Are you a small business owner, solo entrepreneur, or in the process of starting up a business of your own? Perhaps you have run your business for a while, and feel…that it is not growing as fast, as you would like it to?
Do you have a complete branding profile and strategy for your business? If you don’t, and you would like to take your business to a higher and more successful level, this course is for you, my friends.
Why take this Course?
Branding is one of the best long term strategies to create a truly successful business. If you develop a well planned branding profile for your business, and use it, to drive the core of your business strategy, you will: get more loyal customers, extend your reach and word of mouth, and of course, get more sales and money in the bank…which we all want, right? =)
And don’t be intimidated by the subject, this is no rocket science. In fact, branding and marketing is based on common sense and human emotions, and I hope you have both of those. =)
This course is divided into 4 separate sections. The first section, which you are watching right now, is the introduction section, which will give you the foundation of the subject before we get deeper into all different elements.
The second section covers the internal branding profile, which basically are all branding elements that make up the heart and soul of your business. For example: your core values, your story, beliefs and business culture. These are things that your customers will not know about in a direct manner, but they have a huge effect on how you develop your external branding profile.
The third section covers the external branding profile, like your logotype, color scheme, typography etc. Think of these two different sections as two sides of the same coin. One can not exist without the other.
The final section is a bonus section with extra resources, my bonus tips and practical examples to help you get started and take action.
What is in this Course?
Hey Friends! In this video we are going to start out with a simple question: What is branding?
To get the most out of this course, I have some tips for you. Take my advice as you want, my only wish is that you get both a good learning experience, as well as lots of knowledge, motivation and that you take action in the end.
Before we get into all internal elements of the Branding Profile Template, I want to paint a picture with a short story. Are you ready?
In this lesson we are going to cover your logotype. This is what most people would consider to be the most important design element in your business.
So what is typography? Well, the most basic definition I can come up with is: the design and layout of text.
Now that you have learned the fundamentals of developing an External Branding Profile, you are almost ready to create your own.
I want to congratulate you for completing the course, and by doing so getting a deeper insight into branding, and the knowledge you need to develop your own unique branding profile for your business.
Follow these instructions to complete the creation process of your own unique Branding Profile for your Business.
Resources that will help you create a Complete Branding Profile for your Business.
Hey Friends! =)
- My name is Mike, and I am a Professional Music Composer and Sound Designer from Sweden, with experience of Making Music since 1998.
I have run my own Media Production Business since 2004, which means Music/Sound/Video/Graphic Production. I also have a True Passion to teach, share and inspire creative people like you to master your creative skills, develop a successful strategy, and create your amazing future.
I believe that learning should be fun, and I love to bring my personality into my teaching style. I also try to make my courses dynamic, to be more interesting to you. So I mix it up by changing lecture forms etc.