Corporate Branding To Attract & Keep Customers Wanting More

Learn what it takes to create a magnetic brand for your business that will support you as you grow your business
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2,216 students enrolled
Instructed by Success Skills Marketing / Branding
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  • Lectures 13
  • Length 39 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2013 English

Course Description

If you are a busy entrepreneur or professional, chances are that your brand is not at the top of your list. The only time that your brand takes center stage is when you feel that you haven't tapped into the full potential of your business and you know that it is holding you back.

This course will take you through steps that can be easily implemented to boost your brand experience and build client or customer loyalty. The lessons are full of examples that will have you looking at your business in a whole new light.

• Understand what is branding and how it affects your business

• Learn to assess your current brand

• Learn steps that you can take to improve your corporate brand

• Create an action plan to develop a magnetic brand for your business

What are the requirements?

  • Business owners who want to overcome typical challenges to grow their business

What am I going to get from this course?

  • Understand branding for small business
  • Assess your current corporate brand
  • Create a magnetic brand for your business
  • Create a brand action plan

What is the target audience?

  • Small business owners
  • Entrepreneurs

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
Introduction to the objectives of the course
Preview
02:13
Section 2: Defining Brand and the Brand Process
02:30

An overview of the brand components

04:47

We define and discuss brand touchpoints

02:00

We define brand soup and review how it happens in a business

05:22

We review the whole branding process

01:56

We learn the steps needed to internalize the brand

Section 3: Applying the Brand Process
02:49

This lesson teaches the steps to apply the brand process to your company and some sample taglines

05:44

We go deeper into applying the brand process

02:59

This lesson covers brand stories and gives an example

03:48

This lesson goes in to how to create your brand action plan to generate brand loyalty

01:44

We define and discuss Brand Architecture

02:12

We define and discuss the Brand Book

Section 4: Course Summary and Close
01:18

A quick summary and a deal for other courses

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Instructor Biography

Success Skills, Time Management Experts

Perry Wilson, PMP

After spending 32 years in the corporate world, Perry gained experience and expertise in all aspects of sales and people leadership.

Taking the skills she learned as a corporate leader, and applying them to the needs of the business owner, Perry realized that there was the opportunity to provide the small business owner with the same tools and skills that are part of a successful corporation. She partnered with Elena and adapted everything she learned to create the Business Growth Essentials curriculum.

"I know with the right tools, anyone can achieve their dreams."

Elena MacGregor, CDG

Elena has been in business for over 20 years. During this time, she has developed the expertise to manage and lead great teams. Realizing that the skills that she has gained are hugely valuable for business owners of any size, she partnered with Perry to create a learning community for entrepreneurs.

She started without any business experience and struggled through the growing pains of running a business just like most entrepreneurs. By helping entrepreneurs learn these critical skills she hopes to save them time and money so that they can focus on what they do best and enjoy the success of their businesses.

“The difference between success and failure is only a few skills. Our goal is to provide access to greatness for everyone.”

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