Branding for Beginners: Personal or Company Business Brand
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Branding for Beginners: Personal or Company Business Brand

Discover how to create an effective brand strategy, and get a premium, custom logo for your business.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
0 students enrolled
Created by Tina Barnash
Last updated 10/2016
English
Price: $40
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create an effective personal or company business brand, and logo.
  • Determine which type of brand is right for you; personal or company brand.
  • Learn what emotions you need to invoke in your specific target audience.
  • Choose the right name for your business and brand.
  • Learn how color psychology can influence your audience, and which emotions are invoked by certain colors.
  • Gain a better understanding of how to use colors by researching some industry leading brands.
  • Choose the right colors for your personal or business brand.
  • Learn how to use imagery to enhance the effectiveness of your brand.
  • Discover the most effective, affordable way to have your logo created for you, or learn how to create your own image and/or text graphic logo using free online tools.
View Curriculum
Requirements
  • You should already have a good idea of the type of business you will be branding.
  • Know the products and services you will offer, and/or your blog niche.
  • Know your goals for your business, and your brand.
  • As long as you have a PC, Desktop, iPad or other device with an internet connection you have got pretty much everything you need for this course.
Description

Discover How To Quickly Create Your Own Effective Personal or Company Brand, And Save Money on Designers! 

Do any of the following questions apply to you?

  • Would you like to know how to effectively brand your personal or company business?
  • Looking to create an attractive, professional logo for your business?
  • Do you want to create a brand that’s specifically designed to attract your target audience?
  • Would you like to learn how to leverage the power of branding to attract the right kind of attention to your brand, products and/or services?
  • Want to learn how to create a modern, custom logo for your personal or company brand using free online tools?
  • Don’t know much at all about branding, or graphic design?


If you answered yes to any of these, this course is designed to help you.

Establishing a professional brand and logo for your business doesn’t have to be stressful, or complicated, and it doesn’t have to break your wallet either.   

Learn how to create an effective brand and logo to represent your personal or company business with easy to use free online tools!

I’ve spent hours carefully designing this eCourse to walk you step by step through the process of branding your business for success, using the exact strategy the pros use to create eye catching brands.  

And I saved the best for last; once you have all of your essential branding elements in place, I will personally walk you through creating your own eye catching text or image logo, using FREE online tools!

This essential branding course will guide you through creating an effective brand and logo for your business that is specifically designed to appeal to your target audience or demographic. Even if you don’t have branding or graphic design experience.

What Makes My Course Different?

A lot of eCourses show you how use complicated software, and research to develop your brand strategy, and complicated tools for creating a logo, like Adobe Photoshop, or Illustrator. 

Don’t get me wrong; Adobe is a great tool for creating your logo. And I will tell you everything you need to know about getting access to Adobe, premium Adobe logo templates, and show you how to find an affordable, professional designer to customize a template for you. (I’m even currently working on a video course to teach you how to use Adobe Photoshop to create an amazing logo your business.) 

But in this course, I’m going to show you how to develop your branding strategy using simple, yet effective, professional techniques, and how to create your very own attention grabbing logo, using free, easy to use online tools!

The goal of this course is to make DIY branding more effective, affordable, and easier for everyone.  That’s why I’ve carefully designed this course to make creating your own eye catching brand, and logo as easy as possible for you.  The course is packed with powerful information, and has been carefully developed, and professionally created in a well-organized, user friendly format to help you develop a professional, effective brand for your business.  

We've Made it as Easy as Possible! To ensure that you get the most out of this video training course, I enlisted the advice of a certified, professional educator with over 30 years of experience in hands on, classroom instructing, to add to the proven educational techniques used in this course to get results.

Whether your business needs a company or personal brand, this course will help you decide which is right for you, and help you create an effective branding strategy designed to attract your target audience or demographic, and get sales. 

I’ll also cover important topics like understanding color psychology, as well as showing you how to effectively locate and identify the standard colors used in your industry or niche to ensure your color theme is specifically designed to appeal to your target audience, or demographic.

Don’t know who your target audience is? Well, I’ll show you how to find that out too. And we’ll do it using free online tools, and resources the pros use to zone in on the visitors that matter most to your niche or industry. 

At the end of this course, you’ll have a personal or company brand and logo with all the right colors, imagery, and other important aspects designed to attract your target demographic, and convert them into loyal customers!

Who is the target audience?
  • This course is designed for anyone with the patience, and willingness to learn.
  • This branding course is designed for beginners who are not familiar with branding, or graphic design, and are looking to brand their personal or company business, or those looking to update their existing brand.
  • This course has been carefully crafted to suit the needs of a variety of businesses, in most any industry or niche.
  • From small business owners, to organizations, photographers, caterers, restaurants, bloggers, online business, eCommerce stores and more, any business that operates on or offline will benefit from this course.
  • No prior branding, or graphic design experience is needed.
  • Branding doesn’t have to be complicated, nor does it have to cost a fortune. That is why I have carefully created this course to help business easily create their own amazing brand without any previous experience, and without ever having to hire a designer.
  • This course is probably not for you if you are already well versed in the branding and logo creation process.
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Curriculum For This Course
11 Lectures
01:39:03
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Introduction & Course Overview
1 Lecture 05:03

This video is a quick overview of exactly what is covered in this branding eCourse, so you know what to expect.

Preview 05:03
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Getting Started
1 Lecture 07:02

In this video we will cover personal vs company branding. You will learn the difference between the two, and determine which is right for your business.

