Build a Successful Blog: The Complete Blueprint Level 1

Learn how to make blogging fun and profitable. Follow along click-by-click as we build a successful blog from scratch
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  • Lectures 32
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2016 English

Course Description

Want to turn your passion into a part or full-time income?  There is no better way for the 'average' person to do this than blogging.  

Follow along with me as we build a successful blog from scratch using all the latest techniques and strategies. Learn from an instructor with 20 years experience of building blogs and websites. By the end of this course you will have a fully-fledged blog. Even if you don't yet know what to blog about! You will also know more than 95% of people who already have a blog on the Internet.

Let's take a look at the top 6 reasons why everyone who strives to earn a living online, should have a blog:

  1. Blogging is an ideal way to get free traffic from Google and the other search engines
  2. Blogging can be used to market almost anything at all from affiliate products, to ecommerce, to Amazon listings, and more.
  3. User-friendly technology available today makes blogging simple, even for non-techies!
  4. We can use blogging to turn our interests into profit. Almost any subject can be monetized.
  5. It's virtually free! You can build and run a successful blog on less than $5 per month.
  6. A blog is an asset and can be sold it in the future.

Imagine that your work is also your passion. Most people only ever dream about earning a living from doing something they love. But some have used blogging to realize that dream, so why not you?  

Aside from the potential of earning an ongoing income, a blog is actually an asset.  Blogs can sell for 4, 5, even 6 figures.

No knowledge or experience is required for this course because you will be following me, click-by-click, step-by-step as we create a blog the right way from the ground up.

You will need to budget for around $5 per month for hosting. This course uses the WordPress blogging platform, which is user-friendly and has all the features and functions you will need.

Throughout the course I demonstrate every step in detail with 'over the shoulder' lectures. You will also learn how to create posts and which types of post work best. You will learn where and how to get content and ideas for your posts. And how to optimize your posts for the search engines - the simple way - and much, much more.

What are the requirements?

  • No knowledge is required
  • A text editor such as Notepad is required

What am I going to get from this course?

  • Create a fully-fledged blog from scratch on any subject
  • Choose a niche and subject to build a blog around
  • Choose the right kind of domain name for your blog and avoid the wrong kind
  • Install and set up your blog the simple way
  • Choose a great free theme that will allow you to monetize your blog
  • Customize your theme to get the look and feel you want
  • Craft the right kind of title and subtitle for your blog
  • Configure your basic blog settings using best practices
  • Install and set up important plugins
  • Create a professional looking free email address for your blog
  • Create an author profile and source a profile picture from the Internet
  • Know where and how to get great content and content idea for your blog posts
  • Know where and how to get great free images that are safe for commercial use
  • Upload images to your blog for use on pages and posts
  • Add images and links to your blog 'widgets'
  • Set up your blog static pages and add them to the navigation menu
  • Create blog post titles that grab readers and make them want to read more!
  • Create blog posts using best practices and know which types of posts work the best
  • Publish posts using best practices for Google and the other search engines
  • Schedule posts for publishing in the future
  • Know how frequently to add posts using best practices for a brand new blog
  • Add your blog legal pages using the sample pages provided in the course

Who is the target audience?

  • This course will suit students with no prior experience of creating a blog or blogging
  • This course will also suit students who want to create a new blog from scratch

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Getting Started

Welcome :). Watch this short lecture to find out what to expect from this course


Before you begin, you need to decide what to blog about. Even if you already some ideas, it's a good idea to watch this lecture first.


Learn about which blogging platform we will be using and why :)


Your blog domain name is important. This lecture will show you how to choose the right kind of domain name and which domains to avoid.


Understand the importance of low cost, reliable hosting with good customer support


Optional step - Learn how to point your new domain name to your new hosting. You may NOT need to do this. Watch the beginning of the lecture to find out if it applies to you or not.

Section 2: Setting Up Your Blog

Follow along with me on screen as we install WordPress. Not difficult. Just copy me and you will all done in less than 5 minutes :)


Learn how to set up a free email address on your new domain. After doing this you will have a professional looking email address for your blog!


