Branding You™: How to Build Your Multimedia Internet Empire
4.5 (253 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Branding You™: How to Build Your Multimedia Internet Empire

Learn to build & expand a business across 5+ key platforms (Kindle, Podcast, Udemy, Email & more)
Bestselling
4.5 (253 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,041 students enrolled
Last updated 4/2016
English
Current price: $10 Original price: $195 Discount: 95% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 4 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Choose a niche if they haven't already, and decide if it's worth pursuing
  • Develop a brand with a compelling story that gets customers ENGAGED
  • Understand how the various 5+ pillars of an ecosystem contribute to the whole
  • Know how to link up a blog, website, podcast, online courses, and books into one cohesive brand
  • Have a cursory understanding of all the critical points for setting up each of these assets
View Curriculum
Requirements
  • No prior expertise is required whatsoever. It is advisable to have some marketable skills before joining the course, though!
Description

Have you created an online course, but just aren't making enough to quit your day job and support yourself fully?

Are you the type of author who has written a book, but never turned it into a video course?

Or maybe you have a successful podcast and some coaching clients, but no courses, books, or audiobooks for them to continue learning from your style of teaching in your absence?

Perhaps you have thought about launching one of these products or services, but just don't know where to start?

If any of these describe you, then there's no question that you know the value of hard work, and are aware of the financial rewards that could result from your burning desire to help your audience. Otherwise, you wouldn't have started down this path in the first place!

But let us ask you this:

Are you really reaching the biggest audience possible? Are you truly experiencing the fullest measure of enjoyment and satisfaction from helping the people you care about the most?

And are you really creating the levels of wealth, freedom, and financial independence you know you deserve?

Let us tell you something that may shock you:

Even though we may not know you personally, the answer to most of these questions is probably “no."

But like the creators of this course - both bestselling authors, top-earning instructors, and renowned podcasters - you have the potential to achieve financial freedom and design your own independent lifestyle. And it can all start today, simply by understanding and using the same resources and techniques we've used to create our own six figure businesses.

And it's not just about having no financial worries, traveling the world and essentially doing what we please at a moment's notice.

It's about creating value for others, improving lives, and touching entire communities. When you do that, your income explodes, and you can help even more people in ways that give you even more free time. It's a perfect circle.

If building a business like this interests you, then listen to each and every word we have to say, because this may be the most important message you ever hear:

A short time ago, the ability to publish a book, or teach your own courses to tens of thousands of people, or produce your own radio show with worldwide syndication, and put those creations in front of the masses was unheard of. But there's a new industry growing like wildfire on the Internet.

Today, you can take something like a book and multiply its impact by making it available in different forms on different media platforms to generate incredible - and passive - income streams for yourself. The "ground floor" opportunities to take part independently is enormous.

And the projections for future growth are almost unbelievable.

But here's the thing:

Almost no one is multiplying their media across multiple platforms! Even some of the top-earning, New York Times Bestselling authors and thought leaders are leaving money on the table due to a lack of understanding and the misconception that all of this is “really quite difficult." It is not!

That means that you as a content creator have an exciting opportunity.

And in this course, we are searching for those of you who are ready to enjoy higher earnings, reach more people and most importantly, start Branding You™. We will teach you the highly sought after science behind the Branding You™ 5+ Pillar Ecosystem Strategy, a paradigm that allows you to simultaneously create and manage various forms of media, to drive traffic and create cross-pollination between all of your assets. We will teach you how to build your own ecosystem from the ground up, turning it into a self-managing powerhouse of impact, revenue, and growth.

You'll learn:

• How and why to set up your own blog and website

• How and why to set up your own email list and social media

• How and why to set up your own books, eBooks, and audiobooks

• How and why to set up your own online courses

• How and why to set up your podcast

…and most importantly…

• Exactly how to link all of these properties together to accelerate the growth, profits, and exposure of each individual product line

You'll also become part of the Branding You™ community, a lively group of up-and-coming information entrepreneurs collaborating and supporting one another to generate tens of millions in revenues!

Take it from us: all of this is within your reach, and given the proper instructions and guidance, you can achieve your own multimedia empire quickly and painlessly.

