Branding: How I Create Clear Market Positions for My Clients

How to get over the commoditization of your products and instead position them as being part of a clear brand.
5.0 (1 rating) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
1,060 students enrolled
$19
$20
5% off
Take This Course
  • Lectures 9
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 8/2015 English

Course Description

Learn branding from a 7 year marketing consultant and professional copywriter.

Branding can be performed by anyone with a product or service. It doesn't matter how special your product or service is because branding is actually in the mind of the customer.

There's a lot of confusion when it comes to branding... some people think it's as easy as coming up with a catchy tagline, but there's more to branding than just advertising.

To correctly brand a product, you have to know the 3 main building blocks of branding as well as how to communicate those 3 concepts. You also have to learn the skill of consistency throughout the whole branding process, to you don't create cross-signals in your customer's mind.

In this course I'll show you what is important, what is relevant and what is essential when we are branding a new product, service, or business.

You can learn from my experience which I built up during the last 7 years branding for small and big companies around the world and teaching branding workshops.

  • You will learn how to apply the membership system to nearly any business
  • You will see how referrals can be the best form of branding
  • You will learn the right order of the steps in brand creation
  • I show you the 4 main strategic branding decisions


You get a full 30-Days-Money-Back-Guarantee. So there is no risk of taking this course. Go for it – click the “take this course" button at the top.

What are the requirements?

  • Have a product or service you wish to sell
  • Know your product/service inside out
  • Be open to some unorthodox thinking about brands
  • Be prepared to change your marketing life

What am I going to get from this course?

  • Turn one-time customers into repeat customers
  • Polarize your prospects to create a clear group of targets
  • Create a USP, a story, and an image for your product/service
  • Mix direct response advertising with branding to boost sales

What is the target audience?

  • Novice marketers (e.g., business owners)
  • Advanced marketers (e.g., marketing consultants)

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: The Brand Formula
The Single Goal of Branding: An Introduction
Preview
09:18
The Brand-building Equation
Preview
08:07
Section 2: Get the word out
Member Building
09:43
Consistency
11:06
Referrals
08:20
Brand Advocates
08:22
Advertising
11:57
Section 3: Beyond Branding
Vanilla
06:54
Strategic Branding Decisions
14:14

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

We Teach Marketing, Our Skills are Yours.

We don't just teach marketing, we LOVE it!

How did we start?

We realized that marketing is in everything we do, and how technology is allowing people to market themselves and their skills without having to go to an office to do so.

So, we built this partnership in which we set our hearts and minds into bringing only the best marketing skills to you.

We're an alliance of professional marketing experts from all around the world. Based on real life experience, we are able to teach marketing with a different approach. From Facebook Marketing to List Building, and from building a Social Media presence to actual Affiliate Training.

Anytime we teach, we pour ourselves into it. Our courses are short, straight to the point and filled with passion.

Set in Miami, we're in the lookout for new teachers who can provide only the best marketing courses for you and your company.

Regardless of who we are, we all teach and learn, and now we give you the opportunity to learn from marketing experts to enhance not only you marketing skills, but also your life.

Instructor Biography

Damon Verial, Price Gap Stock Trader

It was 2008, the year of the financial crisis. I was okay, because at that time I wasn't investing yet. I had worked for a year to save enough money to move to China and study Chinese and was running through my savings.

Fast forward a year, to when I became a copywriter. My savings was piling up, and the money seemed a bit wasted just sitting in the bank. Like most naïve investors, I spent hours reading gossip about certain companies and stock, putting my money into whatever people said was good.

A few years later, I did some analysis on how much money I made. It was a little above 0%. I figured there must be a better way.

My academic background is statistics, and I used that as a basis for my research on the stock market. I don't want to bore you with the details of my research, but let's just say here are the results of my studies:

  • 1.Most professional stock brokers perform as good as a coin flip in their prediction.
  • 2.Most fundamental analysis is inherently flawed due to psychological factors such as confirmation bias and the over/under emphasis of certain types of data.
  • 3.Most of the popular technical analysis methods are subjective and, like stock brokers, perform just as well as a coin flip.

However, my research was not fruitless. I did find a handful of findings that, when used together, can create correct predictions with a high statistical significance.

I developed The Gap Method after analyzing my past trades (I keep a history, and so should you!) and finding that my trades based on price gaps yielded a 39% ROI on average. That means for every $100 I invested, I got back $139, $39 of which would be profit.

Ready to start learning?
Take This Course