Get Hired: Branding & Networking in the Now Economy
3.3 (6 ratings)
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Get Hired: Branding & Networking in the Now Economy

Learn how to network with more enjoyment, clarity & confidence, and land that next project, promotion or new job
3.3 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,433 students enrolled
Created by Kara Smith
Last updated 8/2016
English
Price: Free
Includes:
  • 1 hour on-demand video
  • 2 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Describe personal brand, market offering, and pitch in the job market
  • Apply networking strategies with clarity and confidence
  • Promote skills and expertise to stand out in the hidden job market
  • Launch the "Take Action 100 challenge" with strategic focus
View Curriculum
Requirements
Description

Get Hired: Branding & Networking in the Now Economy

Learn how to network with more enjoyment, clarity & confidence, and land that next project, promotion or new job: 

  • Describe personal brand, market offering, and pitch in the job market
  • Apply networking strategies with clarity and confidence
  • Promote skills and expertise to stand out in the hidden job market 
  • Launch the "Take Action 100 challenge" with strategic focus

You are at a networking event, corporate outing, workshop, dog park, or the playground. You meet someone new ... and they say "What do you do"? You panic.  

Networking is key to standing out in the 'now' economy ... and essential to finding our next promotion, project, or new job.  Whether you are an extrovert or introvert, networking can seem like an scary world of cold calls and uncomfortable discussions. The reality is that networking is KEY because 80% of jobs are filled in the hidden job market.

Get clear and confident in any scenario where you are asked “What do you do?”.

And ... It’s not just what you say … it’s how you say it. What is your marketing pitch?  The pitch isn’t a presentation. Its all about how you present yourself in daily work & life. How do you present yourself? Are you confident or nervous? Are you looking for approval or are you grounded and proud of your message? We get to decide how we present our market offering or our expertise to others. Some of us don’t want to be flashy and others are natural introverts. Others are extroverts who need a grounded message. Doesn’t matter. We can be authentic AND be clear what we offer in the market. We can be personable in daily conversation and be confident in our messaging. It’s your choice. 

In this course, you will receive practical networking tips that you can use immediately that will help you take action in work & life with confidence and clarity. 

What you get:

  • Lifetime access to course 
  • Workbook 

A Few Testimonials:

"Your advice to look at what we've already done, and identify when and where and by what that spark of interest and energy ignited, and to build on that recognition instead of focusing forward into that fog--well, for me it's a whole new way of thinking." Wendy

"I participated in Kara's powerful e-course, “How to Discover, Invent, and Launch your Ideal Work & Life" ... and was thrilled with the content and online delivery. I am currently participating in the weekly "Get Hired" series and again, am impressed with the amount of helpful information that is provided in each session." Jo-Ann

Giving Back & Paying it Forward:

Consider making a small donation to the Soul of Work at the Soul of Work dot org.  Donations will benefit the non-profit: The Cara Program, based in Chicago, Illinois. The Cara Program has evolved as not only a best-in-class job training and placement provider for individuals affected by homelessness and poverty, but also a vehicle for true life transformation.  

Who is the target audience?
  • This course is for people who want to find a more authentic and practical approach to branding and networking.
  • This is not suited for job seekers who want a quick-fix solution to networking challenges.
  • This course helps job seekers use more than just job boards to find the next job, promotion, or new company. This course is for the corporate professional (early, mid, AND executive)...
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Curriculum For This Course
Expand All 21 Lectures Collapse All 21 Lectures 02:16:05
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Course Introduction
3 Lectures 00:53

Download now for free the PDF version of Strategy Playbook! This will give you the exact materials and questions that are covered in the course modules.

When you purchase the course, you receive a link (in the next lecture below) that will give you the editable version of the Strategy Playbook. Then, you will have immediate access to save the playbook to your hard-drive or to your google drive and update answers, job search strategies, and interview prep all in one place. This will save you time and improve the quality and clarity of your job search

Download PDF Strategy Playbook PDF (free preview)
64 pages

DOWNLOAD EDITABLE STRATEGY PLAYBOOK (WORKBOOK) - Link Available After Course Enrollment

This course is really 'choose your own adventure'. You can go deep on some modules, and skip others so you are focusing on what will make the most difference in your job search. Together, we will APPLY simple, proven and practical tools and techniques using an interactive playbook designed to help you gain clarity in your job search, develop and pitch your market offering, network and interview like a pro, and navigate offers, and finally get hired.

***Click on the link below to access the editable workbook***

https://docs.google.com/presentation/d/1BcTWQjsziEbcD2xo2PM1fuoCiSx02pWApDMZzVFf6zs/edit

To save your own copy from Google Docs follow directions on introductory slide

Copyright © IWL Consulting, LLC All Rights Reserved

Download Editable Strategy Playbook (available after purchase)
00:30

As part of our mission, the Soul of Work project is dedicated to donate a portion of proceeds quarterly to organizations who offer training and job placement services to individuals affected by homelessness and poverty.  

