Brand Yourself with a Custom WordPress Site
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Brand Yourself with a Custom WordPress Site

Building A Website With Wordpress From Scratch That Builds Your Business W/O Cash Or Coding Knowledge
4.6 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
30 students enrolled
Last updated 2/2013
English
Current price: $10 Original price: $45 Discount: 78% off
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Includes:
  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
A honed positioning statement for your business or creative project
You own, well-branded, custom website with cool-looking Google fonts
An understanding of how WordPress works
An ability to create a child theme
An introduction to using CSS to style your site, as well as tools that will help you learn more
Ideas on taking your customization further
View Curriculum
Requirements
  • Basic computer literacy
  • An ability/desire to secure a domain and web hosting account
Description

Building a website with Wordpress from scratch for your business can seem daunting -- it doesn't need to be.

With a brand-new WordPress theme, Twentytwelve, you can make a completely unique, branded website, without using Photoshop, hiring a designer, or spending hours of sweat and toil on your site.

This “How to Build A Website With Wordpress From Scratch” course is for the entrepreneur, small business owner or creative who wants to know *just enough* about WordPress to create a killer website all their own.

Because it's completely up to date on all the features of WordPress 3+, and the brand-new default theme Twentytwelve, it's a great course for those who have some familiarity with WordPress but want to take their skills to the next level.

By focusing not only on building you a great site but also on branding, it will further help you launch a site well positioned stand out and get surfaced in search.

In this “how to build a website with Wordpress from scratch “course, you'll follow along a set of short lectures while building your own website. You'll learn how to make a child theme (but you'll also be able to download a sample).

What you'll have at the end of the course:

A cool-looking, mobile-responsive website that has custom web fonts and a strong, branded positioning without a lot of muss or fuss. 

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What you won't get: 

  • A cookie-cutter site based on a theme that looks like everyone else's
  • A better understanding of Adobe products like Photoshop and Illustrator (though they are helpful, you don't need them and they aren't covered)
  • A deep look at theme functions in PHP (because all the customizations we're doing can be done in CSS)

Take this ultimate course right now and learn how to build a website with Wordpress from scratch.

Who is the target audience?
  • Small Businesses
  • Creative Individuals
  • Solopreneuers
  • People who need to bring WordPress skills up to date
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Curriculum For This Course
Expand All 33 Lectures Collapse All 33 Lectures 01:42:28
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Introduction
1 Lecture 03:01
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Planning Your Site
5 Lectures 09:54
In this lecture, we'll go through the branding worksheet, an exercise designed to help you quickly strengthen your brand. What you'll define here:

  • A one-sentence description
  • Five core benefits (these will help you write a strong position statement
  • Keywords (these are useful for search)
  • Three competitors 

What is Your Unique Brand?
02:31

Please fill this out with your own business information before the next lecture. 
Branding Worksheet
1 page

Taking the material you brainstormed in the last exercise, we'll develop a positioning statement that tells the story of your brand in a concise way that will help customers understand the unique value you offer and how you are different from the competition. 
Your Brand in a Nutshell
02:12

Before you start putting your website together, it's helpful to have an content outline. The lecture shows you the basics. 
Create a Content Outline
01:25

You'll need to find some design inspiration for you site -- this segment gives you a few ideas on where to look for ideas and how to distill them into a working site. 
Find Your Design Inspiration
03:46

Site Planning Quiz
3 questions
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Important Preparation
4 Lectures 10:23
One of the biggest confusions that people have about Wordpress.com (the blogging platform) and WordPress (the software) is how the latter can be used to build independent websites. Here you'll find the simple -- but essential -- defintions. 
WordPress: Important Definitions
02:11

To make your own website, you'll need more than just a domain, you'll also need a web hosting account. In this lecture, find out all the basics of web hosting. 
All About Web Hosting
03:06

Buying a domain and setting up a web hosting account is easy, inexpensive and quick -- find out how here. 
Buy a Domain and Set Up a Web Hosting Account
01:55

Many web hosts now have simple "one click" installations of WordPress -- here's a look at how that works. Once you complete this step, you'll have a website up on the web. 
Installing WordPress
03:11

Site Preparation Quiz
3 questions
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An Introduction to Your New WordPress Site
3 Lectures 14:14
Get inside your WordPress dashboard for a comprehensive look at all of the main sections of your WordPress site and what they do. 
What's Inside Your WordPress Site
09:07

