Branding in 60 minutes

Build an effective and professional brand in 60 minutes.
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5,189 students enrolled
Instructed by Ryan Stone Marketing / Branding
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  • Lectures 21
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

YOUR BRAND IS NOT YOUR LOGO, IT IS NOT YOUR WEBSITE AND IT IS NOT UNDER YOUR CONTROL.

Welcome to Branding in 60 Minutes. This short but concise course is designed to give you a no-nonsense approach to designing and building a brand either from scratch, or waking you up to the flaws in your current brand.

This is an interactive course, there's no waffle and this is only for students who want to achieve a solid brand strategy by the end of it. If that sounds like you, then I look forward to seeing you inside.

Each concept we introduce is backed up by real-world examples, and then followed by an interactive exercise to help you get your brand on the same track as the successful global companies and organisations.


What are the requirements?

  • Brand Manifesto (available to download)

What am I going to get from this course?

  • Understand how a successful and world-class brand is built
  • Produce a strong and consistent brand strategy
  • Build or strengthen your own brand

What is the target audience?

  • Entrepreneurs
  • Small-Business Owners
  • Marketing Managers & Staff

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
Introduction
Preview
01:09
Section 2: The Importance Of Brand
What Is A Brand?
Preview
04:21
Why A Strong Brand Is Important
Preview
03:13
EXERCISE: Brand Reality
Preview
04:23
EXAMPLE: What Is A Brand?
01:36
What Is A Brand Summary
01:22
Section 3: Define Your Brand Values
What Values Does Your Brand Stand For
01:49
EXERCISE: Your Brand Values
02:09
Section 4: Identify Why Your Brand Exists
Your Reason For Being...
06:19
EXAMPLES: Why, In The Real World
02:45
EXERCISE: Defining Your Why
02:26
Section 5: Secure Your Brand Position Before Your Competitors
Positioning Your Brand In The Competitive Marketplace
01:04
EXAMPLE: How Brands Position Themselves
04:00
EXERCISE: How To Define Your Brand Position
01:57
Section 6: Build Your Strong Brand
How To Attain Clarity In Your Branding
03:35
Controlling The Visibility Of Your Brand
03:29
Building Your Brand With Proof
01:35
How To Keep Your Brand Consistent pt. 1
00:40
EXERCISE: How To Achieve Brand Consistency
01:21
How To Keep Your Brand Consistent pt. 2
02:25
Over To You
02:02

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Instructor Biography

Ryan Stone, Online video producer and marketer

After graduating with a film degree five years ago, I set up Lambda Films, a video production and marketing company in the UK. Lambda was the first regional company to focus specifically on video production for an online broadcast and the processes of marketing video content across digital and social channels.

I produce, shoot, edit and promote over 100 videos a year for a range of corporate clients from every sector, including HSBC, the NHS, FXHOME, Axelos, Fendercare, The DSA & Kingswood.

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