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Branding for Entrepreneurs - Develop a Style Guide

Create a consistent, engaging, recognizable brand to help your business grow!
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3 students enrolled
Last updated 1/2016
English
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Includes:
  • 35 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Description
A brand is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising, and for those establishing themselves as a public figure and yours needs to be DISTINCT!

Branding can focus on a variety of elements, including customer relationships based on a past experience and future expectations, brands can be defined by functional and emotional benefits that customers perceive, brands can be intended to influence customer behavior, and brands are an asset that must be actively developed and managed.

Brands are not only what we say, but also what we do, and brand strategy needs to balance our long term goals for growth with our current capabilities.


During Build a Brand Style Guide we will talk about:

  • Brand Positioning Objectives
  • Brand Positioning Overview
  • Personification Exercise
  • Positioning Statement/ Tagline/Company Identity
  • Online tools to create a Brand Style Guide
  • How to use Your Brand Style Guide

The primary objective of this course is to brainstorm, identify and define your Brand so you can create a resource document that captures who you are and what you do in a visual and recognizable format. The Brand Style Guide you create can be used to create consistency for your business or personal brand.

Who is the target audience?
  • This Brand and Style Guide development course is perfect for entrepreneurs, small business startups, bloggers, mompreneurs or any public figure or personality trying to establish a consistent brand and presence online.
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What Will I Learn?
Identify the key elements of their business or personal brand
Develop a downloadable brand or style guide to create a consistent brand presence
Provide freelancers on Fiverr or other microjobbing sites with clear guidance on how to represent their business
View Curriculum
Requirements
  • Students will need access to the internet during the course to create their guide.
Curriculum For This Course
Expand All 8 Lectures Collapse All 8 Lectures 34:56
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Welcome to Build a Brand Style Guide
2 Lectures 01:51

Welcome to Build a Brand Style Guide. In this first lecture you'll get to know a little about your instructor.

Preview 00:42

This section will cover an overview of the topics included in our course. During Build a Brand Style Guide we will talk about:

  • Brand Positioning Objectives
  • Brand Positioning Overview
  • Personification Exercise
  • Positioning Statement/ Tagline/Company Identity

The primary objective today is to brainstorm, identify and define your Brand so you can create a resource document to use to create consistency for your business or personal brand.

Preview 01:09
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Branding 101
1 Lecture 16:08

A brand is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising, and for those establishing themselves as a public figure. Branding can focus on a variety of elements, including customer relationships based on a past experience and future expectations, brands can be defined by functional and emotional benefits that customers perceive, brands can be intended to influence customer behavior, and brands are an asset that must be actively developed and managed.
Brands are not only what we say, but also what we do, and brand strategy needs to balance our aspirational goals with our capabilities.

Preview 16:08
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Tools to Create Your Branding Style Guide
3 Lectures 14:47

This lecture features an online website tool where you can create a free, downloadable style guide using the brainstorming we did in prior sections.

Frontify
08:43

This lecture features a demonstration of an interactive tool that will crawl your current website, blog or page to make a suggested style guide based on images, colors and fonts you typically use.

StylifyMe
02:42

This lecture will feature a demonstration of the brand kit capabilities in Canva.

Canva
03:22
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Using Your Brand Style Guide
1 Lecture 01:26

Creating a solid brand requires consistency, forethought and planning. This lecture will briefly discuss why consistency is necessary.

Creating Consistency
01:26
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MentoringU Alumni
1 Lecture 00:44

Head on over the MentoringU Alumni page and join our group to share your work, ask questions and develop community with like minded entrepreneurs. We use the MentoringU Alumni page to provide a forum for ongoing discussion and community with other entrepreneurs where you can get feedback as you grow your business.

Facebook Groups
00:44
About the Instructor
4.5 Average rating
39 Reviews
1,572 Students
3 Courses
Small Business Strategist, Coach and Mentor

Hi, I'm Traci Synatschk and through MentoringU I pursue my passion of solving problems and providing guidance for entrepreneurs and small businesses. I am a strategic business strategist, a mentor, a trainer and a cheering squad for clients interested in growing their business. No matter where you are in your business journey, I'm here to help you take it from Inspiration to Implementation!

Over the last 12 years I have worked in various roles on projects of all sizes and scopes. I have worked in design, recruitment and implementation of grassroots programs, organized an extensive number of events, coordinating all aspects from planning through execution and post-event reporting, and successfully launched 3 businesses of my own, in addition to supporting numerous clients on their journey.

I am a champion of social media tools and technologies, with a consistent track record of creating and implementing successful training courses for program participants on incorporating and leveraging social media. I keep up to date with constantly evolving technologies and Web-based tools, and uses these skills to work closely with clients to create innovative, effective additions to their business offerings. I encourage the use of social media to support your business goals.

I have experience with the following tools: Blogger, WordPress, Live Writer, LinkedIn, Facebook, Flickr, Twitter, SharePoint Customization, Prezi, YouTube, Digg, Ustream, StumbleUpon, Google and related tools, Jing, Screencast, Adobe Presenter, Wikipedia, Tweetdeck, Hootsuite, Animoto, Vimeo, Constant Contact and Eventbrite. In addition I have experience with the contact management tools ACT, Base Camp, Real Simple Solutions, and Zoho.

Join me on social media, in our Facebook Group “The EntrepreDOER Village" and on MentoringU website to find the support you've been looking for.

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