Branding can focus on a variety of elements, including customer relationships based on a past experience and future expectations, brands can be defined by functional and emotional benefits that customers perceive, brands can be intended to influence customer behavior, and brands are an asset that must be actively developed and managed.Brands are not only what we say, but also what we do, and brand strategy needs to balance our long term goals for growth with our current capabilities.
During Build a Brand Style Guide we will talk about:
The primary objective of this course is to brainstorm, identify and define your Brand so you can create a resource document that captures who you are and what you do in a visual and recognizable format. The Brand Style Guide you create can be used to create consistency for your business or personal brand.
Welcome to Build a Brand Style Guide. In this first lecture you'll get to know a little about your instructor.
This section will cover an overview of the topics included in our course. During Build a Brand Style Guide we will talk about:
The primary objective today is to brainstorm, identify and define your Brand so you can create a resource document to use to create consistency for your business or personal brand.
A brand is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising, and for those establishing themselves as a public figure. Branding can focus on a variety of elements, including customer relationships based on a past experience and future expectations, brands can be defined by functional and emotional benefits that customers perceive, brands can be intended to influence customer behavior, and brands are an asset that must be actively developed and managed.
Brands are not only what we say, but also what we do, and brand strategy needs to balance our aspirational goals with our capabilities.
This lecture features an online website tool where you can create a free, downloadable style guide using the brainstorming we did in prior sections.
This lecture features a demonstration of an interactive tool that will crawl your current website, blog or page to make a suggested style guide based on images, colors and fonts you typically use.
This lecture will feature a demonstration of the brand kit capabilities in Canva.
Creating a solid brand requires consistency, forethought and planning. This lecture will briefly discuss why consistency is necessary.
Head on over the MentoringU Alumni page and join our group to share your work, ask questions and develop community with like minded entrepreneurs. We use the MentoringU Alumni page to provide a forum for ongoing discussion and community with other entrepreneurs where you can get feedback as you grow your business.
Hi, I'm Traci Synatschk and through MentoringU I pursue my passion of solving problems and providing guidance for entrepreneurs and small businesses. I am a strategic business strategist, a mentor, a trainer and a cheering squad for clients interested in growing their business. No matter where you are in your business journey, I'm here to help you take it from Inspiration to Implementation!
Over the last 12 years I have worked in various roles on projects of all sizes and scopes. I have worked in design, recruitment and implementation of grassroots programs, organized an extensive number of events, coordinating all aspects from planning through execution and post-event reporting, and successfully launched 3 businesses of my own, in addition to supporting numerous clients on their journey.
I am a champion of social media tools and technologies, with a consistent track record of creating and implementing successful training courses for program participants on incorporating and leveraging social media. I keep up to date with constantly evolving technologies and Web-based tools, and uses these skills to work closely with clients to create innovative, effective additions to their business offerings. I encourage the use of social media to support your business goals.
I have experience with the following tools: Blogger, WordPress, Live Writer, LinkedIn, Facebook, Flickr, Twitter, SharePoint Customization, Prezi, YouTube, Digg, Ustream, StumbleUpon, Google and related tools, Jing, Screencast, Adobe Presenter, Wikipedia, Tweetdeck, Hootsuite, Animoto, Vimeo, Constant Contact and Eventbrite. In addition I have experience with the contact management tools ACT, Base Camp, Real Simple Solutions, and Zoho.
Join me on social media, in our Facebook Group “The EntrepreDOER Village" and on MentoringU website to find the support you've been looking for.