Branding Yourself Online: Building a Personal Brand
4.4 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Branding Yourself Online: Building a Personal Brand

Learn How to Use the Internet to Become a Celebrity or an Expert in Your Field
4.4 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
87 students enrolled
Created by Bob Baker
Last updated 9/2015
Curiosity Sale
Current price: $10 Original price: $40 Discount: 75% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand what a personal brand is and how to cultivate it on the Internet
  • Transform your authentic identity into a powerful personal brand
  • Build trust and credibility online and become the go-to guy or gal in your field
View Curriculum
  • Have a talent, idea, product, service, or cause they want to promote online
  • Be curious and have a genuine interest in learning how to develop a personal brand identity

Let's face it. Long gone are the days when you could just run ads or make announcements about a new product or service. We live in a much different era.

These days, when promoting yourself, a personal approach is by far the best – especially in the digital world.

Glitzy advertising may still work sometimes in the offline world. But when people go online, they don't connect with logos, theme songs or mission statements.

They connect with people!

And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety.

That's the essence of the brand called YOU!

Hi. I'm Bob Baker, and in 2001 I wrote a highly acclaimed book called Poor Richard's Branding Yourself Online – one of the first books about creating a personal brand identity on the Internet.

The book has been out of print for years. But recently I took the best timeless principles from it, updated them for the modern era, and released it as this online course.

It's like a crash course on “How to Use the Internet to Become a Celebrity or an Expert in Your Field." And you can consume the entire thing in about an hour or so.

Here's just some of what you'll find in the course:

  • Four ways to build trust and credibility online
  • The hidden aspect that people rarely think of when it comes to personal branding
  • How to develop a fan-club mentality to grow your brand
  • The importance of having a hook to hang your branding hat on
  • How one man ditched his career as a lawyer to become an artist (but he did it in a very specific way)
  • Branding lessons from Eric Clapton, Wayne Gretzky and Rush Limbaugh
  • How to become your own “king of left-handed bowlers"
  • Why Tim Ferris, Marie Forleo and Danielle LaPorte have strong personal brands
  • How to make yourself the #1 expert in your field
  • Why you need to create and use a BIS to cut through the clutter
  • The three types of names you can use online
  • How to describe who you are, what you do, and the unique way you do it in one simple sentence
  • And the seven components of your Brand-Building Game Plan

Are you ready to create a potent brand identity online?

I hope so. I would love to share these potent personal branding principles with you!

Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

Plus, it comes with a 30-Day, Money-Back Guarantee!

Who is the target audience?
  • Startups, small business owners, and entrepreneurs
  • Musicians, writers, visual artists, and other creatives
  • Anyone who could benefit from a well-defined brand identity online
Students Who Viewed This Course Also Viewed
Curriculum For This Course
23 Lectures
Introduction to Branding Yourself Online
3 Lectures 03:12

Use these worksheet pages to take notes as you watch and listen to the lessons.
Branding Yourself Online Worksheets
12 pages

How to Navigate a Udemy Course
The Building Blocks of Online Branding
6 Lectures 16:19

Lesson 1 Questions & Action Steps

Cutting Through the Clutter and Establishing Trust

Lesson 2 Questions & Action Steps

Developing a Fan-Club Mentality

Lesson 3 Questions & Action Steps
Personal Branding Essentials: Your Identity and Your Tribe
6 Lectures 16:21
Positioning Yourself for Success

Lesson 4 Questions & Action Steps

Lesson 5 Questions & Action Steps

Narrowing Your Focus Equals Power

Lesson 6 Questions & Action Steps
Online Branding Tools and Tactics
8 Lectures 23:36
Creating Your Brand Identity Statement

Lesson 7 Questions & Action Steps

Choosing Your Brand Name and Domain

Lesson 8 Questions & Action Steps

Embracing the Octopus Formula

Lesson 9 Questions & Action Steps

Developing Your Brand-Building Game Plan

Lesson 10 Questions & Action Steps
About the Instructor
Bob Baker
4.3 Average rating
260 Reviews
4,861 Students
9 Courses
Author, Teacher, Speaker

Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.

He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.

Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.

He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.

He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!