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Build A Successful Blog In 2017 And Beyond

Build a successful, profitable blog with these proven strategies for content, promotion, list building, and monetization
4.5 (19 ratings)
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2,198 students enrolled
Created by Brad Merrill
Last updated 1/2017
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  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Develop the mindset of a successful blogger
Build a beautiful website using WordPress
Write amazing blog content that readers will love and share
Get your content in front of people using a variety of promotion strategies
Grow an email list that allows you to generate traffic and revenue on demand
Build a profitable business and turn your blog into a revenue-generating asset
View Curriculum
  • No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies.
  • The main requirement is a willingness to commit to the process and put in the work. This course outlines the process, but it's up to you to take action and do what it takes to make your blog a success.

Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal.

In this course, Brad condenses ten years of trial and error into a simple blueprint designed to help you build a successful blog. You'll learn all the essentials, including:

  • The mindset of a successful blogger
  • How to build a WordPress site
  • How to write amazing blog content that readers will love and share
  • How to promote your content to ensure people actually see it
  • How to build and leverage an email list to generate traffic and revenue on demand
  • How to turn your blog into a business that generates revenue

Why would you want to build a blog? Well, there are many different motivations, but here are a few of the most common:

  • Build a business: A blog can be the center of a low-overhead, location-independent, lucrative business. There has never been a better time to do this—the Internet has made it cheaper and easier than ever before for anyone to start a business.
  • Grow an existing business: Content marketing is one of the best ways to drive your business forward, and a blog is a tried and true format. Many of the world's biggest companies and brands are now using digital content to market their products and services, so you'll be in great company if you do the same.
  • Showcase your expertise: If you want to position yourself as a thought leader or expert, blogging is an excellent way to do it. A blog can be a powerful asset if you're trying to build a personal brand, get a job, sell services, or launch a career in public speaking.
  • Build Relationships: Blogging is a great way to become an active and influential member of your community, which can help you build relationships with people you want to reach.

If you're thinking of starting a blog this year, there's never been a better time. This course will walk you through the entire process—setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It's all here.

Who is the target audience?
  • This course is designed for students with varying levels of experience. Whether you're just getting started or looking for ways to take your blog to the next level, this course is for you.
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Curriculum For This Course
Expand All 29 Lectures Collapse All 29 Lectures 01:42:09
Before You Begin
3 Lectures 10:35

In this lecture, we talk about how to set yourself up for success by developing the mindset of a successful blogger.

Preview 04:47

Often when people want to start a blog, they start researching web hosts, content management systems, and other technology, neglecting what really matters: content strategy. This lecture introduces the concept of content strategy and helps you choose a topic to blog about.

Preview 03:38

This lecture covers the process of naming and branding your blog, including finding an available domain name and getting a high-quality logo for your site.

Naming And Branding Your Blog
7 Lectures 13:27

There are a ton of content management systems out there—WordPress, Joomla, Drupal, Squarespace, Blogger, Tumblr, and countless others. In this lecture, we'll discuss why I recommend WordPress for the vast majority of new bloggers. (We also cover the difference between and

Preview 03:07

In this lecture, we talk about how to register a domain name and how to choose a web hosting service.

Domain Names And Web Hosting

Most web hosts now offer one-click WordPress installations as a standard feature. If your host doesn't offer this, or if for any reason you prefer to install WordPress manually, this lecture will show you how.

How To Install WordPress

One of the big choices you have to make when you start a new WordPress site is which theme to use. This lecture shows you where to find free and premium themes for your blog.

WordPress Themes

WordPress plugins offer a simple way to extend the functionality of your site. This lecture shows you where to find them and how to install them.

WordPress Plugins

One of the responsibilities that comes with hosting your own WordPress site is managing your own security and backups. This lecture provides some tips and tools to help you do just that.

WordPress Security And Backups

As your blog grows, you're going to need a way to monitor your traffic and other key performance indicators. In this lecture, I recommend two services you can use for analytics and data.

Analytics And Data
5 Lectures 17:15

In this lecture, we talk about how to write and format a great blog post.

How To Write Amazing Blog Posts

This lecture covers eight of my favorite places to find content ideas and inspiration.

Where To Find Content Ideas And Inspiration

There are many different types of blog content you can create to serve your audience. In this lecture, we cover 20 specific content formats that you can steal and apply to your own blog.

20 Types Of Content You Can Create For Your Blog

It's an age-old question in the blogging world: how often should you post?

Content Frequency: How Often Should You Post?
4 Lectures 22:16

This lecture will help you optimize your WordPress site for search engines through content quality, user experience, and under-the-hood code optimizations using the Yoast SEO plugin.

Basic WordPress SEO (Search Engine Optimization)

Here we discuss how you can use social media to drive traffic to your blog and build relationships with your audience.

Social Media For Bloggers

This lecture contains 12 advanced content promotion strategies you can use to grow your audience without spending a dime.

12 Content Promotion Strategies You Can Use To Grow Your Audience
Email List
5 Lectures 21:50

This lecture compares some of the most popular email marketing platforms.

Which Email Marketing Service Should You Use?

How do you get people to opt into your email list? It's all about incentivizing the opt-in. This lecture shows you the most effective ways to do that.

How To Get People To Opt Into Your List

These are some of the best strategies you can employ to grow your email list more quickly and effectively.

15 Effective Strategies You Can Use To Grow Your Email List

Your email list can and should be your #1 sales driver—but that only works if you've spent time nurturing it. This lecture shows you exactly what to send your email list to build relationships with your subscribers.

What Should You Send To Your Email Subscribers?
2 Lectures 09:03

These are the most effective revenue models you can implement to turn your blog into a business.

5 Revenue Models You Can Use To Build A Business Around Your Blog
Wrapping Up
1 Lecture 01:25
The Next Steps
About the Instructor
4.5 Average rating
38 Reviews
3,031 Students
2 Courses
Entrepreneur, Blogger, & Tech Journalist

Brad Merrill is a serial entrepreneur, blogger, and tech journalist who has been writing and building things on the web for over a decade. His work has been read by millions of people, featured on Techmeme, and cited by a number of notable publications, including the Wall Street Journal.

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