How To Make Easy Video Sales Letters That Crush Conversions!

Optimize Your Online Sales Strategy With A Simple Template Video Sales Letter And Sell Up To 200% More Today!
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  • Lectures 26
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description


Hello Students,

If you have no idea how to market your products on the Internet, or worse…

You’ve researched just how to write your own copy, but you still aren’t getting the conversions…

Or you know about the powerful conversion benefits of the Video Sales Letter versus a traditional sales letter upwards of 200% or more*, but you struggle applying that knowledge to create your own video marketing…

If you're looking to avoid any roundabout method to creating any video marketing and would prefer a straightforward, proven approach... keep reading and relax. You can take a deep breath now. You’re in the right place.

Video Sales Letters for Marketers: Building VSLs From A-To-Z is the ultimate guide to boosting your online sales to the stratosphere, from the realm of mediocre to uber successful... and build it in one hour.

This course will show you the exact methods that the best in the business utilize as well as newly formed information to craft a VSL unlike any other… in one hour.

What would you do with a 200% increase on your conversions?*

A simple Video Sales Letter marketing or landing page has the ability to convert much higher than a traditional sales letter if only for the fact that you can add the element of audio and video to your sales presentation to engage your audience unlike any other form of sales.

And when you better engage your audience towards a click of action, you can convert higher than ever before.

From the 3 As of ATTENTION, AUTHENTICITY and ACTION, to the B.E.N. Formula, from a copy and paste VSL Template to the essential steps to build a landing page, this course covers it all for you.

So, become a VSL Master by taking Video Sales Letters for Marketers: Building VSLs From A-To-Z

*While conversion results cannot be guaranteed, video sales letters continually outperform traditional copy and sales pages virtually every time.

What are the requirements?

  • Internet access
  • Presentation software like PowerPoint, Keynote, or Google Slides
  • Have screen capturing software (covered in course)
  • Audio recording hardware (built-in mic or external mic)

What am I going to get from this course?

  • Develop high converting video sales letters for products and services they offer
  • Quickly determine great niche audiences and target keywords for ad campaigns
  • Build great video sales letters with recommended (free) software

Who is the target audience?

  • This course is designed for those who want to build a greater online sales presence through the use of a video marketing approach.
  • A knowledge of building web pages and video hosting is strongly recommended
  • Ideal for marketers, bloggers, and website owners who want to sell online
  • Entrepreneurs and business owners
  • Anyone looking to sell an eBook, an online video course, product or service

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome To Build A High Converting Video Sales Letter

Hello and welcome to the course! Together we are going to learn the A-To-Z of building great, engaging video sales letters.

Section 2: The Basics Of A Video Sales Letter

Unless you have been living under a rock, you're likely aware the powerful messages that can be delivered through video online! There's no doubt that for marketers, a great video sales letter will increase conversions over a traditional text sales letter. In fact, a VSL is vital for any long term Internet Business success!


A great landing page will include three items that really make it stand out and offer a unique selling factor that gets the "click of action".


A great video sales letter will capture the viewer's attention, utilize authenticity to create trust and confidence in the product, and finally use a "click to action" to ask viewers to make a purchase or do some kind of action as a result of watching the video.

Section 3: The Video Sales Letter Target Audience Identifier.. Use This First!
5 pages

Use this document to create a clearly defined target audience so you can properly market your product to that audience.

Section 4: The 12-Step Formula For Knock-Out Video Sales Letters

HEADLINES are the key to initially attracting a viewer's attention. It's important to build strong, eye dropping headlines so your viewer will want to hear and see more about what you have to offer in your VSL.


Another key section in the ATTENTION aspect of the VSL is the section where you both identify and aggravate the problems that your viewer has, that you are about to solve for them. Any and every kind of problem that you target market may experience would be important to list here so that it feels like you truly understand where your viewer is coming from. When you can positively identify and show just how they feel they are more likely to continue watching your video for the solution.


Our product won't be around forever, so let your viewer know that there is a limited window available to take action on the problems we've just aggravated.


Twist that knife just a little deeper by adding in problems that your viewer didn't even know they had. It's time to make them feel desperate for a solution.


Ta da! It's time to show that we have a solution to all the problems we've been agitating for our viewers. Showcase your product in it's best light, with multiple angles and video clips of it in action. Our viewers will finally feel relief that a solution is near.


In this section of our VSL, we list all the features and benefits that our product will have to help alleviate the problems of our potential customers.


Adding to the AUTHENTICITY section of our VSL it's time to add our own credentials and proof that our product works. By building these two things into our VSL it becomes near impossible for a viewer not to see the value that we are offering with our product.


It's time to ask our viewer to do some ACTION on their side. This is our first official time we ask our viewer to "click to action" at the bottom of our VSL landing page.


To further enhance our AUTHENTICITY and promote ACTION, we add a can't-miss guarantee to our VSL that our product does all the benefits that we say it does or you get your money back.


Our second "click to action" step should directly mention the previously mentioned world-class guarantee. At this stage, our viewer should feel great excitement about finding our product and feel at ease about making a purchase.


As our VSL nears its end, it's time to give warnings that the solution to your viewer's problems won't be around forever, so it's important that they take action today if they want to see immediate and future results.


The final stage of the 12 step VSL action plan is a final call towards a "click to action". Use the fear of missing out to drive people to do the click and get a positive click of action.

11 pages

Use this High Converting VSL Template to create your very own VSL in one hour.

Section 5: Adding More: The B.E.N. Formula For Great VSLs!
2 pages

While the 3 A's follow a specific pattern in our VSL (grab ATTENTION, show AUTHENTICITY, push ACTION), you can push the B.E.N. Formula in each and every step of the 12 Step plan to high converting Video Sales Letters.

Section 6: Adding More: Seal The Deal. Sell The Outcome

We seal the deal in our VSL by selling on the outcome of our product. Take our benefits and keep asking WHY to allude to positive outcomes for our customers.

Section 7: Video Sales Letters: Additional Resources To Attract and Convert
2 pages

Use these advertising and marketing books as a concrete guide to write better advertisements for your Video Sales Letter. A VSL is an extension of long form copy, so get better at writing and you'll get better at attracting and converting!

Section 8: The Free Tools of the VSL Trade

To create a great, high quality video sales letter you really only need a handful of 100% free tools to do so. Let's take a quick look at using PowerPoint, Keynote, or Google Slides to create the presentation part of our VSL.


Utilize Audacity and your built-in computer microphone to record and edit high quality audio for your VSL.


Recording all your elements together to really bring the entire project to completion. Simple recording software is available for free as well. There's no excuse why you can't create a great VSL now!

1 page

Use this free tool whenever you are tasked to create a headline, a sub headline, a slogan, or any kind of phrasing that you use to attract your customer and audience.

Section 9: Final Thoughts.... And a Bonus!

Thank you for taking this course. Please review and check out the bonus offer for your very own VSL!

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Instructor Biography

Michael Naus, Internet Entrepreneur, Author, High Performance Specialist

Hello, and thank you for checking out my page! My name is Michael Naus, and I'm here to help you build a successful, productive and happy life!

My courses are designed to help you think about being a better person by creating ways to optimize your work routines and lifestyle. When you can control and master the day-to-day of your life good things will happen to you.

I own numerous diplomas and certifications, but the thing I hope that you learn as well as I do, is that education is a lifelong commitment and an opportunity every day to be a little better.

Your course knowledge doesn't stop with just my courses; I want to create an ultimate ongoing learning environment for every person who takes my courses. You will receive that offer when you take my courses, and I hope that you join me in learning for a lifetime!

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