Corporate Branding To Attract & Keep Customers Wanting More
4.5 (4 ratings)
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Corporate Branding To Attract & Keep Customers Wanting More

Learn what it takes to create a magnetic brand for your business that will support you as you grow your business
4.5 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,220 students enrolled
Created by Success Skills
Last updated 1/2014
English
Current price: $10 Original price: $55 Discount: 82% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 39 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand branding for small business
  • Assess your current corporate brand
  • Create a magnetic brand for your business
  • Create a brand action plan
View Curriculum
Requirements
  • Business owners who want to overcome typical challenges to grow their business
Description

If you are a busy entrepreneur or professional, chances are that your brand is not at the top of your list. The only time that your brand takes center stage is when you feel that you haven't tapped into the full potential of your business and you know that it is holding you back.

This course will take you through steps that can be easily implemented to boost your brand experience and build client or customer loyalty. The lessons are full of examples that will have you looking at your business in a whole new light.

• Understand what is branding and how it affects your business

• Learn to assess your current brand

• Learn steps that you can take to improve your corporate brand

• Create an action plan to develop a magnetic brand for your business

Who is the target audience?
  • Small business owners
  • Entrepreneurs
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Curriculum For This Course
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Introduction
1 Lecture 02:13
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Defining Brand and the Brand Process
5 Lectures 16:35

An overview of the brand components

Preview 02:30

We define and discuss brand touchpoints

Preview 04:47

We define brand soup and review how it happens in a business

Brand Soup
02:00

We review the whole branding process

The Branding Process
05:22

We learn the steps needed to internalize the brand

Internalizing the Brand
01:56
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Applying the Brand Process
6 Lectures 19:16

This lesson teaches the steps to apply the brand process to your company and some sample taglines

Applying the Brand Process to Your Business
02:49

We go deeper into applying the brand process

Touchpoints, Internalizing The Brand and Brand Associations
05:44

This lesson covers brand stories and gives an example

Brand Stories
02:59

This lesson goes in to how to create your brand action plan to generate brand loyalty

Brand Action Plan
03:48

We define and discuss Brand Architecture

Brand Architecture
01:44

We define and discuss the Brand Book

Brand Book
02:12
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Course Summary and Close
1 Lecture 01:18

A quick summary and a deal for other courses

Preview 01:18
About the Instructor
Success Skills
4.0 Average rating
260 Reviews
21,506 Students
10 Courses
Time Management Experts

Perry Wilson, PMP

After spending 32 years in the corporate world, Perry gained experience and expertise in all aspects of sales and people leadership.

Taking the skills she learned as a corporate leader, and applying them to the needs of the business owner, Perry realized that there was the opportunity to provide the small business owner with the same tools and skills that are part of a successful corporation. She partnered with Elena and adapted everything she learned to create the Business Growth Essentials curriculum.

"I know with the right tools, anyone can achieve their dreams."

Elena MacGregor, CDG

Elena has been in business for over 20 years. During this time, she has developed the expertise to manage and lead great teams. Realizing that the skills that she has gained are hugely valuable for business owners of any size, she partnered with Perry to create a learning community for entrepreneurs.

She started without any business experience and struggled through the growing pains of running a business just like most entrepreneurs. By helping entrepreneurs learn these critical skills she hopes to save them time and money so that they can focus on what they do best and enjoy the success of their businesses.

“The difference between success and failure is only a few skills. Our goal is to provide access to greatness for everyone.”