How To Make Easy Video Sales Letters That Crush Conversions!
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How To Make Easy Video Sales Letters That Crush Conversions!

Optimize Your Online Sales Strategy With A Simple Template Video Sales Letter And Sell Up To 200% More Today!
4.8 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
62 students enrolled
Created by Michael Naus
Last updated 1/2016
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Develop high converting video sales letters for products and services they offer
  • Quickly determine great niche audiences and target keywords for ad campaigns
  • Build great video sales letters with recommended (free) software
View Curriculum
  • Internet access
  • Presentation software like PowerPoint, Keynote, or Google Slides
  • Have screen capturing software (covered in course)
  • Audio recording hardware (built-in mic or external mic)


Hello Students,

If you have no idea how to market your products on the Internet, or worse…

You’ve researched just how to write your own copy, but you still aren’t getting the conversions…

Or you know about the powerful conversion benefits of the Video Sales Letter versus a traditional sales letter upwards of 200% or more*, but you struggle applying that knowledge to create your own video marketing…

If you're looking to avoid any roundabout method to creating any video marketing and would prefer a straightforward, proven approach... keep reading and relax. You can take a deep breath now. You’re in the right place.

Video Sales Letters for Marketers: Building VSLs From A-To-Z is the ultimate guide to boosting your online sales to the stratosphere, from the realm of mediocre to uber successful... and build it in one hour.

This course will show you the exact methods that the best in the business utilize as well as newly formed information to craft a VSL unlike any other… in one hour.

What would you do with a 200% increase on your conversions?*

A simple Video Sales Letter marketing or landing page has the ability to convert much higher than a traditional sales letter if only for the fact that you can add the element of audio and video to your sales presentation to engage your audience unlike any other form of sales.

And when you better engage your audience towards a click of action, you can convert higher than ever before.

From the 3 As of ATTENTION, AUTHENTICITY and ACTION, to the B.E.N. Formula, from a copy and paste VSL Template to the essential steps to build a landing page, this course covers it all for you.

So, become a VSL Master by taking Video Sales Letters for Marketers: Building VSLs From A-To-Z

*While conversion results cannot be guaranteed, video sales letters continually outperform traditional copy and sales pages virtually every time.

Who is the target audience?
  • This course is designed for those who want to build a greater online sales presence through the use of a video marketing approach.
  • A knowledge of building web pages and video hosting is strongly recommended
  • Ideal for marketers, bloggers, and website owners who want to sell online
  • Entrepreneurs and business owners
  • Anyone looking to sell an eBook, an online video course, product or service
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Curriculum For This Course
26 Lectures
Welcome To Build A High Converting Video Sales Letter
1 Lecture 01:16

Hello and welcome to the course! Together we are going to learn the A-To-Z of building great, engaging video sales letters.

Preview 01:16
The Basics Of A Video Sales Letter
3 Lectures 13:42

Unless you have been living under a rock, you're likely aware the powerful messages that can be delivered through video online! There's no doubt that for marketers, a great video sales letter will increase conversions over a traditional text sales letter. In fact, a VSL is vital for any long term Internet Business success!

Why A Video Sales Letter Is Vital In Today's Internet World

A great landing page will include three items that really make it stand out and offer a unique selling factor that gets the "click of action".

The Elements of a Great Video Sales Letter Landing Page

A great video sales letter will capture the viewer's attention, utilize authenticity to create trust and confidence in the product, and finally use a "click to action" to ask viewers to make a purchase or do some kind of action as a result of watching the video.

Preview 06:50
The Video Sales Letter Target Audience Identifier.. Use This First!
1 Lecture 00:00

Use this document to create a clearly defined target audience so you can properly market your product to that audience.

The Video Sales Letter Target Audience Identifier
5 pages
The 12-Step Formula For Knock-Out Video Sales Letters
13 Lectures 22:09

HEADLINES are the key to initially attracting a viewer's attention. It's important to build strong, eye dropping headlines so your viewer will want to hear and see more about what you have to offer in your VSL.

Step 1: Create Capturing Headlines

Another key section in the ATTENTION aspect of the VSL is the section where you both identify and aggravate the problems that your viewer has, that you are about to solve for them. Any and every kind of problem that you target market may experience would be important to list here so that it feels like you truly understand where your viewer is coming from. When you can positively identify and show just how they feel they are more likely to continue watching your video for the solution.

Step 2: Identify and Aggravate The Problems

Our product won't be around forever, so let your viewer know that there is a limited window available to take action on the problems we've just aggravated.