Want to learn more? Join us on this incredible journey, the journey towards Branding You™. Scroll up and click to join this course now.

Who is the target audience?
  • Anyone who is interested in making a six-figure passive income online by teaching or entertaining
  • Kindle authors, podcasters, bloggers, or Udemy instructors who do not have all 5 pillars already set up
  • Anyone who knows a lot about a subject and isn't getting paid to share their knowledge!
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 47 Lectures Collapse All 47 Lectures 04:05:24
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Introductions
3 Lectures 06:02

First and foremost, we'll introduce ourselves, explain why we're teaching this course, and give you some background

Preview 02:57

Before you go any further, you must download the PDF syllabus, which is your go-to guide for all things related to this course. Please watch the video for instructions on how to do so.

The Course Syllabus: Download This Now
00:58

We're almost ready to start learning! This lecture is just a quick overview to prepare you for what's next.

Preview 02:07

Are we on the same page?
3 questions
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The Big Picture: Creating a Brand
9 Lectures 53:00

In this lecture we explore what being a brand is and is not.

What Does It Mean to Become a Brand?
04:11

Now that we understand what being a brand means, let's explore who can and cannot become one.

Who Can Become a Brand?
06:46

The most crucial element of your personal brand is your story. This lecture will explain how to brand that story and develop it.

Branding Your Personal Story
07:42

In this lecture we'll do a worksheet featuring an exercise to help you brand your personal story, just like we learned in the last lecture.

Exercise & Worksheet: Branding Your Personal Story
05:36

There are so many brands out there that succeed on just one platform - why take it multi-platform? This lecture will explain!

Why Become a Multi-Platform Brand?
04:44

Our brand is only as good as it's credibility and trustworthiness. This lecture explains how to establish and maintain those key elements.

How Do We Become a Credible Brand?
05:29

Identifying profitable and worth while niches and sub-niches is an extremely important part of succeeding and making money. This lecture deals with how to do so!

Choosing A Niche And Sub-Niches For Your Brand
04:26

This worksheet is a helpful resource in discovering your niche.

Exercise: Discovering Your Niche
08:28

There are a lot of fears that keep "wantrepreneurs" from becoming real life entrepreneurs. Here, we'll address some of them and help you overcome them.

Preview 05:38

Fundamentals
7 questions
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Understanding The "Brand Ecosystem" Strategy
3 Lectures 12:28

In this all-important lecture, we will introduce the 5+ Pillar Strategy, which is the heart of this course and the major foundation upon which all the rest of the course will be built!

Preview 07:58

In case your curiosity isn't piqued, this lecture will show you some real-life examples of what's possible when you implement the strategy successfully.

Preview 02:15

Books? Podcasts? Blogs? Courses? Where to begin?! Don't worry, that's the topic of this lecture!

Priorities: Which Pillars To Set Up First
02:15

The Brand Ecosystem Strategy
3 questions
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Pillar 1: The Blog & Website
5 Lectures 26:31

In this lecture, we explain how the Blog & Website add value to your ecosystem, and why this pillar is such an all-important one.

What the Blog & Website Bring to the Branding You™ Ecosystem
01:59

Now that we've explained the importance of the blog & website, we're going to spend this lecture preparing you and helping you strategize before you actually set them up.

Planning & Strategizing Your Blog & Website
04:27

So, we've strategized and laid the groundwork, and now we're ready to set up the blog and website as the base of our pyramid. This lecture will show you how, with a no-nonsense quick-start guide.

Setting Up Your Blog & Website
04:51

With the blog and website set up, it's now time to explore how we create effective sales copy, descriptions, and other text that gets people excited and engaged!

Creating Effective Copy for Your Blog & Website
10:57

Now that the base of the pyramid (our blog and website) are set up, it's time to explore how we'll be using it to link to the other 4+ pillars of our ecosystem!

Successfully Connecting the Blog & Website to Your Brand Ecosystem
04:17

The Blog & Website
3 questions
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Pillar 2: The Mailing List & Social Media
5 Lectures 29:52

In this lecture, we explain how the Mailing List and Social Media both add value to your ecosystem, and why this pillar is such an all-important one.

