Brand Sponsorship: Step By Step Guide To Securing Sponsors

I'll Show You Exactly How I've Secured Sponsorships for My Events.
4.9 (23 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
329 students enrolled
$20
Take This Course
  • Lectures 45
  • Contents Video: 1 hour
    Other: 2 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 1/2015 English

Course Description

My company is Harlem's Fashion Row (HFR). I started it from an idea in 2007. You can check out the NY Time Article in the Proof Section of the Course that will give you more information on Harlem's Fashion Row.

*The price of this course will be $49 until July 12th. After this date, the cost will go up to $149.00.

Just like you, I had little information on how to get sponsors for my events. However, the school of hard knocks has taught me many lessons and I'm sharing them ALL with you! My sponsors have included Verizon, Prudential, Target, Pandora Jewelry, Design Essentials, Marriott International, and Smartwater as sponsors for our events.

Everything you need to secure sponsorships is here. It's what I use personally. I DONT HOLD BACK anything. I even share things that most people NEVER TELL. If I didn't include something, I will count on you to let me know. If possible, i will add it to the course or send it to you directly. I'm here and I get back to all students within 48 hours (however I try my best to get back to you in 24).

I've done so many things wrong and made so many mistakes over the years. So, guess what? You can use my mistakes to your benefit because now I have an amazing sponsorship process that I use that makes my sponsors happy and keeps my events funded! Win/Win! Score!

Not only do I share everything I know with you, I show you my REAL sponsorship deck that resulted in over $100,000 in sponsorship. I also share a lot of other cool tip, scripts, and examples that you can put into use right away.

All of my resources are shared with you. The attorney I use, my graphic artists, my PR company, and more are all given to you.

This course will be updated often as I receive feedback from you and what you need. I look forward to working with you! Sign up for this course now! The price will be $49 until July 12th. After this date, the cost will go up to $149.00. Others are selling this type of information for over a $1,000.00. Stop thinking of how sponsors can pay for your event and get started on the process now! Sign up and I look forward to interacting with you!

What are the requirements?

  • Any computer will work!

What am I going to get from this course?

  • Know the top secret: what sponsors require
  • Understand the language of sponsorship to wow your brands
  • Create a sponsorship proposal
  • Understand timing and how to not reach sponsors too late
  • Secure sponsorship that will reduce their costs
  • Understand the the Step by step guide to sponsorship: it is what i use personally
  • Understand the asset you might not know you have
  • Know the secret no one tells you about the sponsorship deck
  • Learn everything you need to know to produce a sponsorship deck
  • Understand why most brands require customization
  • Create customized packages for brands
  • Know my secrets of sponsorship pricing
  • Hear about my personal Case studies
  • Receive access to the sponsorship deck I use
  • Understand the impression number every sponsor will require
  • Know the 4 basic social media integration tools for sponsors
  • Know the 5 super effect ways to reach sponsors
  • Understand why cupcakes are my secret weapon
  • Understand why you must have one person in particular on you team that sponsors will expect

What is the target audience?

  • You have an event or project you want funded by sponsorship from brands
  • You have an event that you produce and you want to increase your sponsorship

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Important Background Information
Proof
Preview
Article
My Sponsorship Earnings
Preview
01:00
The Brands I've Secured
Preview
00:47
Section 2: Introduction
All I've Learned at Your Fingertip
01:49
Please Allow Me To Introduce Myself
Preview
01:37
Just like you, I started with only an Idea
04:38
Talking the Talk
01:00
Section 3: Know the Top 3 Secrets of Sponsorship
The #1 Secret of All Sponsorships: You Must Know This Before We Begin
02:18
The #2 Secret of Sponsorships: Connecting the Dots
03:23
The #3 Top Secret of Sponsorship: Understanding How the Process Works
02:19
Talk the Talk
5 pages
The Fun Work
7 pages
Section 4: How it All Works
Show Me the Money!
04:20
The Secret to Getting Over a Million People Exposed to Your Event
03:23
The Sponsorship No One Wants, but Everyone Needs
02:02
Step-By-Step Guide to Sponsorship: It’s What I Use Personally
04:38
Final Thoughts on How it All Works
00:58
Talk the Talk
10 pages
The Fun Work
3 pages
Section 5: Everything You Need to Know About Sponsorship Deck
Special Tips Regarding Your Sponsorship Deck
04:06
Everything that Should Be Included in Your Deck
Preview
06:41
Creating Customized Packages for Brands: Why This is Important
04:28
Pricing: The Secrets of How to Charge – It’s More Than You Think
05:43
Talk the Talk
6 pages
The Fun Work
4 pages
Section 6: Press and Social Impressions
The Impression Figure Every Brand Will Require
02:38
Social Media Integration : 4 Basic Steps You Need to Follow
03:11
Talk the Talk
4 pages
The Fun Work
2 pages
Section 7: Who, When, and How often to Contact Sponsors
Reaching Sponsors: The 5 Super Effective Ways
07:33
Timing is Everything: When to Reach Out to brands
02:10
How often should you contact a brand?
02:14
Talk the Talk
2 pages
The Fun Work
Preview
5 pages
Section 8: Resources, Sample Emails, and Forms
Sample Customized Proposal
5 pages
Example Media Sponsorship Deck
5 pages
Sample Sponsorship Deck
15 pages
Sample Deck that Received over $100K
14 pages
Sample Email Introduction
2 pages
Sample Script for the 1st Phone Call with a Sponsor
2 pages
Sample Follow Up Email
Article
My Resources
1 page
Section 9: Interviews with the Pros
Interview with a Marketing Agency Representative
04:17
Interview with my Sponsorship Agency
12:50
Interview with a Management and PR Company
12:45

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Brandice Daniel (formerly Henderson), Sponsorships Expert, Motivational Speaker, Entrepreneur Nerd

Please allow me to introduce myself. I am Brandice Daniel, and I am from Memphis, Tennessee. I currently live in New York, Brooklyn to be exact, with my husband Rich Daniel. I love dogs, though I don’t currently have one and I consider myself a connoisseur of french fries. I am a huge entrepreneur nerd and one of my favorite Podcasts is Smart Passive Income. One of my absolute favorite books is Four Hour Work Week.

I love teaching people the art of "cliff jumping" and everything else I know through my crazy experiences.

The Timeline

  • In 2007, I started with nothing. I mean NOTHING. Well, I did have one thing: An Idea!
  • In 2010, signed my first sponsor: Target Stores.
  • In 2011, re-signed my first sponsor: Target Stores and secured a media partnership with New York Daily News.
  • In 2012, signed 3 new sponsors: Marriott International, Smartwater, and L'Oreal. Was featured in New York Times thanks to my amazing publicist.
  • In 2013, re-signed 3 sponsors: Marriott International, Smartwater, and L'Oreal. Signed AOL on a media partner.
  • In 2014, signed 2 new sponsors: Prudential and Pandora Jewelry.

My CV

Entrepreneurship

Founder/CEO:

I started a business, Harlem's Fashion Row (HFR), from an idea I had in 2007. The business has since produced over 20 events, been featured in the New York Times, Wall Street Journal, Huffington Post, Yahoo News, NBC NY, Paper Magazine, and more. The business has also secured over $900,000 in sponsorship dollars and 100% has gone towards providing a platform for multicultural fashion designers.

Speaker/Teacher:

I launched Cliff Jump, a live event that will push you past fear to the edge of the cliff. This experience provides all of the reasons to jump and guess what? The entire class jumps at the end of the course. It's amazing! Clients have included Harlem Business Alliance and Coca-Cola.

Ready to start learning?
Take This Course