Understand the purposes of your blog title and subtitle and learn how to create them the right way.


The right blog settings are vital. In this lecture we will edit the settings using best practices.


Installing important free plugins part 1.  Learn which plugins to use and why. Follow along with me as we install and set them up.


Installing important free plugins part 2. A continuation of the last lecture


Learn the best way to set up your author profile and find out what to do if you don't want to use your own picture as a profile picture.


In this lecture you will be choosing and installing a free blog theme. You will choose a theme that will allow you to monetize the blog when you're ready to do so.


Learn how to customize your free theme to get the look you want!


Optional - if you prefer to use a more basic theme, watch this lecture :) If you want to start out with a very basic kind of theme, that's okay!


Widgets make your blog much more functional. Learn all about widgets. What they are and how to use them to your advantage. 


Follow along to create a main navigation menu for your blog


If your theme only supports one menu, you can easily add another by using widgets. Watch this lecture to learn how!


Adding the important legal pages in the footer of your new blog.  Every website should have legal pages and this lecture shows you how to add them. You can also use the sample pages provided with this lecture.


How to upload images to your blog for use in your posts, pages and widgets


Sliders are visually appealing and encourage interaction. Here's how to add and customize a simple but great looking slider!

8 questions

Take this short quiz to test your knowledge so far

Section 3: Creating Blog Pages and Posts

Where and how to get content to share on your blog, ideas for content, and 1000's of free images that you can safely upload to your blog.


Post titles matter.  Learn how to craft titles that make people want to read your blog post!


Learn how to write posts that people want to read. Discover which types of post work best and avoid the mistakes that make people want to click away from your post.


Adding the first post to your blog using best Search Engine Optimization practices so that you can generate traffic from Google and the other search engines. Part 1


Adding the first post to your blog using best Search Engine Optimization practices so that you can generate traffic from Google and the other search engines. Part 2. Plus additional tips for adding posts.


Need a little help with grammar and spelling? Watch this lecture. Even if you don't think you need any help, chances are you do!


Learn how to create static pages for your blog and add them to the navigation menu


In this lecture we install two more plugins to boost the performance of your blog and give you more flexibility when adding posts and pages.


Learn how to schedule posts for publishing automatically on a future date. Also learn about best practices for post frequency on a brand new blog

6 questions

Test your knowledge of section 3 with this quiz :)


It's time to start driving traffic and adding some monetization options to your blog. Introduction to Level 2 and invitation to join the private Facebook group for tips, advice and feedback on your new blog :)

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Instructor Biography

Theo McArthur, Entrepreneur, Expert Amazon Seller, Online Marketer & Coach

My name's Theo McArthur and I've been working online since since 1995. I left my job and went full-time online in 2001. Teaching here on Udemy is probably the most satisfying thing I do. Being able to help others to learn life changing techniques and business models.

Over the last 15 years or so I've created and marketed many digital e-learning products and have also worked extensively in the field of affiliate marketing. I've built a number of 'authority' blogs to promote affiliate products and additionally worked on many other methods of marketing and profiting with affiliate offers. I started list building in 2006 and this has formed a central part of my online career.

In the spring of 2013 I started selling on Amazon. Previous to that I had never sold any physical products online. Today I also run three ecommerce websites.

I'm still an affiliate marketer and also a vendor of my own information products. However, I always wanted to sell physical products too, and Amazon was the obvious place to get started.

Starting on Amazon without the guidance of an experienced seller can be tough and the courses I took myself were not complete and were missing certain vital parts of the 'puzzle'. I learned more through trial and error than anything else, and that's what prompted me to create a step-by-step blueprint to success on Amazon.

In 2014 I also set up my first ecommerce store and since then, I've added two more.

Sometimes I get asked how I manage to get so much done. It's simply a case of organisation and prioritising (is that a word? Anyway, I'm sure you know what I mean!)

I fully understand that everybody's different and a business model or income method that suits one person, may not suit another. Therefore here on Udemy, I try to offer a variety of courses to cater for all levels of experience and all aspirations.

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