Breakeven Analysis and Pricing
3.0 (2 ratings)
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Breakeven Analysis and Pricing

Learn how to calculate the breakeven point in units and in sales and how pricing strategy can impact sales & marketing.
3.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
30 students enrolled
Created by Lisa Newton
Last updated 5/2017
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Article
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of the course you will be able to work out the break even point
  • Understand pricing strategy
View Curriculum
Requirements
  • You'll need an interest in accounts
  • You'll need graph paper if you wish to draw the breakeven graph
  • A calculator
Description

The course is about how to calculate the break even point (in terms of units of sale and also in terms of financial sales targets) and it covers how to estimate the sales. The course shows you how to calculate the breakeven point using a calculation and also using a graph.

We look at the different types of costs within a business - fixed costs, semi variable costs, variable costs and the profit margins on units of sale. The costs to produce a product or service will effect how we price that product / service, so we also cover this. This is called the 'pricing decision'.

We cover what needs to go into making a pricing decision for a product, pricing strategy and how it affects the marketing efforts and the various pricing options available to a business. The accountant and the marketeer will have a different view on pricing - we look at them both.

There are videos which explain the concepts of breakeven, pricing, breakeven point, breakeven analysis and sales forecasting.

The course will take approx 1 hour to complete.

It's an ideal course if you are working in the accounts / finance department and/or if you are thinking of embarking on a career in accountancy or bookkeeping and part of your requirement is to do the management accounts, make pricing decisions and report back to the owners of the firm.

If you are thinking of starting your own business and want to understand your numbers better and at what point your business is doing well, and how you can improve upon those numbers, then this course is for you.

Also, if you are studying accounts or marketing and you have a module on breakeven or pricing then this will be a handy additional resource for you.

The materials which you can download include the handbook for the course. The videos explain the material in the handbook. You can then apply this to your own situation if you run your own business, or to solve a business problem if you are studying breakeven points in other areas.

Who is the target audience?
  • Business owners, students of accountancy / finance / bookkeeping, budding finance directors and management accountants
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Curriculum For This Course
10 Lectures
01:02:45
+
Introduction to the course
1 Lecture 00:00

Introduction to the course.

Intoduction
12 pages
+
Break even
5 Lectures 29:33

How to forecast the sales income expected.

Preview 02:05

How to calculate the break even point in terms of sales target figures using examples.

Preview 04:32

How to calculate the break even point using a graph across two axis.

Preview 12:15

Why the break even point is so important to know.

Preview 03:15

Calculating the break even point in UNITS.

BEP Units
07:26
+
Pricing
3 Lectures 20:59

Exploring the various pricing options available to business owners.

Pricing options
06:47

Exploring a pricing strategy and how it can affect your marketing position and perception by customers.

Pricing policy
07:36

The inter-relationship between marketing and pricing.

Marketing and Pricing
06:36
+
Concluding lecture
1 Lecture 00:13

Concluding lecture.

Concluding lecture
00:13
About the Instructor
Lisa Newton
4.0 Average rating
300 Reviews
4,028 Students
94 Courses
Entrepreneur & Serial Author

Lisa Newton BA MSc AAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, property management, publishing, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007, in 2008 Enterprising Business Award, in 2016 BE Mogul Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award. In 2015 and 2017 one of her companies won Best Bookkeeping Business London (Accountancy International Awards).

Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards, How to Franchise Your Business and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.

Lisa hosts her own show The Authors Podcast which can be found on the iTunes channel.

Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.

In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation, yoga and cosmic ordering.