Branding in 60 minutes
4.4 (89 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,238 students enrolled
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Branding in 60 minutes

Build an effective and professional brand in 60 minutes.
4.4 (89 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,238 students enrolled
Created by Ryan Stone
Last updated 3/2015
English
Current price: $10 Original price: $20 Discount: 50% off
4 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how a successful and world-class brand is built
  • Produce a strong and consistent brand strategy
  • Build or strengthen your own brand
View Curriculum
Requirements
  • Brand Manifesto (available to download)
Description

YOUR BRAND IS NOT YOUR LOGO, IT IS NOT YOUR WEBSITE AND IT IS NOT UNDER YOUR CONTROL.

Welcome to Branding in 60 Minutes. This short but concise course is designed to give you a no-nonsense approach to designing and building a brand either from scratch, or waking you up to the flaws in your current brand.

This is an interactive course, there's no waffle and this is only for students who want to achieve a solid brand strategy by the end of it. If that sounds like you, then I look forward to seeing you inside.

Each concept we introduce is backed up by real-world examples, and then followed by an interactive exercise to help you get your brand on the same track as the successful global companies and organisations.


Who is the target audience?
  • Entrepreneurs
  • Small-Business Owners
  • Marketing Managers & Staff
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Curriculum For This Course
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Introduction
1 Lecture 01:09
+
The Importance Of Brand
5 Lectures 14:55



EXAMPLE: What Is A Brand?
01:36

What Is A Brand Summary
01:22
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Define Your Brand Values
2 Lectures 03:58
What Values Does Your Brand Stand For
01:49

EXERCISE: Your Brand Values
02:09
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Identify Why Your Brand Exists
3 Lectures 11:30
Your Reason For Being...
06:19

EXAMPLES: Why, In The Real World
02:45

EXERCISE: Defining Your Why
02:26
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Secure Your Brand Position Before Your Competitors
3 Lectures 07:01
Positioning Your Brand In The Competitive Marketplace
01:04

EXAMPLE: How Brands Position Themselves
04:00

EXERCISE: How To Define Your Brand Position
01:57
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Build Your Strong Brand
7 Lectures 15:07
How To Attain Clarity In Your Branding
03:35

Controlling The Visibility Of Your Brand
03:29

Building Your Brand With Proof
01:35

How To Keep Your Brand Consistent pt. 1
00:40

EXERCISE: How To Achieve Brand Consistency
01:21

How To Keep Your Brand Consistent pt. 2
02:25

Over To You
02:02
About the Instructor
Ryan Stone
4.2 Average rating
885 Reviews
30,804 Students
4 Courses
Online video producer and marketer

After graduating with a film degree five years ago, I set up Lambda Films, a video production and marketing company in the UK. Lambda was the first regional company to focus specifically on video production for an online broadcast and the processes of marketing video content across digital and social channels.

I produce, shoot, edit and promote over 100 videos a year for a range of corporate clients from every sector, including HSBC, the NHS, FXHOME, Axelos, Fendercare, The DSA & Kingswood.