The Ultimate Guide to Building a Personal Brand

The Promise: Learn how to become unemployment proof by building an influential personal brand.
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  • Lectures 19
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2013 English

Course Description

Building a personal brand will earn you more money, give you better career options and make you virtually unemployment proof.

Yet most of us depend on strategies devised in the 1980s rather than utilize some of the new networks and technologies that exist today.

Learn how to turn your passions into a well recognized brand from a best selling book author and Forbes columnist that has done it himself. Mark will walk through the process of identifying and growing your personal brand, including building a powerful network, developing thought leadership, creating compelling content, and connecting with influencers. Mark also pulls in the best ideas from some of the most influential people in business today and presents it in an easy to follow and easy to execute style.

In this course Mark shares the latest strategies and technologies, with a focus on what is practically important and useful for developing a personal brand.

Among the topics you will learn:

  • How to build a powerful social network that is feeding opportunities to you.
  • How to develop multiple streams of income.
  • How to connect with influential people that will help build your brand.
  • The best tools and solutions for brand building.
  • How to create a great personal profile that sells.
  • Why building a personal brand will get you promoted.
  • How if you're an independent worker, this course will help you generate much higher levels of income.

By building a recognizable personal brand, you'll find that opportunities find you effortlessly. Whether it's at work or at play, you will literally become a magnet for the opportunities you're most interested in.

So are you ready to get started?

Do you want to become unemployment proof?

Testimonials about the course and Mark's Socialized! book (from which the course was developed).

“This is a wake-up call for any executives who think that social doesn’t matter to their business. Harnessing social provides a powerful competitive advantage and Mark provides a playbook for how.” - Jonathan D. Becher, Chief Marketing Officer, SAP

"As the chief customer officer for an award winning social enterprise, I consider Fidelman's thought leaderships to be among the very best in industry." Vala Afshar, Chief Customer Officer, Enterasys Networks

“Yet again Mark Fidelman charts the real stories from the digital heartland of the social future of work with panache, power and facts” -Paul Miller, Author, “The Digital Workplace – How Technology is Liberating Work”

"I am still in awe over your personal branding presentation that you presented at ExecuNet...have a great weekend!", Bill G., ExecuNet member

"I wanted to thank you again for participating in our IMF event yesterday. I have received so much great feedback. No doubt, you seriously rocked it", Kristin, Integrated Marketing Summit.

What are the requirements?

  • Has a basic understanding of social media.

What am I going to get from this course?

  • Identify your true passion and build it into a brand
  • Specific strategies and tactics for building a large following
  • How to build a powerful social network that is feeding opportunities to you
  • A one year roadmap to building a personal brand
  • How to develop multiple streams of income
  • The best tools and platforms for building a personal brand

Who is the target audience?

  • Self Employed Individuals
  • Unemployed workers
  • Mid-level Manager
  • Executives
  • Consultants
  • College Students

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Why it's critical that you build a personal brand -starting now

Mark explains why he was forced to build his own personal brand after a significant career changing event.


Mark walks through the new recruiter world and provides an example of how employees will be judged for positions in the future.


There are at least 4 benefits to building a personal brand, Mark walks through his top 4 in this short video.

Section 2: The 4 Rules For Creating a Rock Star Personal Brand

Mark explains how to differentiate your personal brand to maximize future opportunities.


Learn why it's important to identify key trends, experiment with new ideas, and adapt to new market realities.


It's important to identify your brand type. Mark does this by comparing each of the types to each of the Beatles band members. Discover what type you are and as a result, how to most effectively build your brand.


Mark explains how to build highly effective network of people around you that is interested in promoting you and help you with your goals.

Section 3: How to Build Your Personal Brand in One Year

Mark discusses the key building blocks for creating a strong personal brand foundation.


Learn how to secure a writing/video/podcasting position in your industry's top media/news destinations. Also learn how to secure speaking gigs that help build your reputation.


Mark discusses the power of interviewing influencers at conferences and how to take over a twitter hashtag at the next conference.


Mark explains how to make surveys strategic and revenue generating and he explains the best way to find and recgnize the top 25 most influential people in any industry.


Mark's explains how to drive thousands of qualified leads through the power getting influential people to write an eBook for you. Mark also highlights the viral effect TweetCasts can have on your brand.


Mark provides some helpful tips for getting people to engage with you on social networks.


Mark discusses a detailed timeline that he used to build his personal brand.

Section 4: 10 Must Have Tools for Personal Branding

Mark discusses his top 10 favorite personal branding tools and why they are important.


Mark shares the remainder of his picks for best personal brand building tools.


5 great places to start building a loyal following.

Section 5: 9 Lessons Learned and Summary

Mark recalls his journey and the lessons he has learned along the way.


Mark discusses the course promise and summarizes how to most effectively build a personal brand.

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Instructor Biography

Mark Fidelman, Forbes Columnist, Author, KeyNote Speaker, CEO

Mark Fidelman is the CEO for Raynforest, Inc. an Influencer Marketplace. He is a prominent speaker, writes the Socialized and Mobilized Columnist on Forbes and is the author of the book SOCIALIZED! His experience includes more than two decades of technology sales and marketing with organizations including A.T. Kearney, EDS, CT Space and Autodesk. Mark draws upon his experience as a Chief Social Strategist where he led numerous social initiatives and programs while working in partnership with companies like Microsoft and IBM.

His latest book, Socialized! is regarded as the playbook for building a social business. Fidelman uses his own experience plus interviews from hundreds of executives to create a highly acclaimed book considered by many to be required reading for their organizations. The book has been endorsed by top executives at IBM, Microsoft, and SAP.

Mark was Named 2013 Huffington Post Top 50 Most Social CEOs and is a globally recognized thought leader on the subject of Social Business, Mobile Business and Mobile Social Networks. He’s interviewed hundreds of Global 3000 CXOs and speaks and writes regularly about how they are impacting today’s business.

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