Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal.
In this course, Brad condenses ten years of trial and error into a simple blueprint designed to help you build a successful blog. You'll learn all the essentials, including:
Why would you want to build a blog? Well, there are many different motivations, but here are a few of the most common:
If you're thinking of starting a blog this year, there's never been a better time. This course will walk you through the entire process—setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It's all here.
In this lecture, we talk about how to set yourself up for success by developing the mindset of a successful blogger.
Often when people want to start a blog, they start researching web hosts, content management systems, and other technology, neglecting what really matters: content strategy. This lecture introduces the concept of content strategy and helps you choose a topic to blog about.
This lecture covers the process of naming and branding your blog, including finding an available domain name and getting a high-quality logo for your site.
There are a ton of content management systems out there—WordPress, Joomla, Drupal, Squarespace, Blogger, Tumblr, and countless others. In this lecture, we'll discuss why I recommend WordPress for the vast majority of new bloggers. (We also cover the difference between WordPress.com and WordPress.org.)
In this lecture, we talk about how to register a domain name and how to choose a web hosting service.
Most web hosts now offer one-click WordPress installations as a standard feature. If your host doesn't offer this, or if for any reason you prefer to install WordPress manually, this lecture will show you how.
One of the big choices you have to make when you start a new WordPress site is which theme to use. This lecture shows you where to find free and premium themes for your blog.
WordPress plugins offer a simple way to extend the functionality of your site. This lecture shows you where to find them and how to install them.
One of the responsibilities that comes with hosting your own WordPress site is managing your own security and backups. This lecture provides some tips and tools to help you do just that.
As your blog grows, you're going to need a way to monitor your traffic and other key performance indicators. In this lecture, I recommend two services you can use for analytics and data.
In this lecture, we talk about how to write and format a great blog post.
This lecture covers eight of my favorite places to find content ideas and inspiration.
There are many different types of blog content you can create to serve your audience. In this lecture, we cover 20 specific content formats that you can steal and apply to your own blog.
It's an age-old question in the blogging world: how often should you post?
This lecture will help you optimize your WordPress site for search engines through content quality, user experience, and under-the-hood code optimizations using the Yoast SEO plugin.
Here we discuss how you can use social media to drive traffic to your blog and build relationships with your audience.
This lecture contains 12 advanced content promotion strategies you can use to grow your audience without spending a dime.
This lecture compares some of the most popular email marketing platforms.
How do you get people to opt into your email list? It's all about incentivizing the opt-in. This lecture shows you the most effective ways to do that.
These are some of the best strategies you can employ to grow your email list more quickly and effectively.
Your email list can and should be your #1 sales driver—but that only works if you've spent time nurturing it. This lecture shows you exactly what to send your email list to build relationships with your subscribers.
Brad Merrill is a serial entrepreneur, blogger, and tech journalist who has been writing and building things on the web for over a decade. His work has been read by millions of people, featured on Techmeme, and cited by a number of notable publications, including the Wall Street Journal.