Branding Yourself Online: Building a Personal Brand

Learn How to Use the Internet to Become a Celebrity or an Expert in Your Field
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78 students enrolled
Instructed by Bob Baker Marketing / Branding
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  • Lectures 23
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

Let's face it. Long gone are the days when you could just run ads or make announcements about a new product or service. We live in a much different era.

These days, when promoting yourself, a personal approach is by far the best – especially in the digital world.

Glitzy advertising may still work sometimes in the offline world. But when people go online, they don't connect with logos, theme songs or mission statements.

They connect with people!

And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety.

That's the essence of the brand called YOU!

Hi. I'm Bob Baker, and in 2001 I wrote a highly acclaimed book called Poor Richard's Branding Yourself Online – one of the first books about creating a personal brand identity on the Internet.

The book has been out of print for years. But recently I took the best timeless principles from it, updated them for the modern era, and released it as this online course.

It's like a crash course on “How to Use the Internet to Become a Celebrity or an Expert in Your Field." And you can consume the entire thing in about an hour or so.

Here's just some of what you'll find in the course:

  • Four ways to build trust and credibility online
  • The hidden aspect that people rarely think of when it comes to personal branding
  • How to develop a fan-club mentality to grow your brand
  • The importance of having a hook to hang your branding hat on
  • How one man ditched his career as a lawyer to become an artist (but he did it in a very specific way)
  • Branding lessons from Eric Clapton, Wayne Gretzky and Rush Limbaugh
  • How to become your own “king of left-handed bowlers"
  • Why Tim Ferris, Marie Forleo and Danielle LaPorte have strong personal brands
  • How to make yourself the #1 expert in your field
  • Why you need to create and use a BIS to cut through the clutter
  • The three types of names you can use online
  • How to describe who you are, what you do, and the unique way you do it in one simple sentence
  • And the seven components of your Brand-Building Game Plan

Are you ready to create a potent brand identity online?

I hope so. I would love to share these potent personal branding principles with you!

Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

Plus, it comes with a 30-Day, Money-Back Guarantee!

What are the requirements?

  • Have a talent, idea, product, service, or cause they want to promote online
  • Be curious and have a genuine interest in learning how to develop a personal brand identity

What am I going to get from this course?

  • Understand what a personal brand is and how to cultivate it on the Internet
  • Transform your authentic identity into a powerful personal brand
  • Build trust and credibility online and become the go-to guy or gal in your field

Who is the target audience?

  • Startups, small business owners, and entrepreneurs
  • Musicians, writers, visual artists, and other creatives
  • Anyone who could benefit from a well-defined brand identity online

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to Branding Yourself Online
Welcome to Branding Yourself Online
12 pages
Use these worksheet pages to take notes as you watch and listen to the lessons.
How to Navigate a Udemy Course
Section 2: The Building Blocks of Online Branding
Celebrating the Brand Called YOU
Lesson 1 Questions & Action Steps
Cutting Through the Clutter and Establishing Trust
Lesson 2 Questions & Action Steps
Developing a Fan-Club Mentality
Lesson 3 Questions & Action Steps
Section 3: Personal Branding Essentials: Your Identity and Your Tribe
Positioning Yourself for Success
Lesson 4 Questions & Action Steps
Defining Your Brand Focus
Lesson 5 Questions & Action Steps
Narrowing Your Focus Equals Power
Lesson 6 Questions & Action Steps
Section 4: Online Branding Tools and Tactics
Creating Your Brand Identity Statement
Lesson 7 Questions & Action Steps
Choosing Your Brand Name and Domain
Lesson 8 Questions & Action Steps
Embracing the Octopus Formula
Lesson 9 Questions & Action Steps
Developing Your Brand-Building Game Plan
Lesson 10 Questions & Action Steps

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Instructor Biography

Bob Baker, Author, Teacher, Speaker

Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.

He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.

Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.

He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.

He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!

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