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If you are a busy entrepreneur or professional, chances are that your brand is not at the top of your list. The only time that your brand takes center stage is when you feel that you haven't tapped into the full potential of your business and you know that it is holding you back.
This course will take you through steps that can be easily implemented to boost your brand experience and build client or customer loyalty. The lessons are full of examples that will have you looking at your business in a whole new light.
• Understand what is branding and how it affects your business
• Learn to assess your current brand
• Learn steps that you can take to improve your corporate brand
• Create an action plan to develop a magnetic brand for your business
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
Introduction to the objectives of the coursePreview
|Section 2: Defining Brand and the Brand Process|
An overview of the brand components
We define and discuss brand touchpoints
We define brand soup and review how it happens in a business
We review the whole branding process
We learn the steps needed to internalize the brand
|Section 3: Applying the Brand Process|
This lesson teaches the steps to apply the brand process to your company and some sample taglines
We go deeper into applying the brand process
This lesson covers brand stories and gives an example
This lesson goes in to how to create your brand action plan to generate brand loyalty
We define and discuss Brand Architecture
We define and discuss the Brand Book
|Section 4: Course Summary and Close|
A quick summary and a deal for other courses
Perry Wilson, PMP
After spending 32 years in the corporate world, Perry gained experience and expertise in all aspects of sales and people leadership.
Taking the skills she learned as a corporate leader, and applying them to the needs of the business owner, Perry realized that there was the opportunity to provide the small business owner with the same tools and skills that are part of a successful corporation. She partnered with Elena and adapted everything she learned to create the Business Growth Essentials curriculum.
"I know with the right tools, anyone can achieve their dreams."
Elena MacGregor, CDG
Elena has been in business for over 20 years. During this time, she has developed the expertise to manage and lead great teams. Realizing that the skills that she has gained are hugely valuable for business owners of any size, she partnered with Perry to create a learning community for entrepreneurs.
She started without any business experience and struggled through the growing pains of running a business just like most entrepreneurs. By helping entrepreneurs learn these critical skills she hopes to save them time and money so that they can focus on what they do best and enjoy the success of their businesses.
“The difference between success and failure is only a few skills. Our goal is to provide access to greatness for everyone.”