This is a comprehensive course covering many aspects of how to think about, start and build your own at home online business. By the end of this course, you will have all the tools you need intellectually to get the job done - all that will be left will be to just do it!
Initial Premise: You want to create monetize-able “Content”, promote it online; and earn enough revenue from it to be able to make this a full-time business. You have an idea what you want to create but you don’t know how to build it all, how to market it and how to make money from it. You have many questions but not a lot of knowledge as to what to do. Questions like:
The content in this course helps you work through these kinds of questions, increasing your knowledge so that you can hit the ground running to start building your "At Home" business with more confidence, knowing what you need to do to succeed. It will take you more than 3 hours to complete - but you will learn a lot of things that will really give you a leg up on getting your business built and growing.
By the way: An important note for students of this course - Section 4 of this course is the same as my other earlier course "How to Get Found on the Internet". So if you take this course, you will not need to take the other one. I felt the content in that course was too important to be left behind for this course so I have included it within this lecture series as well.
Best wishes, - Dan Grijzenhout
This lecture provides the student with an overview of the course he/she is about to take.
Part One of this two part lecture series discusses content creation (curated content, organic content, monetization, etc.) along with what is required to build your business infrastructure to support your new online content creation business. A pictoral diagram of how the various components of this new business system come together to support you is provided and discussed. The pictoral shows such elements as your content production environment, your e-mail messaging system, how social media platforms interface with it, using YouTube as a repository of content and as a marketing platform, your banking system, your websites and your external business promotion websites that your business system will be interconnecting with.
If you want to create a professional marketing presentation and be able to have it viewed by video, this lecture shows you how you can create this professional video using Microsoft PowerPoint. It will view with audio and any "animations" you wish to include. Just upload it to YouTube for viewing, send it to your customers or clients in an e-mail or use it in front of a client or prospect on a screen when presenting to him/her. Whatever your need, this strategy can add another level of professionalism and smoothness to your business.
This lecture describes the various aspects contained within a messaging platform that you would build for your business and what their purposes would be. This includes sending e-mails, tracking opens and other relating message distribution statistics, managing messaging campaigns, and companies that should be looked at if you are looking to build in a messaging platform for your business.
This lecture discusses the sorts of automated messages you would be expecting to build and use in your business as part of your online business operations. Auto-responders are also briefly discussed.
This is a very important lecture to get through. It provides the viewer with a large list of methods by which you can rapidly grow your e-mail subscribers. There are many ways to get subscribers online to become potential customers of your business and this lecture discusses some very good strategies in this regard that you can employ.
This is a technically deep lecture that discusses various aspects of managing a corporate level messaging management system. It talks about how to ensure your e-mails get to their intended recipients, how to stay white listed with e-mails ISP's, how to build in virtual IP's and IP failover strategies into your message management infrastructures, and much more. So if you are a geek at heart, you won't want to miss this lecture!
Auto-Responders are critical for a successful business. Without them, you just won't have enough time in the day to get out the full range of correspondence you should be issuing to customers and potential customers so as to keep them happy and comfortable with their relationship with you. Auto-responders will help to ensure that correspondence gets out when it should and that your followers are regularly hearing from you so as to keep you in mind - which helps you to eventually sell products and services to them. Don't miss this one!
You are wanting to start your own online enterprise but are unsure as to where or how to begin. This lecture walks you through the steps you will need to go through to get your own online presence up and operational.
If I were to ask you do you want to build a custom website or a WordPress site, would you have enough knowledge to know how to answer the question? This lecture provides you with the additional knowledge you will need in order to make a good directional decision as to what type of website to construct. This is a critical decision for you to make when starting out as a mistake in website direction could cost you thousands of dollars to fix if you go the wrong route. By the way, I am an expert in website construction so you will get the added benefit of my experience as you take the course and ask me questions along the way. This lecture and access to me is worth the entire price of this course in itself - and more!
I built this lecture due to its importance to anyone moving ahead with a WordPress direction for their online business. Don't get me wrong, for many people it is the absolutely correct direction in which to proceed when starting out to build a new business online. However, there are real technological shortcomings to the WordPress platform design that will cause you problems as your business starts to grow and you want your website to do more things for you or want it to attract customers on a larger scale, including mobile platforms. This is a lecture you don't want to miss!
