Breakeven Analysis and Pricing
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The course is about how to calculate the break even point (in terms of units of sale and also in terms of financial sales targets) and it covers how to estimate the sales. The course shows you how to calculate the breakeven point using a calculation and also using a graph.
We look at the different types of costs within a business - fixed costs, semi variable costs, variable costs and the profit margins on units of sale. The costs to produce a product or service will effect how we price that product / service, so we also cover this. This is called the 'pricing decision'.
We cover what needs to go into making a pricing decision for a product, pricing strategy and how it affects the marketing efforts and the various pricing options available to a business. The accountant and the marketeer will have a different view on pricing - we look at them both.
There are videos which explain the concepts of breakeven, pricing, breakeven point, breakeven analysis and sales forecasting.
The course will take approx 1 hour to complete.
It's an ideal course if you are working in the accounts / finance department and/or if you are thinking of embarking on a career in accountancy or bookkeeping and part of your requirement is to do the management accounts, make pricing decisions and report back to the owners of the firm.
If you are thinking of starting your own business and want to understand your numbers better and at what point your business is doing well, and how you can improve upon those numbers, then this course is for you.
Also, if you are studying accounts or marketing and you have a module on breakeven or pricing then this will be a handy additional resource for you.
The materials which you can download include the handbook for the course. The videos explain the material in the handbook. You can then apply this to your own situation if you run your own business, or to solve a business problem if you are studying breakeven points in other areas.
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|Section 1: Introduction to the course|
|Lecture 1||12 pages|
Introduction to the course.
|Section 2: Break even|
How to forecast the sales income expected.
How to calculate the break even point in terms of sales target figures using examples.
How to calculate the break even point using a graph across two axis.
Why the break even point is so important to know.
Calculating the break even point in UNITS.
|Section 3: Pricing|
Exploring the various pricing options available to business owners.
Exploring a pricing strategy and how it can affect your marketing position and perception by customers.
The inter-relationship between marketing and pricing.
|Section 4: Concluding lecture|
Lisa Newton BA MSc FMAAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, software, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007 and in 2008 Enterprising Business Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award.
Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.
Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.
In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation and cosmic ordering.