2017 Branding Masterclass: Introduction To Branding
4.3 (3 ratings)
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2017 Branding Masterclass: Introduction To Branding

WHAT IS A BRAND?
New
4.3 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
287 students enrolled
Created by Everett Bowes
Last updated 8/2017
English
English
Current price: $10 Original price: $30 Discount: 67% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 42 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the common misconceptions about what a brand is.
  • You will have crystal clarity regarding what a brand is.
  • You will be able to evaluate other company's branding efforts.
  • You will have a framework to start building your own brand.
  • You will understand the need to connect, differentiate, and focus on creating brand experiences.
  • You will understand that branding is more "in the mind" and less "with the eye".
View Curriculum
Requirements
  • No software or creative applications are needed.
  • You should understand that relying on "features and benefits" no longer works.
  • You should understand the need to stand out in the marketplace.
Description

Everyone is talking about Branding these days! But with so much talk, from traditional marketers to everyday people, there is a lot of confusion about what a brand is!

The sad reality is most explanations of branding are incomplete or inaccurate! Even seasoned marketing pro's have a hard time getting their non-businessminded co-workers on the same page.

Well, this is "branding for the rest of us"!

In this course you will get a full, complete, and memorable understanding of what branding really is.

By now we should all understand this: your brand is not your logo, nor is it your product, your product design, color palette, or business collateral.  Your brand is much, much bigger than these visual assets, and it's the key to your business' longevity.

  • Learn how to connect deeply with your audience
  • Understand why consistency and alignment are vital
  • See how "companies do not create their brand; their audience creates the brand"
  • Get explanations as to where confusion about branding likely stems from
  • Learn the top four sources of brand misalignment
  • and so much more!

Presented by Everett Bowes, a best-selling Instructor, this 45-minute course is densely packed with insight and information.

Each lesson is downloadable, and shot with great lighting, audio, text reinforcements, and captions, so it's perfect for native English-speakers as well as ESL students.

Don't get left behind! 

Do you have a five-sided definition of what a brand is? Is your explanation of branding easy-to-understand, apply, and remember? If not, join us as we unpack what it means to "Walk Like A Brand!" 

Who is the target audience?
  • Business owners
  • Man
  • Product developers
  • Product managers
  • Personal brand builders
  • CMO's
  • Marketing Director's
  • Affiliate marketers
  • Direct sellers
  • Customer ser
  • Entrepreneurs
  • Business coaches
  • COO's
  • Startups
Compare to Other Business Branding Courses
Curriculum For This Course
+
INTRODUCTION
1 Lecture 03:32
+
THE PROBLEM WITH BRANDING
3 Lectures 09:20
+
DEFINING A BRAND (B.R.A.N.D.)
5 Lectures 22:17
What Is A Brand: Behavior
02:46

What Is A Brand: Reputation
04:40

What Is A Brand: Accumulation
05:32

What Is A Brand: Narrative
05:49

What Is A Brand: Device
03:30
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CLOSING MESSAGES
3 Lectures 07:19
Common Reasons For A Lack of Alignment
04:30

Walk Like A Brand: Closing Thoughts
02:00

Take a light-hearted behind-the-scenes look at creating this course!

Preview 00:49
About the Instructor
Everett Bowes
4.5 Average rating
86 Reviews
2,625 Students
4 Courses
Brand Strategy & Creative Consultant

Hello! My name is Everett and I'm a Brand Strategy and Creative Consultant with over 20 years of experience helping companies brand boldly, create confidently, and connect deeply with their audience.

Throughout my career I've been called a natural-born-teacher. I love breaking down complex ideas into simple, easy-to-understand concepts that students can remember and apply immediately. My teaching is practical and delivered in a conversational manner. 

I enjoy teaching a broad spectrum of topics, including branding, social media, positioning and strategy, creative production, leadership, and business soft skills.

I respect the investment my students make by taking my classes so I pack each course with fast-paced, information-rich content. I speak quickly, and get to the point as fast and efficiently as possible. My delivery is conversational and animated (since I know my topics well, and I’m passionate about them), so I’m sure you’ll love your class experience with me!

Also, I like my courses to have a higher degree of production value and quality and I hope you will see that as you take my courses.

I am an active instructor and I enjoy engaging with my students enrolled in my classes. So, I encourage you to comment or message me directly as questions pop up!