What the Mailing List & Social Media Bring to the Branding You™ Ecosystem
02:51

Now that we've explained the importance of the mailing list and social media, we're going to spend this lecture preparing you and helping you strategize before you actually set them up.

Planning & Strategizing Mailing List & Social Media
02:49

So, we've strategized and laid the groundwork, and now we're ready to set up our mailing list and social media. This lecture will tell you what needs to be done, and walk you through getting started as quickly as possible.

Setting Up Your Mailing List & Social Media
10:19

With the mailing list set up, it's now time to explore how we create effective sales copy, descriptions, and other text that gets people excited and engaged!

Creating Effective Sales Copy for Your Mailing List & Social Media
08:54

Now it's time to take everything we've learned about creating and maintaining a mailing list and social media presence, and link it up to the rest of our ecosystem. In this lecture, we'll show you how to create a two-way relationship between this pillar and all of the others.

Successfully Connecting the Mailing List & Social Media to Your Brand Ecosystem
04:59

The Mailing List & Social Media
6 questions
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Pillar 3: The Books
7 Lectures 43:13

In this lecture, we explain how the element of books adds value to your ecosystem, and why this pillar is also important in your Ecosystem.

What the Books Bring to the Branding You™ Ecosystem
04:27

Now that we've explained the value offered by books, we're going to spend this lecture preparing you and helping you strategize before you actually set them up.

Planning & Strategizing Your Books
05:21

So, we've strategized and laid the groundwork, and now we're ready to start creating and selling books. This lecture will show you how, with a no-nonsense quick-start guide.

Setting Up Your Books
08:28

With our books completed and almost ready for sale, it's now time to explore how we create effective sales copy, descriptions, and other text that gets people excited and engaged!

Creating Effective Sales Copy for Your Books
03:17

Because the "Look Inside" feature of Amazon's Kindle marketplace is such an important factor in how well your books sell, we've created this special lecture to focus in on it.

Spotlight: Understanding Amazon "Look Inside"
09:57

If you don't have a great Amazon Author Page set up, you're missing out on valuable opportunities. This lecture explains why.

Spotlight: The Importance of the Amazon Author Page
05:05

Now it's time to take everything we've learned about writing and publishing books, and link it up to the rest of our ecosystem. In this lecture, we'll show you how to create a two-way relationship between this pillar and all of the others.

Successfully Connecting the Books to Your Brand Ecosystem
06:38

The Books
6 questions
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Pillar 4: The Online Courses
5 Lectures 29:40

In this lecture, we explain how the online courses add significant value to your ecosystem, and why this pillar is also important in your Ecosystem.

What the Online Courses Bring to the Branding You™ Ecosystem
03:30

Now that we've explained the value offered by online courses, we're going to spend this lecture preparing you and helping you strategize before you actually set them up.

Planning & Strategizing Your Online Courses
06:03

So, we've strategized and laid the groundwork, and now we're ready to set up our online courses. This lecture will show you how, with a no-nonsense quick-start guide.

Setting Up Your Online Courses
06:33

With our first online course produced and almost ready to go on sale, it's now time to explore how we create effective sales copy, descriptions, and other text that gets people excited and engaged!

Creating Effective Sales Copy for Your Online Courses
04:49

Now it's time to take everything we've learned about creating online courses, and link it up to the rest of our ecosystem. In this lecture, we'll show you how to create a two-way relationship between this pillar and all of the others.

Successfully Connecting the Online Courses to Your Brand Ecosystem
08:45

The Online Courses
5 questions
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Pillar 5: The Podcast
5 Lectures 19:18

In this lecture, we explain how having a podcast adds value to your ecosystem, and why this pillar is also important in your Ecosystem.

What the Podcast Bring to the Branding You™ Ecosystem
05:28

Now that we've explained the value offered by podcasting as part of your ecosystem, we're going to spend this lecture preparing you and helping you strategize before you actually set your podcast up.

Planning & Strategizing Your Podcast
02:24

So, we've strategized and laid the groundwork, and now we're ready to set up our podcast. This lecture will show you how, with a no-nonsense quick-start guide.

