How to Build a Profitable Ecommerce Drop-Shipping Business
4.3 (251 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,773 students enrolled

How to Build a Profitable Ecommerce Drop-Shipping Business

This course walks you through the process of starting and building an online store that nets $60K in profit annually.
4.3 (251 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,773 students enrolled
Created by Richard Robbins
Last updated 7/2015
English [Auto-generated]
Current price: $11.99 Original price: $49.99 Discount: 76% off
1 day left at this price!
30-Day Money-Back Guarantee
This course includes
  • 6 hours on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Create and operate an online store that makes $60K in profit annually
  • Drive traffic to their website using search engine optimization and social media strategies

  • Create followings of thousands of people on social media sites like Twitter, Pinterest, Google Plus, and Facebook

  • Understand how to use Google Analytics
  • Use internet marketing tools to continue building traffic and increase sales
  • Write content (product pages and articles) that the search engines love
  • You will need to be at least a decent writer, since you will be writing product descriptions and articles that you will use for content marketing.
  • You should know how to get around on a computer, including typing, using the internet, and using a spreadsheet and word processor.

This course shows you how to build your own online store with the objective of making at least $60K in profit annually. For many people, this store can replace your current income. It can provide flexibility in your schedule and freedom from the gridlock and other problems that most people face when they are working regular 9-5 types of jobs.

This course takes a hands-on approach. It is expected that you will follow along and complete the assignments that are given to you so that you can see your store come to life. It is expected that by the time you finish the assignments in this course, you will have a store that is on its way to netting you an income of $60K.

I will use a few examples of stores I'm currently building (Custom Vinyl Decor and Online Safety Depot) from the ground up so that you can see the progress I'm making and motivate yourself to follow the formula.

Here are some of the topics you will learn about as you build your $60K store:

  • How to set up a business entity
  • Determining what products to sell
  • Setting up dealer accounts
  • Setting up hosting for your website
  • Setting up a shopping cart system
  • Getting a merchant account
  • Publishing products on your store
  • Driving traffic to your store through search engine optimization (SEO) and social media
  • Fulfilling orders for your customers

This course is made up of instructions and assignments that make use of those instructions.

In order to succeed in this course, you'll need a strong desire to learn. It also is useful to know a few things about some of the following topics, but they're not absolutely necessary. If you don't already know these things, I'll provide you with the resources to learn what you need to know:

  • Getting around on a computer and on the internet
  • SEO
  • Social media: Twitter, Pinterest, LinkedIn, Google+, Facebook, etc.
  • Writing
  • Link building
  • Web design

Some of these things can also be outsourced, and I'll show you how to do that as well.

Good luck on the course.

Who this course is for:
  • During this course, you will be creating your own online store. By the time you are finished with the course, you should be well on your way to having a store that makes at least $60K in profit. This course is for people who know how to use a computer, including browsers and word processors, but you don't need to be an expert at SEO, social media marketing, HTML, or the other things I am going to teach during the course. You should be able to write, be willing to learn to write well, or be willing to hire out the writing part of this course, as writing will be a significant portion of what you will be doing.
  • This course is intended for people who are serious about learning by doing. It will also take some serious work to make this course valuable for yourself. If you are looking for something that is get-rich-quick and that doesn't require much learning and participation, this course is not for you. If, on the other hand, you are interested in working hard and reaping the rewards of your efforts, by all means join us.
Course content
Expand all 51 lectures 06:16:06
+ My Experience Building Ecommerce Businesses
5 lectures 32:05

This lecture explains the successes I've had building ecommerce businesses throughout my career.

I've built and sold businesses related to:

  • outdoor products
  • sporting goods
  • children's specialty clothing
  • medical supplies
  • safety equipment
  • home decor
...and they just keep coming.

This course explains the process I've used to do what I've done. This lecture is an introduction to the process.

Preview 07:06

Having some understanding of what your store should look like when you're making some sweet moolah should motivate you to get there.

This lecture explains the details of what a fully built and marketed ecommerce store looks like.

Understanding How Your Finished Store Will Look: Begin With the End in Mind

Building an ecommerce store that can be your full-time income takes some skills. You likely have some of these skills already, and you may need to develop new skills.

