Brand Business: Build Your Greatest Asset
4.5 (2 ratings)
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Brand Business: Build Your Greatest Asset

Discover how to develop your Business Brand for Growth and Longevity
4.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10 students enrolled
Created by Anthea Palmer
Last updated 11/2015
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Tap into the Power of your unique Business Brand.
  • Understand the difference between a Business and Personal Brand.
  • Write an awe inspiring Business Brand Story.
  • Perfect your Pitch to unlock resources.
  • Identify a Niche Market.
  • Incorporate Mission and Culture to grow your Brand.
  • Develop or clarify the "look and feel" of your Brand.
  • Effectively Brand your website.
View Curriculum
Requirements
  • No additional materials or software required.
  • Just bring along an open mind and a passion for Business growth.
Description

The most successful companies in the world are not slaves to conventional sales and marketing tactics, they understand the irrefutable value of a strong Brand, and the key to enhancing it over time.

The most valuable asset you have as a Business Owner is your BRAND.

Brand Business will help you to:-
  • understand the power of Branding
  • clarify the difference between a Personal and Business Brand
  • identify a unique Brand for your Business
  • write an awe-inspiring Brand Story
  • uncover your niche market
  • Perfect your pitch to unlock resources
  • decipher your "Look and Feel."
  • Brand your website
  • Combine the magic of Brand with Mission and Culture.

This course is designed for Business Owners, whether their Business is well established or start-up. It is relevant whether you have a team of staff or you work as a one-person solopreneur.

Brand Business is delivered over 11 lectures via 95 minutes of video instruction.

It also includes a Workbook designed to draw out the unique and powerful fundamentals of your Brand, so you can identify with it, use it, share it, and ultimately grow your Business.




Who is the target audience?
  • This course is for any Business Owner, whether established or start-up.
  • Relevant whether you need to reconnect to your existing Brand, or if you need to develop a Brand from the ground up.
  • This is NOT a course on Personal Branding.
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Curriculum For This Course
13 Lectures
01:43:57
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Background: Start HERE!
3 Lectures 19:35

Meet your Coach (Anthea Palmer) as she outlines the course topics.

Preview 05:08

What is a Brand? It's more than just a logo and corporate colours. It is the essence and philosophy of your Business.

Preview 05:24

Anthea explains the difference between a Business and Personal Brand. Do you know which one you should be promoting?

Business versus Personal Brand
09:03
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Building Your Brand
8 Lectures 01:07:58

Your Brand Story is crucial to a consistent and meaningful Brand. This video discusses why you need a Brand Story and provides Tips on how to write it.

It starts with Brand Story
10:14

Discover how and why a small niche can build a big Business, and how you can identify a micro-niche for your Business.

Finding Your Niche
11:08

A powerful pitch can work like magic to unlock resources and opportunity for your Business. Learn how to perfect your pitch in this video.

Perfecting Your Pitch
09:37

As your Business grows, the power of it's Brand will depend on Mission and Culture. Find out how these three elements work together for longevity and growth.

Brand, Mission & Culture
07:29

Think of your Brand as your BFF. Work through this video to discover the personal identity of your Brand.

Who is Your Brand?
05:01

The tangible aspects of your Brand are very important. Is your logo, colour palette and typography sending the right message?

Look and Feel
08:56

The best way to communicate your Brand to the world is via your website. This module provides all the info you need to ensure your website is power Branded.

Website Branding
14:39

Take a look back at what we've covered in the course, and a farewell from Anthea Palmer.

Conclusion
00:54
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Examples and Resources
2 Lectures 09:24

Anthea provides over a dozen visual examples of her favourite Brands. This will get your creative juices flowing!

Branding Examples
09:24

The Brand Business Workbook asks all the important questions you need answered in order to develop your Business Brand. Suggested use: Print it out before starting the course and work through the sections as you watch the videos.

Workbook
7 pages
About the Instructor
Anthea Palmer
4.5 Average rating
2 Reviews
10 Students
1 Course
Passionpreneur and Business Coach

I'm passionate about all things small business, and a crusader for all things creative.

I am able to use creativity to solve problems, and intuition to guide process and communication.

I SHOW SMALL BUSINESS OWNERS HOW TO:-

* Use their time effectively

* Harness their experience and talent

* Remain focused and motivated

* Establish their Brand

* Market their Business

* Use creativity to solve problems

* Grow their Business

I SHOW ANYONE MANAGING IN MUSIC HOW TO:-

* Run their Music activity like a Small Business

* Maximise Live Performance opportunity

* Use their time effectively

* Remain focused and motivated

* Establish their Brand

* Market their Music or Music Business

* Tap into their creativity

* Network with the right people

* Monetise their Music activity