Step 3: Scarcity of Solution

Twist that knife just a little deeper by adding in problems that your viewer didn't even know they had. It's time to make them feel desperate for a solution.

Step 4: Re-aggravate Problem

Ta da! It's time to show that we have a solution to all the problems we've been agitating for our viewers. Showcase your product in it's best light, with multiple angles and video clips of it in action. Our viewers will finally feel relief that a solution is near.

Step 5: Offer Solution - Your Product

In this section of our VSL, we list all the features and benefits that our product will have to help alleviate the problems of our potential customers.

Step 6: List Features And Benefits

Adding to the AUTHENTICITY section of our VSL it's time to add our own credentials and proof that our product works. By building these two things into our VSL it becomes near impossible for a viewer not to see the value that we are offering with our product.

Step 7: Present Credentials, Add Proof To Your Authenticity

It's time to ask our viewer to do some ACTION on their side. This is our first official time we ask our viewer to "click to action" at the bottom of our VSL landing page.

Step 8: The First Click To Action

To further enhance our AUTHENTICITY and promote ACTION, we add a can't-miss guarantee to our VSL that our product does all the benefits that we say it does or you get your money back.

Step 9: Show Benefits, Add World-class Guarantee

Our second "click to action" step should directly mention the previously mentioned world-class guarantee. At this stage, our viewer should feel great excitement about finding our product and feel at ease about making a purchase.

Step 10: Ask To Buy (Click) Again

As our VSL nears its end, it's time to give warnings that the solution to your viewer's problems won't be around forever, so it's important that they take action today if they want to see immediate and future results.

Step 11: Give Warnings

The final stage of the 12 step VSL action plan is a final call towards a "click to action". Use the fear of missing out to drive people to do the click and get a positive click of action.

Step 12: The Final ACTION Call

Use this High Converting VSL Template to create your very own VSL in one hour.

The High Converting Video Sales Letter Template
11 pages
Adding More: The B.E.N. Formula For Great VSLs!
1 Lecture 00:00

While the 3 A's follow a specific pattern in our VSL (grab ATTENTION, show AUTHENTICITY, push ACTION), you can push the B.E.N. Formula in each and every step of the 12 Step plan to high converting Video Sales Letters.

Building A VSL With The B.E.N. Formula
2 pages
Adding More: Seal The Deal. Sell The Outcome
1 Lecture 02:14

We seal the deal in our VSL by selling on the outcome of our product. Take our benefits and keep asking WHY to allude to positive outcomes for our customers.

Seal The Deal: Selling On The Outcome
Video Sales Letters: Additional Resources To Attract and Convert
1 Lecture 00:00

Use these advertising and marketing books as a concrete guide to write better advertisements for your Video Sales Letter. A VSL is an extension of long form copy, so get better at writing and you'll get better at attracting and converting!

Video Sales Letters: Additional Resources To Attract and Convert Printout
2 pages
The Free Tools of the VSL Trade
4 Lectures 16:42

To create a great, high quality video sales letter you really only need a handful of 100% free tools to do so. Let's take a quick look at using PowerPoint, Keynote, or Google Slides to create the presentation part of our VSL.

Free VSL Tools - Creating Presentations

Utilize Audacity and your built-in computer microphone to record and edit high quality audio for your VSL.

Free VSL Tools - Recording Audio

Recording all your elements together to really bring the entire project to completion. Simple recording software is available for free as well. There's no excuse why you can't create a great VSL now!

Preview 06:01

Use this free tool whenever you are tasked to create a headline, a sub headline, a slogan, or any kind of phrasing that you use to attract your customer and audience.

Without Question, A Top Tool For Any Marketer.. For Free!
1 page
Final Thoughts.... And a Bonus!
1 Lecture 03:38

Thank you for taking this course. Please review and check out the bonus offer for your very own VSL!

Final Thoughts.... And a Bonus!
About the Instructor
Michael Naus
3.9 Average rating
32 Reviews
2,756 Students
4 Courses
Internet Entrepreneur, Author, High Performance Specialist

Hello, and thank you for checking out my page! My name is Michael Naus, and I'm here to help you build a successful, productive and happy life!

My courses are designed to help you think about being a better person by creating ways to optimize your work routines and lifestyle. When you can control and master the day-to-day of your life good things will happen to you.

I own numerous diplomas and certifications, but the thing I hope that you learn as well as I do, is that education is a lifelong commitment and an opportunity every day to be a little better.

Your course knowledge doesn't stop with just my courses; I want to create an ultimate ongoing learning environment for every person who takes my courses. You will receive that offer when you take my courses, and I hope that you join me in learning for a lifetime!