OK, so you are operating in a WordPress world and you are starting to face some of the same challenges that many others have faced as their businesses started to grow. Now you are looking to solve some of these problems as they are starting to get painful for your business. This lecture provides you with tips as to things you can implement on your WordPress site so as to allow it to be able to display on mobile platforms, improve the speed of page loading to the site in general, reduce website bounces, and be less penalized by search engines, particularly the Google search engine when you are trying to attract organic traffic to your site. Some of the solutions provided in this lecture are a bit technical to implement, but it is what you have to do if you want to keep growing your site using a WordPress platform.
Customer Relationship Management is both a mechanism supported by internal automated systems such as messaging platforms and auto-responders and an attitude or precept you hold within you about how you want to treat your customers and potential customers. This lecture is well worth viewing if building lasting relationships with your customers and subscriber is a big part of what what you are about.
I had fun creating this one. Want to know what my average day looks like starting with my first cup of coffee? Then watch this lecture...
This lecture is primarily about loading large files such as videos so they can be viewed via your web or blog site and the types of problems you can run into. This started out with me trying to help my daughter get some videos viewable on her site and ended up with me creating this lecture as I realized that there are wrong ways of doing this that although intuitive to me as a seasoned developer, weren't intuitive to those just starting out.. Also, doing it the right way puts a person in a much better position to earn revenues from every video displayed on their sites. Intrigued? Watch the lecture to see how you also can make money by doing this the right way...
This lecture provides tips on how to complete the YouTube monetization process, how to operationally make the best use of your day, how to integrate your business systems with a goal of increasing your process automation so you have more free time to create more content, and how to build your online business relationships.
This lecture is a result of much trial and error by me over time. My early audios always contained some elements of background noise that detracted from the message I was trying to get out there but I have improved my skills over time and the quality of what I present to the community is now much better than it originally was. Watch this lecture to see what I've learned so you can implement similar strategies to improve your own sound.
I was just surfing the web one day and came across something that hit me right where I lived and it energized me to get at my business with a lot more excitement. Just a brief message, but very powerful - Watch the video to see what it was said.
This video discusses how you can earn revenues by building a YouTube content creation business. Topics such as earning Google AdSense revenues and building revenues from 3rd party advertising are explored.
This lecture takes the student through the process of writing a book and getting it self-published online. It also offers some great strategy tips to budding authors who are wanting to write a serious non-fiction book. This is a great lecture for anyone feeling even the smallest bit overwhelmed by the task of writing and publishing a book so be sure to watch this one!
This lecture provides the viewer with quite an extensive list of strategies that one can use to promote one's published book or E-book online. You have now written your book. This list of strategies will show you how to get the word out!
Once you get your business into full operation, you will be building some form of a sales funnel for your enterprise that works to both attract people to you, and to turn them into customers and repeat customers. Here is an important set of tips for you to keep in mind as you build out this component of your new business venture.
Here are two pages of downloadable ideas for making money online. Use this as a checklist and implement what works for you and your business - there is some good food for thought in here - might even end up giving you a substantial income!
This lecture poses the strategy of using keyword research and trends to define what your business will be as opposed to doing keyword research to improve the SEO of the business you have already or are planning to create. There are a number of entrepreneurs that take this approach for building their online businesses and they have been enormously successful. I drill down in this lecture to discuss what keyword searching is really about, how to do it, and what tools and websites there are out there that can help you to do a good job at this kind of research - both free and paid services/tools.
If your new home business will involve you providing services for others where they would be booking for and paying for your time, then you may want to consider making a small investment and obtain the Acuity System for your website or Blog site. The Acuity Scheduling System allows you to:
This is a professional level product - and I looked at over 20 or so before selecting and now recommending this one which I use on my site and have implemented elsewhere as well.
Did you know that the YouTube “Creator Studio” contains a very large library of royalty free music that you can create for your content creation projects? In addition to this library, if you have a song you wish to use of your own, you can check it against the Google /YouTube song inventory to find out what rights you can obtain to use the music you desire as part of your content creation project. It will let you know if you can use the music for a commercial video or for an un-monetized video only and what countries you can use it in – along with other relevant restrictions that may be relevant to your use of that music.
