Due to a high churn rate (9 out of 10 businesses fail) among the 540,000 businesses that begin monthly in the US alone, we can see the benefit in making your business memorable and instantly relevant to your targets. Planners win.
A well-crafted Brand Identity is essential to this winning strategy. Make sure yours is in place, and working for you by the time you open your doors or launch online.
Confusion about the need for, and process behind, full development of a solid Brand Identity keeps many emerging ventures in the dark about what actually drives conversion. Abundant online propaganda, advertising, and blog posts about SEO lead less experienced business owners and entrepreneurs to believe that Search Engine Optimization and analytics (tactics) are the primary road to snagging and holding visitor attention. Even worse, the promoted belief is: with enough traffic, sales will automatically follow.
This flawed logic skips past the essentials: image and message positioning effectiveness, agreement, consistency, clarity, and calls to action must be prominently integrated as a strategic core. Without a clear, clean, credible expression of Brand Identity – on a website, and throughout every other promotional channel & point of presence – there is nothing for a customer to recognize about your differentiation that will compel them to purchase from you instead of the competition: now.
Join the training and gain crucial insights to create a STICKY environment that overcomes visitor bounce rates, churn, and bleeding funds. Learn how to put those financial resources to use in the right way: boosting results & catapulting conversions.
This video is designed for time efficiency, so it's packed with meaty details. Prepare to move quickly, take notes, and consider how to implement and leverage these concepts in order to maximize your Brand presence...for conversion optimization (sales).
"Who would expect to gain growth by spraying water on a wall?"
Let's read the article to dive deeper...
Our Intro to Brand Basics here provides some of the core building blocks in a fundamental understanding of Brand Identity, plus how and why it is crucial as a foundation for conversions (sales). In this video, we see additional statistics and examples of the impact an effective Brand Message has on a business and its income.
Focus now on the idea of building a "STICKY Bridge" to conversions. Rather than bouncing or churning the majority of our traffic, we must create compelling and swift means of traction to engage visitor interest so that they remain on the site, learn more, and convert from visitors to buyers.
REACH > ENGAGE > CONVERT
The video also previews details that are available in other training modules: i.e. 10 Point Checklist for Brands that Convert.
As Founder & Executive Consultant for a firm with a roster of clients in more than 18 market-leading countries, it is satisfying to continue celebrating over 16 years of serving emerging to mid-sized businesses worldwide...working with them to catapult growth through cross-industry solutions.
STRATEGY Global Business Development © 2001 - 2017
PLAN | PROMOTE | PROFIT
→ Top 1% Transformational Consulting
We delight in catapulting growth. From a basis of experience with more than 1/3 of the F500 & global NPOs, we gap-close through Best Practices.
Award-Winning dealings with more than 1/3 of the Fortune 500 launched the Consulting Practice, and our consistently 5-Star ranked range of Growth Initiatives, in 2001.
→ Clients in 18 market-leading countries worldwide.
→ Celebrating over 16 years of catapulting international growth.
From Business Plans to Brand Identity (including Website Front-End Design), Marketing Strategies to Sales Optimization, Demand Analysis to Product Launch → gain gap-closing Best Practices & a rare range of results-producing expertise: decades of cross-industry, international, MBA-level insights for funded Startups to Fortune 500.
Sabra (see PepsiCo) Hummus, Founder & New Venture Partner - Investor Brief
"I found TB to be of the highest caliber. I hired her when I was on a very tight schedule and she came through with flying colors on all fronts! She has done an exceptionally professional job putting together my Investor Brief. I already raised over $1 million and am about to close on another $3 million, so she is worth every penny! Will definitely use TB again when needed."
Denmark Manufacturing Co – New Product Launch & International Distribution Plan
"TB is immensely capable and extremely thorough. Her ability to dig in and really get to the core issues is excellent. Highly recommended."
VP, Finance @ Monster Worldwide – Compensation Plan Revamp
"Very professional: provided exceptional guidance. I highly recommend TB and look forward to working with her again."
Optimal results arise from working with emerging to mid-sized companies who have preliminary funding in place, as well as experience with business and decision-making processes. We work well with those able to value the business acumen we contribute to their market entry and/or those determined to reignite from a stagnated growth position via an established entity.