A portion of the proceeds from this course will be donated quarterly to the non-profit: The Cara Program, based in Chicago, Illinois. The Cara Program has evolved as not only a best-in-class job training and placement provider for individuals affected by homelessness and poverty, but also a vehicle for true life transformation.

Kara spent time volunteering with the Cara Program while she lived in Chicago and was blown away with the program design, leadership, the students, and the impact on individual lives.  http://www.thecaraprogram.org/what-we-do

Become a supporting member through a small donation today and help us impact more lives: http://soulofwork.org/giving

Giving Back & Paying It Forward: The Cara Program - Chicago, Illinois
00:23
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Go Explore
6 Lectures 28:43
GO EXPLORE - INTRO
02:09

“The good news — and it is largely good news — is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.” Tom Peters

In order to visualize yourself in a new job, promotion, or project, you have to know and agree to your OWN value proposition in the workforce. The journey in our career is reflecting on our accomplishments, learning where and when we do our BEST work, and sharing that with our target audience to create our value proposition.

3.0 Describe Your Brand - What is my pitch?
07:47

3.1 Workbook: Build Your Brand
02:59

3.2 Workbook: Your Market Offering
08:06

3.3 Workbook: Your Pitch
06:25

GO EXPLORE - SUMMARY
01:17
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Take Action
9 Lectures 34:53
TAKE ACTION - INTRO
02:08

“All things being equal, people will do business with, and refer business to, those people they know, like and trust.” - Bob Burg

Trust equity is something that we build over time with people at work and in our personal life. We can all relate to the currency of trust. How do you feel when you work with someone you trust? What is the value of your trustworthy co-worker or boss or friend? How did they gain your trust? How do you feel when you work with someone who doesn't trust you?

Rather than start with cold calling and e-mailing… go to your trust equity network first. Use your trust equity network to ask for advice. People in your trust equity network will carve out time to share ideas. They can be a bridge from where you are now to possibilities you may not yet see in your future work.

1.0 Engage & Build Network - How do I network?
03:14

1.1 Workbook: Leverage Trust Equity Network
01:39

1.2 Workbook: Expand Your Network
03:47

1.3 Workbook: Connect with Network
10:03

“If life gives you lemons, don't settle for simply making lemonade – make a glorious scene at a lemonade stand.” Elizabeth Gilbert

Applying for work is all about taking action on posted positions AND taking action to find work in the "hidden job market". According to some estimates, the hidden job market accounts for up to 80% of hiring.

So, how can we take strategic and focused action in the hidden job market? Tips include being strategic about how and when you network, join a professional networking group locally to build connections, contact target employers directly (and in various ways), attend conferences, and if you like your current employer - make sure to explore and expand connections within your current employer.

The key here is to bridge your market offering directly into the market through strategic action. Love what you have to offer, share what you can offer, and repeat.

2.0 Apply for Work - How do I apply with focus?
03:57

2.1 Workbook: Start the 100 Challenge
04:59

2.2 Workbook: Customize resume/cover e-mail
03:26

TAKE ACTION - SUMMARY
01:40
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Get Hired: Bring Your Interview A-Game
3 Lectures 07:39
GET HIRED - INTRO
02:18

GET HIRED - SUMMARY
02:37

Course Summary: The Art of the Job Search:Get Energized,Get Connected,Get Hired
02:44
About the Instructor
Kara Smith
3.6 Average rating
48 Reviews
3,417 Students
4 Courses
Talent Development/ HR Leader, Deloitte Alum

Kara Smith is a talent development / HR leader and is the founder of the Soul of Work project: Soul of Work dot org (a think tank and not for profit learning lab).  

As an HR leader, Kara has learned from experts the insider scoop on hiring and recruiting at all levels in the corporate world.  As a talent development leader, Kara works with senior executives and leadership teams to deliver innovative and practical talent solutions. Kara completed a Masters in Human Resources from Michigan State University, completed a B.S. in Sociology and Music Performance from University of Wisconsin @ Madison, and has corporate leadership experience in human resources, recruiting, and leadership development with Fortune 500 companies including General Mills, Whirlpool, and Deloitte.

Kara is a working mother who believes we do our BEST work when we align work with our life.  There are challenges we face when we feel stuck at work and when we feel work doesn't align with our life (and soul), directly impacts our stress, health, and well-being.  Whether we want to land a new project, promotion, new job, or find more flexibility, we feel stifled on what to do next.  The mission & intention of the Soul of Work project is to bring best practices, tools, and practical insights from thought leaders to help professionals get hired, build more sustainable economic fulfillment in both work & life, and do their best work.  As part of this mission, the Soul of Work project is dedicated to donate a portion of proceeds quarterly to organizations who offer training and job placement services to individuals affected by homelessness and poverty.  

Kara is a working mother with an incredible husband and two funny kids. She loves running and yoga, is a believer in daily meditation, and enjoys watching Seinfeld re-runs, VEEP, and any other comedy satire shows.