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YOUR BRAND IS NOT YOUR LOGO, IT IS NOT YOUR WEBSITE AND IT IS NOT UNDER YOUR CONTROL.
Welcome to Branding in 60 Minutes. This short but concise course is designed to give you a no-nonsense approach to designing and building a brand either from scratch, or waking you up to the flaws in your current brand.
This is an interactive course, there's no waffle and this is only for students who want to achieve a solid brand strategy by the end of it. If that sounds like you, then I look forward to seeing you inside.
Each concept we introduce is backed up by real-world examples, and then followed by an interactive exercise to help you get your brand on the same track as the successful global companies and organisations.
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|Section 1: Introduction|
|Section 2: The Importance Of Brand|
What Is A Brand?Preview
Why A Strong Brand Is ImportantPreview
EXERCISE: Brand RealityPreview
EXAMPLE: What Is A Brand?
What Is A Brand Summary
|Section 3: Define Your Brand Values|
What Values Does Your Brand Stand For
EXERCISE: Your Brand Values
|Section 4: Identify Why Your Brand Exists|
Your Reason For Being...
EXAMPLES: Why, In The Real World
EXERCISE: Defining Your Why
|Section 5: Secure Your Brand Position Before Your Competitors|
Positioning Your Brand In The Competitive Marketplace
EXAMPLE: How Brands Position Themselves
EXERCISE: How To Define Your Brand Position
|Section 6: Build Your Strong Brand|
How To Attain Clarity In Your Branding
Controlling The Visibility Of Your Brand
Building Your Brand With Proof
How To Keep Your Brand Consistent pt. 1
EXERCISE: How To Achieve Brand Consistency
How To Keep Your Brand Consistent pt. 2
Over To You
After graduating with a film degree five years ago, I set up Lambda Films, a video production and marketing company in the UK. Lambda was the first regional company to focus specifically on video production for an online broadcast and the processes of marketing video content across digital and social channels.
I produce, shoot, edit and promote over 100 videos a year for a range of corporate clients from every sector, including HSBC, the NHS, FXHOME, Axelos, Fendercare, The DSA & Kingswood.