Brand Sponsorship: Step By Step Guide To Securing Sponsors

I'll Show You Exactly How I've Secured Sponsorships for My Events.
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  • Lectures 45
  • Contents Video: 1 hour
    Other: 2 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

My company is Harlem's Fashion Row (HFR). I started it from an idea in 2007. You can check out the NY Time Article in the Proof Section of the Course that will give you more information on Harlem's Fashion Row.

*The price of this course will be $49 until July 12th. After this date, the cost will go up to $149.00.

Just like you, I had little information on how to get sponsors for my events. However, the school of hard knocks has taught me many lessons and I'm sharing them ALL with you! My sponsors have included Verizon, Prudential, Target, Pandora Jewelry, Design Essentials, Marriott International, and Smartwater as sponsors for our events.

Everything you need to secure sponsorships is here. It's what I use personally. I DONT HOLD BACK anything. I even share things that most people NEVER TELL. If I didn't include something, I will count on you to let me know. If possible, i will add it to the course or send it to you directly. I'm here and I get back to all students within 48 hours (however I try my best to get back to you in 24).

I've done so many things wrong and made so many mistakes over the years. So, guess what? You can use my mistakes to your benefit because now I have an amazing sponsorship process that I use that makes my sponsors happy and keeps my events funded! Win/Win! Score!

Not only do I share everything I know with you, I show you my REAL sponsorship deck that resulted in over $100,000 in sponsorship. I also share a lot of other cool tip, scripts, and examples that you can put into use right away.

All of my resources are shared with you. The attorney I use, my graphic artists, my PR company, and more are all given to you.

This course will be updated often as I receive feedback from you and what you need. I look forward to working with you! Sign up for this course now! The price will be $49 until July 12th. After this date, the cost will go up to $149.00. Others are selling this type of information for over a $1,000.00. Stop thinking of how sponsors can pay for your event and get started on the process now! Sign up and I look forward to interacting with you!

What are the requirements?

  • Any computer will work!

What am I going to get from this course?

  • Know the top secret: what sponsors require
  • Understand the language of sponsorship to wow your brands
  • Create a sponsorship proposal
  • Understand timing and how to not reach sponsors too late
  • Secure sponsorship that will reduce their costs
  • Understand the the Step by step guide to sponsorship: it is what i use personally
  • Understand the asset you might not know you have
  • Know the secret no one tells you about the sponsorship deck
  • Learn everything you need to know to produce a sponsorship deck
  • Understand why most brands require customization
  • Create customized packages for brands
  • Know my secrets of sponsorship pricing
  • Hear about my personal Case studies
  • Receive access to the sponsorship deck I use
  • Understand the impression number every sponsor will require
  • Know the 4 basic social media integration tools for sponsors
  • Know the 5 super effect ways to reach sponsors
  • Understand why cupcakes are my secret weapon
  • Understand why you must have one person in particular on you team that sponsors will expect

What is the target audience?

  • You have an event or project you want funded by sponsorship from brands
  • You have an event that you produce and you want to increase your sponsorship

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Important Background Information
My Sponsorship Earnings
The Brands I've Secured
Section 2: Introduction
All I've Learned at Your Fingertip
Please Allow Me To Introduce Myself
Just like you, I started with only an Idea
Talking the Talk
Section 3: Know the Top 3 Secrets of Sponsorship
The #1 Secret of All Sponsorships: You Must Know This Before We Begin
The #2 Secret of Sponsorships: Connecting the Dots
The #3 Top Secret of Sponsorship: Understanding How the Process Works
Talk the Talk
5 pages
The Fun Work
7 pages
Section 4: How it All Works
Show Me the Money!
The Secret to Getting Over a Million People Exposed to Your Event
The Sponsorship No One Wants, but Everyone Needs
Step-By-Step Guide to Sponsorship: It’s What I Use Personally
Final Thoughts on How it All Works
Talk the Talk
10 pages
The Fun Work
3 pages
Section 5: Everything You Need to Know About Sponsorship Deck
Special Tips Regarding Your Sponsorship Deck
Everything that Should Be Included in Your Deck
Creating Customized Packages for Brands: Why This is Important
Pricing: The Secrets of How to Charge – It’s More Than You Think
Talk the Talk
6 pages
The Fun Work
4 pages
Section 6: Press and Social Impressions
The Impression Figure Every Brand Will Require
Social Media Integration : 4 Basic Steps You Need to Follow
Talk the Talk
4 pages
The Fun Work
2 pages
Section 7: Who, When, and How often to Contact Sponsors
Reaching Sponsors: The 5 Super Effective Ways
Timing is Everything: When to Reach Out to brands
How often should you contact a brand?
Talk the Talk
2 pages
The Fun Work
5 pages
Section 8: Resources, Sample Emails, and Forms
Sample Customized Proposal
5 pages
Example Media Sponsorship Deck
5 pages
Sample Sponsorship Deck
15 pages
Sample Deck that Received over $100K
14 pages
Sample Email Introduction
2 pages
Sample Script for the 1st Phone Call with a Sponsor
2 pages
Sample Follow Up Email
My Resources
1 page
Section 9: Interviews with the Pros
Interview with a Marketing Agency Representative
Interview with my Sponsorship Agency
Interview with a Management and PR Company

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Instructor Biography

Brandice Daniel (formerly Henderson), Sponsorships Expert, Motivational Speaker, Entrepreneur Nerd

Please allow me to introduce myself. I am Brandice Daniel, and I am from Memphis, Tennessee. I currently live in New York, Brooklyn to be exact, with my husband Rich Daniel. I love dogs, though I don’t currently have one and I consider myself a connoisseur of french fries. I am a huge entrepreneur nerd and one of my favorite Podcasts is Smart Passive Income. One of my absolute favorite books is Four Hour Work Week.

I love teaching people the art of "cliff jumping" and everything else I know through my crazy experiences.

The Timeline

  • In 2007, I started with nothing. I mean NOTHING. Well, I did have one thing: An Idea!
  • In 2010, signed my first sponsor: Target Stores.
  • In 2011, re-signed my first sponsor: Target Stores and secured a media partnership with New York Daily News.
  • In 2012, signed 3 new sponsors: Marriott International, Smartwater, and L'Oreal. Was featured in New York Times thanks to my amazing publicist.
  • In 2013, re-signed 3 sponsors: Marriott International, Smartwater, and L'Oreal. Signed AOL on a media partner.
  • In 2014, signed 2 new sponsors: Prudential and Pandora Jewelry.




I started a business, Harlem's Fashion Row (HFR), from an idea I had in 2007. The business has since produced over 20 events, been featured in the New York Times, Wall Street Journal, Huffington Post, Yahoo News, NBC NY, Paper Magazine, and more. The business has also secured over $900,000 in sponsorship dollars and 100% has gone towards providing a platform for multicultural fashion designers.


I launched Cliff Jump, a live event that will push you past fear to the edge of the cliff. This experience provides all of the reasons to jump and guess what? The entire class jumps at the end of the course. It's amazing! Clients have included Harlem Business Alliance and Coca-Cola.

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