Build a Rockstar LinkedIn Profile, Brand and Network

Create and polish a rockstar-grade LinkedIn profile that gets results no matter what you're looking for!
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  • Lectures 12
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description

LinkedIn is a powerful business platform, but only if you know how to use it effectively.

Too many people have no clear direction for their profile, so they don't get results. In “Build a Rockstar LinkedIn Profile and Expand Your Network", you will learn how to:

  • Master the art of building a rockstar LinkedIn profile to get you noticed
  • Harness the marketing power of LinkedIn
  • Effectively balance standing out and fitting in
  • Grow an engaged LinkedIn network
  • Fine tune your status updates to get results
  • Create an efficient, useful and productive daily LinkedIn routine

After completing this course, you will get noticed and win more business!

This course is for YOU. Whether you have been on LinkedIn for a while and haven't found the secret yet, or you are brand-new to the game you will find tremendous benefits in this program.

Get started now!

What are the requirements?

  • You will need to have a LinkedIn account to get started.

What am I going to get from this course?

  • Create a Rockstar-grade LinkedIn profile
  • Highlight and build your personal or business brand
  • Capture the attention of your target audience
  • Brand yourself as a significant presence in your field or industry

Who is the target audience?

  • This course is intended for people who are new to LinkedIn and/or who want to increase their LinkedIn presence and success.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Building a LinkedIn Profile and Expanding Your Network

In this class you will learn to:

  • Build your profile
  • Build your network
  • Search and communicate
  • Use LinkedIn to sell

In this class you will learn:

  • Where to craft your LinkedIn profile
  • How to format your LinkedIn profile text
  • Where to find keywords and phrases for your profile
  • What to watch for as you make changes
  • How to update your activity broadcast settings

In this class you will learn about:

  • Keywords and key phrases
  • Where to put what in your profile
  • Keyword stuffing
  • Where to find ideas
  • What you can share with the team

In this class you will learn:

  • Where you show up on LinkedIn and what shows up
  • How to stand out with your photo and headline
  • Critical elements to stand out on LinkedIn
  • Formatting ideas to stand out and get read
  • How to move sections of your LinkedIn profile

In this class you will learn:

  • Why Recommendations are important
  • What to get recommendations for
  • How many recommendations you need
  • What makes a great recommendation
  • Who to ask for a recommendation
  • How to ask for a recommendation
  • Which recommendations to display

In this class you will learn:

  • About the LinkedIn 3-tier network
  • How to expand your network with LinkedIn groups
  • What communication options you have for different tiers
  • What part of LinkedIn your search reaches
  • How to search the entire LinkedIn network

In this class you will learn to connect to:

  • The importance of building your LinkedIn network
  • Why build your LinkedIn network
  • Why craft your profile first
  • When to do a major network building push
  • What's next

In this class you will learn:

  • How to build a relationship with new people on LinkedIn
  • The goals of a LinkedIn invitation
  • How to write a compelling LinkedIn invitation
  • What to include in an invitation
  • When to send a thank you message

In this class you will learn:

  • How to search for individuals when you have their name
  • How to search for individuals when you don’t know their name
  • How to access the advanced search screen
  • How to filter searches to improve results
  • How to use Boolean Set Theory to improve results

In this class you will learn:

  • Three ways to search for a company
  • How to filter company search results
  • What information you will find on a LinkedIn company page
  • How to follow companies on LinkedIn

In this class you will learn:

  • What to put in your status updates
  • How often to post status updates
  • LinkedIn and Twitter integration
  • What can appear in your status updates
  • How large a status update can be
  • Where to find blogs to post if you don’t blog
  • How to customize your status update

In this class you will learn:

  • A LinkedIn routine
  • Importance of a daily routine
  • Updating settings
  • Customization

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Instructor Biography

Lori Ruff, Chief Branding Officer, ALPFA - CEO, Integrated Alliances

My fans call me “The LinkedIn Diva,” because I focus on delivering world-class expertise at a time when many entrepreneurs and business innovators are trying to make their mark in a bigger and ever more challenging world.

I have been recognized on over 3,000 lists related to Social Media, Blogging, Marketing, Leadership, Women’s Issues, and Advocacy, including the Top 50 Women Writers and Top 40 Marketing Authors on Twitter.

One of the most-connected women on LinkedIn, Forbes has twice named me in their Top 50 Social Media Power Influencers’ list where I am ranked the number 9 woman globally. I was named Top Community Managers of 2014 by Little Bird. American Genius Beat recognized me as a Top 50 Industry Influencer in Jan 2014 for leadership as a SocialCEO of Integrated Alliances, a pioneer in the social sales training industry.

Instructor Biography

Mike O'Neil, I'm the LinkedIn Rockstar

If you’d like your sales team to close more deals then reach out to me. I’ve been showing sales teams how to boost sales using LinkedIn, combined with my special social selling techniques, since 2006.

I help all types of sales teams - Inside Sales, Outside Sales, Channel Sales, Any Sales. I also work with executives, managers and marketing.

► Call me now at 720-897-8254 or read on and then call.

Forbes recognizes me as a Top 50 Social Media Power Influencer. This proves my capabilities much more than my own words do.

It isn’t just WHAT I do, but HOW I do it that provides the greatest value. Audiences really “get” what I present and teach because I’ve been there with 15 years of “in the trenches” sales experience in the technology space (hardware, software, telecom, cloud).

I founded Integrated Alliances in 2003 as a B2B events company and soon delivered the world's 1st-ever LinkedIn Hands-on Workshop, drawing 100+ sales reps, sales managers, association leaders and recruiters to the University of Denver.

I have impressive accomplishments and very numbers on LinkedIn, Twitter, etc., but that’s not the point. I'm a leader (with original ideas) and not a follower like many of my peers. I can lead your team to greater sales performance like nobody else can.

If you host events, I make them memorable with a rockin’ keynote, a content-packed breakout session or on an expert panel.

Tell me about your revenue challenges and we can discuss how I can help you and your team. Email me at or call 720-897-8254 to get the process started.

As a Myers-Briggs ENFP, I was wired to lead. As a published LinkedIn author, radio show host and tech junkie, I am well-suited to teach and entertain.

Like many in my audience(s), I'm interested in muscle cars, classic rock (Pink Floyd, The Eagles), vinyl records, the ocean, sunshine, Apple products and concerts.

I’m known as ♫ The LinkedIn Rockstar ♫, but I don’t work for LinkedIn.

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