This lecture explains what skills you'll be using to build your store. Many of the activities necessary for your store can be outsourced. Having a solid understanding of what's involved in building your store allows you to know what you're up against.

Skills You'll Need to Develop or Outsource

I am currently building two new ecommerce stores: and

Throughout this course, I will use these two stores as examples of how to build your own store. is a WordPress-based store that uses WooCommerce. uses BigCommerce, a hosted shopping cart solution.

Introducing Two Example Ecommerce Stores

This lecture reviews process you'll use to build and maintain your ecommerce business:

  • Setting up a business entity
  • Determining which products to sell
  • Finding suppliers and setting up accounts
  • Finding hosting and setting up a shopping cart system
  • Driving traffic to your website
Overview of the Process For Building Your Store
+ Setting Up Your Company and Suppliers
6 lectures 49:52
This lecture describes the process of setting up a business entity for your ecommerce store:
  • Set up LLC through state website
  • Get EIN from
  • Get state sales tax exempt number
Setting Up a Business Entity

This lecture explains how to determine which products you want to sell in your store. It's recommended that you sell something that you're interested in. Also, selling higher dollar products ($500-$2000) usually makes it so that you can make more money per hour that you spend on your business.

Determining What Products to Sell

Many people mistake drop-ship lists and coaching memberships as substitutes for legitimate hard work. This lecture explains why it's not good to fall for those tactics.

Avoid Purchasing Drop-ship Lists and Coaching Memberships

If you're going to be doing drop-shipping, you need to set up relationships with suppliers of the products you want to sell. This lecture explains the techniques I've used to find suppliers for my businesses.

Finding Suppliers

This lecture explains what you need to have to set up dealer accounts. It also presents my approach to successfully setting up dealer accounts with distributors who might be hesitant about startup using online retailers.

Creating Dealer Accounts

You need to determine which personality types you will likely be selling your products to. This lecture describes how to form a basic understanding of who your customers will be.

Creating Buyer Personas - Who Will You Sell To?
+ Setting Up Your Store
14 lectures 01:41:15

Here is a good description of how domain registration works:

Register a Domain For Your Store
Fundamentals of How Websites Work
How to Choose an Online Shopping Cart System
Setting Up A Web Hosting Account
Merchant Accounts and Accepting Payments from Customers
Establishing Shipping Accounts For Your Online Store
Installing and Configuring the UPS Shipping Module for WooCommerce
Installing and Configuring The UPS Shipping Module for a BigCommerce Store
Pointing Your Domain To Your Web Hosting Account
Setting Up A WordPress/WooCommerce Shopping Cart
Setting Up a BigCommerce Store
Setting Up an SSL Certificate
Getting Help Through Outsourcing
+ Publishing On Your Store
8 lectures 58:00
Setting Up a Google Voice Phone Number
Pages That Make Your Store Legitimate
Google Ranking Signals - What Makes a Page Rank At the Top
Publishing Web Pages That Have Purpose
Adding Product and Category Pages to Your Store
How Many Products Should You Publish In Your Store?
Publishing Blog and Resource Content On Your Website
+ Getting Customers from the Internet
18 lectures 02:14:27
Tracking Your Ecommerce Store Using Google Analytics
Building Virtual Roads Leading To Your Ecommerce Store
The Battle Against Spammers

Use Google's AdWords tool to perform keyword research and identify opportunities.

Using Keyword Research For Publishing Content


Written content

  • User Manuals

Product Images


Preview 06:15
Getting Started With Social Media Marketing
The Symbiotic Relationship Between Landing Pages and Social Media Accounts
Understanding Ranking Authority - Open Site Explorer
Building Ranking Authority for Ecommerce Your Site
Local SEO - Putting Your Ecommerce Business On The Map
Submitting Your Store to Yelp and Other Business Directories
30+ Websites to Get Links For Building Domain Authority
Getting Links to Your Ecommerce Store from Wikipedia
Link Building Through Video Publishing on YouTube
Building Links by Commenting on Blog Posts
Using for Link Building
Using Your Twitter Account to Drive Traffic To Your Store