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Branding your Business

Define, Create and Communicate your Branding Profile
4.3 (128 ratings)
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3,052 students enrolled
Last updated 11/2015
  • 1.5 hours on-demand video
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Is this Course for You?

Are you a small business owner, solo entrepreneur, or in the process of starting up a business of your own? Perhaps you have run your business for a while, and feel…that it is not growing as fast, as you would like it to?

Do you have a complete branding profile and strategy for your business? If you don’t, and you would like to take your business to a higher and more successful level, this course is for you, my friends.

Why take this Course?

Branding is one of the best long term strategies to create a truly successful business. If you develop a well planned branding profile for your business, and use it, to drive the core of your business strategy, you will: get more loyal customers, extend your reach and word of mouth, and of course, get more sales and money in the bank…which we all want, right? =)

And don’t be intimidated by the subject, this is no rocket science. In fact, branding and marketing is based on common sense and human emotions, and I hope you have both of those. =)

Course Overview

This course is divided into 4 separate sections. The first section, which you are watching right now, is the introduction section, which will give you the foundation of the subject before we get deeper into all different elements.

The second section covers the internal branding profile, which basically are all branding elements that make up the heart and soul of your business. For example: your core values, your story, beliefs and business culture. These are things that your customers will not know about in a direct manner, but they have a huge effect on how you develop your external branding profile.

The third section covers the external branding profile, like your logotype, color scheme, typography etc. Think of these two different sections as two sides of the same coin. One can not exist without the other.

The final section is a bonus section with extra resources, my bonus tips and practical examples to help you get started and take action.

What is in this Course?

  • About 1,5 Hours of condensed learning experience
  • Step by step instructions on all the stages for developing your own Branding Profile
  • A dynamic and personal style of teaching
  • Mixed formats to create more interest for you
Who is the target audience?
  • This course is for small business owners and entrepreneurs, who want to take their business to the next level
  • This course is for people who see the potential in developing a long term business strategy
  • This course is also great if you plan, or are in the process of starting, a new business adventure.
Students Who Viewed This Course Also Viewed
What Will I Learn?
Get more loyal customers, reach and sales using effective and proven branding strategies
Create a complete branding profile and long term strategy for your business
Make your business stand out, be unique and beat your competition
View Curriculum
  • No technical knowledge necessary to start
  • You need a business, or a plan to start a business
  • You will need an open mind, eagerness to learn, and perhaps a notepad, and a cup of coffee or tea! =)
Curriculum For This Course
Expand All 32 Lectures Collapse All 32 Lectures 01:28:06
Introduction and Foundation
6 Lectures 15:11
My name is Mike, and I am going to teach you how to brand your business professionally. I have worked with branding strategies since 2011, and I have run my own business within media production since 2004. After you have taken this course, you will be able to create a complete branding profile for your business, which will take it to a whole new level.

I welcome you warmly to my course on how you can Brand your Business to get more word of mouth, customers and sales. =)
Welcome to the Course

Hey Friends! In this video we are going to start out with a simple question: What is branding?

What is Branding?

In this video we are going to discuss why branding is so effective.
Why Branding is so Effective

In this lesson I want you to think about what your goals are for your business. What do you want to focus on?
What are your Goals?

To get the most out of this course, I have some tips for you. Take my advice as you want, my only wish is that you get both a good learning experience, as well as lots of knowledge, motivation and that you take action in the end.

Get the most out of this Course
1 page
Branding the Inside
8 Lectures 18:53

Before we get into all internal elements of the Branding Profile Template, I want to paint a picture with a short story. Are you ready?

Let's start with a Story

In this video we are going to talk about the core values that will define your business, and form the essence of your branding profile.
Your Core Values

After you have defined the core values for your business, it is time to start creating that business persona we were talking about earlier.
Who are You?

Now we are going into the details of your business. What exactly, is it that you deliver to your customers? Your "Value Proposition".
What is your Promise?

In this lesson we are going to find out why you do what you do. The deeper meaning, the reason for you to get up in the mornings and start working in your business.
Why do you do what you do?

In this lesson we are going to dig deep into your business alter ego, to find its personality.
Business Personality

Now that you have learned all the aspects of branding your business’ internal aspects, starting from you personally, you can start creating your inner branding profile.
[Activity] Create your Internal Branding Profile
1 page

You have done very well so far, because now you have done the hardest part of branding in my opinion, which is the internal branding, or as I call it: Branding the inside of your business first.
Section Summary
1 page
Branding the Outside
12 Lectures 37:58
Before we get into all external elements of the branding profile template, I want to paint a picture with a short story.
Let's start with a Story

Your design ethos will set the guidelines for each and every external branding element in your business. This means it is crucial to get it right from the beginning.
Your Design Ethos

In this lesson we are going to talk about the way your business will communicate with people.
Communication Style Guide

In this lesson we are going into colour schemes. Your colour scheme has a huge psychological impact on your brand image.
Color Scheme

In this lesson we are going to cover your logotype. This is what most people would consider to be the most important design element in your business.


In this lesson we are going to talk about your business slogan. Your slogan is very important, not only to summarise what you are all about to all your potential customers, but also to yourself, and perhaps your future employees.

In this lesson we are going into typography.

So what is typography? Well, the most basic definition I can come up with is: the design and layout of text.


In this lesson we are going to discuss the concept of a sound logotype. This have become increasingly popular the last years, because it adds an extra way for people to recognise your brand.
Sound Logo

In this lesson we are going to discuss the use of music in connection with your brand.
Music Guide

Why should you have an image guide in the first place? It is because images, and especially images with people, have a great impact on our emotions.
Image Guide

Now that you have learned the fundamentals of developing an External Branding Profile, you are almost ready to create your own.

[Activity] Start your External Branding Profile
1 page

You are doing great, because now you have completed the chapter on external branding, which make up all the things that people will see and feel when coming across your brand.
Section Summary
1 page
Bonus Section
6 Lectures 07:04
In this lesson I will give you my best personal tips on developing a complete branding profile for your business.
Mike's Bonus Tips

This is another bonus video from me, where I want to show a few real examples from my own branding profile.
Mike's Branding Profile Example

I want to congratulate you for completing the course, and by doing so getting a deeper insight into branding, and the knowledge you need to develop your own unique branding profile for your business.

2 pages

Follow these instructions to complete the creation process of your own unique Branding Profile for your Business.

Final Course Assignment
1 page

Resources that will help you create a Complete Branding Profile for your Business.

1 page

Let's get you to 100% complete, and then I have an invitation for you! =)

Bonus Video
About the Instructor
4.4 Average rating
501 Reviews
8,933 Students
10 Courses
Music Composer | Audio Producer | Video Creator

Hey Friends! =)
- My name is Mike, and I am a professional Music Composer, Audio Producer and Video Creator from Sweden.

My Qualifications
I have run my own Media Production Business since 2004, which means Music/Sound/Video/Graphic Production. I also have a true passion to teach, share and inspire people.

My Style
I believe that learning should be fun, and I love to bring my personality into my teaching style. I also try to make my courses dynamic, to be more interesting to you. So I mix it up by changing lecture forms etc.

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