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Let's face it. Long gone are the days when you could just run ads or make announcements about a new product or service. We live in a much different era.
These days, when promoting yourself, a personal approach is by far the best – especially in the digital world.
Glitzy advertising may still work sometimes in the offline world. But when people go online, they don't connect with logos, theme songs or mission statements.
They connect with people!
And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety.
That's the essence of the brand called YOU!
Hi. I'm Bob Baker, and in 2001 I wrote a highly acclaimed book called Poor Richard's Branding Yourself Online – one of the first books about creating a personal brand identity on the Internet.
The book has been out of print for years. But recently I took the best timeless principles from it, updated them for the modern era, and released it as this online course.
It's like a crash course on “How to Use the Internet to Become a Celebrity or an Expert in Your Field." And you can consume the entire thing in about an hour or so.
Here's just some of what you'll find in the course:
Are you ready to create a potent brand identity online?
I hope so. I would love to share these potent personal branding principles with you!
Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.
Plus, it comes with a 30-Day, Money-Back Guarantee!
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction to Branding Yourself Online|
Welcome to Branding Yourself OnlinePreview
|Lecture 2||12 pages|
|Use these worksheet pages to take notes as you watch and listen to the lessons.|
How to Navigate a Udemy Course
|Section 2: The Building Blocks of Online Branding|
Celebrating the Brand Called YOUPreview
Lesson 1 Questions & Action Steps
Cutting Through the Clutter and Establishing Trust
Lesson 2 Questions & Action Steps
Developing a Fan-Club Mentality
Lesson 3 Questions & Action Steps
|Section 3: Personal Branding Essentials: Your Identity and Your Tribe|
Positioning Yourself for Success
Lesson 4 Questions & Action Steps
Defining Your Brand FocusPreview
Lesson 5 Questions & Action Steps
Narrowing Your Focus Equals Power
Lesson 6 Questions & Action Steps
|Section 4: Online Branding Tools and Tactics|
Creating Your Brand Identity Statement
Lesson 7 Questions & Action Steps
Choosing Your Brand Name and Domain
Lesson 8 Questions & Action Steps
Embracing the Octopus Formula
Lesson 9 Questions & Action Steps
Developing Your Brand-Building Game Plan
Lesson 10 Questions & Action Steps
Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.
He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.
Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.
He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.
He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!