  • Identify the pros and cons of both personal, and company branding.  
  • Determine which type of brand is best suited for your business.  
  • Be sure to download and complete the Personal/Company Business Brand Comparison Worksheet. 
Preview 07:02
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Build Your Essential Branding Strategy
6 Lectures 53:12

In this video we focus on invoking the desired emotions among your target audience, and demographic. 

  • Understand who your target audience is, and the niche/industry standard images, colors, and atmoshpere they will expect to see in your branding.  
  • Learn how to discover relevant keywords you can use to search for consumer information, like reviews, and conduct basic demographic research.  
Invoking Emotions
09:29

In this video we will discuss choosing a suitable name for your brand, that will appeal specifically to your target demographic. 

  • Learn essential techniques, and use free online tools, along with your previous research, to create the perfect name for your business.  
Name Creation
05:19

This video explains how colors effect emotions, and will help you determine which colors to choose in order to invoke the desired emotions in your target audience.

  • We'll go over a color chart to help you understand the emotions invoked by certain colors, and discover colors that you may want to use in your brand.
Color Psychology
08:31

In this video, we will take a look at some industry leaders, and big brands online so you have a better understanding of what colors to use for your business.  

  • We'll research some big brands, and discuss how they implement different colors in their branding to effectively communicate different meanings, and associations to their target audience.  
Color Research
13:23

In this video we will discuss theme colors. I'll show you some simple, yet highly effective techniques and methods for locating the standard color, or colors in your industry or niche. And you'll also discover some other important information about your competition, as well as your target audience. 

  • Identify any industry/niche standard color, or set of colors (theme colors).  
  • Find out which colors you should use to give your audience what they need, and expect to see in your brand.  
  • Discover where to find theme color swatches, color codes, and other essential theme color information, for free.
  • Then have some fun selecting the theme colors you will use in your brand.


Theme Colors
09:22

In this video we will discuss brand imagery. I'll show you some simple, yet highly effective techniques and methods for locating standard imagery for your industry or niche, that could help you more effectively communicate the message of your business to your customers. 

  • Identify any industry/niche standard images to consider for your brand. 


Branding Imagery
07:08
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Create Your Logo
3 Lectures 33:46

In this video, I'm going to show you some effective, yet affordable options for getting your custom logo created. You'll see how there is no need to pay a fortune for your very own, attention grabbing logo.

  • Discover how to hire a designer without breaking your wallet, and still come away with a great logo for your personal, or company business.
  • Discuss how to have a custom logo created from scratch, or have an existing template customized for your business.
  • Discover how to locate, and select, a pre-made logo template that will make your brand stand out.
  • Learn how you can customize the template yourself if you would rather not hire a designer. (Hint: It's cheaper and easier than you probably thought.)



Custom Logo Creation Part 1
09:16

In this video, I'm going to personally walk you step by step through creating your very own professional looking logo, using FREE online tools.

  • I will show you the best of the best, FREE online tools that you can use to create a stunning logo for your business. (You'll see how it doesn't have to be complicated, time consuming, or expensive to get a great, professional looking logo.) 
  • We'll create an example logo so you can practically look over my shoulder, and learn how to create your own unique, stylish logo from scratch. (You can use these same tools and techniques to create video titles, banners for your website, etc.) 
Custom Logo Creation Part 2
18:39

The step by step, custom logo creation walk through continues, as I show you how to make your very own text image logo, or create a decorative text graphic to spice up your image logo.

  • Discover another FREE tool; we will be using this one to create stunning text graphics for your logo.
  • We'll go back over the first tool we used in Custom Logo Creation Part 2, where I'll show you how to enhance the logo we created in the previous video, for an even more eye-catching design.
Lecture - Custom Logo Creation Part 3
05:51
About the Instructor
Tina Barnash
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0 Students
2 Courses
Web Design Coach, Consultant, and eLearning Instructor

My name is Tina Barnash, and I live in the Western Slope of Colorado with my family in the country in the foothills of the Rocky Mountains. I have 20 years of experience in Graphic Design, 10 years of experience in web design and development, and 4+ years of experience coaching and consulting my clients through my company Western Slope Web Design Co.

I’m very passionate about online business and I’m dedicated to helping others create a successful online presence.  But I can only help so many people on a person to person basis.  That is why I am truly excited to offer these carefully designed, professionally developed eLearning courses to provide you with a more affordable, convenient way to get the information, training, and skills you need to create and manage your online presence.    

These courses are designed to teach you the very same strategies, techniques, tricks, and tips that I use to help my clients, with proven educational techniques to ensure that you get the best possible learning experience. Having successfully provided remote assistance over the phone, as well as via chat, and email for clients up until now, I am very excited to offer my guidance and training through the use of eLearning courses.

It's broadly understood that people tend to learn and retain more information when they are shown visual instruction and on screen, written instructions, rather than audio or text instruction alone. So I am confident that these eCourses will enable me to improve the training I offer, providing even better quality, and effectiveness than my clients have already come to expect from my guidance.

Along with putting all of my web design, development, graphic design, and marketing knowledge and experience into the courses, I also incorporate proven educational techniques designed to get results. I even have access to a certified, professional educator, with over 30 years of experience in hands on classroom teaching, to help ensure that you get the most out of my courses. 

Hence, each of my courses are carefully developed to ensure that you have the best possible learning experience, and are packed with powerful information.  This is my personal guarantee to my clients and students.  I hope you will join me for these essential courses, and I’m excited to see you there soon!