Adobe action scripts is an application one can purchase and integrate with Adobe Photoshop to generate 3-D images of books, magazines, reports, cd cases, and much more using this application. It's is a very nice tool set- and an astute individual could probably create a pretty good side business just using this tool to create 3-D book covers for the purpose of advertising e-books and paper bound books for clients. Might make not a bad "Fiverr" gig or a business advertised on such places as YouTube or KBoards. Check out the lecture - may be a good idea for some.
Audacity noise reduction software is a great final step in the process of creating great audios. Once you have finished your baseline audio recording, run it through this tool and it will significantly reduce and even eliminate all background hums, hisses and noise leaving you with a crisp, clear final product. This lecture tells you how this technology works, provides the view with a free tutorial on using the product and shows the viewer where the software can be obtained at no cost.
FileZilla is one of the best 3rd party shareware FTP (File Transfer Protocol) webpage and media file upload to website software applications around. It is often used by web-hoster technical support personnel themselves to upload files to their hosted applications. Take this lecture to learn about this tool, where to get it and how to use it.
Movavi screen capture software is a very useful tool that every content creator should acquire as part of his or her content creation toolkit. Watch this lecture and take a tour of the features of this product - once you see what it can do, it will give you ideas that I am sure will make you want to acquire this software for your own enterprise.
Scrivener is a writing environment. If you want to write a book, this is probably the most widely used application out there for the purpose. If you are considering writing a book, online articles or are even considering embarking upon a writing career, go through this lecture and see for yourself whether or not Scrivener is for you.
Have you ever seen any of those YouTube videos that shows a person's hand drawing a presentation while a person speaks about what is going on? This is the tool that does it. Come check it out for yourself. Once you view this lecture, you'll be able to decide for yourself whether or not you want to add this tool to your content creation toolkit.
This is a downloadable list of websites that contain content, tools, support, and locations for you to upload your content. Collectively, you will find them to be useful sites to know about as you build your business online.
This quiz contains several questions relating to the course content found in all sections.
This lecture provides the viewer with a location where they can go to get notified of any coupon deals I currently have available. Just go to my Facebook business page at https://www.facebook.com/howtoguru.org/ and click on the "Get Course Coupons" button to get an e-mail link to my courses where the coupons are currently in effect. Thank you for your interest in my courses! Best wishes, - Dan Grijzenhout
About Dan Grijzenhout: For close to thirty years, Dan has been a professional business and information systems consulting professional working to executive levels for both private and public sector organizations globally, a number of which were "Fortune" level enterprises. Dan has founded, operated and sold an online global payment services company that moves millions of dollars on behalf of its 100,000 plus account holders annually; he has been interviewed on the show "World Business Review" by former head of NATO and Secretary of State, General Alexander Haig, for his work in advanced digital and online telecommunications services and nation-wide online and card based "Loyalty" programs; and now works at writing and building training programs to share his years of experience with others interested in online entrepreneurship.
Social Media Marketing, Content Creation and Authorship: During the past few years, Dan has focused nearly all his time and energy on designing and building online marketing systems and social media marketing platforms. In fact, Dan recently completed a two year project as the project manager and chief architect to build a marketing system used by several major airlines, travel agencies and Fortune Level manufacturing corporations. Dan has written, self-published and self-marketed five books now being sold through Amazon Kindle and Create Space; he has written and published over 40 published social media related training/learning articles, and has created over 100 training videos and knowledge enhancing video podcasts.
He has gained expertise in many online content creation tool-sets including the full suite of Adobe Creative tools and Adobe Dreamweaver for website development; video and audio editing software; 3rd party social media related website services and content creation partners; and most main-stream social communication platforms including Facebook and Facebook business pages, Pinterest, Twitter, Instagram, Google Plus, Reddit, Goodreads, Amazon Author Central, LinkedIn, Ezine Articles Publishing, Amazon-Kindle Book Publishing, Amazon Create Space and more. On these social media platforms, Dan has now amassed over 15,000 followers and subscribers and more are following him daily.