etc. Images

Audacity noise reduction software is a great final step in the process of creating great audios. Once you have finished your baseline audio recording, run it through this tool and it will significantly reduce and even eliminate all background hums, hisses and noise leaving you with a crisp, clear final product. This lecture tells you how this technology works, provides the view with a free tutorial on using the product and shows the viewer where the software can be obtained at no cost.

Preview 04:15

FileZilla is one of the best 3rd party shareware FTP (File Transfer Protocol) webpage and media file upload to website software applications around. It is often used by web-hoster technical support personnel themselves to upload files to their hosted applications. Take this lecture to learn about this tool, where to get it and how to use it.

FileZilla - Shareware FTP Software

Movavi screen capture software is a very useful tool that every content creator should acquire as part of his or her content creation toolkit. Watch this lecture and take a tour of the features of this product - once you see what it can do, it will give you ideas that I am sure will make you want to acquire this software for your own enterprise.

Movavi Screen Capture Software

Scrivener is a writing environment. If you want to write a book, this is probably the most widely used application out there for the purpose. If you are considering writing a book, online articles or are even considering embarking upon a writing career, go through this lecture and see for yourself whether or not Scrivener is for you.

Scrivener - A Great Book Writing Environment

Have you ever seen any of those YouTube videos that shows a person's hand drawing a presentation while a person speaks about what is going on? This is the tool that does it. Come check it out for yourself. Once you view this lecture, you'll be able to decide for yourself whether or not you want to add this tool to your content creation toolkit.

Sparkol's Video Scribe - "Hand" Writing Software

This is a downloadable list of websites that contain content, tools, support, and locations for you to upload your content. Collectively, you will find them to be useful sites to know about as you build your business online.

Good Site Links to Know
5 pages

This quiz contains several questions relating to the course content found in all sections.

End of Course Quiz - Good Luck With It!
5 questions

This lecture provides the viewer with a location where they can go to get notified of any coupon deals I currently have available. Just go to my Facebook business page at and click on the "Get Course Coupons" button to get an e-mail link to my courses where the coupons are currently in effect. Thank you for your interest in my courses! Best wishes, - Dan Grijzenhout

Bonus Lecture: Congratulations and More Course Discounts for You
About the Instructor
Dan Grijzenhout
3.7 Average rating
448 Reviews
16,319 Students
20 Courses
35+ Years of Consulting and Entrepreneurial Expertise!

About Dan Grijzenhout: For close to thirty years, Dan has been a professional business and information systems consulting professional working to executive levels for both private and public sector organizations globally, a number of which were "Fortune" level enterprises. Dan has founded, operated and sold an online global payment services company that moves millions of dollars on behalf of its 100,000 plus account holders annually; he has been interviewed on the show "World Business Review" by former head of NATO and Secretary of State, General Alexander Haig, for his work in advanced digital and online telecommunications services and nation-wide online and card based "Loyalty" programs; and now works at writing and building training programs to share his years of experience with others interested in online entrepreneurship.

Social Media Marketing, Content Creation and Authorship: During the past few years, Dan has focused nearly all his time and energy on designing and building online marketing systems and social media marketing platforms. In fact, Dan recently completed a two year project as the project manager and chief architect to build a marketing system used by several major airlines, travel agencies and Fortune Level manufacturing corporations. Dan has written, self-published and self-marketed five books now being sold through Amazon Kindle and Create Space; he has written and published over 40 published social media related training/learning articles, and has created over 100 training videos and knowledge enhancing video podcasts.

He has gained expertise in many online content creation tool-sets including the full suite of Adobe Creative tools and Adobe Dreamweaver for website development; video and audio editing software; 3rd party social media related website services and content creation partners; and most main-stream social communication platforms including Facebook and Facebook business pages, Pinterest, Twitter, Instagram, Google Plus, Reddit, Goodreads, Amazon Author Central, LinkedIn, Ezine Articles Publishing, Amazon-Kindle Book Publishing, Amazon Create Space and more. On these social media platforms, Dan has now amassed over 15,000 followers and subscribers and more are following him daily.