WordPress's Twenty-Twelve theme is "mobile responsive" -- that means the site will resize based on what browser or device is viewing it. Here's a quick demo of how that works to make your site more mobile friendly -- automatically! 
Preview 01:35

Before we get into the nitty gritty of developing your site, there's a couple setting we want to tweak, including putting up "maintenance mode" which will hide your site from the prying eyes of the web while you develop the design. 
Important WordPress Settings
03:32

WordPress Basics
3 questions
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Inside WordPress Publishing Tools
5 Lectures 15:22
Posts are the backbone of WordPress -- and are typically used in a blog setting. Let's see what features they have in this lecture. 
What is a Post?
01:45

Pages will be your main tool if you are using WordPress to design a site rather than a blog. We'll look at Pages features here. 
What's a Page?
03:02

Every WordPress site comes equipped with a WYSIWYG text editor (what you see is what you get). It works a lot like Microsoft Word but we'll look at all the features here. 
Styling text with the text editor
04:26

The menu maker is a great tool that allows you to put together custom menus for your site in a snap. 
Menus
02:46

Widgets are portable areas on your site that can contain pictures, video, HTML and a lot more. We'll show you how to use them here. 
Widgets
03:23

Publishing Tools
4 questions
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Customizing Your WordPress Site
9 Lectures 26:54
Here's the bare minimum you need for a child theme. Remember to change the name to style.css
Create a Child Theme
02:37

Our child theme relies on one important file: style.css. This is the stylesheet. In this lecture, begin to add customizations to your stylesheet. 
Preview 02:17

One of the best tools around for understanding CSS and how its rules work is Firebug. Here's an intro to this Firefox browser plugin. 
Code, Demystified
02:58

The Google Font directory gives you a lot of options for customizing the fonts on your site in a number of ways. In this lecture, we'll talk about some solid principles for choosing fonts. Find the Google Font directory here . 
Preview 05:01

Learn how to take code from Google and deploy it in your site to introduce custom fonts. 
Implement Your Custom Fonts
03:35

In this lecture, we'll style the navigation so it looks a little different than the default option. 
Styling the Navigation
02:32

One of the very best things about WordPress Twentytwelve theme is that it has a unique homepage template. Here, we'll use it to create our website's homepage. 
Create Your Homepage
03:26

A few more basic tweaks and we're all customized. Here's a copy of the child theme we've worked with in these lessons. 
Tweaking the Design
01:16

What if you want to make a blog? Here's a completely different child theme with new fonts and layout. 
Creating a Blog Variation
03:12

Customizing
4 questions
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Taking Your Site Further
6 Lectures 21:40
Plugins enhance the functionality of your WordPress site. Here are a few of my favorites and what they do. 
Important Plugins
07:19

Now that you've got a spiffy branded website, you'll want to cultivate relationships with your site visitors. Here's how to add a Facebook "like" button and a Twitter "follow" button right in your homepage. 
Making Your Site Social
04:38

Along with social tools, you may also want to include an email newsletter signup form on your homepage to capture leads and potential customers. Here's how to do that. 
Setting Up an Email Newsletter
03:05

Keeping your site safe from hackers and malware means keeping it updated! Here's how to do that. 
Updating and Security
01:06

As you experiment, you'll have lots of questions! Here are some good resources for that, including the WordPress Codex  and Forums . 
What to Do When You Have Questions
02:35

A review of all of the sections. 
Review
02:57

Further Steps
3 questions
About the Instructor
Amanda McCormick
4.6 Average rating
4 Reviews
30 Students
1 Course
WordPress Maven and Digital Strategist

With a background working for major brands, startups and nonprofits, Amanda has learned how to derive the unique selling proposition of a variety of products...including people! 

She's used WordPress to build successful sites for film festivals, nonprofits, literary magazines and individuals -- and when she's not wrangling Camtasia, building fan communities on Facebook, or trying to make movies with Vine, it's her favorite technological tool.  

Blogging for Jellybean Boom, she equips artists, writers, musicians, entrepreneurs and others with the digital strategies they need to stand out from the pack. She teaches regularly at Mediabistro, and she is a frequent speaker on technology, social media and writing on the web.