Setting Up Your Podcast
07:49

With the podcast set up, it's now time to explore how we create effective sales copy, descriptions, and other text that gets people excited and engaged!

Creating Effective Sales Copy for Your Podcast
01:11

Now it's time to take everything we've learned about podcasting and link it up to the rest of our ecosystem. In this lecture, we'll show you how to create a two-way relationship between this pillar and all of the others.

Successfully Connecting the Podcast to Your Brand Ecosystem
02:26

The Podcast
6 questions
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Looking Back & Next Steps
5 Lectures 16:20

As experts in the field of learning and memory, we understand how important it is to review what you've learned. So take a moment to go through this lecture and rehash how far you've come.

What We've Learned
02:31

This lecture (or rather, worksheet) offers you a step-by-step checklist to make sure you don't miss anything.

The Elements of a Cohesive Brand Ecosystem: A Checklist
8 pages

This all-important bonus lecture explains what to do when your course gets pirated - and how you can actually profit really handsomely from it. Talk about finding a silver lining in the clouds...

Bonus: What to do When You Get Pirated (and how to make money off of it)
08:03

Now that you know how our own ecosystems work, you won't be surprised to notice that we want to keep you in them! Sign up for any of our other courses and get 90% off!

Bonus: 90% OFF Any Course by Anthony or Jonathan
1 page

Don't miss this lecture!

It tells you how you can continue to grow and expand from here. There is so much more to learn and test and try out as you grow your brand far beyond the 5+ pillars. We look forward to seeing what you are able to accomplish!

Where Do We Go From Here, Thank You, and Congratulations
05:46
About the Instructor
Jonathan Levi
4.5 Average rating
5,626 Reviews
48,161 Students
6 Courses
Lifehacker, SuperLearner, Top Instructor (>80,000 students!)

Jonathan Levi is an experienced entrepreneur, angel investor, and lifehacker from Silicon Valley. Since 2014, Jonathan has been one of the top-performing instructors on Udemy, with his course Become a SuperLearner (now retired) earning him over 60,000 students. He has since snowballed this success into the launch of his rapidly growing information products company, SuperHuman Enterprises, which produces such products as the top-rated Becoming SuperHuman Podcast; the bestselling "Become a SuperLearner" print, digital, and audiobooks; and numerous online courses. Most recently, he launched The SuperLearner Academy, a private, online academy where he teaches premium-level masterclasses in accelerated learning and productivity. He is based in Tel Aviv, Israel.

Origin Story:

After successfully selling his Inc 5,000 rated startup in April of 2011, Levi packed up for Israel to gain experience in the Venture Capital industry. While in Israel, Levi enlisted the help of speed-reading expert and university professor Anna Goldentouch and Machine Learning expert Dr. Lev Gold, who tutored him in speed-reading, advanced memorization, and more. Levi saw incredible results while earning his MBA from INSEAD, and was overwhelmed with the amount of interest his classmates expressed in acquiring the same skill set. Since acquiring this superlearning skill, he has become a proficient lifehacker, optimizing and "hacking" such processes as travel, sleep, language learning, and fitness.

Media Recognition

In addition to publishing his own bestselling book, Levi has been featured in such publications and programs as the Wall Street Journal, Inc. Magazine, TEDx, Entrepreneur On Fire, Mixergy, Dream. Think. Do, Nana10 Television, The Silicon Valley Business Journal, The SoloPreneur Hour, The Smart People Podcast, and Upstarts! How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success, among other blogs, podcasts, and publications.

Anthony Metivier
4.3 Average rating
899 Reviews
23,616 Students
12 Courses
Bestselling Memory Improvement Author

Anthony Metivier is the founder of the Magnetic Memory Method, a systematic, 21st Century approach to memorizing foreign language vocabulary, dreams, names, music, poetry in ways that are easy, elegant, effective and fun.

An author of over 10 bestselling books, Metivier holds a PhD in Humanities from York University, an MA in Media and Communications from the European Graduate School, and an MA and BA in English Literature from York University. 

He has created many bestselling courses, including How to Learn and Memorize the Vocabulary of any Language, How to Learn and Memorize Poetry, How to Memorize Names and Faces, and How to Remember Your Dreams.